Case Study - Pizza Corner

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Pizza Moments - Campaign Details & Analysis

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Case Study - Pizza Corner

  1. 1. CASE STUDY: PIZZA MOMENTS facebook.com/GoSocialGo www.gosocialgo.in slideshare.net/GoSocialGo
  2. 2. Campaign Study &AnalysisCampaign Name: Pizza MomentsCategory: Food & BeveragePlatform: FacebookDuration: June 14th 2012
  3. 3. Campaign ObjectiveTo urge fans to share pictures taken in and around Pizza Corner.To increase customer engagement by rewarding participants who take part in the contest.
  4. 4. The ChallengeHaving an application to accept entries which involves voting mechanism.Encouraging non participants/non fans to vote for the entries.
  5. 5. Campaign ConceptEvery participant would upload his/her photo to the application. Voting would begin right away. Participants would be allowed to share the links of their entries with their friends to gather votes.Top 5 entries on basis of no of votes were awarded at the end.
  6. 6. Campaign Performance20 entries were uploaded.408 unique visitors participated in the campaign.41 New fans were acquired.240 votes were cast.243 shared links were clicked.
  7. 7. Campaign Performance
  8. 8. Campaign Performance
  9. 9. Snapshots
  10. 10. Snapshots
  11. 11. Thank Youfacebook.com/GoSocialGo www.gosocialgo.in slideshare.net/GoSocialGo

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