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1. Why Geofencing
Your Business is a Good Idea

2. India has seen remarkable development in the tech
industry since the liberalization of 1991, with dramatic
growth in the number of startups being founded and
increasing sophistication of the world’s second-largest
start-up ecosystem, according to a report by NASSCOM
and Zinnov. This progress was stimulated by
developments in information technology,
telecommunications, Internet businesses, and business
process outsourcing (BPO). Today, India has many well-
established players operating at an international level.

4. What is Geofencing?
Geofencing, or geotargeting, is a new way to market your
products and services. Geofences are locations that
businesses can set around points of interest. Geofencing
allows you to create a geographic boundary around
specific locations that your organization would like to
target with your advertisements, and the geofencing
advertising platform will then match the prospective
customer’s location with your designated boundaries to
determine whether or not to display your advertisement.

5. Here are four ways that using geofences can help
your company.
1.Targeted Advertising: The power of geofences
is their ability to target customers who are
geographically nearby and highly likely to visit your
store or office. If you have a brick-and-mortar
location, you can use geofences to drive foot traffic
by displaying targeted ads based on customers’
locations and behaviors. Geofences are also useful
for driving mobile app downloads.

6. 2.Creating Loyalty Programs:
Geofence loyalty programs give customers
incentives to return to your store or office more
often. For example, if you own a restaurant, you
could offer discounts on food or drinks when
people enter and exit through a geofence at
least five times within one week (e.g., Monday
through Friday).

7. 3.Real-Time Marketing:
Geofences make it easy to send real-time
messages to customers. Whether you want
to announce new products, encourage
customer feedback or share upcoming
events, geofences allow you to tailor
messaging based on where people are
located.

8. 4. Analyzing Customer Behavior:
Geofences let you monitor customer behavior
and gather data about their shopping habits
including information about which products
they’re viewing and purchasing so that you can
better understand your audience and create
more effective campaigns in the future.