Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the first quarter of 2018 is the first release of a new quarterly series of reports focusing on retail and economics. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonoymized data from the Adobe An-alytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
Adobe Digital Insights Digital Dollar Q2 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the second quarter of 2018 focuses on e-commerce trends in the U.S. and the U.K. as well as within U.S. regions. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonymized data from the Adobe Analytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
Adobe Digital Insights reveals its latest report, based on over 183 billion visits to U.S. Online video data based on 12 billion
plays of TVE & 9 billion ad impressions, E-mail analysis based on 150 billion e-mails sent via Adobe Campaign in 2017. With insights ranging from personalization, to relevant ad channels, and how one size does not fit all for video completions.
Adobe Digital Insights Holiday Recap Report 2017Adobe
Adobe Digital Insights releases it's 2017 Holiday season recap report. Adobe finds that online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted)
The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday.
Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone.
Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices.
Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days.
Adobe Insights took a dip into the political realm through the eyes of a marketer. How does all of this political activity impact consumers digital habits? From visit share by device, app growth, and CPMs in video ads within voting districts. We looked at over 150B visits, 3.1B social mentions & 83B video ad impressions to bring about some very interesting insights.
Adobe Digital Economy Project -- November 2017Adobe
In the U.S., topline inflation is down in November across DPI categories for the first time after two months of inflation (-0.9% in the all-items index and -1.1% in the all-items less grocery index). Prices are slightly up in the year-over-year in the all-items index (0.3%) and down for the all-items less grocery index (-1.1%).
In November, monthly deflation was driven by consumer products, consistent with the holiday shopping season: televisions (-9.4%), tablets (-6.9%), and appliances (-7.1%).
In the midst of the holiday travel booking season all flights showed 1.7% MoM inflation, while domestic flights increased 1.3% MoM. Consistent with typical travel patterns, international and domestic hotels showed month-over-month deflation (-1.1% and -4.6%, respectively).
In grocery, deflation in November (-0.5%) was driven by beverages materials including coffee and tea (-1.6%), ice cream and related products (-1.5%), fats and oils (-1.0%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.4% MoM in November resulting in a 3.8% year-over-year for the twelve months ending in November
Contrary to last month where almost all states showed inflation, all states in November showed deflation consistent with nationwide holiday discounts.
The upcoming holiday season will be the biggest online shopping extravaganza yet. So says Adobe Digital Insights (ADI), which predicts an 13.8% growth year-over-year, with holiday online sales reaching over $100 billion.
Adobe Digital Insights Holiday Recap Report 2016Adobe
The 2016 holiday season couldn’t have ended on a happier note, with retailers watching $91.7 billion in online revenue flow in, for an 11% increase year-over-year. Search came through as a good driver of online sales, while mobile missed the mark from a transaction perspective. Read more in the Holiday Recap Report.
This last quarter, defined by the holidays craze, saw voice assistant sales double and wireless chargers sales triple. Wireless headphones outsold wired ones for the first time. This last quarter's total revenue was 14.7% larger than Q4 last year for online retailers focused on Consumer Electronics.
Adobe Digital Insights Digital Dollar Q2 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the second quarter of 2018 focuses on e-commerce trends in the U.S. and the U.K. as well as within U.S. regions. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonymized data from the Adobe Analytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
Adobe Digital Insights reveals its latest report, based on over 183 billion visits to U.S. Online video data based on 12 billion
plays of TVE & 9 billion ad impressions, E-mail analysis based on 150 billion e-mails sent via Adobe Campaign in 2017. With insights ranging from personalization, to relevant ad channels, and how one size does not fit all for video completions.
Adobe Digital Insights Holiday Recap Report 2017Adobe
Adobe Digital Insights releases it's 2017 Holiday season recap report. Adobe finds that online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted)
The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday.
Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone.
Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices.
Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days.
Adobe Insights took a dip into the political realm through the eyes of a marketer. How does all of this political activity impact consumers digital habits? From visit share by device, app growth, and CPMs in video ads within voting districts. We looked at over 150B visits, 3.1B social mentions & 83B video ad impressions to bring about some very interesting insights.
Adobe Digital Economy Project -- November 2017Adobe
In the U.S., topline inflation is down in November across DPI categories for the first time after two months of inflation (-0.9% in the all-items index and -1.1% in the all-items less grocery index). Prices are slightly up in the year-over-year in the all-items index (0.3%) and down for the all-items less grocery index (-1.1%).
In November, monthly deflation was driven by consumer products, consistent with the holiday shopping season: televisions (-9.4%), tablets (-6.9%), and appliances (-7.1%).
In the midst of the holiday travel booking season all flights showed 1.7% MoM inflation, while domestic flights increased 1.3% MoM. Consistent with typical travel patterns, international and domestic hotels showed month-over-month deflation (-1.1% and -4.6%, respectively).
In grocery, deflation in November (-0.5%) was driven by beverages materials including coffee and tea (-1.6%), ice cream and related products (-1.5%), fats and oils (-1.0%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.4% MoM in November resulting in a 3.8% year-over-year for the twelve months ending in November
Contrary to last month where almost all states showed inflation, all states in November showed deflation consistent with nationwide holiday discounts.
The upcoming holiday season will be the biggest online shopping extravaganza yet. So says Adobe Digital Insights (ADI), which predicts an 13.8% growth year-over-year, with holiday online sales reaching over $100 billion.
Adobe Digital Insights Holiday Recap Report 2016Adobe
The 2016 holiday season couldn’t have ended on a happier note, with retailers watching $91.7 billion in online revenue flow in, for an 11% increase year-over-year. Search came through as a good driver of online sales, while mobile missed the mark from a transaction perspective. Read more in the Holiday Recap Report.
This last quarter, defined by the holidays craze, saw voice assistant sales double and wireless chargers sales triple. Wireless headphones outsold wired ones for the first time. This last quarter's total revenue was 14.7% larger than Q4 last year for online retailers focused on Consumer Electronics.
Adobe Digital Economy Project -- October 2017Adobe
In the U.S., topline inflation is up across DPI categories for the second consecutive month after five straight months of deflation (0.5% in the all-items index and 0.4% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.2%) and down for the all-items less grocery index (-1.8%).
In October, inflation outside of travel was primarily in pet products (1.3% MoM inflation), appliances (1.0%), and grocery, alcohol, and apparel (all 0.7% MoM inflation).
In the midst of the holiday travel booking season all flights showed 2.6% MoM inflation, while domestic flights increased 2.9% MoM. Consistent with typical travel patterns, international and domestic hotels showed month-over-month deflation (-3.7% and -2.1%, respectively).
Deflation in October outside of travel occurred in tablets (-3.6% MoM), televisions (-1.6%), and toys (-1.1%).
In grocery, inflation in October (0.7%) was driven by fruits and vegetables (1.4%), beverage materials including coffee and tea (1.3%), and juice and non-alcoholic beverages (1.2%)
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.7% MoM in October, resulting in a 3.5% year-over-year for the twelve months ending in October.
Inflation is widespread across the U.S. in September with nearly all states (49) showing inflation in October (or near-zero positive inflation) with only 2 states showing deflation month-over-month.
Tis the season for holiday shopping, and this year is gearing up to be the biggest we have ever experienced. This year Adobe Insights is predicting that online holiday sales will grow 14.8% YoY, reaching almost $125 Billion.
2016 Holiday Shopping Predictions: Europe And Asia-PacificAdobe
New analysis by Adobe Digital Insights finds that holiday spending will increase $15.8B year-over-year in 13 countries tracked. The main finding is that going online to shop is still about deals, but convenience factors are on the rise.
Online Grocery prices have been following a similar pattern as the offline ones, with online prices rising slightly faster over the last 5 years cumulatively. Steel and Aluminum tariffs affected Appliances both online and offline. While the CPI rose after the March 2018 tariff implementation, the DPI showed a tampering in the deflation.
Computers shows a slightly steeper decline in prices online vs offline. For some categories the online and offline worlds are starting to blur into one. The CPI and DPI for TVs is remarkably similar. The online prices for Toys have started to exhibit a slower deflation in the last few years, diverging from the CPI. Sporting Goods show a much quicker deflation online, possibly caused by a quicker product turnover online.
There’s no doubt about it: Digital advertising must be a non-negotiable component of your company’s digital strategy. With the increased brand exposure, conversion rate boost and audience targeting capabilities, the benefits of digital ads are clear. So why are some companies still afraid to take the plunge?
Robin Eldred, Communicatto’s Director of Advertising, explores 2018’s digital advertising landscape and covers everything you need to get started, including:
- Types of digital ads
- The benefits of various channels
- How to run ads strategically
- Ad reporting and optimization
- Real-world results
Adobe’s new Retail Industry Report for Q2 2017 is based on aggregated and anonymized consumer data from online retailer websites. It analyzes over 50+ billion visits since January 2015. Learn the latest trends for online retailers with some specific insights into the Consumer Electronics and Apparel sub-verticals.
With eCommerce growth expected to slow, down 13% from 14.3% in 2018 to 12.4% this year we wanted to determine if there were regional/demographic/behavioral differences.
Adobe Digital Economy Project -- September 2017Adobe
In the U.S., topline inflation is up across DPI categories for the first time in after five months of deflation (0.5% in the all-items index and 0.5% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.6%) and down for the all-items less grocery index (-2.2%).
In September, inflation was primarily in travel, consistent with the beginning of the holiday travel booking season: domestic flights are up 1.5% month-over-month, while domestic hotels are showing prices up 1.6%. On the retail side, tablets (2.8% MoM), apparel (1.1% MoM), and toys (1.1% MoM) showed the largest levels of inflation in September.
Deflation in September was concentrated in int’l flights (-4.0% MoM), televisions (-1.5% MoM), and appliances (-0.8%).
In grocery, inflation in September (0.4%) was driven by dairy products other than milk (other dairy products are showing 1.4% inflation MoM, ice cream at 0.9%), eggs (0.8%) and flour (0.7%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.1% MoM in August and up 3.0% year-over-year for the twelve months ending in September.
Inflation is widespread across the U.S. in September with 42 states showing inflation in September (or near-zero positive inflation) with only 9 states showing deflation month-over-month. Inflation in general is driven by price increases in hotels and flights.
2013 was the shortest online shopping season since 2002 with only 27 days between Thanksgiving and Christmas. Despite the condensed season, online sales grew by 18% over last year, and November plus December accounted for 27% of total annual sales for the average US retailer; a higher share than any other country.
Adobe Digital Insights -- 2017 U.S. Best Of The BestAdobe
Adobe Digital Insights explores 7 different U.S. industries in its annual Best of the Best Report. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers.
The Internet of Things is becoming entrenched in consumers’ daily habits, according to Adobe Digital Index's (ADI) "Digital Trends Report." Indeed, IoT’s growth is evolving the way consumers browse and navigate online, due, in large part, to use of smartphones to access content. This opens up new opportunities for marketers in location-based marketing and their use of search advertising.
Adobe’s latest mobile trends refresh for Q2 2017 is based on aggregated and anonymized consumer data from large company websites and includes 150 billion visits to or launches of 400 sites and apps since January 2015. Learn the latest mobile trends across industries, operating systems, connection types, and more.
Consumers spent $83 billion online during the 2015 holiday season, 12.7% more than they spent in 2014, according to data from Adobe Digital Index (ADI). What’s more, between November 22 and December 22, there were 31 days of at least $1 billion in online sales, a drastic increase in billion-dollar days over years past. Also, the biggest growth year-over-year (YoY) in online sales, according to ADI, occurred the week before Christmas.
For many people, getting a flat tire on the way to the dentist after having a fight with a significant other would constitute and very bad, terrible, horrible day. Filing taxes comes next, according to a new analysis by Adobe Digital Insights (ADI), which examined online financial- and tax-planning behaviors and perceptions. Consumers feel like the tax filing process remains difficult and mired in paper.
Adobe Digital Insights has released its 2018 online Holiday shopping recap report. From record breaking revenue numbers on mobile devices, exponential B.O.P.I.S. (Buy Online Pick-Up In Store) growth, to the hottest products sold throughout the season, this report has everything you need to analyze and understand the busiest time of year for retailers.
Technology continues to advance and embed itself into every aspect of our lives, we need to better understand when, how and why consumer use this tech.
Adobe Digital Insights just released its 2019 online Holiday shopping recap.From record breaking shopping days, to the battle between big and small retailers, this report has it all.
Adobe Digital Economy Project – November 2016Adobe
The Adobe Digital Economy Project finds that overall U.S. results signal a slight uptick in inflation, a strong labor market, and a stable housing market. Holiday season discounts resulted in steep deflation in November for categories such as televisions (-12.9% Month over Month), appliances (-6.7%), tablets (-6.2%), toys (-4.5%) and domestic hotels (-4.5%) . International flights saw a 1.9% MoM increase in November while flights to Europe saw 5.1% deflation driven by double-digit MoM deflation for flights to Madrid’s MAD (-10.3%) and Rome’s FCO (-11.6%). Groceries, a category that represents the largest share of consumer spending in the DPI showed 0.5% deflation MoM. In the U.K., the DPI shows the first MoM increase in the price index for computers (1.0%), an increase in the price of groceries (0.5%), and a slowing of deflation for TVs (-0.7%), suggesting that Brexit impacts on durable imports coupled with a strong U.S. dollar could be pushing prices upward.
Adobe Digital Insights -- Prime Day Results 2019Adobe
As Prime Day comes to a close this year, Adobe Digital Insights recaps day 2 of the summers biggest online retail shopping holiday. From the categories that saw the biggest discounts to which marketing channels drove the highest share of revenue.
Adobe Digital Insights explores countries and industries in its annual Best of the Best Report for Europe. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers. The report also looks at how European consumers are using their devices, the major frustrations during mobile experiences, and even how many connected devices they own.
Black Friday is a critical event in the retail calendar in MENA. This event which was first launched by Souq (now Amazon) as a 3-day online only event has now expanded to over six weeks of Q4. The event has been so popular that ~20% of annual online retail sales happen during the Black Friday sale period.
The Neto State of Ecommerce Report charts the transformation of ecommerce over the year to bring you data, insights and trends from thousands of Australian retailers across a range of verticals. Some of the key findings:
• 30% growth in average sales across all verticals
• $130 average basket size (with 5% year-on-year growth)
• Top performing verticals: fashion, homewares, motor parts
• Biggest spenders: food & alcohol
• 122% growth in pay later (Afterpay, Zip)
• 1/3 of total sales come through marketplaces
Plus insights from our partners eBay, Google, PayPal, Sendle and SmartrMail, this report provides a really in-depth look at ecommerce and online from every angle.
Adobe Digital Economy Project -- October 2017Adobe
In the U.S., topline inflation is up across DPI categories for the second consecutive month after five straight months of deflation (0.5% in the all-items index and 0.4% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.2%) and down for the all-items less grocery index (-1.8%).
In October, inflation outside of travel was primarily in pet products (1.3% MoM inflation), appliances (1.0%), and grocery, alcohol, and apparel (all 0.7% MoM inflation).
In the midst of the holiday travel booking season all flights showed 2.6% MoM inflation, while domestic flights increased 2.9% MoM. Consistent with typical travel patterns, international and domestic hotels showed month-over-month deflation (-3.7% and -2.1%, respectively).
Deflation in October outside of travel occurred in tablets (-3.6% MoM), televisions (-1.6%), and toys (-1.1%).
In grocery, inflation in October (0.7%) was driven by fruits and vegetables (1.4%), beverage materials including coffee and tea (1.3%), and juice and non-alcoholic beverages (1.2%)
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.7% MoM in October, resulting in a 3.5% year-over-year for the twelve months ending in October.
Inflation is widespread across the U.S. in September with nearly all states (49) showing inflation in October (or near-zero positive inflation) with only 2 states showing deflation month-over-month.
Tis the season for holiday shopping, and this year is gearing up to be the biggest we have ever experienced. This year Adobe Insights is predicting that online holiday sales will grow 14.8% YoY, reaching almost $125 Billion.
2016 Holiday Shopping Predictions: Europe And Asia-PacificAdobe
New analysis by Adobe Digital Insights finds that holiday spending will increase $15.8B year-over-year in 13 countries tracked. The main finding is that going online to shop is still about deals, but convenience factors are on the rise.
Online Grocery prices have been following a similar pattern as the offline ones, with online prices rising slightly faster over the last 5 years cumulatively. Steel and Aluminum tariffs affected Appliances both online and offline. While the CPI rose after the March 2018 tariff implementation, the DPI showed a tampering in the deflation.
Computers shows a slightly steeper decline in prices online vs offline. For some categories the online and offline worlds are starting to blur into one. The CPI and DPI for TVs is remarkably similar. The online prices for Toys have started to exhibit a slower deflation in the last few years, diverging from the CPI. Sporting Goods show a much quicker deflation online, possibly caused by a quicker product turnover online.
There’s no doubt about it: Digital advertising must be a non-negotiable component of your company’s digital strategy. With the increased brand exposure, conversion rate boost and audience targeting capabilities, the benefits of digital ads are clear. So why are some companies still afraid to take the plunge?
Robin Eldred, Communicatto’s Director of Advertising, explores 2018’s digital advertising landscape and covers everything you need to get started, including:
- Types of digital ads
- The benefits of various channels
- How to run ads strategically
- Ad reporting and optimization
- Real-world results
Adobe’s new Retail Industry Report for Q2 2017 is based on aggregated and anonymized consumer data from online retailer websites. It analyzes over 50+ billion visits since January 2015. Learn the latest trends for online retailers with some specific insights into the Consumer Electronics and Apparel sub-verticals.
With eCommerce growth expected to slow, down 13% from 14.3% in 2018 to 12.4% this year we wanted to determine if there were regional/demographic/behavioral differences.
Adobe Digital Economy Project -- September 2017Adobe
In the U.S., topline inflation is up across DPI categories for the first time in after five months of deflation (0.5% in the all-items index and 0.5% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.6%) and down for the all-items less grocery index (-2.2%).
In September, inflation was primarily in travel, consistent with the beginning of the holiday travel booking season: domestic flights are up 1.5% month-over-month, while domestic hotels are showing prices up 1.6%. On the retail side, tablets (2.8% MoM), apparel (1.1% MoM), and toys (1.1% MoM) showed the largest levels of inflation in September.
Deflation in September was concentrated in int’l flights (-4.0% MoM), televisions (-1.5% MoM), and appliances (-0.8%).
In grocery, inflation in September (0.4%) was driven by dairy products other than milk (other dairy products are showing 1.4% inflation MoM, ice cream at 0.9%), eggs (0.8%) and flour (0.7%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.1% MoM in August and up 3.0% year-over-year for the twelve months ending in September.
Inflation is widespread across the U.S. in September with 42 states showing inflation in September (or near-zero positive inflation) with only 9 states showing deflation month-over-month. Inflation in general is driven by price increases in hotels and flights.
2013 was the shortest online shopping season since 2002 with only 27 days between Thanksgiving and Christmas. Despite the condensed season, online sales grew by 18% over last year, and November plus December accounted for 27% of total annual sales for the average US retailer; a higher share than any other country.
Adobe Digital Insights -- 2017 U.S. Best Of The BestAdobe
Adobe Digital Insights explores 7 different U.S. industries in its annual Best of the Best Report. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers.
The Internet of Things is becoming entrenched in consumers’ daily habits, according to Adobe Digital Index's (ADI) "Digital Trends Report." Indeed, IoT’s growth is evolving the way consumers browse and navigate online, due, in large part, to use of smartphones to access content. This opens up new opportunities for marketers in location-based marketing and their use of search advertising.
Adobe’s latest mobile trends refresh for Q2 2017 is based on aggregated and anonymized consumer data from large company websites and includes 150 billion visits to or launches of 400 sites and apps since January 2015. Learn the latest mobile trends across industries, operating systems, connection types, and more.
Consumers spent $83 billion online during the 2015 holiday season, 12.7% more than they spent in 2014, according to data from Adobe Digital Index (ADI). What’s more, between November 22 and December 22, there were 31 days of at least $1 billion in online sales, a drastic increase in billion-dollar days over years past. Also, the biggest growth year-over-year (YoY) in online sales, according to ADI, occurred the week before Christmas.
For many people, getting a flat tire on the way to the dentist after having a fight with a significant other would constitute and very bad, terrible, horrible day. Filing taxes comes next, according to a new analysis by Adobe Digital Insights (ADI), which examined online financial- and tax-planning behaviors and perceptions. Consumers feel like the tax filing process remains difficult and mired in paper.
Adobe Digital Insights has released its 2018 online Holiday shopping recap report. From record breaking revenue numbers on mobile devices, exponential B.O.P.I.S. (Buy Online Pick-Up In Store) growth, to the hottest products sold throughout the season, this report has everything you need to analyze and understand the busiest time of year for retailers.
Technology continues to advance and embed itself into every aspect of our lives, we need to better understand when, how and why consumer use this tech.
Adobe Digital Insights just released its 2019 online Holiday shopping recap.From record breaking shopping days, to the battle between big and small retailers, this report has it all.
Adobe Digital Economy Project – November 2016Adobe
The Adobe Digital Economy Project finds that overall U.S. results signal a slight uptick in inflation, a strong labor market, and a stable housing market. Holiday season discounts resulted in steep deflation in November for categories such as televisions (-12.9% Month over Month), appliances (-6.7%), tablets (-6.2%), toys (-4.5%) and domestic hotels (-4.5%) . International flights saw a 1.9% MoM increase in November while flights to Europe saw 5.1% deflation driven by double-digit MoM deflation for flights to Madrid’s MAD (-10.3%) and Rome’s FCO (-11.6%). Groceries, a category that represents the largest share of consumer spending in the DPI showed 0.5% deflation MoM. In the U.K., the DPI shows the first MoM increase in the price index for computers (1.0%), an increase in the price of groceries (0.5%), and a slowing of deflation for TVs (-0.7%), suggesting that Brexit impacts on durable imports coupled with a strong U.S. dollar could be pushing prices upward.
Adobe Digital Insights -- Prime Day Results 2019Adobe
As Prime Day comes to a close this year, Adobe Digital Insights recaps day 2 of the summers biggest online retail shopping holiday. From the categories that saw the biggest discounts to which marketing channels drove the highest share of revenue.
Adobe Digital Insights explores countries and industries in its annual Best of the Best Report for Europe. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers. The report also looks at how European consumers are using their devices, the major frustrations during mobile experiences, and even how many connected devices they own.
Black Friday is a critical event in the retail calendar in MENA. This event which was first launched by Souq (now Amazon) as a 3-day online only event has now expanded to over six weeks of Q4. The event has been so popular that ~20% of annual online retail sales happen during the Black Friday sale period.
The Neto State of Ecommerce Report charts the transformation of ecommerce over the year to bring you data, insights and trends from thousands of Australian retailers across a range of verticals. Some of the key findings:
• 30% growth in average sales across all verticals
• $130 average basket size (with 5% year-on-year growth)
• Top performing verticals: fashion, homewares, motor parts
• Biggest spenders: food & alcohol
• 122% growth in pay later (Afterpay, Zip)
• 1/3 of total sales come through marketplaces
Plus insights from our partners eBay, Google, PayPal, Sendle and SmartrMail, this report provides a really in-depth look at ecommerce and online from every angle.
Eyeota Annual Index 2015 - Audience Data Trends in EuropeLaura Keeling
Find out how audience data was used by advertisers across Europe in 2015. This document can help media agencies with planning digital advertisings campaigns. Key reading for anyone interested in programmatic and RTB.
The Adobe Digital Index (ADI) “Holiday 2015 Predictions” are in, and if the forecast is on the mark, it’s quite a jolly one for brands and retailers. One key number: Cyber Monday is expected to hit $3 billion in online sales for the first time, a 13.2% increase year-over-year (YoY).
Adobe Digital Price Index Reports Signs of Deflation in U.S. EconomyAdobe
Adobe’s April report for consumer goods prices shows month-over-month (MoM) deflation between 0.2 and 2.4 percent for all categories Adobe is currently tracking with the exception of hotel prices, which increased by 1.6 percent. Between March 2015 and March 2016 prices for TVs, computers, flights, appliances, toys, furniture, bedding, and sporting goods dropped between 2.2 and 19.8 percent. In comparison, the U.S. Bureau of Labor Statistics’ Consumer Price Index (CPI) reported between 1.1 and 16.6 percent price deflation for the same categories and time period. For sporting goods, the DPI showed three times more deflation than the CPI between March 2015 and March 2016 (4.7 versus 1.3 percent). The drop in airfares (0.9 percent MoM; 4.6 percent between April 2015 and April 2016) reveals that savings from lower jet fuel costs are getting passed on to consumers.
The time is now to prepare and be sure to take advantage of the crucial sales windows of Back to School, Labor Day, Early Holiday and Holiday 2021.
Retail over the back half of 2021 will be like nothing we've ever seen. Learn more now through this Max Connect Marketing thought leadership article and reach out to Maximize your future success.
January 2010
That whooshing sound heard on Christmas morning was not the sound of Santa’s sleigh launching its return trip to the North Pole.
It was the collective sigh of relief by America’s retailers, as they squeaked through an intensely uncertain holiday season with positive growth numbers. Put in perspective, though, a little bit of good news for the holiday season is a modestly upbeat flourish on
what is otherwise still a very challenging
retail market.
Annual b2b marketing data benchmark report 2015Toni Wijaya
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1. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
Executive Summary
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the first quarter of 2018 is the first
release of a new quarterly series of reports focusing on retail and economics. Like the ADI Holiday, Digital
Economy Project, and retail reports, this report uses aggregate and anonoymized data from the Adobe An-
alytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general
trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the
Digital Price Index, and features focusing on product insights and trends.
Section 1: E-commerce Trends
• Fast growth in the U.S. online sector continues: Q1 2018 records $112B in online retail in the U.S., up 14.1%
year-over-year and Q2 2018 expected to top $115 Bin online retail in the U.S., up 14.4%
• Martin Luther King Jr. Day and President’s Day anchor Q1 online retail at $1.5 and $1.7B respectively.
Memorial Day in Q2 2018 is the next big e-commerce holiday and ADI predicts $1.9B in U.S. online sales and
19.0% growth year-over-year
Section 2: Digital Price Index (DPI) Update
• Adobe DPI shows faster deflation online continues into 2018; DPI deflation at -0.7% year-over-year while
offline deflation at -0.1% for comparable categories
Section 3: Product Insights – Trends in Smart Products
• Smart TVs are the now the norm: in Q1 2018 9/10 TVs sold online were smart-equipped. On track to
become smart-dominant: smartwatches (1/5 watches sold in Q1 2018 are smart-enabled) and smart-speakers
(more than half of speakers sold in Q1 2018 come with voice assistant technology on-board)
Section 4: Digital Marketing Trends Update
• Smartphone visits nearly equal desktop visits in March 2018 (44% compared to 47% from desktops,
respectively) but the pace of smartphone visit growth is plateauing
• Average revenue-per-visit is up across all devices but increasing at a fast-pace on the smartphone. The
average smartphone visit is worth over 30% of a desktop visit, nearly double the share from 2014
2. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
The Digital Dollar leverages Adobe Sensei to identify retail insights from trillions of data points that flow
through Adobe Analytics. Adobe’s retail report, the most comprehensive set of insights and predictions of its
kind in the industry, is based on an analysis of more than one trillion aggregated and anonymized visits to
over 4,500 retail sites and 55 million SKUs. Adobe Analytics measures online transactions at 80 of the largest
100 U.S. web retailers.
All use of the data, insights, and assets from this presentation are property of Adobe but can be used with
appropriate citations. Please cite data, insights, or assets from this report and any derivatives as “Adobe
Digital Insights analysis of Adobe Analytics data”.
The Digital Price Index price changes are measured using the Fisher Ideal Price Index model. Our special
thanks to Pete Klenow at Stanford University and Austan Goolsbee at the University of Chicago for their con-
tinued advice and guidance on the Digital Economy Project and Digital Price Index.
3. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
The first quarter of 2018 showed strong online growth in retail, emerging as the first Q1 ever with over $100
billion in online retail revenue in the U.S. This level represents a strong 14.1% growth over 2017Q1 and a close
pace of growth relative to the 2017 holiday season, which Adobe Digital Insights recorded at 14.7% year-over-
year.
Adobe’s own Michael Klein, Director of Industry Strategy for Retail says, “The first quarter of the calendar
year is a time of transition for most retailers. Many are wrapping up their books on the fiscal year, attempt-
ing to liquidate any excess inventory from the holidays. While simultaneously, brands are introducing fresh
assortments and campaigns that capitalize on the key shopping events in the first three months of the year;
MLK, Valentine’s, President’s Day and Easter. On both of these fronts; ‘out with the old, and in with the new’,
eCommerce continues to help consumers efficiently find what they want, when they want at the price they’d
like to pay. The YoY double-digital growth of Q1 eCommerce sales is evidence of this”.
4. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
Adobe Digital Insights expects the pace of online shopping to pick up in the second quarter of 2018, where
we predict 14.4% growth and $115.5 billion in online revenue in U.S .retail. Growth in revenue in U.S. retail
typically picks up in the second and fourth quarter and ADI predicts 2018 will be no different. As shoppers
gear up for summer, retailers can expect shopping to spike during Memorial Day, which is on track to be-
come the next major online shopping day outside of the holiday season.
5. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
For the savvy retailer, key holiday shopping days are
a perfect opportunity to road-test deals and mar-
keting strategies that can pay off during the Novem-
ber-December holiday season.
In general, the best time to start preparing for the
next holiday season is right after the previous one
is over. As ADI showed in our Holiday Recap Report
retailers that performed well during the regular
shopping year (Q1-Q3) won big during the holiday
season.
Record growth in online sales is accompanied by a
continued concentration of dollars on key shopping
days. Consumers are becoming more deal-sensitive
and retailers are attracting customers by creating
deals on major holidays. Year-over-year, it’s clear
that key shopping days are becoming more import-
ant to retailers and consumers alike.
This trend can create a positive effect on retail
revenues for multiple days in a row, such as with
Thanksgiving week, where we see an incredible
increase in online shopping for 5 days in a row.
Presidents’ Day is a different story; Presidents’ Day
Monday attracted revenue from the days around
it. We find a net 4% decrease in revenue in the 5
days surrounding Presidents’ Day compared to the
average corresponding days that quarter. To keep
up with average Q1 weekly revenues, retailers must
launch appropriate deals, have a clear Presidents’
Day marketing strategy, and dedicate extra time,
effort and money.
6. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
Looking ahead to Q2, it’s clear that Memorial Day weekend is fast becoming the key online shopping day
outside of the holiday season, even though it hasn’t quite broken the $2 billion mark. During November-De-
cember 2017, ADI recorded 15 days with over $2B revenue in online revenue in the U.S.
There hasn’t yet been a $2B day in 2018, and our model predicts that we won’t have one again until mid-No-
vember. Some retailers have been trying to mend this with new holidays like “Prime Day” or “Way Day,” but
perhaps the next best holiday for retailers to rally around is Memorial Day.
While Memorial Day still hasn’t breached the $2B threshold, it’s the fastest growing day of the year, along
with Thanksgiving Day. This year, our model predicts a 19.0% growth for Memorial Day, far above the overall
Q2 growth of 14.4%, and above the 15% growth of Cyber Monday and Black Friday in 2017.
15 out of 61November 2017 - December 2017
0 out of 272Q1 2018 - Q3 2018 (Predicted)
Number of $2B days
7. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
Consumers can also make the most of key shopping days outside of the holiday season by waiting for deals
to emerge for items on their shopping lists. Deep discounts and consumer awareness drive the increasing im-
portance of key shopping holidays. Through January, discounts driven by Martin Luther King, Jr. Day included
televisions (down -0.6% over prices at the end of 2017) and medical equipment and supplies (down -0.5%).
In February, President’s Day discounts drove overall price declines in tablets (down -5.5% since the end of
2017), televisions (-2.5%), appliances (-1.6%) and toys (-1.6%).
Looking ahead to the second quarter of 2018, predicted discounts through May, driven by Memorial Day, will
include computers (-5.0%), appliances (-3.3%), furniture & bedding (-2.2%), personal care products (-1.7%)
and tools & home improvement (-1.1%).
8. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
Looking at monthly discounts and other price changes over time gives us a more complete picture of infla-
tion or deflation online, as we’ve been publishing in the ADI Digital Economy Project’s Digital Price Index
(DPI). This quarter’s Digital Dollar report features a quarterly release of the Digital Price Index (DPI) and
updates from the Digital Economy Project. As previous work from the Digital Economy Project has shown,
online deflation and price declines as measured by the DPI have been faster online than in comparable cate-
gories as measured by the Bureau of Labor Statistics Consumer Price Index (CPI). This pattern has continued
into 2018 with deflation across all shared categories between the CPI and the DPI showing the DPI is -0.6
percentage points lower (-0.7% in the DPI vs -0.1% in the CPI) year-over-year through March.
Academic research based on analysis of the Digital Price Index from economists Pete Klenow and Austan
Goolsbee shows that prices for goods online as calculated in the DPI show faster deflation than comparable
goods as measured in the CPI, which tracks almost exclusively in-store prices. Klenow says, “From 2014 to
2017, annual inflation was fully 1.3 percentage points lower online (in the DPI) than offline (in the CPI) for the
same categories. The entry of new products and the exit of old products is rapid online, suggesting that true
inflation online – incorporating the quality and variety of new goods – is even lower than matched-model
inflation.” Find Klenow and Goolsbee’s presentation here.
Find more charts and graphs from the Adobe Digital Price Index in the Appendix. A flat file of the data can be
obtained here.
9. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
This quarter’s Digital Dollar report features a deep-dive into the growth and trend in smart products includ-
ing TVs, watches, and speakers. Smart TV’s growth is unapparelled by any other smart home product today,
evidenced by the fact that nine out every ten TVs sold in the first quarter of 2018 were smart TVs. In the last
two years, we have seen the smart TV reach full maturity as almost every TV bought today is a smart TV.
These TVs are Wi-Fi enabled or have built in Chromecast, Roku, Firestick, or other streaming devices.
Driving the evolution of the smart TV is the increasing importance of home entertainment systems: we’re
starting to see streaming services and video games deliver 4K content. In addition, consumers are seeking
out higher resolution TVs with larger screen sizes, two TV features that have enabled consumers to have a
better at-home viewing experience.
We see a trend towards larger screen sizes. In fact, more than half of TV’s sold in the first quarter of 2018 had
screens larger than 45 inches. Also, in Q1 2018, resolution of TV sales is predominantly 4K, while 1080p re-
mains on the decline. And bigger is typically better: three out of every four TVs sold with a screen size above
45 inches has 4K resolution while only half of TVs with screen size under 46 inches are 4K.
10. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
Of all watches sold in Q1 2018, one in every five is equipped with smart technology, a huge leap from five
years ago when less than one in ten watches sold was smart-enabled. We attribute the increase in sales of
smartwatches to the product not only becoming more affordable but also diversifying. Consumers can now
buy watches with smart capabilities for as low as under $50, a steep drop from the introduction of smart
watches. The Apple Watch and Fitbit still dominate sales in the smartwatch market but we are now seeing
conventional watch brands join the competition and appeal to non-sporty consumers who still want smart
technology – Fossil, Michael Kors, Misfit, and Tagital all now have watches enabled with smart technology.
It’s not just gym memberships: the pattern of smartwatch sales tracks closely with New Year’s resolutions. Retailers see
an influx in sales of smartwatches in January every year as consumers invest more in their health and savvy marketers
can take advantage.
2X as many
smartwatches sold in Q1
2017 than Q2
11. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
Sales of smart home speakers are continually increasing, likely attributed to voice technology enablement.
In 2017, we saw sales of smart speakers surpass conventional speakers, driven by the most popular smart
speaker devices: Google Home and Amazon Echo. Although sales are dominated by major brands, we are
starting to see other audio companies power their products with smart technology and steal share from the
three most prominent devices. For example, Adobe Analytics data shows Sonos drove twice as many sales in
Q1 2018 compared to Q1 2017, likely the result of the new ‘Sonos One’ powered by Amazon Alexa.
In the next year, we will see consumers rely on voice assistance technology more and more. As previous ADI
work has shown, the vast majority of users believe that current voice recognition is good, while less than 5%
of consumers consider it to be poor. According to our data, over half of consumers with a voice assistance
use them at least once a day. Here’s a look at the most popular uses of voice command:
12. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
Just because we can connect our everyday items to the internet doesn’t mean consumers necessarily
want to. There are many cases in which it is sensible to take a conventional home product and advance it
to “smart” status, but not all products need to be smart-enabled, as consumer shopping data shows. For
example, smart refrigerator and smart lightbulb systems have not made the same meaningful leaps as
smartwatches and speakers. Both smart fridges and lightbulbs have taken minimal share of their respective
conventional products in the last five years. Consumers pay for experiences, not products, and these devices
have a ways to go in demonstrating the added value of smart technology to consumers.
13. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
Driving retail trends, discounts, and product purchases are marketers’ efforts to reach consumers no matter
where or how they are shopping. Since their introduction more than a decade ago, smartphones have been
taking up share of online browsing time and visits. The speed of our devices has been improving and the way
we connect to websites on the go has become lightning fast with Edge, then 3G, LTE, and soon 5G. Today,
most websites have made vast improvements to the mobile experience, contributing to the rise of the smart-
phone in retail.
We’re now seeing that visit growth from smartphones is beginning to level off. Smartphone visits are still
increasing in share, but the pace is slower than in years past as we approach an equilibrium between retail
visits from smartphones and desktops. For the past two quarters the growth rate has been about half of
what it was in 2014.
A lot of improvements to the mobile experience have already been made, and smartphone penetration is
already high in the U.S. Until that next revolution in smartphone technology, we don’t expect to see big leaps
in smartphone visits.
For more data on trends in smartphones, particularly the mobile checkout experience, see the Appendix.
14. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
While smartphone visit share is slowly starting to plateau, the value of smartphone visits is increasing at a
quick rate, much faster than desktop, and smartphones are taking up revenue share at an ever-increasing
rate.
Each smartphone visit is worth double what it was worth in the beginning of 2014, which justifies a much
higher commitment to mobile marketing strategies. The average smartphone visit was worth $0.18 on the
dollar compared to a desktop visit in 2014. That figure is now up to $0.33 to the dollar. We should expect the
threshold to cross the $0.50 milestone in the near future.
It’s worth noting that these numbers don’t account for the customer journeys that begin on smartphone
and transition to desktop for checkout, or where customers access mobile websites to enhance their in-store
purchasing experience. If we were to account for this added value, the smartphone experience becomes even
more valuable to the average retailer.
While revenue from smartphones represented only 23% of all online shopping in the first quarter, there’s a
lot of room for improvement, and a lot of value added from an amazing mobile experience given continued
smartphone visit and revenue trends.
15. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
Turning carts into purchases doesn’t follow a similar
pattern over time: any visit over 10 minutes on site
leads only to marginal improvements.
Clearly, smartphones are lagging the most at the
cart-to-order conversion step, meaning that retail-
ers still have a lot of room for improvement in the
checkout experience on smartphones. Retailers that
manage to improve this process will see a significant
improvement in their bottom line.
More time on site directly translates to higher con-
version rates and order values for retailers.
Good content, and consequentially more time spent
on site gives customers time to make up their mind
on a big and costly purchase. It also adds the op-
portunity to cross-sell and increase cart sizes with
complementary products.
Cart expansion increases in a linear fashion with visit
duration: longer web visits lead to bigger carts.
16. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
Marketers can expect consumers to shop in an “on
the go” mode on the weekends.
A good online marketer knows that day of the week
is an essential dimension to be aware of. There are a
lot of behavioral differences from consumers when
it comes to shopping on a work day from the office
vs. on a day off.
There’s an apparent difference between a “weekend
desktop”, and a “weekday desktop.” Weekday desk-
top purchases tend to be higher than weekend ones.
Conversion rates on desktops spike on Sundays, sug-
gesting that consumers like to make bigger or more
decisive purchases on off-hours from work. Smart-
phone conversion rates spike on Mondays, perhaps
from customers who didn’t complete a Sunday pur-
chase at home but check-out first thing on Monday.
In general, consumers tend to switch off their desk-
tops on weekends and choose to use their mobile
devices instead. These leads retailers to see more
visits from smartphones than desktops on the week-
end
17. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
Looking over Quarter 1 by day of the week helps to
explain the trend in revenue over the three months.
As expected, Mondays are high in general with
an average revenue of $1.36B. This is partially due
to the two holidays, MLK Jr. Day and Presidents
Day, falling on Mondays. Despite their importance,
removing these two holidays from the average still
keeps Mondays the highest average revenue day of
the week.
Comparatively, Saturdays drove on average 19% less
revenue than Mondays. Over the course of the year,
Saturdays are the worst day of the week for online
shopping by a significant margin: nearly $100 million
dollars.
Every retailer should be aware of their own con-
sumer buying cycle, and of the shape of their own
season. Focusing around the first week of January
and the two major holidays for Q1 is a good starting
point.
The shape of daily Q1 revenue is much flatter when
compared to the holiday season, where extreme
revenue spikes are the norm, as a result of the year’s
biggest online shopping days: Black Friday and Cy-
ber Monday.
While other holidays like MLK Jr. Day and President’s
Day are increasing their importance, they’re still in
their infant stage in terms of online shopping reve-
nue.
Average Revenue by Day of Week (Q1 2018)
Monday $1.36B
Tuesday $1.27B
Wednesday $1.29B
Thursday $1.26B
Friday $1.19B
Saturday $1.10B
Sunday $1.22B
18. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1
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