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SmartNote Presentation
- 1. Jeremy, Megan, Patryk, Shawn,& Ela 03/11/2014
- 2. ➢ Problems inthe Classroom: ○ Sitting for hours in class can make one sleepy and restless ○ Feeling overwhelmed by an instructor’s fast pace ○ Hard to note every single word an instructor says ○ Look back at your notes and ask yourself, “What in the world did I write here?!” ○ Some rely on listening and focusing on the lecture in real time Introduction
- 3. Introduction SmartNote is abrand new app which will record and transcribe a lecture. This will free the student to pay attention to the instructor. ➢ Technology up to this point leaves limited options: ○ Taking notes in real time ○ Recording the lecture and playing it back in real time ○ Hoping the classroom has a video lecture capabilities ➢ SmartNote technology offers: ○ Record up to several hours of audio and convert it into organized text on Microsoft Word, OpenOffice, or WordPad ○ Allows for use in several languages such as English, Spanish, and Mandarin ○ Automatic upload to the cloud ○ Leave the file on user’s phone, playback the audio recording, or email the file
- 4. Our app freesthe student from the exhausting task of writing every word an instructor says. Now a student will finally have the ability to focus on lectures. The Introduction
- 5. The Self ➢ ➢ Studentshave an ultimate need for achievement, the end goal of which is a high GPA. (Also Maslow’s esteem need) ○ Maintaining GPA (homeostasis motivation) ○ Boosting GPA (self-improvement motivation) ➢ But students need to be able to PAY ATTENTION! ○ 24 percent of students we surveyed had trouble paying attention and taking notes simultaneously ○ 72 percent found themselves distracted during class lectures
- 6. The SelfThe Self ➢Schema ○ In a perfect, ideal word, students would be able to pay attention and take notes with ease ➢ Script ○ But they end up failing miserably at attempting both and wind up feeling awful ➢ Outcome Appraisal ○ Doesn’t end up the way they planned, leading to emotional sadness ➢ Self-Image ○ Comes out to be negative
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- 8. Perceptual Map —Competitors
- 9. The Situation ➢ TraditionalClassroom Setting ○ Notes by hand ○ Notes on Laptop ○ Use of Recording Device ➢ Students are used to easy and quick access ➢ Students face struggles with traditional note taking ○ “You came out of the lecture and... have no idea what was important” ○ “Can’t write and listen at the same time” Higher Education Development Centre, University of Otago, Dunedin, New Zealand
- 10. The Situation Target Market:High School and College Students SmartNote Survey
- 11. The Situation Target Market:High School and College Students SmartNote Survey
- 12. The Situation ➢ BuzzMarketing: ○ Focus on Chicago city schools ➢ Social Influence ○ Word-of-mouth Marketing ○ Classmates: Reference Group ○ Evaluation Apprehension Theory
- 13. The Solution ➢ Studentsare always broke! ○ Utilitarian value ➢ Perceived risks ○ Free trial ➢ Benefits outweigh pain of paying for the app ○ Only $4.99 ○ Unlimited total utility
- 14. The Solution ➢ CognitiveLoad ○ Students are scatterbrained ○ Preserve cognitive resources ➢ Motivation, Ability, Opportunity ○ Easier way to get good grades ○ Gain ability to have great notes ○ Ensure comprehensive, accurate notes
- 15. The Proposal Target: Students—primarilycollege students Positioning: Quick and convenient access to lecture notes 4 P’s: Price: $4.99 Product: Smartphone application Placement: Google Play & Apple’s App Store Promotion: “Ain’t Nobody Got Time fo’ Dat”
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- 17. Advertisement for PublicTransportation in Chicago The Proposal
- 18. “Ain’t Nobody GotTime fo’ Dat” Campus Campaign Poster The Proposal
- 19. Mean Girls Commercial TheProposal Promotion: “Mean Girls” ● Balance Theory ● Everyone gets distracted sometimes ● SmartNote never gets distracted—not even by Aaron Samuels
- 20. Conclusion ● Revolutionize theway students learn and study ● Current methods leave room for error → anxiety ● Comprehensive, accurate, readable, convenient, understandable ● Higher GPAs → competition → prevalence
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