Smart Ways to Use Future Tech & Social Media

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This document discusses how to smartly use future technologies and social media. It recommends creating an online presence on platforms like Instagram and Foursquare by taking pictures and leaving tips. It also suggests using QR codes and augmented reality on business cards, posters, coasters and other materials to drive customers to customized landing pages with content like photos and videos. The key is to determine a destination for the technology to guide users, encourage measurable actions, and enhance their experiences in practical ways that align with business goals and audience interests.

Technology

Smart Ways to Use Future Tech and Social Media

Custom landing page with updatable modules.

Scanning wine coaster with Paperlinks app.

Modules include a photo gallery and video.

Aliza Sherman

She Knows Social

@alizasherman

Activities, support and resources to help you work towards achieving the Digital Scotland challenge badge. This project is developed and funded by Scottish Government through the Digital Scotland Business Excellence Partnership whose partners include Scottish Government, Skills Development Scotland, Education Scotland, Scotland IS, Scottish Funding Council, Scottish Qualifications Authority, Highlands & Islands Enterprise, Scottish Enterprise, FSB and Digital Technologies sector representatives.

For the past few decades we have been so focused on the virtual – on products that are not tangible, products that reside online, that we interact with through our computers, mobile devices and so on. But now it’s time to take a step in a different direction – actually an old familiar direction, it’s time to reach out of our digital boxes, into the real world and make real things but still retain that connection with the virtual world. It’s time to merge the digital and the physical and create an internet of things. We believe this to be the next step in web interaction – well it's already happening – we are merely the messengers!

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