SlideShare is a social media site that allows users to upload and share presentations. It has over 60 million monthly visitors and indexes uploaded presentation text, driving organic search traffic. Presentations can include photos, videos, and PDFs. SlideShare is useful for businesses as a marketing tool to share information and brand themselves to a large audience by linking presentations to LinkedIn and YouTube.

1. SlideShare
By Brooke Bacharowski

2. What is Slide Share?
 SlideShare's goal is to make sharing knowledge easy.
 SlideShare, often dubbed "The Quiet Giant of Content Marketing" is a social media site where
you can upload and promote your presentations to millions of viewers. What makes it so
powerful? SlideShare's unique features make it the ideal tool to develop your business. SlideShare
is crowded, and you can gain a targeted audience. SlideShare is a low competition market. From
https://www.quora.com/What-kind-of-benefits-you-gets-from-Slideshare
 It is linked to LinkedIn account so that users will be able to share their PowerPoints on the website
or share with specific people.

3. Advantages of SlideShare
 When presentations are uploaded to Slideshare, your on-slide text is quickly transcribed and
indexed by Google. As a result, it’s a giant in the social media strategy for referring organic traffic
from major search engines. Joe Chernov of Eloqua reports their company receives more traffic
from Slideshare than YouTube and Google+ combined. From https://writtent.com/blog/10-ways-
slideshare-can-benefit-your-social-media-strategy/
 It allows all kinds of formats in the terms of pictures, pdfs, and videos.
 It reaches more than 60 million visitors a month. From
http://www.themarketingagents.com/slideshare-marketing
 Slide shows can be added to a person’s LinkedIn Profile.

4. Continued Advantages of SlideShare
 Youtube videos get more traction on SlideShare, it allows a person to connect Youtube videos
into their presentation that allow the video to get more views.
 SlideShare is used as a branding tool by uploading presentations on materials that a person
wants to use as marketing for them. Example being a lawyer wants to be recognized as only a
DUI lawyer, that lawyer would only upload presentations about DUI’s and they would be linked to
his LinkedIn account.

5. Why is SlideShare useful to a Business?
 It is useful to a business because it is just like another social media Website that allows you to
share information using multi-media of all sorts. Businesses need as much marketing as they can
get and with SlideShare receiving more than 60 million views. It allows a person and company to
connect their multi-media to their professional social media accounts.

6. References
 https://smallbiztrends.com/2012/05/slideshare-benefits.html

 http://www.themarketingagents.com/slideshare-marketing
 http://www.enchantinglawyer.com/slideshare-advantage/
 https://www.commsaxis.com/what-how-and-why-to-use-slideshare/
 https://www.socialmediaexaminer.com/slideshare-for-your-business/