Ccr1 a2 TM
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This document discusses conventions used in a film promo pack, including a trailer, poster, and website. The trailer follows genre conventions like using drama and tension to set up the story. Intertitles are used to provide additional information. The poster features the lead actor, tagline, and billing block as standard conventions. The website includes a synopsis, gallery, cast/crew bios, and links to social media. It promotes the film around the Christmas holiday to reach more viewers. The film represents issues of resource scarcity, survival, and isolation faced by a group of teenage boys in a post-apocalyptic setting.
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Attracting and addressing audiences
This document discusses the marketing strategies used to promote a fictional film project across various social media platforms and traditional advertising avenues. It describes setting up Facebook and Twitter pages to provide fans with production updates, behind-the-scenes content, and photos. It also details building a film website with trailers, galleries, and information. Posters would be displayed publicly and in cinemas to target audiences. Television and cinema ads like trailers aim to attract the intended viewership.
CONSTRUCTION: MAKING A WEBSITE, FACEBOOK,TWITTER AND INSTAGRAM PAGE
This is my slideshare documenting the research into short film P&A and distribution techniques and our responses with our own work.
Pixar up marketing
Up had an estimated budget of $175 million. To promote the film, Pixar used various marketing strategies including attaching balloons resembling those in the film to a house structure at Cannes, releasing teaser and official trailers online months before the premiere, developing video games and merchandise, designing informative posters, maintaining an official website and Facebook page, releasing a sneak peek video that included clips from past Pixar films, and allowing discussion of the film on internet forums. These multifaceted efforts helped Up become one of Pixar's most successful films financially.
Question 2; How effective is the combination of our main product and ancillar...
The student created a documentary, poster, and radio trailer that work together to promote and reinforce the topic of dreams. Specifically:
1) The same fonts, voiceovers, music, and clips are used across the products to link them together.
2) The poster uses still images from the documentary and emphasizes the themes of dreams, combining the visual elements.
3) The radio trailer uses clips and a similar script to the documentary to grab listeners' attention and remind them to watch the airing on TV.
4) Together the products target and audience of 20-30 year olds, promote the scheduling, and complement each other's reinforcement of the topic of dreams.
Media homework endless love presentation - year 12
Universal Pictures used innovative marketing strategies to promote Endless Love including leveraging social media platforms and Bluetooth technology. On Facebook, Instagram, and YouTube, the film's pages provided interviews, trailers, photos and extra content to engage fans. Additionally, Universal set up Bluetooth areas in select malls where shoppers could connect to receive exclusive movie content directly on their phones. The film was also released on Valentine's Day and advertised on bus shelters, YouTube, and television to reach broad audiences.
Media conventions
This document discusses how the media product utilizes and challenges horror genre conventions. It analyzes existing horror works to understand codes and conventions to use in its advanced portfolio. The teaser trailer follows conventions like fast pacing and glimpses of the narrative but challenges expectations by not revealing the antagonist. The magazine and poster styles are cohesive but put a unique triangular logo spin and feature an Asian female lead with a doll in the window linking to the film's narrative.
How film marketing works
A film marketing package promotes a movie through various cross-media platforms like trailers, posters, radio ads, magazine features, and social media events. The Hangover 2 marketing package utilized viral internet ads, Spotify links, and traditional trailers in two lengths. Posters for the movie featured individual actor quotes to give audiences insight into characters. Premier events in Hollywood, New York, and London promoted the actors and final product before public release. The comprehensive marketing package, maintaining consistent branding across platforms, proved effective as The Hangover 2 made $86 million in its first week.
Codes and conventions of a film poster
This document discusses the codes and conventions of film posters. It identifies the main purposes of film posters as persuading, promoting, and informing potential audiences about a film. Common elements found in film posters are identified as the film title, tagline, credits, central image, and release date. Examples of posters from three horror films are examined to identify these elements. The document concludes that learning the conventions will help the author effectively design their own film poster for their project "Eve" by incorporating these typical traits.
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Attracting and addressing audiences
This document discusses the marketing strategies used to promote a fictional film project across various social media platforms and traditional advertising avenues. It describes setting up Facebook and Twitter pages to provide fans with production updates, behind-the-scenes content, and photos. It also details building a film website with trailers, galleries, and information. Posters would be displayed publicly and in cinemas to target audiences. Television and cinema ads like trailers aim to attract the intended viewership.
CONSTRUCTION: MAKING A WEBSITE, FACEBOOK,TWITTER AND INSTAGRAM PAGE
This is my slideshare documenting the research into short film P&A and distribution techniques and our responses with our own work.
Pixar up marketing
Up had an estimated budget of $175 million. To promote the film, Pixar used various marketing strategies including attaching balloons resembling those in the film to a house structure at Cannes, releasing teaser and official trailers online months before the premiere, developing video games and merchandise, designing informative posters, maintaining an official website and Facebook page, releasing a sneak peek video that included clips from past Pixar films, and allowing discussion of the film on internet forums. These multifaceted efforts helped Up become one of Pixar's most successful films financially.
Question 2; How effective is the combination of our main product and ancillar...
The student created a documentary, poster, and radio trailer that work together to promote and reinforce the topic of dreams. Specifically:
1) The same fonts, voiceovers, music, and clips are used across the products to link them together.
2) The poster uses still images from the documentary and emphasizes the themes of dreams, combining the visual elements.
3) The radio trailer uses clips and a similar script to the documentary to grab listeners' attention and remind them to watch the airing on TV.
4) Together the products target and audience of 20-30 year olds, promote the scheduling, and complement each other's reinforcement of the topic of dreams.
Media homework endless love presentation - year 12
Universal Pictures used innovative marketing strategies to promote Endless Love including leveraging social media platforms and Bluetooth technology. On Facebook, Instagram, and YouTube, the film's pages provided interviews, trailers, photos and extra content to engage fans. Additionally, Universal set up Bluetooth areas in select malls where shoppers could connect to receive exclusive movie content directly on their phones. The film was also released on Valentine's Day and advertised on bus shelters, YouTube, and television to reach broad audiences.
Media conventions
This document discusses how the media product utilizes and challenges horror genre conventions. It analyzes existing horror works to understand codes and conventions to use in its advanced portfolio. The teaser trailer follows conventions like fast pacing and glimpses of the narrative but challenges expectations by not revealing the antagonist. The magazine and poster styles are cohesive but put a unique triangular logo spin and feature an Asian female lead with a doll in the window linking to the film's narrative.
How film marketing works
A film marketing package promotes a movie through various cross-media platforms like trailers, posters, radio ads, magazine features, and social media events. The Hangover 2 marketing package utilized viral internet ads, Spotify links, and traditional trailers in two lengths. Posters for the movie featured individual actor quotes to give audiences insight into characters. Premier events in Hollywood, New York, and London promoted the actors and final product before public release. The comprehensive marketing package, maintaining consistent branding across platforms, proved effective as The Hangover 2 made $86 million in its first week.
Codes and conventions of a film poster
This document discusses the codes and conventions of film posters. It identifies the main purposes of film posters as persuading, promoting, and informing potential audiences about a film. Common elements found in film posters are identified as the film title, tagline, credits, central image, and release date. Examples of posters from three horror films are examined to identify these elements. The document concludes that learning the conventions will help the author effectively design their own film poster for their project "Eve" by incorporating these typical traits.
Deception.pptx pp2
The document discusses the filmmakers' media product "Deception" and how it draws from conventions of crime/mystery thrillers like CSI. They used dramatic music and flashbacks to tell the story effectively. The filmmakers aimed their product at fans of the thriller genre, particularly teenagers like themselves. They believe Summit Entertainment would be a good distributor as it has distributed similar films appealing to young adults and teens, capturing the target audience for "Deception" which was inspired by CSI. Through making the product, the filmmakers learned about using technologies like music and editing to craft an engaging thriller.
Q2
The document discusses the effectiveness of combining a film with ancillary texts like a poster and radio trailer to promote the film. It explains that the film, poster, and radio trailer all have a strong military theme to connect them. A tagline of "One man must stand alone to face his fears" is used in all three to further link them. Specific design elements were chosen for the poster and sounds were selected for the radio trailer to reference elements in the film and create consistency across the promotional materials. The combination of the poster and radio trailer was deemed effective at promoting the film by reaching a wider audience than either could alone.
kjbljhbnknkjjnlndsjklnvjksdncjlasncjlasnvlj
My team created four products - a teaser trailer, main trailer, film poster, and film website - to promote our film and create a successful promotional package. The package uses consistent branding elements like characters, colors, and design across all products to clearly communicate the film's message and build audience connections. It also features genre conventions and targets a specific demographic of 15-30 year old social media users interested in the horror/thriller genre.
Ccr2 a2
The document discusses the elements of a film promotional package and how they work together to create branding. It introduces four promotional products created for a film called "Extinction": a teaser trailer, main trailer, film poster, and film website. It emphasizes the importance of consistency across products in terms of characters, design, colors, and information to represent the brand clearly. Specifically, it discusses using the same title design and characters in all products to ensure cohesiveness and help audiences connect with the story. The target audience is identified as 15-30 year olds interested in the horror/thriller genre who use social media.
Question 2 – evaluation
The student created three products - a magazine cover, poster, and trailer - to promote their fictional soap opera "Walton Hill". They effectively combined the products by using consistent branding elements like the #WaltonHill hashtag and logo. A key theme across all products was the introduction of "Walton Hill" and the idea of "A Recipe for Disaster". Character names and roles remained the same to build brand identity. While the products portrayed different levels of detail, with the ancillary items focusing on introducing the soap and the trailer exploring deeper themes, the overall narrative and promotion of "Walton Hill" was cohesive.
Question 2 – evaluation
The student created three products - a magazine cover, poster, and trailer - to promote their fictional soap opera "Walton Hill". They effectively combined the products by using consistent branding elements like the #WaltonHill hashtag and logo. A key theme across all products was the introduction of "Walton Hill" and the idea of "A Recipe for Disaster". Character names and roles remained the same to build brand identity. While the products portrayed themes differently - with the cover and poster focusing on mystery and the trailer confronting real issues - the narrative and style linked them cohesively. The combination of consistent branding and progression of the narrative made the products highly professional when taken together.
Proposal
The document proposes a poster campaign for the action film "The Runaway". It outlines three poster designs: [1] A dark image showing the protagonist's hooded face; [2] A long shot of the protagonist hiding in a tree; [3] The protagonist running away. The styles will be dark colored to match the film's theme. The posters will appeal to young adult men by featuring a similarly aged main character in a mysterious way. They will be distributed on social media and in public spaces to promote the film.
Research task rec_and_quarantine
REC is a low-budget Spanish horror film from 2007 that was filmed in a handheld documentary style. It was a box office hit in Spain. Quarantine is the American remake produced in 2008. It was released by Screen Gems, a major studio known for remaking horror films. Screen Gems produced Quarantine quickly after REC's success to capitalize on the trend of found footage films and demand from English-speaking audiences who did not want to read subtitles. As a vertically integrated company owned by Sony, Screen Gems profited from both the film's production and related merchandise, helping to increase overall profits for the original REC as well.
Question2
The student created a film, poster, and radio trailer with a consistent military theme. They chose the tagline "One man must stand alone to face his fears" to connect all three works. The poster shows the actor in military clothing near explosions to hint at the drama and action in the film. The radio trailer includes sound effects from the film like explosions and marching to link it. Both the poster and radio trailer effectively promote the film by reaching different audiences and consistently representing the military theme.
REC AND QUARENTINE
REC and Quarantine are horror films released in 2007 and 2008 respectively that were filmed in a documentary style using handheld cameras. While REC was a low-budget Spanish film, Quarantine was the American remake produced by Screen Gems. Screen Gems rushed the production of Quarantine to capitalize on the popularity and cult following of REC. By releasing two versions of the same story, the film companies were able to maximize profits from audiences who saw both films and related merchandise.
Disney and Synergy
Disney uses synergy to promote its products across multiple platforms targeting different audiences. For the movie Tron: Legacy, Disney promoted the film and its soundtrack on the Tron ride at Disney World, dance parties featuring music from the movie, and a preview of the film in 3D. Disney also used synergy to promote Toy Story 3 by releasing the two previous films in theaters and on Blu-ray with bonus features about the new film, a video game, performances on Dancing with the Stars, and previews on the Disney Channel. Synergy is very important to Disney's promotion strategy, with different parts of the company promoting each other to drive attention to all Disney products.
Evaluation 2
The document discusses a structured reality television show and website. It summarizes the success of the products, how the genre was conveyed to audiences, how well the target audience was targeted, ideas for applying the concept to other media platforms, how narratives were constructed, and issues of representation in the productions. Feedback on the storylines and technology was positive. The genre was shown through establishing shots, cast introductions, and realistic storylines. The target audience of 16-25 year olds was engaged through social media integration and cliffhanger beginnings. The concept could translate to billboards or magazine articles. Narratives followed patterns of disruption, recognition, and resolution while allowing for audience interpretation. Representations included some stereotypes but also aimed
Eval ques 2 lwilliams
The combination of ancillary tasks like posters and radio ads with the main film production is effective at generating interest and discussion without revealing too much. The poster uses vague slogans and ominous imagery to spark questions between friends. Similarly, the radio ad includes just an audio clip and release date for Halloween to pique curiosity without spoiling the plot. Together these promotional elements aim to build an audience by allowing people to speculate and share theories rather than simply explaining the film.
Evaluation
The document discusses a structured reality television product and its success. It received positive feedback for its gripping storylines and effective use of technology and music in scene transitions. The genre was structured reality, conveyed through establishing shots, cast introductions, and realistic storylines. The target audience of 16-25 year olds was well-targeted through social media inclusion and starting with an argument to engage viewers. Narratives were constructed using Todorov's structure and some of Propp's character roles. While some stereotypes were present, the representation of a homosexual character aimed to avoid stereotypes.
Film poster- Conventions
The document outlines several common conventions used in film posters, including an anchoring main image featuring leading characters to provide visual appeal and convey the film's style and genre. Other conventions are a tagline that summarizes the narrative, the film title to provide context, names of actors and directors to attract audience appeal based on their celebrity status, a positive critic quote to validate the film's appeal, production credits, the film's website for more information, and the release date to build anticipation. These conventions are effective tools for informing potential audiences and attracting them to the promoted film.
Research task rec_and_quarantine (2)
REC and Quarantine are horror films released in 2007 and 2008 respectively that were filmed in a handheld documentary style. REC, directed by Jaume Balaguero, was made on a small budget of $1.5 million but became a worldwide phenomenon. Its success led the distributor of the American remake Quarantine, Screen Gems, to rush their version into production and release to capitalize on REC's popularity and maximize profits from both films. Screen Gems' status as a vertically integrated company allowed it to profit from production, distribution, and related merchandise of the two films.
The hangover 2
The document discusses the marketing and distribution of the sequel film "The Hangover 2." It will be distributed by Warner Bros Pictures, ensuring a high rating. Promotional posters and trailers were used to advertise the film. It is scheduled to premiere on Memorial Day in the US when many people are off from work and school. Merchandise like DVDs and clothing will also be sold to promote the film and increase profits.
The fifth estate (1)
The Fifth Estate is a film based on WikiLeaks that was distributed globally in 2013. It focuses on Julian Assange and the organization's quest to expose corruption through leaked documents. Benedict Cumberbatch stars as Assange. The film relied primarily on traditional marketing techniques like movie posters and trailers featuring Cumberbatch. It also created a website and Facebook page but lacked unusual marketing. Due to the lack of effective marketing globally, especially in introducing Cumberbatch, and no unusual techniques, the film significantly underperformed at the box office.
Battleships trailer
The document discusses marketing strategies for film trailers. Trailers are aimed at the intended audience for the film and showcase the genre and unique selling point. Trailers are distributed through various channels like TV, online, and at cinemas. Effective trailer campaigns are timed to build excitement leading up to the film's release without audiences forgetting about it. Posters are also used to introduce characters and draw in audiences by featuring popular actors appealing to different demographic groups.
Ccr1 a2
The document discusses the film promo pack (trailer, website, and poster) created by the author. It summarizes how each component utilizes conventions of their genres and represents social groups or issues. The trailer uses conventions like close-ups and intertitles to build tension and elicit sympathy for the protagonists. The poster features typical elements like lead actors at the top and a tagline to intrigue audiences. The website includes standard sections like synopsis, gallery, cast/crew, and social media links to inform viewers about the film. Overall, the promo pack aims to effectively promote the film and story of a group of teenage boys struggling to survive a global viral catastrophe.
Evaluation
The student created a music video for their band that challenged conventions of real music videos by being entirely narrative-based rather than performance-based. They received feedback on the video from classmates aged 16-18 through questionnaires. The feedback showed that overall enjoyment of the video was rated 3.4 out of 5, with enjoyment increasing with age. Females on average enjoyed it more than males. The student analyzed the data to evaluate strengths and ways to improve engagement for different audiences.
Vicky question 1
Our media product uses several conventions of real music videos, magazines, and digipacks. We include credits with bold colors at the beginning, use fades between scenes to develop the narrative, and feature the artist performing to connect with the audience. However, we also challenge some conventions by having two romantic couples rather than focusing on one, and portraying the male star as romantic rather than the typical "lady killer" stereotype. Across all media types, we aim to relate the products to each other through consistent fonts, images, and characters to keep the audience engaged in the overall story and artist.
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Deception.pptx pp2
The document discusses the filmmakers' media product "Deception" and how it draws from conventions of crime/mystery thrillers like CSI. They used dramatic music and flashbacks to tell the story effectively. The filmmakers aimed their product at fans of the thriller genre, particularly teenagers like themselves. They believe Summit Entertainment would be a good distributor as it has distributed similar films appealing to young adults and teens, capturing the target audience for "Deception" which was inspired by CSI. Through making the product, the filmmakers learned about using technologies like music and editing to craft an engaging thriller.
Q2
The document discusses the effectiveness of combining a film with ancillary texts like a poster and radio trailer to promote the film. It explains that the film, poster, and radio trailer all have a strong military theme to connect them. A tagline of "One man must stand alone to face his fears" is used in all three to further link them. Specific design elements were chosen for the poster and sounds were selected for the radio trailer to reference elements in the film and create consistency across the promotional materials. The combination of the poster and radio trailer was deemed effective at promoting the film by reaching a wider audience than either could alone.
kjbljhbnknkjjnlndsjklnvjksdncjlasncjlasnvlj
My team created four products - a teaser trailer, main trailer, film poster, and film website - to promote our film and create a successful promotional package. The package uses consistent branding elements like characters, colors, and design across all products to clearly communicate the film's message and build audience connections. It also features genre conventions and targets a specific demographic of 15-30 year old social media users interested in the horror/thriller genre.
Ccr2 a2
The document discusses the elements of a film promotional package and how they work together to create branding. It introduces four promotional products created for a film called "Extinction": a teaser trailer, main trailer, film poster, and film website. It emphasizes the importance of consistency across products in terms of characters, design, colors, and information to represent the brand clearly. Specifically, it discusses using the same title design and characters in all products to ensure cohesiveness and help audiences connect with the story. The target audience is identified as 15-30 year olds interested in the horror/thriller genre who use social media.
Question 2 – evaluation
The student created three products - a magazine cover, poster, and trailer - to promote their fictional soap opera "Walton Hill". They effectively combined the products by using consistent branding elements like the #WaltonHill hashtag and logo. A key theme across all products was the introduction of "Walton Hill" and the idea of "A Recipe for Disaster". Character names and roles remained the same to build brand identity. While the products portrayed different levels of detail, with the ancillary items focusing on introducing the soap and the trailer exploring deeper themes, the overall narrative and promotion of "Walton Hill" was cohesive.
Question 2 – evaluation
The student created three products - a magazine cover, poster, and trailer - to promote their fictional soap opera "Walton Hill". They effectively combined the products by using consistent branding elements like the #WaltonHill hashtag and logo. A key theme across all products was the introduction of "Walton Hill" and the idea of "A Recipe for Disaster". Character names and roles remained the same to build brand identity. While the products portrayed themes differently - with the cover and poster focusing on mystery and the trailer confronting real issues - the narrative and style linked them cohesively. The combination of consistent branding and progression of the narrative made the products highly professional when taken together.
Proposal
The document proposes a poster campaign for the action film "The Runaway". It outlines three poster designs: [1] A dark image showing the protagonist's hooded face; [2] A long shot of the protagonist hiding in a tree; [3] The protagonist running away. The styles will be dark colored to match the film's theme. The posters will appeal to young adult men by featuring a similarly aged main character in a mysterious way. They will be distributed on social media and in public spaces to promote the film.
Research task rec_and_quarantine
REC is a low-budget Spanish horror film from 2007 that was filmed in a handheld documentary style. It was a box office hit in Spain. Quarantine is the American remake produced in 2008. It was released by Screen Gems, a major studio known for remaking horror films. Screen Gems produced Quarantine quickly after REC's success to capitalize on the trend of found footage films and demand from English-speaking audiences who did not want to read subtitles. As a vertically integrated company owned by Sony, Screen Gems profited from both the film's production and related merchandise, helping to increase overall profits for the original REC as well.
Question2
The student created a film, poster, and radio trailer with a consistent military theme. They chose the tagline "One man must stand alone to face his fears" to connect all three works. The poster shows the actor in military clothing near explosions to hint at the drama and action in the film. The radio trailer includes sound effects from the film like explosions and marching to link it. Both the poster and radio trailer effectively promote the film by reaching different audiences and consistently representing the military theme.
REC AND QUARENTINE
REC and Quarantine are horror films released in 2007 and 2008 respectively that were filmed in a documentary style using handheld cameras. While REC was a low-budget Spanish film, Quarantine was the American remake produced by Screen Gems. Screen Gems rushed the production of Quarantine to capitalize on the popularity and cult following of REC. By releasing two versions of the same story, the film companies were able to maximize profits from audiences who saw both films and related merchandise.
Disney and Synergy
Disney uses synergy to promote its products across multiple platforms targeting different audiences. For the movie Tron: Legacy, Disney promoted the film and its soundtrack on the Tron ride at Disney World, dance parties featuring music from the movie, and a preview of the film in 3D. Disney also used synergy to promote Toy Story 3 by releasing the two previous films in theaters and on Blu-ray with bonus features about the new film, a video game, performances on Dancing with the Stars, and previews on the Disney Channel. Synergy is very important to Disney's promotion strategy, with different parts of the company promoting each other to drive attention to all Disney products.
Evaluation 2
The document discusses a structured reality television show and website. It summarizes the success of the products, how the genre was conveyed to audiences, how well the target audience was targeted, ideas for applying the concept to other media platforms, how narratives were constructed, and issues of representation in the productions. Feedback on the storylines and technology was positive. The genre was shown through establishing shots, cast introductions, and realistic storylines. The target audience of 16-25 year olds was engaged through social media integration and cliffhanger beginnings. The concept could translate to billboards or magazine articles. Narratives followed patterns of disruption, recognition, and resolution while allowing for audience interpretation. Representations included some stereotypes but also aimed
Eval ques 2 lwilliams
The combination of ancillary tasks like posters and radio ads with the main film production is effective at generating interest and discussion without revealing too much. The poster uses vague slogans and ominous imagery to spark questions between friends. Similarly, the radio ad includes just an audio clip and release date for Halloween to pique curiosity without spoiling the plot. Together these promotional elements aim to build an audience by allowing people to speculate and share theories rather than simply explaining the film.
Evaluation
The document discusses a structured reality television product and its success. It received positive feedback for its gripping storylines and effective use of technology and music in scene transitions. The genre was structured reality, conveyed through establishing shots, cast introductions, and realistic storylines. The target audience of 16-25 year olds was well-targeted through social media inclusion and starting with an argument to engage viewers. Narratives were constructed using Todorov's structure and some of Propp's character roles. While some stereotypes were present, the representation of a homosexual character aimed to avoid stereotypes.
Film poster- Conventions
The document outlines several common conventions used in film posters, including an anchoring main image featuring leading characters to provide visual appeal and convey the film's style and genre. Other conventions are a tagline that summarizes the narrative, the film title to provide context, names of actors and directors to attract audience appeal based on their celebrity status, a positive critic quote to validate the film's appeal, production credits, the film's website for more information, and the release date to build anticipation. These conventions are effective tools for informing potential audiences and attracting them to the promoted film.
Research task rec_and_quarantine (2)
REC and Quarantine are horror films released in 2007 and 2008 respectively that were filmed in a handheld documentary style. REC, directed by Jaume Balaguero, was made on a small budget of $1.5 million but became a worldwide phenomenon. Its success led the distributor of the American remake Quarantine, Screen Gems, to rush their version into production and release to capitalize on REC's popularity and maximize profits from both films. Screen Gems' status as a vertically integrated company allowed it to profit from production, distribution, and related merchandise of the two films.
The hangover 2
The document discusses the marketing and distribution of the sequel film "The Hangover 2." It will be distributed by Warner Bros Pictures, ensuring a high rating. Promotional posters and trailers were used to advertise the film. It is scheduled to premiere on Memorial Day in the US when many people are off from work and school. Merchandise like DVDs and clothing will also be sold to promote the film and increase profits.
The fifth estate (1)
The Fifth Estate is a film based on WikiLeaks that was distributed globally in 2013. It focuses on Julian Assange and the organization's quest to expose corruption through leaked documents. Benedict Cumberbatch stars as Assange. The film relied primarily on traditional marketing techniques like movie posters and trailers featuring Cumberbatch. It also created a website and Facebook page but lacked unusual marketing. Due to the lack of effective marketing globally, especially in introducing Cumberbatch, and no unusual techniques, the film significantly underperformed at the box office.
Battleships trailer
The document discusses marketing strategies for film trailers. Trailers are aimed at the intended audience for the film and showcase the genre and unique selling point. Trailers are distributed through various channels like TV, online, and at cinemas. Effective trailer campaigns are timed to build excitement leading up to the film's release without audiences forgetting about it. Posters are also used to introduce characters and draw in audiences by featuring popular actors appealing to different demographic groups.
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Similar to Ccr1 a2 TM
Ccr1 a2
The document discusses the film promo pack (trailer, website, and poster) created by the author. It summarizes how each component utilizes conventions of their genres and represents social groups or issues. The trailer uses conventions like close-ups and intertitles to build tension and elicit sympathy for the protagonists. The poster features typical elements like lead actors at the top and a tagline to intrigue audiences. The website includes standard sections like synopsis, gallery, cast/crew, and social media links to inform viewers about the film. Overall, the promo pack aims to effectively promote the film and story of a group of teenage boys struggling to survive a global viral catastrophe.
Evaluation
The student created a music video for their band that challenged conventions of real music videos by being entirely narrative-based rather than performance-based. They received feedback on the video from classmates aged 16-18 through questionnaires. The feedback showed that overall enjoyment of the video was rated 3.4 out of 5, with enjoyment increasing with age. Females on average enjoyed it more than males. The student analyzed the data to evaluate strengths and ways to improve engagement for different audiences.
Vicky question 1
Our media product uses several conventions of real music videos, magazines, and digipacks. We include credits with bold colors at the beginning, use fades between scenes to develop the narrative, and feature the artist performing to connect with the audience. However, we also challenge some conventions by having two romantic couples rather than focusing on one, and portraying the male star as romantic rather than the typical "lady killer" stereotype. Across all media types, we aim to relate the products to each other through consistent fonts, images, and characters to keep the audience engaged in the overall story and artist.
Evaluation Question 1
The document discusses how a film trailer, magazine cover, and website for a dance film called "Breaking Pointe" both conforms to and challenges conventions of existing media products. The trailer generally conforms by using techniques like multiple songs and diegetic sounds. It challenges conventions by focusing on a single main character rather than a group. The magazine cover conforms to conventions like bold mastheads and film stills, but challenges conventions by using an LED background atypical for film magazines. The website conforms to conventions like story sections and galleries, but challenges conventions by having limited interactive features due to technology restrictions.
Q1 - In what ways does your media product use, develop or challenge forms and...
The document discusses the media student Will Clarke's poster, website, and trailer for their horror film project. For the poster, Will used conventions like a large red title, tagline, antagonist image, and release date. However, they only featured the sole antagonist rather than multiple villains like in The Purge poster. The website featured the red title, trailer, and social media links for accessibility. It provided a plot synopsis for context. While mostly following conventions, the gallery used snapshots instead of being too technical. The trailer showed the villain's mask to build familiarity, like other horror trailers that introduce the antagonist.
Question 2 media evaluation
The document discusses the effectiveness of combining a horror film main product with ancillary texts like posters and a radio trailer. It describes how the main product aims to shock and frighten audiences using horror conventions. Ancillary texts were designed to hint at the genre without revealing spoilers, through techniques like embedding horror conventions and using a tagline that intrigues viewers. The poster uses horror elements like a threatening antagonist and red text. The radio trailer builds tension with music and dialogue while revealing just enough to engage listeners without fully explaining the plot. Overall, the document argues that the ancillary texts complement the main horror film product well and help entice the intended audience effectively.
Executional Suggestions for Carhartt
Based on the analysis of Carhartt's sonic environment, here are some suggestions for executions that could strengthen Carhartt's connection to specific sounds and whole soundscapes.
Evaluation - Question 2
The document discusses the effectiveness of combining a horror film main product with ancillary texts like posters and a radio trailer. It describes how the main product aims to shock and frighten audiences using horror tropes. Ancillary texts were designed to hint at the genre without revealing spoilers, through techniques like embedding horror conventions and using a mysterious tagline. The poster uses horror elements like a threatening antagonist image. The radio trailer builds tension with scary music and dialogue while revealing just enough to intrigue listeners. Overall, the document argues that the ancillary texts complement the main horror film product well and help attract their targeted 15+ audience.
Evaluation
The student created a teaser trailer, poster, and website for a horror film as part of their A2 media studies course. They conducted extensive research into existing horror film conventions to ensure their products adhered to typical codes and genres. Feedback from target audiences helped the student improve their teaser trailer by making scenes faster paced. A variety of media technologies were used at different stages, including YouTube for research, Windows Movie Maker for planning, and editing software to construct the teaser trailer.
Trailer evaluation
The document discusses audience feedback from a film trailer created by the author. A questionnaire was used to collect feedback from 56 viewers. The main findings were that the trailer appeared confusing, with 21 viewers claiming confusion. However, the majority (35 viewers) said they would be interested in watching the full film. Most viewers identified similarities between the author's trailer and the films "Taken" and "Taken 2". The author concludes the trailer was partially successful in generating interest in the full film.
Evaluation
The document discusses the construction of a media product and what was learned throughout the process. It describes using techniques like camera angles, editing, music and titles to develop genres and attract audiences. The progression from the preliminary task to the full product taught the use of these techniques to create meaning and interest for viewers. Overall, the author learned how to use software like Photoshop and Premiere Pro for editing, as well as how elements like mise en scène affect the overall feel of a film.
Evaluation.
The document discusses the construction of a media product and what was learned throughout the process. It describes using conventions like titles, music and camera techniques to engage the audience. Specifically, it discusses using a close-up of a gun to draw the audience in and using a phone call at the end of the opening to leave them with questions. The document reflects on learning how to use editing software, add transitions and incorporate different angles to convey meaning. Overall, it addresses progressing from an initial task to developing a more complex full product and storyboard.
Evaluation 3
The document discusses feedback received on a student's horror film marketing products, including a trailer, magazine, and poster. The feedback helped improve the projects and understanding of audience interests. It revealed that equilibrium was too long, the narrative needed clarifying, and the trailer's jump scare required a scarier sound effect. Positives included the fast-paced shots building tension and unusual underwater shots. Magazine feedback suggested adding more cover lines of varied interests. The poster feedback was to choose one strong image and update the release date.
Creative critical reflection (short film) by Muhammad Hammaz
The document summarizes the creative critical reflection of a short film titled "The Nemesis" produced by the author. It discusses how the film uses the drama genre to convey a message about safe driving in Pakistan. It challenges conventions by not having a happy ending. The characters represent different social groups to make the message relatable. The film, website, and marketing materials work together through consistent branding elements. The film would be distributed online through websites and social media to engage a wide audience. Various software, hardware, and online platforms were integrated in the filmmaking and distribution process.
Question 1
Lunar Productions created a trailer, poster, and magazine for their horror film "Crow's Field". In the trailer, they used conventions like filters, titles, and musical score while challenging conventions like not including a voiceover. On the poster, they included the film title, credits, and a main image featuring contrasts and symbolism. Overall, Lunar Productions aimed to use conventions to attract audiences while also developing conventions like ambiguous release dates to maintain mystery.
A2 evaluation question 2
The combination of the main film product and ancillary texts like the poster and radio trailer were effective due to their synergy. Both the poster and radio trailer embodied themes of danger, mystery, and action/thriller to match the film. Comparisons were made to successful real examples to guide the design of the ancillary texts. Audience feedback also confirmed popularity for the chosen genre, aiding promotion of the film to the target demographic. Overall, the research and matching of themes across products created a cohesive advertising platform.
A2 music video evaluation pp
The document discusses how the student used conventions and challenged conventions in their music video for Coldplay's "The Scientist". They incorporated common narrative and editing techniques but also included unique stop motion scenes drawing lyrics. Audience feedback helped tweak the video and informed the album packaging design, ensuring appeal and understandability. A variety of media technologies were used at different stages, including cameras, editing software, and design programs.
Evaluation question 1
The document discusses the music video and promotional materials created for the artist "Roots Manuva" and their song "Stolen Youth". It examines how the music video uses conventions from existing rap music videos such as narratives, lip syncing, and cultural signifiers. The promotional poster incorporates conventions like the artist's name, album title, and magazine reviews. The digipak design includes elements like parental advisories, copyright information, and album art influenced by Drake's "Nothing Was the Same". Overall, the document analyzes how the project challenges and develops existing conventions in music videos and promotional packaging.
Evaluation
The document discusses the evaluation of a film trailer created by the author. It describes how the trailer used and challenged conventions of existing media products. Creating an effective combination of comedy and action for the trailer's genre was challenging. Feedback from the target audience helped improve the trailer. A variety of media technologies were used in the research, planning, production, and evaluation stages, including software for storyboarding, editing footage, and publishing the final trailer online. The finished trailer follows Todorov's model of narrative structure. Differences between the planned and final trailer, poster, DVD cover, and magazine cover are also noted.
(4) new2
Maya Pursani used various media technologies throughout the construction, research, planning and evaluation of her media assignments. She researched artists online to understand current music industry trends. Photoshop was used to create visually appealing album and advert artwork. A storyboard created in iPhoto helped plan shots and editing for her music video. HD cameras were used to film high quality footage. An interactive whiteboard facilitated gathering audience feedback on her music video through a questionnaire. Excel was then used to analyze the questionnaire data.
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American sniper trailer analysis
American Sniper is an action/drama film set during the conflicts in the US and Afghanistan, focusing on the experiences of Chris Kyle, the most lethal sniper in US military history. The trailer provides glimpses into Kyle's duties as a sniper through close-ups of his rifle and cross-cuts between his time on the battlefield and private life with his wife and child back home, conveying the toll that war takes on one man both physically and mentally.
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The document discusses how the author engaged their target audience for an upcoming short film and how they would distribute it. They conducted an audience questionnaire to learn that their target was predominantly male under 35 who use streaming platforms like Netflix and YouTube. They communicated through social media like Instagram about films. To promote the film, the author utilized free social media marketing and aimed to include thriller genre conventions in their trailer to build suspense and anticipation. They would initially distribute the film through film festivals and streaming platforms, hoping it could then be picked up by a larger media company.
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American Sniper is a war drama based on the life of Chris Kyle, the most lethal sniper in US military history. The trailer focuses on Bradley Cooper's portrayal of Kyle and cross-cuts between his experiences as a sniper in Afghanistan and his personal life back home with his wife and child. Through intimate scenes and a suspenseful soundtrack, the trailer depicts the film as providing insight into the psychological toll of war on one man through Kyle's battles both on and off the battlefield.
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1) Hierarchy of Needs - Proposes humans must satisfy basic needs before higher growth needs and can fluctuate between levels of needs.
2) Passive Audience Theories - Treat audiences as easily manipulated, like the Hypodermic Model which says media can "inject" ideas, or Cultivation Theory which says repeated exposure shapes attitudes.
3) Active Audience Theories - Treat audiences as active, like Uses and Gratification which says people use media for information, entertainment, identity, and escapism.
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Ccr1 a2 TM
- 1. CCR1 ailer, website, poster) uses or challenges conventions and how they repres
- 2. My main trailer follows genre conventions in that it creates a dramatic sce MY FILM PROMO PACK
- 3. A second trailer convention that we employ is the use of inter-titles to anc MY FILM PROMO PACK
- 4. Another trailer convention we have utilised is one sentence dialogue betw MY FILM PROMO PACK
- 5. A genre convention we have used is the fact our trailer centres around bu MY FILM PROMO PACK
- 6. We have used music within the trailer very effectively, we selected a drama MY FILM PROMO PACK
- 7. Film Poster I made the EX part of extinction red because it adds depth to poster and also signifies the effort that had to be made in order for our young survivors to make it. Tag line draws in the audience and creates enigma A poster convention is having the Star actors at the top The visual code of Lucas’ distressed facial expression Signals the thriller genre We used a hashtag to gain traction on social media A billing block is a convention of all posters And is an industry requirement. I placed social media links At the bottom so people Can stay up to date with All of the information. Release date around Christmas as it is a holiday, therefore attracting a larger audience.
- 9. My Film Website - Synopsis Before I made my film website I made a list what a film website needed. Th
- 10. My Film Website - Gallery I then decided to implement a gallery into my website as after the viewer re
- 11. My Film Website - Cast & Crew I included a cast and crew section into my website to give the viewer a det
- 12. My Film Website - Social Media As all websites should I created a contact us section where I put links to o
- 13. My Film Website - Release Dates I also decided to add a section dedicated to the release dates of our produ
- 14. W MY PRODUCT REPRESENTS ISSUES AND SOCIAL GROU
- 15. How does your product represent social groups and issues? Our film trailer features one main group of people, three teenager boy wh
- 16. They face food and water scarcity; they improvise shelters and light fires How does your product represent social groups and issues?
- 17. How does your product represent social groups and issues? They retreat to an island with basic infrastructure where they believe them