Video marketing is becoming the most effective digital strategy for 2020, with rising consumer engagement and viewership statistics highlighting its importance. Businesses are encouraged to incorporate video into their long-term content strategies, paying attention to audience demographics and the quality of their video content. Strategies such as using engaging music, minimal text, and optimizing for social media can significantly enhance viewer retention and interaction.

1. The Influence of Video Content
Social
Network
Solutions
Wondering about whether it’s worth investing in video? Well, there’s no doubt about it - Video marketing is paving the way
as the best performing type of digital for 2020, driving more views, engagement and responses than any other social posting
option.
With consumer video consumption levels hitting an all time high, it’s more important than ever for businesses and brands
alike to ensure video becomes an integrated asset in a long term content marketing strategy. From vlogs to interviews,
tutorials to demos, creating the perfect video for your business has never been easier and more appealing for consumers.
Check out our key stats below if you don’t believe us!
78%of people
watch videos
online every week,
and 55% of those
watch daily.
72%of
customers
prefer learning
about a product or
service through a
video.
82%of all
consumer internet
traffic will come
from online videos
by 2022.
Viewers retain
95%of message
when they watch it
through a video.
Users spend
88%more time
browsing on
websites that have
videos.
Key Stats
INSIGHT

2. Importance of Video Content
INSIGHT
Target Audience
Think about who the video is targeted at. Who’s your audience? What’s the demographic? It’s
important to consider your intended audience, as this will shape your video style and tone. Keeping
videos upbeat and fast paced will usually engage viewers much quicker and keep them interested to
watch for longer.
1.
Music and Text
Music is key. Choosing the right music is so important, it sets the tone, pace and overall style. Of which
will decide whether the user/viewer is engaged or not (only 60% of Instagram Stories are played with
sound on). If people aren’t playing sound aloud then having text on video for advertising on social
media is mostly a must. People will often look at their phones without playing sound aloud.
Use minimal text!! Text is good to have on videos for social media but only in doses! Too much text to
read is very displeasing and will ‘bore’ the viewer.
2.
Social Media
It’s very wise when making a video for social media feeds to make a version for stories also e.g.
Facebook/Instagram Stories. Simply making the most of the platforms and increasing the chances of
people seeing your content. If a viewer is not engaged within the first 3 seconds, they will most
typically move on.
Social Media platforms’ algorithms favour video content to image posts. Therefore, more exposure to
an audience by using video over image based content on social.
3.
The number one rule is: Quality Over Quantity. Low-quality
videos won’t perform well so it’s crutial to focus on this step.
Keeping videos
upbeat and fast paced
will usually engage
viewers much
quicker
Only 60% of
Instagram Stories
are played with
sound on
If a viewer is not
engaged within the
first 3 seconds, they
will most typically
move on
Social Media
platforms’ algorithms
favour video content
to image posts

3. Examples of Video Content
Sketchers
Skechers came to SNS in order to utilise video
marketing within their digital marketing strategy. With
an aim to speed awareness of their most recent press
event to their social following, SNS was tasked to
complete a bespoke behind the scenes videos,
featuring a variety of the latest Skechers products.
Tower London
In need of engaging and exciting social media videos, Tower London began
collaborating with SNS to create short videos that not only reflect the ethos and
aesthetic of the brand, but also promote their products to their target audience clearly
and concisely.
INSIGHT Social
Network
Solutions
hello@wearesns.com