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Executive Summary Economics 30,000 residents and 20,000 jobs Over 60 of the Fortune 500 base their Global or Canadian Head Offices in Mississauga. Demographics The city has one of the largest cluster of ethnic groups in Ontario and Canada. Socio Cultural ,[object Object],Stakeholders Residents, Retailers, Current  Major Players City of Mississauga, LEED, Private and Public Investor, Property Developers
City Design Magazines Thoroughly researched several magazines on architecture and city planning
Video
Business Overview  The Envision Team provides focused expertise on a range of issues related to sustainable building and innovative City-scape design. Our goal is to redesign Downtown 21 to be: ,[object Object]
Create community
integrate technology
Drawing on Mississauga’s diverse cultural and economic background ,[object Object]
Attractive retail options, versatile and flexible working & social space
Streets optimized for walking and cycling
 Engineered with High-order transit in mind
Showcases of cultural diversity and art initiatives
 premier urban destination for future office, employment and economy growth ,[object Object]
Existing infrastructures
Diversity in the environment
Nature and urban sprawl harmony
Mix of specialized retailer boutiques
Convenient routes of transportation,[object Object]
Quality Public Space Making  Entertainment District ,[object Object]
Sports Bars/lounges
Specialized boutiques
High-end restaurantsFamily District ,[object Object]
Family entertainment options
Family restaurants
Farmers market, grocery store,[object Object]
Family day, New years, Fathers Day, Mothers Day, Thanksgiving
Multi-Cultural Shows, Concerts, Contests, Festivals
Celebration of local art
Marathons
Hack-a-thon: Hack Mississauga
Similar to Dundas square, Main street should have a weekly schedule of events  In main district available locations, Versatile land use is Key
Innovations
Loyalty Card System What is it? ,[object Object]
offering tickets to events, discount food & retail packagesBenefits: ,[object Object]
encourages consistent/repeat purchasing in the main street retail area
offers the city of Mississauga data mining opportunities in keeping track of consumer habits in the downtown core. similar to AmexCosts: ,[object Object], 
Touch Screen Kiosks  What is it? ,[object Object]
screen allows for a menu for tourists and locals to view local maps, search in categories of food, entertainment, shopping. Purchase tickets, search Mississauga website, twitter and relevant RSS feeds. Benefits: ,[object Object],[object Object]
Smart-Phone Application
Augmented Reality User points their phone’s camera at bus stop sign The app recognizes the bus stop number The app shows the next arriving buses
QR Codes  
Mi-Fi Pathway along Main Street displaying artwork from amateur Mississauga artists
Bike Rentals

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Smg Presentation

Editor's Notes

  1. Pedestrians move freely without the inconvenience of dealing with automobile conflict or noises Socially, Mississauga is rapidly becoming one of the most diverse cities in the world with over 50% of its population foreign born.As Downtown makes the shift to more sustainable land use patterns and achieves a greater mix and proximity of daily life aciviies—living, working, shopping, culture, recreaion, entertainment, food, theatres and leisure, it will become more self-sufficient through the overlap of A key theme is flexibility, ariculaing a clear vision which conveys broad themes and outcomes but remains flexible in interpretaion to allow for the market dynamic and for inevitable changes to occur over ime.
  2. Marketing strategy: Enriches citizensMonetization: No cost to lease art
  3. Mississauga’s competitive advantage and reputation as a forward looking community.more urban future Downtown offers a unique opportunity to leverage the diversity and energy of Mississauga's remarkably diverse populaion base to create a place that is disincively of this communityThis will entail a Downtown that will be walkable and human-scaled with juxtaposiions and surprises, arts and culture, grit and polish, rich in informaion, convenient, simulaing, flexible, wired, innovaive, producive, universally accessible, sensual, and able to do more things in less space and thus, conserving our parks and greenery
  4. 23 million visitors annually. Highway 403 was an addiional catalyst for Downtown along with substanial public investments in City Hall, the Central Library, YMCA, Living Arts Centre, Transit Terminal and new infrastructure including the proposed revitalizaion of the Civic Square, new parks and public streets.
  5. Walkabe distances, easy access to transportation or pit stopsDiverse selection of entertainment and retailSquare one, playdium, the ymca, city centre, library
  6. Needs Private and public investment to create • Organize the downtown into unique districts with a specific focus and character;• Direct desired land uses (office/employment) in key locaions and districts; • Establish a high quality public realm with regard to securing human comfort (sun, wind)• Link this district to existing public and private investment & surrounding neighbourhoods; The overall Framework Plan builds upon and refines the work of “OPA20” and establishes a clear foundaional structure for Downtown made up of a network of streets and blocks, the integraion of new transit, an expanded public realm of parks, squares and trails including city-wide and regional linkages and elements of community infrastructure needed to support an expanded Downtown populaion. It provides a key focus on place-making with quality public spaces and lays the framework within which individual building projects will contribute to a greater downtown as a whole.
  7. Entertainment: upbeat themeCoffee shops and Lounges, night clubs, barsHigh-end salons and spas, Culturaly diverse restaurants Bowling, scooters, ice rinksClose to square one, playdium, and sheridan college, utm down burnhamthorpeFamily: homey inner-circle themeNeighbourhood oriented retailUnique and specialized food and retail options, bridal stores, highend toy storesFast food, snack shops, bakeriesUpperscale home decorFamily services: Day care, dry cleaningChuckecheeze/ lazer questflouristsKayla park and Fairview school + residential area
  8. ATTRACTING VISTORS’ RESIDENTS Stimulates the retail environment, promotes commerceHack mississauga allows for innovative ideas for mississauga information technology initiatives. Helps for transit systems, charities, etc... Group yoga, family night movies for residents
  9. System already being used in singapore,japan and hongkongGet retailers on boardEncourages and stimulates publicand private investment to develop as more individuals can Helping to increase demand
  10. Marketing strategy: Advertise events in the cityMonetization: Make money off selling ads
  11. Marketing strategy: Enriches citizensMonetization: No cost to lease art
  12. What is it: QR codes are: (insert definition)Tourists are able to scan the code with their smart phone and obtain information about various mississauga related upcoming events, attractions, etc..Links to twitter,facebook, websites, application downloads. Benefits:Encourages interactivity with the public, can control information, personality and brand of mississauga to the public, more data mining for the city The public have a constant & free update Costs: only the cost of advertising it upon various locations. QR generation is free.
  13. Marketing strategy: Enriches citizensMonetization: No cost to lease art
  14. What?Individuals can rent a bike from one location and drop them off at another rental machine in another location conveniently Can be membership based or per use charged.Hamilton planning to implementBenefits:Encourage exploration of the city, making good use of bike paths, encouraging less emissions by using a bicycle over an automobileEmployers encouraging employees to bike to work, ppl can bike to schoolCost:Dublin City Council is planning to charge €10 a year to join, with the first half an hour of rental free and very reasonable rates thereafter. Visitors to Dublin will be encouraged to rent a bike at a very attractive reduced fee.In the meantime, Toronto's bid to start an 80-station bike share downtown has hit a number of roadblocks. While the city has backed a $4.8-million loan to Bixi, it required that 1,000 members sign up and that the company land $600,000 in sponsorships.The deadline is Nov. 30 and so far, just over 400 people have bought a yearly $95 membership.The prices are reasonable — €10 for a 7-day subscription — the first 30 minutes are always free, then it’s €0,50 for the next 30 mins and €3,00 for every additional hour.
  15. Marketing strategy: open-air experience, half outdoor/half indoor for winterMonetization: partially developed – saves/makes money – increases utility
  16. Marketing strategy: More foot traffic – easy to exploreMonetization: increased rent for top floors
  17. What:Adopt parking strategies that support urban design excellence, foster economic growth and implement transportaion demand management; andA parking terminal in square one, above and bellow ground single complex (paid parking)At entrance a board will show how many parking spots are unoccupied on each levelThe parkings spots individually house an LED light that is green when unoccupied and red when it is. Allows drivers to tell where to park easier and fasterBenefit:Saves time, space, carbon emissions from idling Cost:
  18. Marketing strategy: Increases visitorsMonetization: Charge based on district
  19. Marketing strategy: Brand the district as High-Life MississaugaMonetization: Charge a premium fee for high-end retailers
  20. Marketing strategy: Workspaces and ConferencesMonetization: Rented on a daily, weekly, or monthly basis
  21. Marketing strategy: Enriches citizensMonetization: No cost to lease art• Celebrate and provide opportunities to showcase the city’s cultural diversity and arts initiatives;
  22. Marketing strategy: Attracts people – gives them something to doMonetization: Bands play for free
  23. There are two types of Low-E glass hard coated and soft coated. Hard coated is more durable and easier to install than soft coated Low-E glass but has a lower insulating performance compared to soft coated Low-E glass (Carter, 2011). Soft coated Low-E glass is more fragile and can oxidize when exposed to moisture. This makes soft coated Low-E glass more expensive to install and maintain but it has a higher insulating performance compared to hard coated Low-E glass (Carter, 2011).
  24. http://www.yourledlight.com/category/uncategorized/led-street-light-uncategorized/
  25. These systems are inefficient because majority of the warm and cool air is lost through the ventilation and they take longer to circulate the air throughout the building (EERE, 2011)Radiant heating is similar to when you place your hand over a hot stove. The warm feeling of heat in your hands is caused by radiant energy being released from the stove. The same effect is true when you walk through the frozen food section of a supermarket. The cooler air escaped from the freezers and cools that section of the store. Hydronic radiant systems use water in tubes that are mounted in panels that are installed into walls, ceilings and floors. North Cariboo Community College is a new 4,396m2 applied academic and research facility located in Quesnel, BC. Designed by Larry McFarland Architects and Stantec Consulting, the College is aiming for LEED Gold Certification.- 66% savings in energy consumption compared to a standard building.
  26. http://auto.howstuffworks.com/fuel-efficiency/fuel-consumption/speed-bump-harvest-electricity1.htm
  27. Buying the plants, labour