Slumdog Millionaire was made on a small budget of £8m by Pathé film company. It went on to earn over £150m at the box office, setting a record for Pathé. The film's original distributor went out of business due to the recession, but Fox Searchlight acquired the rights and launched a successful word-of-mouth marketing campaign. Though the film was hugely successful, the director Danny Boyle said he remains uneasy about the effects of awards and fame on egos.

3. Slumdog Millionaire has been one of the biggest box office earners of the year with earnings to date of over £150m. This is a record for a film that was made by film company Pathé with a small budget of just £8m Marketing They appointed digital media agency Tug to work with them to raise awareness of the film in the UK while also targeting niche audiences such as Indian movie goers and Danny Boyle enthusiasts. Tug launched targeted banners across the Google Content network to build awareness of the film on a cost per click model.