The document discusses the limitations of traditional metadata approaches in media and publishing, highlighting the need for a new generation of databases that utilize NoSQL and semantic technologies. It emphasizes the importance of flexibility in data modeling and the ability to capture complex relationships through ontologies, allowing for richer content experiences. The presentation concludes by inviting further exploration of semantics and NoSQL solutions.

1. Unlocking Content with
Maximize the value
of your content
1/36th scale
Metadata + Semantics
Matt Turner
CTO Media and Publishing
Matt.turner@marklogic.com
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2. Continuous, Unpredictable Change
Online Ad Revenue
1994-2000
Digital Music Sales
1997-2009
EBook Sales
2002-2010
Digital Video Revenue
2008 - 2014
Mobile Usage
2008-2016 (projection)
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3. Mass Media to Mass Customization
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4. Metadata Makes an Impact
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5. Across Every Type of User and Operation
Production
File Name
Format
Create Date
Rights
Caption
Operations
Story
Title
Run Date
Credit
Position
Distribution
Category
License Type
Key Colors
Scene
Shape
Accoujnting
Costs
Rights
Usage
Revenue
Photographer
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6. TRADITIONAL METADATA
APPROACHES
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7. Metadata in Rows and Columns
 Everything up front
 Complexity of schema versus flexibility
 How many actors? Producers?
 Selective inclusion of data
 Has to be designed for a single
purpose
 Difficult to adapt and include new data
Title ProductionDate Category AssetType Length
Film1 3/1/14 Feature HD Master 2:40
Show1 6/4/13 Series HD720 0:40
Film2 6/4/05 Feature Archive 1:55
?
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8. With Fixed Taxonomies
 Hierarchical levels of metadata
 Fixed to a specific business purpose
 Each asset can only be associated
with one level
 How many category fields?
Category
Feature
Series
Action
Drama
Comedy
Documentary
…
Cable
Broadcast
Drama
Comedy
…
Action
Drama
Family
Documentary
? …
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9. Traditional Approach
 Multiple categories, overlapping
genres and real-world data problems
stymie this approach
 100s of metadata fields
 Metadata can’t be used across all
parts of the business
 The model is inflexible and
incomplete
Title ProductionDate Category AssetType Length
Film1 3/1/14 Feature HD Master 2:40
Show1 6/4/13 Series HD720 0:40
Film2 6/4/05 Feature Archive 1:55
Category
Feature
Series
Action
Drama
Comedy
Documentary
…
Cable
Broadcast
Drama
Comedy
…
Action
Drama
Family
Documentary
…
?
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10. SEMANTICS, NOSQL + CONTEXT
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11. Data Drives the Need for a New Generation Database
Hierarchical Era
For your application
data!
• Application- and
hardware-specific
Relational Era
“For all your structured
data!”
• Normalized, tabular
model
• Application-independent
query
• User control
Any Structure Era
“For all your data!”
• Schema-agnostic
• Massive scale
• Query and search
• Analytics
• Heterogeneous data
• Faster time-to-results
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12. Machines Don’t Get Context . . .
Manu Sporny Founder/CEO - Digital Bazaar, Inc.
http://www.cambridgesemantics.com/semantic-university/what-is-linked-data
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13. Enter Semantics!
Manu Sporny Founder/CEO - Digital Bazaar, Inc.
http://www.cambridgesemantics.com/semantic-university/what-is-linked-data
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14. Schema Flexibility with NoSQL
 What if you didn’t need to
define everything up front?
 And what if many of the nasty
data modeling issues with
metadata were just as simple as
adding new elements
 And you can keep EVERYTHING!
?
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15. Semantics to Model Relationships
 Data model to manage relationships and link together data
 ‘triples’ describe single facts
 Collections of facts describe complex real-world scenarios
"John Smith" "England"
livesIn
"London"
isIn
livesIn
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!

16. Ontologies Instead of Categories
 Actually model information as it
is in the real world
 Not limited to a single purpose
 Ontologies for all categories
of metadata
 Even ‘impossible’ categories
like fictional worlds
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17. NoSQL and Semantics: Using CONTEXT to Unlock Content
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18. Semantic Metadata in Action
Let users experience new dimensions Capture complete worlds of content
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19. Learn More About Semantics & NoSQL
Read
nosqlfordummies.com
Ask
Team is here today!
Download
Semantics Paper

20. THANK YOU!
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