MediaCross RFP Presentation

WE KNOW
HEALTHCARE

MISSOURI HOSPITAL ASSOCIATION
Website Rebuild

12.14.11

Tuesday, December 13, 2011

MHA TRIVIA


MHA TRIVIA

What is the average length of visit to your site?


MHA TRIVIA
Other than the state of Missouri, what are the top three states that drive traffic to MHAnet?


MHA TRIVIA
What pages do users visit the most when going to MHAnet?


MHA TRIVIA
What pages do users visit the most when going to MHAnet?

• Home Page

• Conventions

• Locate a Hospital


WHO WE ARE


WHO WE ARE
MediaCross is a strategic communications firm with a deep
appreciation and understanding of the healthcare industry. We develop
integrated marketing strategies and programs that generate targeted
solutions for:

•

Healthcare Organizations
•
Government Agencies
•

Corporations
•

Associations
•

Campuses


OUR APPROACH


OUR APPROACH
•

Client First
•

Collaborative
•

Research-based Solutions
•

Budget Accountability
•

Benchmark Results


OUR TEAM


OUR TEAM

Craig Brace
Chief Executive Officer

Ashley Hawse
Strategist

Jennifer Umali
Vice President/ Lead Strategist

Emily Eldridge
Senior Vice President of Digital


OUR TEAM
Craig Brace
CEO of MediaCross/Pure

Healthcare Senior Advisor

Brace will oversee all strategic planning and execution for MediaCross and Pure brands

• Board certified in healthcare management and is a ACHE Fellow
• 30 years of healthcare management, strategic planning, marketing and advertising experience
• Senior Vice President and Director of Account Services at Woodruff Sweitzer
• Vice President of Marketing and Development at Audrain Medical Center in Mexico, Missouri
• Director of Hospital Promotions and Marketing at 4 U.S. hospitals

Brace has held the following leadership positions:
• Past President, Missouri Hospital Association for Healthcare Public Relations and Marketing
• Member, American Hospital Association Society for Healthcare Strategy and Market Development
• Member, Association for Healthcare Philanthropy
• Advisory Board Member, University of Missouri-Columbia School of Health Professions


OUR TEAM
Ashley Hawse
Strategist

Hawse will serve as the day-to-day contact, ensuring that the strategy is executed and timelines are met

• Hawse joined MediaCross in December 2010
• Builds trust in client relationships with an immediate response to client needs
• Manages multiple client accounts and oversees client projects that encompass web development, social
media management, print advertisement etc.
• Ensures projects stay on time and on budget

Prior Experience:

• Media Relations Contractor, St. Louis Children’s Hospital
• Helped create print and video content for social media outlets
• Monitored public relations impact
• Organized and managed press conference
• Escorted media and celebrity guests when visiting the hospital

Degree

Bachelor of Arts degree in Communication from the University of Missouri Columbia.


OUR TEAM
Jennifer Umali
Lead Strategist/ Vice President

Umali will provide strategy and oversee all aspects of the MHA project

Skills and Experience:
• Lead Account Strategist responsible for client interface, development and execution of annual strategic
plans
• for:
• Ascension Health ERP Recruitment Marketing Program,
• The United States Army Reserve Medical Corps Physician Recruitment Program,
• Missouri’s Children’s Trust Fund Public Education,
• United States Navy’s Military Sealift Command,
• The State of Tennessee’s Teach Tennessee Recruitment Marketing Program.
• Manages the execution of website projects, while delivering service that exceeds client expectations
Degree

Bachelor of Arts in Journalism from Truman State University


OUR TEAM
Emily Eldridge
Senior Vice President of Digital

Eldridge will oversee all digital efforts in the development of the MHA website

Skills and Experience:
• Responsible for the execution and management of all Pure’s digital work;
• Website design and development,
• Social media development and management,
• Mobile media and application development,
• Develops digital strategies to measuring online sentiments,
• Provides consultation and best practices advice to clients,
• Maintains strong client relationships built on trust.

Degree

Bachelor’s Degrees of Journalism and Economics from the University of Missouri


OUR EXPERIENCE
ARMY RESERVE MEDICAL CORPS


OUR EXPERIENCE
MILITARY SEALIFT COMMAND


OUR EXPERIENCE
REGIONAL ECONOMIC DEVELOPMENT INC.


OUR EXPERIENCE
The Better Sleep Council


OUR EXPERIENCE
The Better Sleep Council- Mobisite


YOUR SITUATION
ORGANIZATIONAL OBJECTIVES


YOUR SITUATION
ORGANIZATIONAL OBJECTIVES

INCREASE BRAND AWARENESS

PROMOTE EDUCATIONAL MATERIAL & CONTENT

PROMOTE ADVOCACY & DATA ANALYSIS PERFORMED BY THE
ORGANIZATION

POSITIONING AS A NON-BIASED, CREDIBLE SOURCE FOR HEALTHCARE
INFORMATION


YOUR CHALLENGES


YOUR CHALLENGES

ENHANCE USER EXPERIENCE THROUGH DESIGN

INCREASE ONLINE VISIBILITY & AWARENESS

TECHNOLOGICAL UPDATES


SCOPE OF WORK


SCOPE OF WORK
PHASE I – Discovery

•

Membership Communications
•

Information Sharing For The General Public
•

Social Media


SCOPE OF WORK
PHASE I – Information Architecture & SEO

•

Keyword Research & Search Audit
•

Site Map
•

Wireframes


SCOPE OF WORK
PHASE II – Website Design

•

Responsive
•

Call to Action
•

Navigation
•

Collaborative Concepting


SCOPE OF WORK
PHASE III – Website Development & Analytics

•

Content Management System
•

Functionality
•

Tracking


ADDITIONAL TACTICS


ADDITIONAL TACTICS

EMAIL MARKETING

SOCIAL MEDIA MANAGEMENT

SEARCH SUPPORT


LET’S COLLABORATE


LET’S COLLABORATE

MISSOURI HOSPITAL
ASSOCIATION


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