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Openness and Innovation in a Web 2.0 world

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Presentation to SOMESSO London, May 15th 2009

A key challenge for all corporations in embracing new social tools is the need to balance confidentiality, privacy and intellectual property protection against the benefits of increased openness. How can this be achieved without stifling innovation? This presentation looks at how openness is actually essential to promoting innovation and buy-in to new ideas.

Published in: Technology

Openness and Innovation in a Web 2.0 world

  1. 1. Openness and Innovation in a Web 2.0 world Security, Intellectual Property, and Privacy Andy Piper Social Bridgebuilder Consulting IT Specialist IBM http://www.flickr.com/photos/bpc009/3328427457/
  2. 2. Two lessons
  3. 3. http://www.flickr.com/photos/misterben/501928475/
  4. 4. http://flickr.com/photos/killermart/34566562/
  5. 5. Spring 2005 http://flickr.com/photos/hans-on-experience/14188376/
  6. 6. Spring 2005 May 2008 http://flickr.com/photos/hans-on-experience/14188376/
  7. 7. Empower everyone Trust employees… they are the brand
  8. 8. Empower everyone Trust employees… they are the brand “Use social media as a means to expose IBM's experts - and expertise - to the world” (Adam Christensen, IBM Social Media Communications)
  9. 9. “magic” (innovation) happens here
  10. 10. http://www.flickr.com/photos/beatnic/3468347540/
  11. 11. http://www.flickr.com/photos/cordlesscorey/3365173969/
  12. 12. trust prepare enable ... do not fear http://www.flickr.com/photos/cordlesscorey/3365173969/
  13. 13. Connect http://twitter.com/andypiper http://andypiper.co.uk I’m an IBMer Let’s build a Smarter Planet

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