Refined design concepts by Design team 8 based at Hong-ik University for Client team 1 based at Loughborough Design School. The project is undertaken as part of the 2013 Global Studio on theme of Re-imaging a Folklore http://theglobalstudio.eu/

1. ADVENT
CALENDER

2. ‘DOING GOOD THINGS’
advent calendar
We read the Christmas scenario on your brief.
We are interested in child’s letter to Santa, writing what they want and ‘WHY THEY DESERVE IT’.
The child may write about their good behaviors like ‘I did wash dishes for my mom last night’.
We think that maybe we can motivate children doing more good things for their gift on December.
Every days in advent calendar have different illusts of ‘doing good things by child’
like taking care of sis instead of busy parents or wash dishes etc.
Everyday child does good things and eats chocolate and writes what he does.
The illust is sticker so child can attach it to letter paper so they can tell Santa their good behavior easily.
The product is sticker advent calendar and the calendar paper after using sticker can be letter paper to Santa.
We think that it can satisfy the cheap price and transforms to something(letter) for Santa.
It can give child good task more than just eating chocolate.
We want everyday on December more meaningful because children count down D-day for presents from Santa.
‘Doing good things’ advent calender will be attractive to both children and parents.
Children can easily appeal their good activities to Santa and they can assure Santa will give presents.
Parents also can teach children good behavior for reward.

3. GOOD THINGS LIST
24 different tasks everyday :)
washing dishes
telling parents LOVE
not grizzling
preparing a meal
errand for Dad
not eating only want
watering flower
errand for Mom
not crying
folding clothes/laundry
helping friend
not fighting with bro/sis
arranging bed
taking care of pet
not eating junk food
arranging toys
taking care of younger sis/bro
not lie
picking up trash
saving coin/money
reading a book
cleaning teeth 3 times
washing hands after coming home
not using bad language

4. CONCEPT 2
COMING SANTA

5. MY HOME
e
an
c
nta
v
mo
a
A
lS
rai
SANTA HOME
SANTA START HERE
START BLOCK
PUT START BLOCK
INTO THE BOX

6. There are 24 blocks of
(CHOCOLATE + STICKER) INSIDE
except START BLOCK.

7. 02
ONE BLOCK IS PUSHED
outside of the box
01
The entered block pushes
other blocks inside
04
PUT THE EMPTY BLOCK
INTO THE BOX
03
TAKE OUT
STICKER AND CHOCOLATE
CIRCULATION !

8. SANTA WILL MOVE
BY BLOCKS ARE PUSHED ONE BY ONE.
It visualizes that child does good things more and more
SANTA will come to him everyday.

9. CONCEPT 3
SANTA THROUGH CHIMNEY

11. CHOCOLATES packaged like bricks
are stacked inside CHIMNEY.
Child takes One Chocolate everyday
at the bottom of Chimney.
As the number of chocolates is decreased,
Santa on the top chocolate chimney
will be moved down.

12. Santa will be on the floor at last,
Child can open the house door
then find Santa exciting a girl.

13. CONCEPT 4
HANG ON THE CHRISTMAS TREE

14. Task is printed on the paper wrapped chocolate.
Do the task and Eat chocolate.
Do origami with the task paper.

15. This is HOW TO MAKE BALLOON SHAPE
with paper.

16. PUT Christmas tree light into paper balloon
and hang on the tree.
The light can be the same one on the tree
so you don’t need to buy or add it
with advent calendar.
Child can show their good activities
with shiny light.

17. This is the prototype.
It looks pretty :)

18. PLEASE Choose ONE and then we will think about more details
and CHECK THE GOOD THING LIST :)