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Emil Lorenzo Rodriguez
                 40%


                            20%



                 40%



     Geek              PR         Design


            emilr@outlook.com
About Me




 At the     old age of      I taught myself how to use
            pricey software to design buildings and
 my way through college. My          of knowledge has
    since expanded into a successful career in PR,
 Communications and Social Media for the last 5 years.
About Me




 At the     old age of
          ripe,             I taught myself how to use
            pricey software to design buildings and
 my way through college. My          of knowledge has
    since expanded into a successful career in PR,
 Communications and Social Media for the last 5 years.
About Me




 At the     old age of 14, I taught myself how to use
          ripe,

            pricey software to design buildings and
 my way through college. My         of knowledge has
    since expanded into a successful career in PR,
 Communications and Social Media for the last 5 years.
About Me




 At the       old age of 14, I taught myself how to use
          ripe,

 ridiculously pricey software to design buildings and

  my way through college. My          of knowledge has
      since expanded into a successful career in PR,
  Communications and Social Media for the last 5 years.
About Me




 At the       old age of 14, I taught myself how to use
          ripe,

 ridiculously pricey software to design buildings and pay

  my way through college. My          of knowledge has
      since expanded into a successful career in PR,
  Communications and Social Media for the last 5 years.
About Me




 At the       old age of 14, I taught myself how to use
          ripe,

 ridiculously pricey software to design buildings and pay

  my way through college. My pursuit of knowledge has
      since expanded into a successful career in PR,
  Communications and Social Media for the last 5 years.
40%

Public Relations                                                                            20%
 I love public relations. Creative, challenging and holistic                       40%
 in its approach, PR gets to have its hand in every cookie
 jar. Some cookie jars I’ve recently had my hands in:

              Helped craft a communications campaign for Guild Wars 2 that spanned across
              influencer outreach, traditional media pitches, Reddit AMAs and TwitchTV.
              Resulted in more 1 million beta sign-ups in 50 hours and hitting more than
              2 million units sold within two weeks of launch.


Re-launched D&D brand, catapulting it to No. 4 spot on Amazon’s
           overall best-seller list and back into my list of weekly hobbies.


              Launch of PlayStation Home with more than 200 million impressions
              from top-tier national and international press.
40%

Public Relations                                                        20%
I really like social media - it’s evolving, it’s exciting, it’s   40%
the future of communications and everyone is still
learning. Some things I’ve learned so far:
40%

Public Relations                                                                               20%
I really like social media - it’s evolving, it’s exciting, it’s                          40%
the future of communications and everyone is still
learning. Some things I’ve learned so far:

Provide economical, “Do-It-Yourself ” social media tactics to multiple clients looking
to experiment in direct consumer engagement with maximum ROI.


Develop the overall social media approach to platforms ranging from
Tumblr to Twitter to Instagram to Reddit.


Work closely with multiple teams, communities and media to leverage timely
trends and quickly enter relevant conversations.
40%

Design                       20%
I like to use these:   40%




To make these:
40%

Design                       20%
I like to use these:   40%




To make these:
40%

Design                                                               20%
I like to use these:                                     40%




To make these:



                                         Random web graphics




     Invitations
                                              Declarations of love
                       New biz pitches
40%

Geek                                                        20%

                                                      40%

                                           Fighting
                                           FPS
                                           MMOs
                                           Mobile
                                           RPGs
       Game genres I play the most



                                           PC
                                           Mac
                                           iPhone
                                           iPad
                                           Consoles
       0     5    10    15    20      25
           Years spent with devices
40%

Geek         20%

       40%
40%

Geek                                              20%

                                            40%


   18 years spent playing tabletop and board games



   Unknown amount of hours wasted on
   Lifehacker’s #Featured Workspace


   2-year club on reddit
   Most karma in /r/rpg and /r/funny
FAQ
 Where did you go to school?
 I received a BA in Journalism (with a PR focus) and a minor in Graphic Design from Humboldt State University in
 northern California.

         Who have you worked for?
         Most recently, NCsoft for the launch of Guild Wars 2. Previously, I worked at the PR agency Porter
         Novelli with clients like PlayStation, Dungeons & Dragons, Hewlett-Packard and others. Before that I did
         eight years of computer drafting (the expensive software I mentioned earlier).


 Where have you traveled?
 In order: Mexico, Morocco, Spain, South Korea, England and Germany.


          What’s with your name Emil?
          It’s a variation of Emilio. It’s pronounced /Em-eel/. It means “eager” or “laborious” depending on the Latin translation.
          Although fairly popular in the United States prior to the 1920s, its usage has plummeted since. It remains very popular
          outside the US.

 What was your first communications success?
 In high school, while working as a computer drafting technician, I created a set of blueprints detailing how to have a
 happy holiday. Our company sent it to a few friends as a holiday card, and we were soon getting phone calls from
 across the country and from London. It was my first “viral” marketing success, before I knew what that meant.
Emil Lorenzo Rodriguez
               40%


                          20%



               40%



     Geek            PR         Design


        emilr@outlook.com
      www.facebook.com/emilr
    www.twitter.com/emilrodriguez

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About Emil

  • 1. Emil Lorenzo Rodriguez 40% 20% 40% Geek PR Design emilr@outlook.com
  • 2. About Me At the old age of I taught myself how to use pricey software to design buildings and my way through college. My of knowledge has since expanded into a successful career in PR, Communications and Social Media for the last 5 years.
  • 3. About Me At the old age of ripe, I taught myself how to use pricey software to design buildings and my way through college. My of knowledge has since expanded into a successful career in PR, Communications and Social Media for the last 5 years.
  • 4. About Me At the old age of 14, I taught myself how to use ripe, pricey software to design buildings and my way through college. My of knowledge has since expanded into a successful career in PR, Communications and Social Media for the last 5 years.
  • 5. About Me At the old age of 14, I taught myself how to use ripe, ridiculously pricey software to design buildings and my way through college. My of knowledge has since expanded into a successful career in PR, Communications and Social Media for the last 5 years.
  • 6. About Me At the old age of 14, I taught myself how to use ripe, ridiculously pricey software to design buildings and pay my way through college. My of knowledge has since expanded into a successful career in PR, Communications and Social Media for the last 5 years.
  • 7. About Me At the old age of 14, I taught myself how to use ripe, ridiculously pricey software to design buildings and pay my way through college. My pursuit of knowledge has since expanded into a successful career in PR, Communications and Social Media for the last 5 years.
  • 8. 40% Public Relations 20% I love public relations. Creative, challenging and holistic 40% in its approach, PR gets to have its hand in every cookie jar. Some cookie jars I’ve recently had my hands in: Helped craft a communications campaign for Guild Wars 2 that spanned across influencer outreach, traditional media pitches, Reddit AMAs and TwitchTV. Resulted in more 1 million beta sign-ups in 50 hours and hitting more than 2 million units sold within two weeks of launch. Re-launched D&D brand, catapulting it to No. 4 spot on Amazon’s overall best-seller list and back into my list of weekly hobbies. Launch of PlayStation Home with more than 200 million impressions from top-tier national and international press.
  • 9. 40% Public Relations 20% I really like social media - it’s evolving, it’s exciting, it’s 40% the future of communications and everyone is still learning. Some things I’ve learned so far:
  • 10. 40% Public Relations 20% I really like social media - it’s evolving, it’s exciting, it’s 40% the future of communications and everyone is still learning. Some things I’ve learned so far: Provide economical, “Do-It-Yourself ” social media tactics to multiple clients looking to experiment in direct consumer engagement with maximum ROI. Develop the overall social media approach to platforms ranging from Tumblr to Twitter to Instagram to Reddit. Work closely with multiple teams, communities and media to leverage timely trends and quickly enter relevant conversations.
  • 11. 40% Design 20% I like to use these: 40% To make these:
  • 12. 40% Design 20% I like to use these: 40% To make these:
  • 13. 40% Design 20% I like to use these: 40% To make these: Random web graphics Invitations Declarations of love New biz pitches
  • 14. 40% Geek 20% 40% Fighting FPS MMOs Mobile RPGs Game genres I play the most PC Mac iPhone iPad Consoles 0 5 10 15 20 25 Years spent with devices
  • 15. 40% Geek 20% 40%
  • 16. 40% Geek 20% 40% 18 years spent playing tabletop and board games Unknown amount of hours wasted on Lifehacker’s #Featured Workspace 2-year club on reddit Most karma in /r/rpg and /r/funny
  • 17. FAQ Where did you go to school? I received a BA in Journalism (with a PR focus) and a minor in Graphic Design from Humboldt State University in northern California. Who have you worked for? Most recently, NCsoft for the launch of Guild Wars 2. Previously, I worked at the PR agency Porter Novelli with clients like PlayStation, Dungeons & Dragons, Hewlett-Packard and others. Before that I did eight years of computer drafting (the expensive software I mentioned earlier). Where have you traveled? In order: Mexico, Morocco, Spain, South Korea, England and Germany. What’s with your name Emil? It’s a variation of Emilio. It’s pronounced /Em-eel/. It means “eager” or “laborious” depending on the Latin translation. Although fairly popular in the United States prior to the 1920s, its usage has plummeted since. It remains very popular outside the US. What was your first communications success? In high school, while working as a computer drafting technician, I created a set of blueprints detailing how to have a happy holiday. Our company sent it to a few friends as a holiday card, and we were soon getting phone calls from across the country and from London. It was my first “viral” marketing success, before I knew what that meant.
  • 18. Emil Lorenzo Rodriguez 40% 20% 40% Geek PR Design emilr@outlook.com www.facebook.com/emilr www.twitter.com/emilrodriguez

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