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© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
Revolution Across the Information Industries
Matt Turner, CTO Media & Publishing
December 2015
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 2
Any Structure Era
“For all your data!”
 Massive scale
 Built for heterogeneous
and unstructured data
 Faster time-to-results
 Commodity hardware
 Fraction of the cost
Generational Shift in Database Market
Relational Era
“For your structured data!”
 Bad for heterogeneous and
unstructured data
 Proprietary hardware
 Expensive
Hierarchical Era
“For your application data!”
 Proprietary hardware
 Expensive
LET’S REVIEW
CHANGE IS THE ONLY CONSTANT
FROM PUBLISHING
FORM BASED
PRODUCTS
DEDICATED
PRODUCT
INFRASTRUCTURE
Product A Dedicated
Infrastructure
(database + search engine)
Product B
Product C
Company Data
Industry Data
Filings
Reports
TO INFORMATION PROVIDERS
FORMAT
INDEPENDEN
T
INFORMATION
CENTRIC
DYNAMIC
DELIVERY
Company Data
Industry Data
Filings
Reports
Deliver the right content,
to the right user,
in the right format,
in real time
WHAT’S NEXT?
REVOLUTION!
REVOLUTION:
DATA DRIVEN PUBLISHING
Bob Pilz
Taxonomy Manager
Mitchell1
Bob Pilz
Taxonomy Manager
Mitchell1
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 14
CRM
Subscriptions
Personalized
ExperienceSegmented
OffersTargeted Ads,
Promotions,
RewardsImproved
Loyalty
Customer 360°
Partner Sites
Traditional Traffic
Mobile Traffic
Offline Readers
Social Media
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 15
Offline Readers
Partner Sites
Traditional Traffic
Mobile Traffic
CRM
Subscriptions
Social Media
Customer 360°
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 16
Partner Sites
Traditional Traffic
Mobile Traffic
CRM
Subscriptions
Offline Readers
Social MediaSocial Media
Customer 360°
Personalized
ExperienceSegmented
OffersTargeted Ads,
Promotions,
RewardsImproved
Loyalty
Result: Symptom to Component
Role of the Publisher?
KNOW YOUR CUSTOMER …
AND KNOW YOURSELF?
REVOLUTION: CONTEXT
TIMING
CONTEXT
WHO’S SMARTER?
VS
Do domestic dogs interpret pointing as a command?
Animal Cognition (2012): 1-12 , November 09, 2012
By Scheider, Linda; Kaminski, Juliane; Call, Josep; Tomasello, Michael
DOGS GET CONTEXT!
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 26
Machines Don’t Get Context . . .
Manu Sporny Founder/CEO - Digital Bazaar, Inc.
http://www.cambridgesemantics.com/semantic-university/what-is-linked-data
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 27
Enter Semantics!
Manu Sporny Founder/CEO - Digital Bazaar, Inc.
http://www.cambridgesemantics.com/semantic-university/what-is-linked-data
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 28
Context Drives Search
Talent
Kristen Wiig
Acted in
Episode 4
Anne Hathaway and Killers
Part of
Played
Character
Maharelle Sister
Season 34
Segment
The Lawrence Welk Show
Aired on
Date
10/4/08
Era
Acted in
Includes
Part of
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 29
And a Continuous Watch Experience
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 30
Great Content + Great UX =
REVOLUTION:
HOW TO INNOVATE
INNOVATION
Why can’t good ideas
take root?
We're all too busy
making things run!
A Deliberate Plan for Innovation Execution
CORE REVENUE
ENGINE
Optimized for
Delivery Efficiency
INNOVATION
PLATFORM
Measured
Experiments in
Product
Development
Integration Path
Separate Team
Unified Goals
Communication
WHAT’S NEXT?
ITS UP TO YOU!
THANKS!
Matt Turner, CTO Media & Publishing
matt.turner@marklogic.com
@matt_turner_nyc

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December 2, 2015: NISO/NFAIS Virtual Conference: Semantic Web: What's New and Cool

  • 1. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. Revolution Across the Information Industries Matt Turner, CTO Media & Publishing December 2015
  • 2. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 2 Any Structure Era “For all your data!”  Massive scale  Built for heterogeneous and unstructured data  Faster time-to-results  Commodity hardware  Fraction of the cost Generational Shift in Database Market Relational Era “For your structured data!”  Bad for heterogeneous and unstructured data  Proprietary hardware  Expensive Hierarchical Era “For your application data!”  Proprietary hardware  Expensive
  • 4. CHANGE IS THE ONLY CONSTANT
  • 5. FROM PUBLISHING FORM BASED PRODUCTS DEDICATED PRODUCT INFRASTRUCTURE Product A Dedicated Infrastructure (database + search engine) Product B Product C Company Data Industry Data Filings Reports
  • 6. TO INFORMATION PROVIDERS FORMAT INDEPENDEN T INFORMATION CENTRIC DYNAMIC DELIVERY Company Data Industry Data Filings Reports Deliver the right content, to the right user, in the right format, in real time
  • 9.
  • 12.
  • 13.
  • 14. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 14 CRM Subscriptions Personalized ExperienceSegmented OffersTargeted Ads, Promotions, RewardsImproved Loyalty Customer 360° Partner Sites Traditional Traffic Mobile Traffic Offline Readers Social Media
  • 15. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 15 Offline Readers Partner Sites Traditional Traffic Mobile Traffic CRM Subscriptions Social Media Customer 360°
  • 16. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 16 Partner Sites Traditional Traffic Mobile Traffic CRM Subscriptions Offline Readers Social MediaSocial Media Customer 360° Personalized ExperienceSegmented OffersTargeted Ads, Promotions, RewardsImproved Loyalty
  • 17. Result: Symptom to Component
  • 18. Role of the Publisher?
  • 19. KNOW YOUR CUSTOMER … AND KNOW YOURSELF?
  • 21.
  • 25. Do domestic dogs interpret pointing as a command? Animal Cognition (2012): 1-12 , November 09, 2012 By Scheider, Linda; Kaminski, Juliane; Call, Josep; Tomasello, Michael DOGS GET CONTEXT!
  • 26. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 26 Machines Don’t Get Context . . . Manu Sporny Founder/CEO - Digital Bazaar, Inc. http://www.cambridgesemantics.com/semantic-university/what-is-linked-data
  • 27. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 27 Enter Semantics! Manu Sporny Founder/CEO - Digital Bazaar, Inc. http://www.cambridgesemantics.com/semantic-university/what-is-linked-data
  • 28. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 28 Context Drives Search Talent Kristen Wiig Acted in Episode 4 Anne Hathaway and Killers Part of Played Character Maharelle Sister Season 34 Segment The Lawrence Welk Show Aired on Date 10/4/08 Era Acted in Includes Part of
  • 29. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 29 And a Continuous Watch Experience
  • 30. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 30 Great Content + Great UX =
  • 31.
  • 33. INNOVATION Why can’t good ideas take root? We're all too busy making things run!
  • 34.
  • 35. A Deliberate Plan for Innovation Execution CORE REVENUE ENGINE Optimized for Delivery Efficiency INNOVATION PLATFORM Measured Experiments in Product Development Integration Path Separate Team Unified Goals Communication
  • 37. ITS UP TO YOU!
  • 38. THANKS! Matt Turner, CTO Media & Publishing matt.turner@marklogic.com @matt_turner_nyc