Engagement Done Right:
Lessons from Global Organizations


           Michelle M. Smith, CPIM, CRP
                   O.C. Tanner
Michelle M. Smith, CPIM, CRP
                Named as one of the Ten Best
                and Brightest Women in the
                Incentive Industry, Michelle is a
                highly rated international speaker,
                writer, and consultant. She is a
                respected authority on human
                capital management, internal
                branding, and engagement who
                has published and presented more
                than 475 articles and lectures.
Global
             Research


 Case                          The
Studies                      Issues
          Engagement



     How-                Key
      To’s              Drivers
Engagement » Quality » Productivity
    16% more profitable

    18% higher earnings

    18% more productive

    2.6 times higher growth

    37% less absenteeism

    60% less quality defects
Engagement » Quality » Productivity
    51% less employee theft

    12% better with customers

    41% fewer patient incidents

    62% less likely to be involved in an accident

    51% less likely to leave (low turnover organizations)

    31% less likely to leave (high turnover organizations)
Engaged Customers

  23% – 70% – 240%
Internal Brand Alignment 3x – 6x
Significant Employee Unrest
Employee Discontent
      Top performers most unhappy;
          intend to change jobs




  60%         21%            81%
Effectiveness of HR Initiatives
     Total Rewards & Accountability and Value Creation           16.5%

       Collegial, Flexible Workplace and Value Creation    9.0%

  Recruiting & Retention Excellence and Value Creation    7.9%

          Communications Integrity and Value Creation     7.1%

  Focused HR Service Technologies and Value Creation      6.5%

                  - 33.9%                    Prudent Use of Resources

         Superior Human Capital practices are a
       leading indicator of financial performance
Recognition Ignites Engagement
Engagement’s Impact on Growth
          with
   engagement

                              without
                              engagement



  A 15% improvement in engagement equates
   to a 2% improvement in operating margin
The Challenge with New Hires




       4%        65%
Impact of On-boarding Programs
       100
100
 90
 80
                                                    +60%
                                                      Revenue per FTE
 70                     60
 60                                   57
 50
 40
 30
                                                    +63%
                                                    Customer Satisfaction
                             19            23
 20
 10          7                                  4
                 0                2                     Best-in-class
  0
      Improved         Time to    Completion            Average
      Retention      Productivity Rates: Tasks          Laggard
Most Successful On-Boarding Activities
Wellness Programs
   Health care costs
    per employee have
    risen over 40% in
    the last 5 years

   If food prices rose
    at the same levels…
       Dozen eggs = $80

       1 lb. Butter = $102
Wellness Programs
                50-87% of health care
                 costs are believed to
                 be lifestyle-related

                Each $1 invested saved
                 $3.48 - $5.82 in health
                 care costs

                Reduced absenteeism 28%;
                 worker’s comp 30%; and
                 health care costs 26%
Safety Programs
    Workplace injury costs ($164.7 B)
     exceeded the combined profits
     of the ‘Fortune 11’ in 2009
    2010 costs = $225.8 B
     or $1,685/employee
        37% increase in 1 year
    OSHA targeting Texas;
     construction and
     chemical industries
Perception Gap?
Percent of management and employee groups
 who say their company is above average at
           appreciating good work:



Senior management
Middle management
Staff
Actionable Ideas & How-To’s
Managers Play a Key Role
              Only 1 in 5 employees know
               their job expectations
                 25% are extremely unclear

              1 of 3 employees feel miscast
              10% get progress feedback
                 Half get no feedback at all

              Half do not feel cared for
                 Complimented = 1% disengagement
                 Criticized = 22% disengagement
                 Ignored = 40% disengagement
Training Managers Improves
Quality & Productivity
Opportunity
& Well-Being


   Trust       Engagement


  Pride in
Organization
Consistent Impact Globally
Opportunity
 Appreciation   & Well-Being




Communication      Trust       Engagement




                  Pride in
  Alignment
                Organization
Opportunity
and
Well-Being




               weak    strong
              weak    strong
              engagement
Opportunity                   adding
and                           appreciation
Well-Being




              weak   strong
              weak   strong
              engagement
Trust




        weak   strong
        weak    strong
        engagement
Trust                    adding
                         appreciation




        weak   strong
        weak    strong
        engagement
Company
Pride




          weak  strong
           weak
          weak   strong
                strong
          engagement
Company
                           adding
Pride                      appreciation




          weak   strong
          weak    strong
          engagement
Proven, Quick, Easy, Low Cost & Free Ways
             to Engage Staff
     My opinions seem to count.
     I have a best friend at work.
     In the last 7 days, I have
      received recognition or
      praise for doing good work.
     I know what is expected of me.
     My supervisor seems to care
      about me as a person.
     There is someone at work who encourages my development.
     My company’s purpose makes me feel my job is important
     This last year, someone has talked to me about my progress.
     This last year, I have had opportunities to learn and grow.
The Recognition Spectrum™
Alignment & Reinforcement                                        Impact & Reach
“Recognizing what matters most”                      “Recognizing people the right way”
                                                       Incentives          Less frequent,
More frequent, less                                                         more formal,
formal, general criteria                                                  specific criteria

   Thank you notes,     Above and beyond,      Safety, ideas,   Sales, wellness,   Milestone awards,
   e-cards, verbal,     living the values      performance      attendance         President’s award,
   on-the-spot                                 management                          onboarding, events



 Initiated by a person taking some action           Initiated by passage of specific timeline
to recognize (fosters relationship building)           or achievement of a specific metric
                                                   (reinforces performance oriented culture)

                                       Enabling Strategies
             Technology         Training        Communication                Measurement
                      Assessment / Solution Design / Management
Further questions can be addressed to:
   Michelle.Smith@OCTanner.com




Thank You!
Michelle M. Smith, CPIM, CRP
                                    Named as one of the Ten Best and Brightest Women
                                    in the Incentive Industry and a President’s Award
                                    winner, Michelle has worked in every facet of
                                    recognition and incentives, both domestically and
                                    internationally. A highly rated international speaker,
                                    writer, and consultant on performance improvement;
                                    Michelle is a respected authority on human capital
                                    management, internal branding, and engagement.
                                    She’s published and presented more than 475 articles
                                    and lectures and has advised many of the world’s
                                    most successful organizations and the governments
                                    of the United Kingdom and the United States on how
                                    to optimize their performance improvement initiatives
                                    to gain maximum return on investment.
Michelle is the Past President of the Board of Trustees of the Forum for People
Performance at Northwestern University and active in the Global Incentive Council, the
Business Marketing Association, the Society of Incentive & Travel Executives, and serves
on the Board of Directors for Recognition Professionals International. Michelle is also
President Emeritus of the Incentive Marketing Association, on the Board of Directors of the
Incentive Federation, the Conference Advisory Board for the Motivation Show, and the
Board of Directors of the Recognition Council. She is also a member of the Editorial Board
for Return on Performance Magazine, the Performance Improvement Council,
WorldAtWork, the Corporate Executive Board and McKinsey Quarterly’s Executive Panel.

Smith - Engagement done right

  • 1.
    Engagement Done Right: Lessonsfrom Global Organizations Michelle M. Smith, CPIM, CRP O.C. Tanner
  • 2.
    Michelle M. Smith,CPIM, CRP Named as one of the Ten Best and Brightest Women in the Incentive Industry, Michelle is a highly rated international speaker, writer, and consultant. She is a respected authority on human capital management, internal branding, and engagement who has published and presented more than 475 articles and lectures.
  • 3.
    Global Research Case The Studies Issues Engagement How- Key To’s Drivers
  • 4.
    Engagement » Quality» Productivity  16% more profitable  18% higher earnings  18% more productive  2.6 times higher growth  37% less absenteeism  60% less quality defects
  • 5.
    Engagement » Quality» Productivity  51% less employee theft  12% better with customers  41% fewer patient incidents  62% less likely to be involved in an accident  51% less likely to leave (low turnover organizations)  31% less likely to leave (high turnover organizations)
  • 6.
    Engaged Customers 23% – 70% – 240% Internal Brand Alignment 3x – 6x
  • 7.
  • 8.
    Employee Discontent Top performers most unhappy; intend to change jobs 60% 21% 81%
  • 9.
    Effectiveness of HRInitiatives Total Rewards & Accountability and Value Creation 16.5% Collegial, Flexible Workplace and Value Creation 9.0% Recruiting & Retention Excellence and Value Creation 7.9% Communications Integrity and Value Creation 7.1% Focused HR Service Technologies and Value Creation 6.5% - 33.9% Prudent Use of Resources Superior Human Capital practices are a leading indicator of financial performance
  • 10.
  • 11.
    Engagement’s Impact onGrowth with engagement without engagement A 15% improvement in engagement equates to a 2% improvement in operating margin
  • 12.
    The Challenge withNew Hires 4% 65%
  • 13.
    Impact of On-boardingPrograms 100 100 90 80 +60% Revenue per FTE 70 60 60 57 50 40 30 +63% Customer Satisfaction 19 23 20 10 7 4 0 2 Best-in-class 0 Improved Time to Completion Average Retention Productivity Rates: Tasks Laggard
  • 14.
  • 15.
    Wellness Programs  Health care costs per employee have risen over 40% in the last 5 years  If food prices rose at the same levels…  Dozen eggs = $80  1 lb. Butter = $102
  • 16.
    Wellness Programs  50-87% of health care costs are believed to be lifestyle-related  Each $1 invested saved $3.48 - $5.82 in health care costs  Reduced absenteeism 28%; worker’s comp 30%; and health care costs 26%
  • 17.
    Safety Programs  Workplace injury costs ($164.7 B) exceeded the combined profits of the ‘Fortune 11’ in 2009  2010 costs = $225.8 B or $1,685/employee  37% increase in 1 year  OSHA targeting Texas; construction and chemical industries
  • 18.
    Perception Gap? Percent ofmanagement and employee groups who say their company is above average at appreciating good work: Senior management Middle management Staff
  • 19.
  • 20.
    Managers Play aKey Role  Only 1 in 5 employees know their job expectations  25% are extremely unclear  1 of 3 employees feel miscast  10% get progress feedback  Half get no feedback at all  Half do not feel cared for  Complimented = 1% disengagement  Criticized = 22% disengagement  Ignored = 40% disengagement
  • 21.
  • 22.
    Opportunity & Well-Being Trust Engagement Pride in Organization
  • 23.
  • 24.
    Opportunity Appreciation & Well-Being Communication Trust Engagement Pride in Alignment Organization
  • 25.
    Opportunity and Well-Being weak strong weak strong engagement
  • 26.
    Opportunity adding and appreciation Well-Being weak strong weak strong engagement
  • 27.
    Trust weak strong weak strong engagement
  • 28.
    Trust adding appreciation weak strong weak strong engagement
  • 29.
    Company Pride weak strong weak weak strong strong engagement
  • 30.
    Company adding Pride appreciation weak strong weak strong engagement
  • 31.
    Proven, Quick, Easy,Low Cost & Free Ways to Engage Staff  My opinions seem to count.  I have a best friend at work.  In the last 7 days, I have received recognition or praise for doing good work.  I know what is expected of me.  My supervisor seems to care about me as a person.  There is someone at work who encourages my development.  My company’s purpose makes me feel my job is important  This last year, someone has talked to me about my progress.  This last year, I have had opportunities to learn and grow.
  • 32.
    The Recognition Spectrum™ Alignment& Reinforcement Impact & Reach “Recognizing what matters most” “Recognizing people the right way” Incentives Less frequent, More frequent, less more formal, formal, general criteria specific criteria Thank you notes, Above and beyond, Safety, ideas, Sales, wellness, Milestone awards, e-cards, verbal, living the values performance attendance President’s award, on-the-spot management onboarding, events Initiated by a person taking some action Initiated by passage of specific timeline to recognize (fosters relationship building) or achievement of a specific metric (reinforces performance oriented culture) Enabling Strategies Technology Training Communication Measurement Assessment / Solution Design / Management
  • 33.
    Further questions canbe addressed to: Michelle.Smith@OCTanner.com Thank You!
  • 34.
    Michelle M. Smith,CPIM, CRP Named as one of the Ten Best and Brightest Women in the Incentive Industry and a President’s Award winner, Michelle has worked in every facet of recognition and incentives, both domestically and internationally. A highly rated international speaker, writer, and consultant on performance improvement; Michelle is a respected authority on human capital management, internal branding, and engagement. She’s published and presented more than 475 articles and lectures and has advised many of the world’s most successful organizations and the governments of the United Kingdom and the United States on how to optimize their performance improvement initiatives to gain maximum return on investment. Michelle is the Past President of the Board of Trustees of the Forum for People Performance at Northwestern University and active in the Global Incentive Council, the Business Marketing Association, the Society of Incentive & Travel Executives, and serves on the Board of Directors for Recognition Professionals International. Michelle is also President Emeritus of the Incentive Marketing Association, on the Board of Directors of the Incentive Federation, the Conference Advisory Board for the Motivation Show, and the Board of Directors of the Recognition Council. She is also a member of the Editorial Board for Return on Performance Magazine, the Performance Improvement Council, WorldAtWork, the Corporate Executive Board and McKinsey Quarterly’s Executive Panel.