3 Hot Chinese Internet Markets - barcamp shanghai '10


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Groupon's explosive growth in the West has fueled 400 (yes, really) Chinese clones. An overview of how the websites and market compare to the original. Additionally, a look at the private buying club model in China (like Gilt Group) and China social games.

3 Hot Chinese Internet Markets - barcamp shanghai '10

  1. 1. Social  Market  Intelligence. 3  Hot  Startup  Models  in  China Lucas  Englehardt
  2. 2.    1.    Group  buying  -­‐  “ Tuan  Gou”  is  new  again    2.    Fashion  E-­‐commerce-­‐  Not  so  private  buying  clubs    3.    Social  games  -­‐  Chinese  are  crazy,  Happy  Farmers
  3. 3. Groupon  -­‐  with  Chinese  characteris;cs  Group  buying  is  well  established  in  China  Currently  400+  Groupon’s  have  appeared  in  3  months  Groupon  clones  focusing  on  discounts  /  products  CreaPve  markePng  campaigns  (-­‐1  RMB  mystery  box)  Very  early,  companies  sPll  just  geXng  started
  4. 4. E-­‐commerce  has  finally  arrived
  5. 5. Fashion  E-­‐commerce
  6. 6. Fashion  E-­‐commerce    Taobao  (and  Alipay)  dominate  the  market  Largely  Cash  on  Delivery  (COD)  -­‐  60%+  Consumers  are  spoiled  already,  expect  Zappos  style   service  and  return  opPons  Generally  very  price  sensiPve,  looking  online  for  deals
  7. 7. Not  so  Private  Buying  clubs  Open  plaborms  -­‐  people  weren’t  sharing  deals  enough  Consumers  are  weary  of  “grey  market”  fakes  Limited  reliable  service  providers  -­‐  companies  doing   everything  in-­‐house  PredicPon:  this  space  will  explode!
  8. 8. China  Social  Games  China  social  game  developers  very  fragmented  Game  themes  and  mechanics  translate  between   China,  Facebook  and  other  markets  (universal  love  for   farming  games)  Chinese  social  gamers  are  more  compePPve  than  their   FB  counterparts:  status  and  stealing  play  a  large  role  Games  generally  lagging  behind  Facebook,  being   copied  here
  9. 9. A  happy  farming..
  10. 10. Social  games  conPnuing  growth  Zynga  acquires  XPD  (Medical  Mayhem),  joins  Rockyou   and  others  in  sourcing  games  from  China  Increasing  government  control  -­‐  “pick”  don’t  “steal”   vegetables  Most  games  aren’t  making  money  domesPcally,  simply   posiPoning  for  the  long  run  Shameless  plug:
  11. 11. Social  Market  Intelligence. 3  Hot  Startup  Models  in  China Lucas  Englehardt
  12. 12. What  is  BloggerInsight? BloggerInsight  delivers  unique  market  intelligence  and  analysis,   100%  customized  to  your  needs.  Get  the  knowledge  you  need  to   thrive  in  China,  Korea,  and  Japan. We  tap  our  network  of  expert  bloggers  to  answer  your   ques;ons  about  the  Internet,  high  tech,  and  new  media   markets  in  Asia.  Launching  a  new  product?  Entering  a  new   market?  Our  network  of  industry  experts  has  the  answers. Why  bloggers  as  experts?  Our  bloggers  have  been  screened   rigorously  and  are  at  the  forefront  of  their  respecPve  industries.   They  provide  objecPve,  insider  opinions  on  the  latest  trends.
  13. 13. …  in  your  industry. MOBILE INTERNET Social  networking,   ApplicaPons,   new  media,  web  2.0,   WAP,  gaming cloud  compuPng HARDWARE GAMING Social  gaming,   IT,  hosPng,   MMOs,  mobile,   consumer  technologies casual  gaming
  14. 14. Our  Unique  Approach Providing  the  insight  you  need  to  make  smart  decisions.   DEFINE  YOUR  SCOPE.     1 BloggerInsight  works  with  you  to  develop  a  customized  list  of     quesPons  that  address  your  individual  situaPon.   WE  ASSEMBLE  YOUR  FOCUS  GROUP  AND     2 COLLECT  THE  ANSWERS.     A  task  force  of  industry-­‐  and  country-­‐  specific  bloggers     researches  and  analyzes  your  case  to  answer  your  quesPons.     Bloggers  rate  and  discuss  each  other’s  answers.   INSIGHT  FOR  SMART  DECISIONS.     3 BloggerInsight  translates  the  most  insighbul  responses  and     creates  a  white  paper  that  delivers  your  needed  insight.
  15. 15. Our  Insight,  Your  Strategy. What  You  Can  Achieve  With  BloggerInsight Evaluate  new  opportuni;es.  How  feasible  is  market  entry?  Be  the   first  mover  in  your  industry. Forecast  industry  trends.  What  will  be  the  next  big  thing?  Get   insider  opinions  from  our  experts. Understand  consumer  preferences.  How  do  your  target  consumers   behave  differently?  Know  the  market  inside  and  out. Localize  your  product  offering.  Avoid  culture  shock  by   understanding  what  you  have  to  tweak  with  our  usability  tests. Adapt  your  business  model.  Successfully  monePze  your  product  or   service  in  your  target  markets. Enhance  your  brand.  What  markePng  tacPcs  are  most  effecPve?   What  messages  appeal  most  to  local  consumers?
  16. 16. Why  Partner  with  Us? Customized  insight.  We  recruit  the  most  relevant  experts  to   deliver  the  specific  knowledge  you  need  to  make  smart   decisions. Insider  opinions.  Get  feedback  from  bloggers  who  follow  the   industry  and  know  the  market  inside  and  out.   Fast  and  forward-­‐looking.  In  a  constantly  evolving  industry,  we   provide  the  most  up-­‐to-­‐date  intelligence.  Each  case  is   completed  in  2-­‐4  weeks  and  provides  knowledge  at  the   forefront  of  the  industry.
  17. 17. Client  Case  Study An  established  European  company  approaches  us  looking  to  enter  the   Chinese  social  networking  market.  BloggerInsight  performs  in-­‐depth  research   to  help  them  make  smart  decisions.    The  final  100-­‐page  report  includes  our   expert  bloggers’  responses  on  four  topic  areas: Advanced  product  reviews  –  Detailed  recommendaGons  on   everything  from  the  sign-­‐up  process  to  website  design. 1. Compe55ve  landscape  –  In-­‐depth  insights  regarding  advantages/ disadvantages  of  local  compeGtors. Market  poten5al  analysis  –  OpportuniGes/threats  within  the  social   gaming  market  and  the  client’s  potenGal  for  entering  the  Chinese   market  with  its  SNS  plaMorm. Market  entry  strategy  –  RecommendaGons  for  establishing  brand   presence  and  localizing  the  client’s  site  for  the  Chinese  market.
  18. 18. Get  your  insight  today. START  YOUR  CASE!  Contact  us  at  lucas@bloggerinsight.com   to  develop  your  customized  case.  Provide  us  with  a  brief   overview  of  your  desired  insight. LEARN  MORE.  QuesPons?  Ask  us  to  learn  more  about  the   BloggerInsight  advantage.     [email]    contact@bloggerinsight.com   [phone]    +86  21  5252  5558  (Shanghai  office)   [address]    1118  Changshou  Rd,  Bldg  B  Suite  9G                Shanghai,  200042  PRC