The document discusses key digital trends for 2015, emphasizing the importance of a mobile-first approach as mobile user statistics and app usage rise significantly. It highlights various aspects of mobile marketing, including advertising, customer service, personalization, and the necessity for effective data analytics in achieving high return on investment (ROI). Additionally, it outlines a framework for understanding different levels of mobile maturity in businesses.

2. CEO, WS GROUP PTE
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3. Global Digital Statistics 2015

4. Top 3 Digital Trends 2015

5. The Mobile Landscape 2020 & Beyond...
Global Internet Users
Mobile App DownloadsInternet Connectivity via Mobile

6. The Mobile Landscape 2020 & Beyond...
Growth of Mobile Payments
Growth of Mobile Revenue

7. Global Mobile-Only internet users without fixed
lines is projected to be 788.32 Million in 2015!
Global Mobile-Only Internet Users 2010-2015

8. Are you
humouring
your Mobile
Customers??

9. Mobile First is a Necessity, Not a Choice Anymore!

10. Smart Business have a Mobile Only Approach!

11. Facebook Mobile Users & Mobile Ad Revenue
Smartphone owners
use Facebook App
84%
Facebook ad budget
dedicated to mobile
57%
1.248
Billion
Facebook Mobile
Monthly Active Users
Mobile-Only Facebook
Monthly Active Users
581
Million

12. A Snapshot of the App Market

13. Free & Paid Mobile App Store Downloads Worldwide

14. Popularity of Mobile Apps continue to rise...

15. Scope of Mobile App Marketing

16. App Usage
Statistics

17. Social Media App Usage

18. Demand for Enterprise Mobility & Enterprise Apps

19. Trends in Enterprise App Development

20. Let’s Talk ROI - Monetizing the Mobile

21. Let’s Talk ROI - Mobile Ad Spend is set to GROW...

22. Let’s Talk ROI - Mobile Payment Options

25. Web Spiders Partners
Helps us provide complete social
media solutions, including strategy
modification and crisis
management in real time.
Helps us continuously update the
course of social media campaigns,
ensuring maximum reach among
target audience and high ROI.
Helps us deliver comprehensive
search engine marketing services
to clients in both government and
private sectors.
Helps us provide end-to-end email
marketing solutions for our global
clients, including strategy,
consulting, design, deployment
and analytics.
Helps us offer complete email
campaign management solutions
to clients, including campaign
strategy, database management
and design.
Helps us design inbound
marketing strategy and campaigns
for B2B enterprises based on a
successful retainer model with
consistently high ROI.

26. Growth Hack 1: Customer Service with Mobile Apps

27. Growth Hack 1.2: Personalization with Mobile Apps

28. Growth Hack 1.3: App Idea to App Development

29. Growth Hack 2: Leveraging Marketing Automation

30. Growth Hack 2.2: Steps to Marketing Automation

31. Growth Hack 3: Improving Efficiency with A/B Testing

32. Growth Hack 3.2: A/B Testing Mistakes to Avoid!

33. Growth Hack 3.3: A/B Testing for Landing Pages

34. Growth Hack 4: Data Analytics & Reporting

35. Growth Hack 4.2: Big Data in 2015

36. Growth Hack 4.2: Big Data in 2015

37. Growth Hack 4.3: Overcoming Analytics Challenges
Data
Integration
Massive volumes of disparate data types and sources must
become easier to access, to work with, and blend.
Difficulty gaining access
across siloed depts
Difficulty integrating
massive amounts of data
Difficulty integrating
disparate customer data
Difficulty converting data
into actionable insight

38. User Access
& Skills
The in-depth analytics required to answer complex questions
must be easier to use and more broadly available.
Limited access to specialists
& industry leaders
Limited investment by B2B
organizations in advanced training
Limited ability to drive new
analyses
Growth Hack 4.3: Overcoming Analytics Challenges

39. Growth Hack 4.4: Data Scientists’ To-Do List

40. Growth Hack 5: The 4 F’s of Mobile Maturity

41. Level 1: Informational: Mobile Focus
Level 2: Instruction and Self Help System: Mobile Focus + Mobile Friendly
Level 3: Individual Involvement and Transactional System: Mobile Friendly
Level 4: Community Involvement and Feedback System: Mobile Friendly +
Mobile First
Level 5: Collaborative, Constant Improvement System: Mobile First
Growth Hack 5.2: Different Levels of Mobile Maturity