This document summarizes the work and mission of a design agency called The Small Axe. In 3 sentences: The Small Axe aims to use design to challenge unjust systems and inspire social change. They provide various design services such as websites, apps, branding and strategy to nonprofit clients working on issues like autism. The document discusses how design can communicate, persuade and inspire action, and the challenges and benefits of working in the nonprofit sector.

1. DESIGN TO CHANGE
THE WORLD
LOUGHBOROUGH IN LONDON - FEB 2016

2. WHO
ARE WE?

4. IF YOU ARE THE BIG TREE
WE ARE THE SMALL AXE
READY TO CUT YOU DOWN

5. SOME OF OUR CLIENTS

6. TO CHALLENGE AN UNJUST AND
UNSUSTAINABLE STATUS QUO

7. LONDON
COLOMBO

8. JOSE GUERRA
Senior Designer

12. KATRINA QUINN
Account Manager

13. WHAT DO
WE DO?

14. BUILD
Websites, Tools, Apps,
Forms, Emails, Stories,
Campaigns
CREATIVE
Design, Photography,
Copywriting, Graphics for
social media, Websites,
Apps, Leaflets, Posters, a
bus(!), Branding, Identity,
Videos
STRATEGY
Campaigns, Social Media,
Fundraising

15. DESIGN MATTERS
AT EVERY STEP!
● Being taken seriously
● Selling an idea
● Engaging the client and their audiences

16. TO WIN
WE HAVE TO
PERSUADE & INSPIRE

23. Donate to Autism

25. THE POWER OF DESIGN
Communicate
Persuade
Inspire
Motivate action
Change minds
Be remembered

36. HOW DO
WE WORK?

37. OMMUNICATE
OMMUNICATE
COMMUNICATE
COMMUNICATE
COMMUNICATE
COMMUNICATE
COMMUNICATE

39. A DAY IN
THE LIFE...

51. OUR VALUES
We go above and beyond expectation
We’re honest and have integrity
We value relationship over results

52. WHAT YOU
SHOULD KNOW

53. CHALLENGES OF WORKING IN THE
CHARITY/ETHICAL SECTOR
● Bureaucracy and balancing priorities
● Expectation
● Budgets
● Dated brands
● Information overload: the struggle for simplicity
● How to measure results?
● Sign off
● Still humans…
You have two audiences to think about!
Need to think about communication from the very start

54. BENEFITS
Job satisfaction
Learning to be adaptable
Overcoming the challenges
Far reaching results:
CHANGING THE WORLD FOR THE BETTER

55. ASK
YOURSELF:

56. WHAT WILL YOU USE YOUR SKILLS FOR?
WHAT WILL YOU FIGHT FOR?
HOW WILL YOU DECIDE ON WHAT CLIENTS TO TAKE ON?
WHAT ARE YOUR VALUES?
WHAT’S THE END RESULT YOU WANT TO SEE?

57. ANY QUESTIONS?
katrina@thesmallaxe.com
jose.guerra@thesmallaxe.com

58. CUTTHROUGH
THE NOISE