This guide provides strategies to create high-quality, linkable content using Google's Keyword Planner. It emphasizes the importance of finding low-competition keywords, crafting awesome content around them, and actively promoting that content to gain backlinks. Furthermore, it introduces techniques such as the Skyscraper method for identifying popular topics and the necessity of outreach for driving traffic and building authority.

1. The Picture Guide To Using Keyword Planner To
Create Fantabulous Content
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Am sure you’ve heard that for you
to become a successful blogger
you need to publish quality
content. The following question
then is: how can I go about
publishing quality content?
Or perhaps another question
diving through your mind is: How
do I write awesome content in a
niche that is boring?
In this guide I’ll share with you
strategies you can use to achieve
this goal.
By so doing you will be able to
produce content that can take you
to top of Google first page.
The strategies I will be sharing will
make you smile at the end of the
day; however there is a caveat.
Caveat: You must be ready to
work your ass off to produce
outstanding content.
Am sure you’ve heard of this
before, but today I’ll beam a new
light to what can be referred to as
outstanding content.
The Lie
Great content can be published every day. Am sure you must have heard that before.
The Truth
This is virtually impossible to achieve, that’s why the most popular blog in the blogosphere aim at
publishing articles at most twice a week. Even at that not every of this content can be termed
outstanding.
If you doubt what I am saying, look at sites that you know publish articles every day, except perhaps for
news sites where there are more than one author-check out the sites and see if those article rank high
on the search engine for competing keywords. For example you can check out sites like Ezinne article

2. which publish articles every day.
So what is the one of the Best Strategies you can deploy?
One of the best strategies for you to deploy is to create monster content that people will go all out to link
to. And not only that, you will have to go out of your way to promote the hell out of that content.
The question remains: What Steps would you take to create and promote content that will drive you link
and authority within a short time?
Not to worry that’s what am here to show you.
The Step by Step Guide to Getting Post Ideas that Will Place You on Google’s First Page
I want you to understand that for you to succeed there is need for you to search for low competition
keywords, and high converting keywords.
Not only that, you must also strive to create awesome content around that keyword. And finally you
must go your way to promote that content so that people can easily find it and link to it.
Don’t Do This
You see some time ago, a friend of mine of mine named Brian did set up a weight loss niche site. He
created the best of content you can find online in that niche. He did all of this but discovered nobody
was linking to his content (links signifies authority).
But you said I should publish great content?
Yes, I said publish great content, but I also said promote great content.
I am sure you will say that this guy is over flogging a dead horse. But you see- I am over flogging this
dead horse because it is this same dead horse that people still return to.
And I decided to over flog it so that you won’t forget the principle and say I followed his tips but I am
not successful.
You see despite the fact he created fabulous content and shared it on social media, he still wasn’t
successful.
So if This Strategy Doesn’t Work: What Works?
As I emphasized earlier:
1. Find low competitive keyword- Medium Competitive Keywords
2. Create awesome content and
3. Promote the hell out of it
How To Create Linkable Content With Google Keyword Planner
Before creating linkable content, you need to find those Keywords that is sure to drive you traffic that
Converts. And this can be achieved through the use of Google Keyword Planner. To make use of the
planner tool there is need for you to have a Google account. Below is a step by step process of
creating awesome content with the Keyword Planner Tool..
Step One: Sign Up For A Google Account

3. I won’t be explaining this step in this guide as I expect that you should be able to open a Gmail
account.
N/B: If you already have a Gmail account there is no need for you to set up another Google account as
your Gmail already come with one.
Step Two: Log into Keyword Planner
Visit https://adwords.google.com/KeywordPlanner
And click sign in on the adword button
Once you've signed in: click on tools as shown
below

4. Under the tools icon you will be presented four options for you to select from as shown below:
That is the:
• Search for new keyword and ad group ideas
• Get search volume for a list of keyword or group them into ad groups
• Multiply keyword lists to get new keyword ideas
The other option- “the get traffic estimate” can be ignored as this option is needed for those who want
to do adword advertising.
The other three tools listed above can be used to fork out your keyword ideas. In a jiffy I will be
explaining how to use the three keyword tools.
1. Search for New Keyword and Ad Group Ideas
This tool gives keywords that are closely related to the one you plugged into tool. So after the

5. introductory section I will explain one hack you can use to make the tool pump out the keyword that is
relevant to your niche.
The search for new keyword option will be broken into three options:
- Your product or service option section
As seen above the first tab is where you can put
in your keyword
The second tab is where you can put in your
website or your competitors website and the
third tab is where you can input your niche
keyword.
To insert you niche keyword you will to click the pencil icon and different product category will pop up-of
which you can select one.
In the Second part we have the targeting section:
This section lets you to put in your country-under location,
language-which is English in this case, Google as the search
engine of choice and negative keywords. I will be talking a little
on negative keywords.
Negative keywords are those keywords you don’t want Google
to include in your campaigns i.e your ads for this campaign
won't show when a search contains any of these terms.
However, these keywords are only important if you intend to
pay for adwords campaign.
The show average monthly searches segments give you an
idea on the number of searches conducted in a given period.
You can tweak this option as you deem fit. If you wish to
compare the average search for two given months-the “show
average section” provides you with that opportunity.
Customize Your Search Section

6. Keyword filters
The average monthly search feature allows you set up the minimum search you want in a month.
For the suggested bid you can put in any figure of your choice.
The ad impression share is not important except you want to pay for ads
The Keyword Option:

7. The broad related option allows you to restrict
the keywords you want to be seen. For me I prefer the “Only show idea closely related to my search
terms”-reason being that it gives a better idea of the exact number of people searching for that
keyword.
Include Exclude Option
This option allows you to put keywords you want to see or to remove keywords that you don’t want to
see in the search idea.
If you have finished filling the details talked about in the section above, you can then click the “get idea”
button.
2. Search For New Keyword and ad group idea
The above option allows you to place selected
keywords either in broad phrase or exact
phrase depending on if you are using * or “” or
[].
However, I discovered that the broad phrase
wasn’t working as it appears google has
removed this feature from the New Keyword
planner.
For example my search for Best perfume brings up the following data

8. Looking at the above detail we can see Best
perfume average monthly search brings up
3,600 in each of them.
Also we can see that this keyword does well
during the month of December.
Option 2:
If you have a group of keyword idea on note
pad or somewhere else you can also upload it
in this section.
Not to forget the targeting option also allows you to select the country of your choice.
N/b: after keying in the details you can click get idea button to
get the search volume.
3. Multiply keyword lists to get new keyword ideas
This section gives you the opportunity to merge different group
of idea by using the x key.
This section is great for those in the e-commerce world
because you can input different combination. To get your result,
you should click the search volume.
Doing this would give you a combination as shown below
To modify this result you can tweak your
targeting option. It’s on the left side of the bar.
The modification can be done if the keywords you obtain don’t reach a specific keyword volume.
With the information gathered, you can sit down to write you post.

9. However just spitting one keyword you dream
up is not going to give you the desired success.
Why?
- Google Keyword Planner gives out keywords
that are closely related
If for example you’ve set up an online perfume
store and you need keywords that would drive
traffic to your landing page.
Just inserting your initial keyword, for example
“Buy perfume online”
But this is what pops up.
As you can see the competition for those keyword are high. Creating
content for this keyword could be a waste of time.
Is there a solution? The answer is yes. The question is how. And the
solution is what I want to share below. There are several ways to do
this; however, I will focus on one method
One Hack to Find Fantabulous Keyword
Step 1. Head over to Google Keyword Planner
In the earlier part of this guide, I showed you how to get a Google
Keyword Planner account.
So once you are logged in, you should click on the “search for new keywords and ad group ideas”
Step 2 Key in Your Competitor Website Name
For this demonstration, I’ll Use this site www.theperfumeshop.com as a competitor page.
Clicking on Keyword Ideas gives you the following
With these keywords, you can then write highly targeted article that won’t require you to do a lot of back
linking. These keywords are better because not every of your competitor is targeting them.
You can also get more ideas using any of the other two tools.
You’ll only need to use these 3 tools for SEO-focused keyword research:

10. • Get search volume for a list of keyword or group them into ad groups
• Multiply keyword lists to get new keyword ideas
(In other words, you won’t ever need to use “Get traffic estimates for a list of keywords”. It’s a feature
that only applies to Adwords advertisers.)
Another example:
Apart from just keying in a competitor you know, you can also use pinterest to generate awesome
keyword ideas. So instead of just keying in your keyword idea into Google keyword planner, you could
choose the option of keying in your idea into Pinterest.
Let’s see what happens when I do that on pinterest.
Take the pinterest search string and input it in
Google keyword planner
Looking at the image above you can see the
tons of keyword idea that the tool has
generated. But these keywords are highly
competitive-so you can also click on one of the
ad group (by relevance keyword)
For this demonstration I will click on top
perfume
As you can see other keyword idea pops ups
that have medium competition
So with this keywords the next step is for you to
create content
Where to Find “Predictably Viral” Content
If you desire to see you blog grow there is need
for you to find out what people crave to read.
This may seem easy on the surface but believe me it isn’t as easy as you think.
However, with a technique called the Sky Scraper Technique, authored by +Brian Dean -you can
create content people desire to read.
The first thing for you to do is:

11. 1. Find Popular Content in Your Niche
So before writing a single word, do a bit of
research to find content that has already done
well.
One of such place is Topsy. Topsy is an
amazing tool that tells you the most shared
content for a particular word or phrase. For
example let see an example- Top Perfume For
Women.
In the above image we have the option of
searching for content based on links, tweets,
photos, videos and influencers
For this keyword I chose the tweet option and
refined my result to all time.
Based on the links displayed and the topics of
the tweet, I can use the articles featured on this
page to create an article titled: Top 100 Women
Perfume That Men Die For.
For further resources I can simply key in my
keyword into Google.
With the above resource, I can then go to the
next step:creating awesome content
Step #2: Making the Content Better
Having gotten a dose of resources to work with-the
next step is for you make the content better-
How?
If you look at the link on Topsy-the article
contain dates devoid of list, while some of the
the articles on Google contain list content
together with date:
For example one of them is titled: Top
10 Perfumes for Women 2014 -
Spring/Summer

12. With this information you can tweak your headline to read: Top 100 Women Perfume That Men Die
For in 2014. The next thing is the for you to write the article.
Now you’ve produced superior information, the next step is for you to promote the content.
How to Promote Your Content in A Way That Would Drive You Tremendous Traffic.
The usual way people promote content online is for you just create the content and share it via social
media. That in itself is Good.
But that strategy is not good enough.
You know why? It is because Google consider backlinks-(links pointing to your site) as a stronger
ranking factor than number of social shares.
What You Need to Do?
All it takes is for you to find the number of back-links pointing to your competitor site.
To do this you can use Ahrefs, or Majestic SEO or Open Site Explorer
Once you have the link, the next step is for you
to carry out outreach.
What do I mean by Outreach?
It simply means reaching out to other people. In
this case you would need to reach out to people
who are linking up to your competitors’ content.
How do you do it?
To reach out, you should send out an e-mail to them informing them of your superior content and also
the link to the article they have written. This way you make the work easier. Providing a link to the
content makes it easier for them to update their own content with your own link.
This is basically a powerful way to build authority in your niche.
Here’s a word-for-word script you can use: Inspir
Hello NAME,
I stumbled on your site: (Website Name) and found this well written article: (The Article
Title).
I found you mentioned (Competitors Article Name). Just wanted to say the article
inspired me to create a more detailed one (Your Url)
Would be quite nice, if you consider linking to the article. Do have a great day

13. Yours sincerely
Your Name
In order to increase your chance of success, you could also find time to drop off a comment that adds
value to the content. This way the owner of the site would be more inclined to link to your content.
So why not go out and try this and see the end result.
Yes! the work may be hard. But End result is fantastic