Page one power and OnCrawl partner webinar
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Little Orphan Annie might be cute and cuddly, but orphaned pages on your site are another matter entirely. We’re talking with our partners at OnCrawl about finding and fixing orphaned pages on your website. Poor internal linking architecture can lead to lower rankings, missed conversion opportunities, and reduced engagement from your visitors. Finding orphaned pages and implementing a keyword-focused internal linking strategy is a critical part of any technical SEO audit. Identifying and fixing these issues is also crucial to link building success.
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Page one power and OnCrawl partner webinar
- 2. @pageonepower #p1pwebinar Partner Webinar: Page One Power and OnCrawl
- 3. Greetings from Page One Power #p1pwebinar @pageonepower
- 5. Colin Eggleston Marketing Events Coordinator @djcolinsick #p1pwebinar @pageonepower
- 6. Nicholas Chimonas Head of Technical SEO @NChimonas #p1pwebinar @pageonepower
- 7. Francois Goube Founder and CEO of OnCrawl #p1pwebinar @pageonepower
- 9. Question & Answer Submit your question(s) throughout the presentation by using the control panel “Questions” tab.
- 11. How to deal with Orphan Pages? Make your Orphan Pages your biggest SEO opportunity
- 12. Who am I? Francois Goube Founder @OnCrawl 15 years SEO experience, Serial Entrepreneur. Majestic Ambassador Semantic Nerd Data addict & SEO geek
- 13. How to deal with Orphan Pages? Make your Orphan Pages your biggest SEO opportunity
- 14. Make your inner SEO super hero grow up
- 15. #OnCrawlBreakfast Super-powers = Knowledge + Tools
- 16. #OnCrawlBreakfast Google Crawl Budget “Taking crawl rate and crawl demand together we define crawl budget as the number of URLs Googlebot can and wants to crawl.” ✓ So everyday Google crawls a determined number of pages ✓ As an SEO you need to help Google crawl your Money Pages
- 17. #OnCrawlBreakfast • 100% of your GSC Properties show exploration statistics • With log analysis you can detect errors in Bots behaviour • Bad internal linking structure, Pagination, Faceting, Orphan pages or spider trap can affect Google’s ability to explore your website properly. For all our customers, an optimisation of Crawl Budget leads to better rankings Every webmaster should keep an eye on his Crawl Budget
- 18. #OnCrawlBreakfast Google patents about Crawl rate & Demand • US 8666964 B1 : Managing items in crawl schedule • US 8707312 B1 : Document reuse in a search engine crawler • US 8037054 B2 : Web crawler scheduler that utilizes sitemaps from websites • US 7305610 B1 : Distributed crawling of hyperlinked documents • US 8407204 B2 : Minimizing visibility of stale content in web searching including revisine web crawl intervals of documents • US 8386459 B1 : Scheduling a recrawl • US 8042112 B1 : Scheduler for search engine crawler Crawl Scheduling is the big thing!
- 19. Your Website What Google really knows! You must dive into your logs!
- 20. #OnCrawlBreakfast This is what a log file looks like
- 21. #OnCrawlBreakfast What your log files look like in OnCrawl • All bots data • Status codes • Crawl frequency • List of URL fetched by bots • All referring traffic data • Active pages • Freshrank • … You know what Google did!
- 22. It helps you understand how Google value your website
- 23. #OnCrawlBreakfast Crawler 3 000 000 Google 7 000 000 All pages available from your linking structure All pages known by Google
- 24. #OnCrawlBreakfast Orphan pages Are pages that are not linked from your internal linking structure, but that Google knows
- 25. #OnCrawlBreakfast Orphan pages generic cases • Ecommerce: • Out of stocks products • No longer available products • Revamping of menus, pagination, facetting,… • Media • Bad internal linking structure • Archives only available through Sitemap.xml Main problems: • those pages don’t receive any linkjuice –> chances are they can’t rank! • You are wasting Google Crawl budget
- 26. #OnCrawlBreakfast How to deal with your Orphan pages? Is it Normal? Redirect 301 Add link from structure Noindex via Robots.txt Yes N o Do they receive Organic Traffic? Yes Is the page Valuable for my current Business? N o N o Can’t answer questions? Yes
- 27. #OnCrawlBreakfast What ROI can I expect? Less pages crawled (Unuseful & Inactive) More useful pages & active pages Better indexation Better Internal Popularity Boost Your Organic traffic Grow your Organic Traffic with less Crawled Pages
- 28. #OnCrawlBreakfast Think about how your content is distributed... … while dealing with your orphan pages
- 29. #OnCrawlBreakfastYou need the right tools Get 20% Off all OnCrawl subscriptions with the coupon “PAGEONEPOWER”
- 31. Question & Answer Submit your questions now by using the Questions tab on your control panel. *all images courtesy of Unsplash.com or wikimedia commons unless otherwise noted
- 33. contact@pageonepower.com @pageonepower 208-229-7046 *all images courtesy of Unsplash.com or wikimedia commons unless otherwise noted