A brief presentation of my social media experience, including projects and companies I have worked for on community development, social media and content marketing.

1. Social media portfolio
by Olga Hermann

2. Developed multiple Facebook, Instagram, andTwitter
based promotions for Blizzard Entertainment,Virto
Commerce, and Bruno and Olga
Key Objectives
 Improved customer retention, created substantial
growth in community engagement and loyalty
 increased brand recognition and improved brand
reputation
 promoted trial, purchase intent, and content reach

3.  Developed Facebook and Instagram strategies to drive engagement,
increase customer retention, and expand total fan base size
 Increased Facebook and Instagram fan base reach, daily impressions and
brand affinity
 Developed branded and non-branded social media content, blog articles
and polls and engaging Instagram content (images/videos)
 Gathered and created analysis of customer feedback
Key Objectives
 Drove an increase in Bruno&Olga’s instagram fan base by 20.7k in a 12
month period
 IncreasedVirto Commerce’s number of active sales leads acquired by
over 200 per month and improved brand recognition in the industry
 Increased overall Blizzard games brand impressions by nearly 50% since
implementation of sharable fan-created content

5.  Implemented the influencer program within Russian speaking
community to support the regional community growth for Blizzard
Entertainment games
 Managed influencer selection, outreach and relationship
 Executed Facebook content page featuring influencer created content
 Leveraged influencer content across social channels
 Developed and executed a number of contests, polls and fan content
appreciation campaigns to encourage gamer community growth on
Facebook, as well as company blogs and forums
 Created exclusive content for company blogs and actively engaged the
gamers community through company forums