feedback

1. Feedback on developed concepts
Following the Skype meeting on thursday we have evaluated the
two selected concepts developed by the Itchi design team.

2. 1 2
Feedback on developed concepts
The Itchi design team evaluated the developed concepts and
presented two designs to the client. These were the Sharing lunch
box and the Sharing charm bracelet.

3. 1 Feedback
Sharing Lunch box
Positives: Their is a strong sharing element to this concept. Their is
a nice interaction with the parents giving their child something to
take to share each day. Lunch time is a nice point in the day for
children to interact. This is potentially a strong consumable product
that would well in the stores we would be targeting.
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Negatives: It would be important that the lunch box has a clear
divide between the part of the child’s lunch and which part is for
sharing. We feel that there is a possibility that the child may end up
not being able to eat their own balanced lunch.
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Possible design direction: This project would be suitable to
prototype in the loughborough design school. As discussed we fell
that their is a nice opportunity to have a detachable section that
could form a separate sharing segment on the table.
The concept is evaluated against the criteria layer out it the brief as
well as considering the scope for prototype manufacture

4. Sharing Charm Brand
Feedback
Positives:This design has progressed well since the idea was first
suggested. Their is a strong link to the set design brief and folklore.
The charm bracelet is traditionally at item worn by girls however by
changing it into a band it fits in well with both boys and girls. With a
simple clip system for the charms to attach to the band, there could
be massive scope for different types of charms.
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Negatives: Small parts are usually easy to lose and potentially
dangerous for children. The band may be bulky in order to
incorporate the charms so it would need to be comfortable to wear.
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Possible design direction: This project would be suitable to
prototype in the loughborough design school. The band needs an
extra incentive to encourage chidden to share the charms, if the
band had an extra function that would happen when the charms
were shared.
The concept is evaluated against the criteria layer out it the brief as
well as considering the scope for prototype manufacture

5. Chosen Design
The concept chosen for technical development is the sharing charm
band. We felt this fulfils the brief well and has great potential to
develop into a viable product to be used and enjoyed by children.

6. Key things to consider….!
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In order to take this design forward to the technical drawing stage,
there are some element we fell need to be addressed.
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• Extra element to the sharing of charms: the child needs an extra
incentive/reward when swapping charms
• Ensure that the band is appealable to both boys and girls,
demonstrate with a number of alternative charms.
• The band must be easy to put on so their needs to be careful
consideration of the clasp.
• The Clip in system for the charms needs to be effective to reduce
the possibility that the charms will fall off and get lost.
• Idea on how the back on the band will light up
Chosen Design : Key specs for development
The concept chosen for technical development is the sharing charm
band. We felt this fulfils the brief well and has great potential to
develop into a viable product to be used and enjoyed by children.

7. Next Step
The next stage in the development of the chosen concept.
Next step….!
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• Final design sheet with full explanation on bands features.
• We would expect to see at lease 5 charms for the next stage so to
see the concept well demonstrated.
• Agree all features of the design.
• Discuss prototyping options.
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