Small Business Branding day - Your Business Strategy | Deri Llewellyn-Davies
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The document discusses common reasons why businesses fail and provides strategic advice. It finds that 76% of failures are due to financial incompetence or lack of people skills. It then suggests businesses should focus on developing strategic plans that address sales pipelines, marketing, operations, finance, and human resources. The strategy plans should align with the business's purpose and lifestyle goals. The document encourages continuing the strategic planning journey.
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Small Business Branding day - Your Business Strategy | Deri Llewellyn-Davies
- 2. The title of your text slide goes here Deri ap John Llewellyn-Davies deri@bgistrategy.com f: TheStrategyMan t: @thestrategyman in: thestrategyman www.BGIStrategy.com
- 3. The title of your text slide goes here
- 4. The title of your text slide goes here
- 5. ThToep t i6t lRee oafs oynosu wr htye xwte s slitadret ag obuessi nheesrse 1. Passion 2. Freedom 3. Money 4. Time 5. Serve the world 6. Less Stress
- 6. The title of your text slide goes here Hows that going for you?
- 7. ThHeo wti tblues oinfe sysoeusr A tCeTxUt AslLidLYe wgooreks o hute…re Passion >> Lost mojo Freedom >> Doing Everything Money >> Pay yourself last Time >> Whats that! ? Serve >> Cant serve myself Less Stress >> @$***
- 8. TBhIeG tGitEleS oTf ryeoausro tnesx tB sulisdinee gsose Fs AhIeLrSe 1. Incompetence 46% - Not knowing what they don’t know (Mostly financial and lack of planning) 2. Unbalanced Experience or lack of People skills 30% 3. Lack of experience in chosen business field 11% 4. Neglect, Fraud, Disaster 1% A whopping 76% of failure is due to Money and people skills!
- 9. ThHeo wti tblues oinfe sysoeusr A tCeTxUt AslLidLYe wgooreks o hute…re 1. Passion >> Lost mojo >> People 2. Freedom >> Responsibility >> People 3. Money >> Pay yourself last >> Finance 4. Time >> Whats that! ? >> People 5. Serve >> Cant serve myself >> BOTH 6. Less Stress >> @$*** >> BOTH
- 10. The title of your text slide goes here Rebuild, Reignite or Reinvent 2005>>> 2014 >>> 2020 Excited? Scared?
- 11. The title of your text slide goes here Business plans DEAD?
- 12. ThTeh eti tlietl eo fo yf oyuoru tre txetx st lsidlied eg ogeose sh ehreere Strategic Plan
- 13. The title of your text slide goes here What is strategy? “A plan …for obtaining a specific … major result” What is a tactic? “A plan …for promoting a desired… end result”
- 14. ThTeh eti tlietl eo fo yf oyuoru tre txetx st lsidlied eg ogeose sh ehreere Purpose
- 15. ThTeh eti tlietl eo fo yf oyuoru Ptrue trxeptxo sts lesidlied eg ogeose sh ehreere LIFESTYLE £ Financial £ Service/Value Philanthropy Opportunity Passion
- 16. ThTeh eti tlietl eo fo yf oyuoru tre txetx st lsidlied eg ogeose sh ehreere The Spectrum of Strategy
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- 18. ThTeh eti tlietl eo fo yf oyuoru tre txetx st lsidlied eg ogeose sh ehreere The spectrum of strategy …. • Sales – PIPELINE and People? • Marketing – Brand and Digital? • Operations – Systems and Automation? • Finance – Visibility and raising capital? • People – Hiring and Talent development?
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- 21. The title of your text slide goes here Continue the journey with Me www.bgistrategyonapage.com/brandit deri@bgistrategy.com f: TheStrategyMan t: @thestrategyman in: thestrategyman
Editor's Notes
- Focus – one person at a time Slow down – finish my sentances and leave the pauses
- 6 marathons b2b across the sahara Easy bit – the double – And 4 marathons into it – I broke – stars out/laser Battled two vicious sandstorms that day – I had sand in place I dint even know were places My feet were ripped to shreds. Hands up – how many people think they could do that Now trick question – as that mental but I said think they could not – if you wanted too Because anyone could…. Just like any one can build a succesful bsuiness with the right guidance But if you get ceratin part of this wrong, like wrong kit, wrong nutrition, didn’t train enough – you can die – just like your business can
- I crossed the finish line of this on April 5th 2006, to great applause and huge pride. But what people don’t see is what happened before this. Like people see successful entrepreneurs and don’t see the miles they have walked In order to cross that line I had to WORK, I had to run in cold, wind, snow and rain I had to prepare kit miticulously, as every ounce that carried on my back mattered My feet needed to be specially prepared to minimise the brutal damange to sand would cause And this is WHY most people don’t finish it – they arnt prepared to put in the work And for those that do they ones who don’t finish usually miss a strategy or two LOADS Of people ave great ideas to run a marathon or event, very few follow through, the ones that do many many more fail Its brutal Just like business
- STRONG LINK TO THIS START - How many in the room own a business?
- STRONG LINK TO THIS How many in the room own a business?
- And this is just speeding up… with the speed of strategy accelerating – so is the speed of failure… More on that later
- So if we can dial in those two strategies we can actually create the business we intended to build and minimise failure rates MASSIVELY Whats stopping you in business – LEARNING – You don’t know what you don’t know Just moved you from unconciosu incompetance to concious incompetance You need to learn this stuff. No you can learn anything and achive anything… let me illustrate with an adventure
- The speed of strategy
- The speed of strategy
- Business plans don’t work anymore – need to be adaptable – need to change – and mostly need to be actionable That’s the biggest fault The sit In a drawer They don’t inspire – lead – cascade They are a usuful thinking exercise for the leader – that’s about it And they don’t contain the two most powerful parts of business – purpose and values Lets talk purpose You need a tool – that you can lead with One that you can surround yourself with talent and have visibility throughout the company One that holds the true light of purpose and vision before you Doing what you love to do
- Why do you exist as a company – tumble weed MAJOR
- Give examples of stev jobs and mother teresa Get them to think of imbalance – which area ?
- Business plans don’t work anymore – need to be adaptable – need to change – and mostly need to be actionable That’s the biggest fault The sit In a drawer They don’t inspire – lead – cascade They are a usuful thinking exercise for the leader – that’s about it And they don’t contain the two most powerful parts of business – purpose and values Lets talk purpose
- I discovered purpose the hard way …
- So one of my pursuits was the Infamous Ironman – 2- 112 -26 – 17 hours - man v ironman I completed this in 2012 but what people don’t see is the three years previous As when I set out on this journey I couldn’t swim, and hadnt been on a bike since I was a kid – so I had some work to do I had to learn skills – got a swim coach – which shotcutted everything Got bike coach, got new bike, measured – right kit, right fuel… every piece needed to be dialled in Like a business you just get the bike right your screwed in an Ironman. You wont get out of the water You need to get the whole spectrum right The morning of the race YOU can learn anything – just know where your gaps are – know what you don’t know then go to work
- Anything is possible in life and in business Provided you are driven by passion and purpose – have a strategy and execute it If you havent dialled in the finance and people strategy – then go learn those skills NOW – they are critical This is the age of the entrepreneur and I honour you – this is YOUR time
- If you want to continue this journey with me here are my details