This presentation is by Elizabeth Clark, Director of Dream Agility and Jewellers Ark performed to a packed workshop at IJL 2013 at Earls Court, London. Clark discusses how Google is driving prices ever lower in the jewellery industry and how independent jewellers must adapt. Furthermore Clark argues that consumers are more price knowledgeable than ever before due to Google PLA ads and more discriminating based on the wide availability of online review services, which once again are being promoted in Google Places, Google PPC listings, and using rich snippets. This has led to 45% of footfall engaging in 'show-rooming'. Finally, she highlights some excellent use of the Facebook API by Nigel O'Hara, an Irish Jeweller who now has over 16000 likes and shows how he achieved this.
Local Business Marketing Using Social Media Seminar
Smartphone usages
Number of Smartphones in the U.S.
• Smartphones overtook regular phones in 2011
Smartphones Rule!
The Smartphones Stats
• 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
Mobile & Search Spend to Reach $30 Billion
Action Oriented Searchers
Local Information Seekers
• Check In Sites
• Why People Check In?
• Who’s Checking In?
Foursquare, Facebook Places, Google Places, Twitter?
Location-Based Check In
• Why Use LBS
• How to Use LBS
Foursquare
• Foursquare APP
• Fastest Growing Geolocation Service
Facebook Places (Check In)
• Facebook Places
Other Check In Sites
• Yelp
• WHERE
Mobile Site Optimization
• Make Sure that Your Site is Optimized for Mobile
• WordPress is SEO & Mobile Friendly
• View Your Site on Different Smartphones & Pads
• Google Sites Mobile Landing Pages
QR Code Me!
• QR Codes Usage
• Call Me, PDFs, Promotions, Coupons, Web Site
• Free QR Code Generators
• QR Code Reader for Smartphones
Reviews & Ratings Sites
• Claim Your Listing on All Sites
• Monitor Your Listings
• What to Do About Bad Reviews?
• What to Do About Good Reviews?
Reviews & Ratings Sites
• Yelp
• Urbanspoon
• CitySearch
• Google+ Places
• Restaurantica.com
• Zagat.com
• Gayot.com
Local Directories
• Great for SEO
• Get on all directories
• Don’t pay for enhance
Customer Loyalty Programs
• Customer Loyalty Programs
• The Goldfish in the Bowl
Get Listed on 50+ Search Engines
Daily Deals for Profit
New Marketing
• “Permission Marketing”
The “Tribe”
• Being Remarkable
• Conventional Media
• New Media (Social Media Marketing)
• Web Interaction: C.C.E.
Social Media and LBS Strategies
• Social Media Domination
• Build Large Number of Profiles
• Build Relationships
• Create T.O.M.A.
• Positioning
• “Expert” Perception
Social Media and LBS Strategies
• Social Networking
• Social Bookmarking
• Social Media Press Releases
• Blogging
• Articles
• Local Directories
SMM & LBS Video Strategies
• YouTube and Video
• Dozens of other Video Sites
A Note About Facebook
• Put Facebook Business Pages in an iFrame
Social SEO / SMM
• Social Media Marketing is Really about SEO
The New SEO
• Search Engine Optimization (SEO)
• DIY-SEO (Do-It-Yourself)
SEO New Media Trend
Optimized Microsites
Three Active Points of a Website
1. Call to Action
2. Capture
3. Engagement
Set Up Your Facebook Place
• Select “Local Business”
• Optimize the Page – SEO / Keywords
Why You Need LBS and Social Media?
• The New Marketing Strategies
• The Differentiator
• Without LBS and SMM You Are the Gazelle
Why You Need LBS and Social Media?
What Happens if You Don’t Implement Location-
This document summarizes a talk on mobile marketing in 2014. Some key points:
- Mobile usage and subscriptions continue to grow rapidly worldwide, with over 7 billion subscriptions in 2013.
- Mobile has become the dominant digital channel for engaging consumers, and companies that do not have a mobile strategy will become irrelevant.
- Mobile marketing spending is predicted to grow significantly, reaching $30 billion in the US by 2015. This will create over 1 million new jobs.
- Examples of companies that have successful mobile strategies include Starbucks, Domino's Pizza, and news publications like the Financial Times that optimized for mobile.
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
Frank Terlep has over 32 years of experience in the auto body and repair industry. He discusses how the industry has changed with larger consolidations, more complex vehicles, and insurers wanting more control over the repair process. Today's connected consumer expects an experience, education on repairs, status updates, qualified technicians, and price transparency. However, many shops do not focus their marketing budget and activities on connected consumers. Frank recommends implementing tools like branded email, text, social media, customer databases, mobile apps, websites, digital signage, and more to better engage and serve today's connected consumer. Everything should be measured to improve performance and sales.
Golden Digital provides concise summaries of 3 sentences or less:
Golden Digital is a digital agency that specializes in viral and social movements through design thinking and data visualization. The document outlines Golden Digital's approach and case studies working with brands such as Levi's, Naturenz, British American Tobacco, and BMW to create digital ecosystems, content strategies, and viral campaigns. Golden Digital aims to turn brand data into stories that empower communities and drive results for clients.
This document discusses online shopping behavior and several major online retailers. It begins with an overview of the growth of online shopping and segments that influence e-buying behavior. It then provides details on eBay including its SWOT analysis, 4Ps, advanced search features, and feedback reviews. Next, it discusses PayPal and its advantages for consumers and merchants. It also summarizes Groupon and Markafoni, private shopping websites in Turkey, including their business models and trends in online shopping behaviors.
NACE/CARS 2016: How to Market to, Sell & Service Today's Connected ConsumerasTech
In today's "connected" world auto body and repair shops need to utilize the same tools and technologies today's consumers use to effectively market to, sell and service today's consumer.
Frank Terlep, Founder and CEO of eMarketing Sherpas, shared these slides as part of his 1 hour educational session at the 2016 NACE/CARS conference in Anaheim, California.
This document summarizes the findings of a usability study conducted for the Dick's Sporting Goods mobile app home screen. 50 users tested the app, providing feedback on cards they would want on the home screen and how they would arrange them. Users generally preferred the Offers, Weekly Ad, and MOVE cards. They also suggested additional cards like order history and product recommendations. Users rated the prototype design highly and felt it matched Dick's brand well, though some pages could be simplified. Minor issues included confusion over account/rewards setup and multiple store location pages.
Omni channel experiences your customers want! Darrel Kammeyer
Now that customers are in the driver’s seat, the changes are happening faster and more frequently. Your customers have been through an unprecedented digital & mobile expansion, but there’s much more to come. In this hyper-active environment, what does it take for you to create relevant and insightful customer interactions across multiple channels?
In this fast-paced and entertaining session, Darrel will provide well-known brand examples in high tech, retail, financial services, travel, and hospitality which will demonstrate:
• why customers are adopting more technologies even more rapidly than you think
• how marketers need to predict, envision and invest in the new customer relationships that these channels can build
• what’s the best way for you to determine your biggest opportunities to engage customers in their mobile and digital moments
• why the lack of strategy and digital skills hold back digital advancement
• and what are the necessary steps that you need to take to integrate cross-channel journeys and experiences for the biggest return
Local Business Marketing Using Social Media Seminar
Smartphone usages
Number of Smartphones in the U.S.
• Smartphones overtook regular phones in 2011
Smartphones Rule!
The Smartphones Stats
• 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
Mobile & Search Spend to Reach $30 Billion
Action Oriented Searchers
Local Information Seekers
• Check In Sites
• Why People Check In?
• Who’s Checking In?
Foursquare, Facebook Places, Google Places, Twitter?
Location-Based Check In
• Why Use LBS
• How to Use LBS
Foursquare
• Foursquare APP
• Fastest Growing Geolocation Service
Facebook Places (Check In)
• Facebook Places
Other Check In Sites
• Yelp
• WHERE
Mobile Site Optimization
• Make Sure that Your Site is Optimized for Mobile
• WordPress is SEO & Mobile Friendly
• View Your Site on Different Smartphones & Pads
• Google Sites Mobile Landing Pages
QR Code Me!
• QR Codes Usage
• Call Me, PDFs, Promotions, Coupons, Web Site
• Free QR Code Generators
• QR Code Reader for Smartphones
Reviews & Ratings Sites
• Claim Your Listing on All Sites
• Monitor Your Listings
• What to Do About Bad Reviews?
• What to Do About Good Reviews?
Reviews & Ratings Sites
• Yelp
• Urbanspoon
• CitySearch
• Google+ Places
• Restaurantica.com
• Zagat.com
• Gayot.com
Local Directories
• Great for SEO
• Get on all directories
• Don’t pay for enhance
Customer Loyalty Programs
• Customer Loyalty Programs
• The Goldfish in the Bowl
Get Listed on 50+ Search Engines
Daily Deals for Profit
New Marketing
• “Permission Marketing”
The “Tribe”
• Being Remarkable
• Conventional Media
• New Media (Social Media Marketing)
• Web Interaction: C.C.E.
Social Media and LBS Strategies
• Social Media Domination
• Build Large Number of Profiles
• Build Relationships
• Create T.O.M.A.
• Positioning
• “Expert” Perception
Social Media and LBS Strategies
• Social Networking
• Social Bookmarking
• Social Media Press Releases
• Blogging
• Articles
• Local Directories
SMM & LBS Video Strategies
• YouTube and Video
• Dozens of other Video Sites
A Note About Facebook
• Put Facebook Business Pages in an iFrame
Social SEO / SMM
• Social Media Marketing is Really about SEO
The New SEO
• Search Engine Optimization (SEO)
• DIY-SEO (Do-It-Yourself)
SEO New Media Trend
Optimized Microsites
Three Active Points of a Website
1. Call to Action
2. Capture
3. Engagement
Set Up Your Facebook Place
• Select “Local Business”
• Optimize the Page – SEO / Keywords
Why You Need LBS and Social Media?
• The New Marketing Strategies
• The Differentiator
• Without LBS and SMM You Are the Gazelle
Why You Need LBS and Social Media?
What Happens if You Don’t Implement Location-
This document summarizes a talk on mobile marketing in 2014. Some key points:
- Mobile usage and subscriptions continue to grow rapidly worldwide, with over 7 billion subscriptions in 2013.
- Mobile has become the dominant digital channel for engaging consumers, and companies that do not have a mobile strategy will become irrelevant.
- Mobile marketing spending is predicted to grow significantly, reaching $30 billion in the US by 2015. This will create over 1 million new jobs.
- Examples of companies that have successful mobile strategies include Starbucks, Domino's Pizza, and news publications like the Financial Times that optimized for mobile.
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
Frank Terlep has over 32 years of experience in the auto body and repair industry. He discusses how the industry has changed with larger consolidations, more complex vehicles, and insurers wanting more control over the repair process. Today's connected consumer expects an experience, education on repairs, status updates, qualified technicians, and price transparency. However, many shops do not focus their marketing budget and activities on connected consumers. Frank recommends implementing tools like branded email, text, social media, customer databases, mobile apps, websites, digital signage, and more to better engage and serve today's connected consumer. Everything should be measured to improve performance and sales.
Golden Digital provides concise summaries of 3 sentences or less:
Golden Digital is a digital agency that specializes in viral and social movements through design thinking and data visualization. The document outlines Golden Digital's approach and case studies working with brands such as Levi's, Naturenz, British American Tobacco, and BMW to create digital ecosystems, content strategies, and viral campaigns. Golden Digital aims to turn brand data into stories that empower communities and drive results for clients.
This document discusses online shopping behavior and several major online retailers. It begins with an overview of the growth of online shopping and segments that influence e-buying behavior. It then provides details on eBay including its SWOT analysis, 4Ps, advanced search features, and feedback reviews. Next, it discusses PayPal and its advantages for consumers and merchants. It also summarizes Groupon and Markafoni, private shopping websites in Turkey, including their business models and trends in online shopping behaviors.
NACE/CARS 2016: How to Market to, Sell & Service Today's Connected ConsumerasTech
In today's "connected" world auto body and repair shops need to utilize the same tools and technologies today's consumers use to effectively market to, sell and service today's consumer.
Frank Terlep, Founder and CEO of eMarketing Sherpas, shared these slides as part of his 1 hour educational session at the 2016 NACE/CARS conference in Anaheim, California.
This document summarizes the findings of a usability study conducted for the Dick's Sporting Goods mobile app home screen. 50 users tested the app, providing feedback on cards they would want on the home screen and how they would arrange them. Users generally preferred the Offers, Weekly Ad, and MOVE cards. They also suggested additional cards like order history and product recommendations. Users rated the prototype design highly and felt it matched Dick's brand well, though some pages could be simplified. Minor issues included confusion over account/rewards setup and multiple store location pages.
Omni channel experiences your customers want! Darrel Kammeyer
Now that customers are in the driver’s seat, the changes are happening faster and more frequently. Your customers have been through an unprecedented digital & mobile expansion, but there’s much more to come. In this hyper-active environment, what does it take for you to create relevant and insightful customer interactions across multiple channels?
In this fast-paced and entertaining session, Darrel will provide well-known brand examples in high tech, retail, financial services, travel, and hospitality which will demonstrate:
• why customers are adopting more technologies even more rapidly than you think
• how marketers need to predict, envision and invest in the new customer relationships that these channels can build
• what’s the best way for you to determine your biggest opportunities to engage customers in their mobile and digital moments
• why the lack of strategy and digital skills hold back digital advancement
• and what are the necessary steps that you need to take to integrate cross-channel journeys and experiences for the biggest return
The Disruptive Innovations for Your Holiday ShoppingMakeable
If you're in retail, you're probably already thinking about your impending holiday season. But if you're an innovator, you're already thinking about how to reinvent the holiday season as we know it. Inside are just a few of the disruptive innovations that are going to change the way you shop, or sell, this holiday season.
Unlock growth potential in the post-mobile eraTrebbble
This keynote highlights the way brands can leverage technology to thrive in the post-mobile era.
Key exemplary cases that pave the way for the upcoming immersive, ultra-connected world are examined. Among others, PepsiCo, Starbucks, Tommy Hilfiger, Warby Parker, Nike, Sephora, L’Oreal, Mondelez, and Burger King brands are examined. The evolution of loyalty schemes that reward product usage is thoroughly discussed.
Finally, the way shopping is expected to be transformed, thanks to Augmented Reality, Voice-assistants, IoT, Big Data, and Machine Learning, is investigated.
The above keynote is based on my presentation given in the scope of the 8th e-Business & Social Media World Conference, on September 2019.
2016 CMTC Omni Channel Customer Communications FINAL A 071016Darrel Kammeyer
This document discusses omni-channel customer communications and the evolution from simple to complex multi-channel interactions. It describes the challenges of managing customer data and experiences across numerous online and offline channels. Additionally, it outlines a vision for delivering continuous and relevant customer experiences and dialogues across multiple devices and platforms through understanding customer behaviors and implementing integrated marketing strategies.
Elite-Electronix uses Google Product Search, AdWords, and Checkout to drive 80% of its traffic, eliminate fraud, and increase sales by 600% yearly. Implementing Checkout as its exclusive payment option reduced fraud to zero and eliminated $21,000 in annual chargebacks. Listing products in Product Search also boosts traffic and sales while ensuring competitive pricing.
Wooplr and Roposo are fashion discovery apps in India that allow users to create, share, and discover fashion content and looks through user-generated photos and reviews. Wooplr has 100,000 registered users who post outfits and provide details on where items can be purchased online or in stores. Roposo also allows users to discover new products and trends curated from online brands. Both apps currently focus on women's fashion but aim to expand to men's fashion as their user bases grow. The apps generate revenue through affiliate marketing and paid social storefronts for retailers.
Arjun Abraham Zacharia is the co-founder and CEO of Wooplr, a local discovery and commerce platform in India. Wooplr was created to address the pain points around finding recommendations on local stores and products to buy. It allows users to discover products through social connections, local store listings based on location, and personalized recommendations. For businesses, Wooplr provides marketing, community building and sales tools. The company aims to sign up local retailers and enable transactions on the platform to become the leading mobile shopping application in India and other Southeast Asian markets.
eCommerce, Social Media, Online AdvertisingMeMedia
This document summarizes a business education breakfast event held at the Gold Coast Convention and Exhibition Centre on October 17. It thanks sponsors who supported the event and introduces the Q&A panel of local businesspeople. The purpose of the event is to provide online business education and raise awareness for the Bravehearts charity. MeMedia pledged ticket sale proceeds and raffle funds to Bravehearts, and welcomed a representative from Bravehearts to share their mission.
A beginners guide to ecommerce in fashion retail. This aims to highlight the key areas that must be considered when designing, building and marketing an ecommerce website.
The document discusses the importance of local search and location data for businesses. It notes that 81% of in-store purchases are driven by online search and mobile devices influence 69-97% of in-store behavior. Furthermore, nearly three-quarters of consumers are less likely to buy from a retailer whose website is missing local store information. The document emphasizes that accurate location data online is critical for attracting and converting local customers.
A highly qualified experienced User Interface Designer and Frontend Designer who is computer literate and able to work on his own initiative. A good team member with multi-level communications skills.
The document discusses the importance of mobile optimization for websites. It notes that the mobile web is becoming the primary means of global communication and that mobile-optimized sites are specially designed for mobile browsing. Poor mobile performance can deter business, while optimizing for mobile increases business. It emphasizes that mobile traffic is growing exponentially and will soon surpass desktop. The document advocates for complete customization, flawless functionality, and flexibility in mobile site design to provide the best customer experience and keep up with changing markets.
Brands create an expectation in our heads about how they should act, and the experiences we should have. They set the standard for other brands, irrespective of category.
Tips for Improving Google Shopping Campaign results Elizabeth Clark
Presenter slides from the first Shopping Guru's group meeting at Deloitte in Manchester. Attended by retailers , digital agencies and ad tech companies. Presentations covered the Google Myths to be wary of, rapid growth retailer case study, the agency role in managing feeds, and Manchester's opportunity to play a key role in setting shopping best practice.
El documento habla sobre el rastreo de pistas y provee información sobre diferentes tipos de pistas, como pistas naturales y artificiales. Explica cómo crear una pista usando señales y siguiendo reglas como colocar las señales a la derecha del camino y no en objetos móviles. También proporciona ejemplos de señales comunes de pista como flechas hechas con ramas.
This document summarizes research on generating micron- and nanosize liquid droplets using surface acoustic waves (SAWs). SAWs produce localized acoustic and electric Maxwell pressures near the contact line between a liquid drop and solid substrate. These pressures generate two sequences of self-similar hemispherical satellite droplets at different scales. The acoustic pressure dominates when the film thickness exceeds one-quarter the SAW wavelength and affects the mother drop shape and stability. The Maxwell pressure of nanodrops exceeds ten atmospheres and is sensitive to contact angle. Scaling theories are presented to explain how acoustic and Maxwell pressures govern droplet sizes.
Tester Motivation - the results of a 600 tester survey with Stuart ReidTEST Huddle
View the webinar here: http://testhuddle.com/forums/topic/tester-motivation-the-results-of-a-600-tester-survey/
Stuart Reid shares the results of a motivation survey of over 600 testers. The study separated out the survey respondents into six distinct testing roles: Developer/Tester, Test Analyst, Test Lead, Test Manager, Test Consultant and Head of Testing. The factors and job characteristics that affect testers in each of the roles are also taken into account and they are compared and contrasted, as are the range of activities they perform.
It is clear from the results that different roles are best motivated by different factors and job characteristics which Stuart will discuss.
Key Takeaways from the Survey:
Learn to to increase your team’s productivity by learning a smarter way of motivating your testers
Identify areas that will make you more motivated in your job as a tester or test manager
Learn how testers in different roles are motivated by quite different factors
For a second chance to view the webinar, or if you want to discuss the content, you can join the discussion on TESTHuddle.com.
AIM Control Group provides cargo tally and marine survey services during loading and unloading to verify exact cargo quantities and weights. It operates in Vietnam, China, Korea, and India, tallying cargo for shipowners, logistics companies, and other parties. Services include tallying quantities loaded onto ships and containers against purchase orders and packing lists, and tallying discharge quantities against bills of lading.
El documento habla sobre el uso de la bicicleta como alternativa turística en la ciudad de Posadas, Argentina. Presenta diferentes circuitos turísticos en bicicleta que recorren atractivos de la ciudad como parques, reservas urbanas y sitios históricos. También discute la ubicación de la ciudad en mapas, la necesidad de mapas y señalización para ciclistas, y los beneficios de la bicicleta como un medio de transporte ecológico, económico y saludable.
The Disruptive Innovations for Your Holiday ShoppingMakeable
If you're in retail, you're probably already thinking about your impending holiday season. But if you're an innovator, you're already thinking about how to reinvent the holiday season as we know it. Inside are just a few of the disruptive innovations that are going to change the way you shop, or sell, this holiday season.
Unlock growth potential in the post-mobile eraTrebbble
This keynote highlights the way brands can leverage technology to thrive in the post-mobile era.
Key exemplary cases that pave the way for the upcoming immersive, ultra-connected world are examined. Among others, PepsiCo, Starbucks, Tommy Hilfiger, Warby Parker, Nike, Sephora, L’Oreal, Mondelez, and Burger King brands are examined. The evolution of loyalty schemes that reward product usage is thoroughly discussed.
Finally, the way shopping is expected to be transformed, thanks to Augmented Reality, Voice-assistants, IoT, Big Data, and Machine Learning, is investigated.
The above keynote is based on my presentation given in the scope of the 8th e-Business & Social Media World Conference, on September 2019.
2016 CMTC Omni Channel Customer Communications FINAL A 071016Darrel Kammeyer
This document discusses omni-channel customer communications and the evolution from simple to complex multi-channel interactions. It describes the challenges of managing customer data and experiences across numerous online and offline channels. Additionally, it outlines a vision for delivering continuous and relevant customer experiences and dialogues across multiple devices and platforms through understanding customer behaviors and implementing integrated marketing strategies.
Elite-Electronix uses Google Product Search, AdWords, and Checkout to drive 80% of its traffic, eliminate fraud, and increase sales by 600% yearly. Implementing Checkout as its exclusive payment option reduced fraud to zero and eliminated $21,000 in annual chargebacks. Listing products in Product Search also boosts traffic and sales while ensuring competitive pricing.
Wooplr and Roposo are fashion discovery apps in India that allow users to create, share, and discover fashion content and looks through user-generated photos and reviews. Wooplr has 100,000 registered users who post outfits and provide details on where items can be purchased online or in stores. Roposo also allows users to discover new products and trends curated from online brands. Both apps currently focus on women's fashion but aim to expand to men's fashion as their user bases grow. The apps generate revenue through affiliate marketing and paid social storefronts for retailers.
Arjun Abraham Zacharia is the co-founder and CEO of Wooplr, a local discovery and commerce platform in India. Wooplr was created to address the pain points around finding recommendations on local stores and products to buy. It allows users to discover products through social connections, local store listings based on location, and personalized recommendations. For businesses, Wooplr provides marketing, community building and sales tools. The company aims to sign up local retailers and enable transactions on the platform to become the leading mobile shopping application in India and other Southeast Asian markets.
eCommerce, Social Media, Online AdvertisingMeMedia
This document summarizes a business education breakfast event held at the Gold Coast Convention and Exhibition Centre on October 17. It thanks sponsors who supported the event and introduces the Q&A panel of local businesspeople. The purpose of the event is to provide online business education and raise awareness for the Bravehearts charity. MeMedia pledged ticket sale proceeds and raffle funds to Bravehearts, and welcomed a representative from Bravehearts to share their mission.
A beginners guide to ecommerce in fashion retail. This aims to highlight the key areas that must be considered when designing, building and marketing an ecommerce website.
The document discusses the importance of local search and location data for businesses. It notes that 81% of in-store purchases are driven by online search and mobile devices influence 69-97% of in-store behavior. Furthermore, nearly three-quarters of consumers are less likely to buy from a retailer whose website is missing local store information. The document emphasizes that accurate location data online is critical for attracting and converting local customers.
A highly qualified experienced User Interface Designer and Frontend Designer who is computer literate and able to work on his own initiative. A good team member with multi-level communications skills.
The document discusses the importance of mobile optimization for websites. It notes that the mobile web is becoming the primary means of global communication and that mobile-optimized sites are specially designed for mobile browsing. Poor mobile performance can deter business, while optimizing for mobile increases business. It emphasizes that mobile traffic is growing exponentially and will soon surpass desktop. The document advocates for complete customization, flawless functionality, and flexibility in mobile site design to provide the best customer experience and keep up with changing markets.
Brands create an expectation in our heads about how they should act, and the experiences we should have. They set the standard for other brands, irrespective of category.
Tips for Improving Google Shopping Campaign results Elizabeth Clark
Presenter slides from the first Shopping Guru's group meeting at Deloitte in Manchester. Attended by retailers , digital agencies and ad tech companies. Presentations covered the Google Myths to be wary of, rapid growth retailer case study, the agency role in managing feeds, and Manchester's opportunity to play a key role in setting shopping best practice.
El documento habla sobre el rastreo de pistas y provee información sobre diferentes tipos de pistas, como pistas naturales y artificiales. Explica cómo crear una pista usando señales y siguiendo reglas como colocar las señales a la derecha del camino y no en objetos móviles. También proporciona ejemplos de señales comunes de pista como flechas hechas con ramas.
This document summarizes research on generating micron- and nanosize liquid droplets using surface acoustic waves (SAWs). SAWs produce localized acoustic and electric Maxwell pressures near the contact line between a liquid drop and solid substrate. These pressures generate two sequences of self-similar hemispherical satellite droplets at different scales. The acoustic pressure dominates when the film thickness exceeds one-quarter the SAW wavelength and affects the mother drop shape and stability. The Maxwell pressure of nanodrops exceeds ten atmospheres and is sensitive to contact angle. Scaling theories are presented to explain how acoustic and Maxwell pressures govern droplet sizes.
Tester Motivation - the results of a 600 tester survey with Stuart ReidTEST Huddle
View the webinar here: http://testhuddle.com/forums/topic/tester-motivation-the-results-of-a-600-tester-survey/
Stuart Reid shares the results of a motivation survey of over 600 testers. The study separated out the survey respondents into six distinct testing roles: Developer/Tester, Test Analyst, Test Lead, Test Manager, Test Consultant and Head of Testing. The factors and job characteristics that affect testers in each of the roles are also taken into account and they are compared and contrasted, as are the range of activities they perform.
It is clear from the results that different roles are best motivated by different factors and job characteristics which Stuart will discuss.
Key Takeaways from the Survey:
Learn to to increase your team’s productivity by learning a smarter way of motivating your testers
Identify areas that will make you more motivated in your job as a tester or test manager
Learn how testers in different roles are motivated by quite different factors
For a second chance to view the webinar, or if you want to discuss the content, you can join the discussion on TESTHuddle.com.
AIM Control Group provides cargo tally and marine survey services during loading and unloading to verify exact cargo quantities and weights. It operates in Vietnam, China, Korea, and India, tallying cargo for shipowners, logistics companies, and other parties. Services include tallying quantities loaded onto ships and containers against purchase orders and packing lists, and tallying discharge quantities against bills of lading.
El documento habla sobre el uso de la bicicleta como alternativa turística en la ciudad de Posadas, Argentina. Presenta diferentes circuitos turísticos en bicicleta que recorren atractivos de la ciudad como parques, reservas urbanas y sitios históricos. También discute la ubicación de la ciudad en mapas, la necesidad de mapas y señalización para ciclistas, y los beneficios de la bicicleta como un medio de transporte ecológico, económico y saludable.
Comment les réseaux sociaux peuvent-ils favoriser la créativité et l'innovati...Giorgio Pauletto
Les réseaux sociaux sont en train d’inventer une nouvelle économie. Cette économie créative
se définit autour du concept de net-up, à savoir des projets, des entreprises faisant appel
aux réseaux sociaux comme principal ingrédient de leur activité. Le coworking, les groupes
d’émergence, les communautés de pratique, le copyleft, le capital social, les nouveaux business
modèles et les centres créatifs sont autant de termes qui définissent l’environnement des net-ups.
On parle alors de conditions cadres atypiques par opposition à celles connues de l’économie
traditionnelle comme le capital-risque, les business plans, le transfert technologique, le copyright
et les brevets, les technopôles et les incubateurs, le coaching et les clusters. Les résultats du
sondage présentés dans cet article, réalisé auprès des membres du réseau social Rezonance,
montrent un large mouvement qui évolue de la sphère des start-ups vers celle des net-ups.
Este documento presenta una introducción a la Investigación de Operaciones. Explica que la IO utiliza métodos científicos para apoyar la toma de decisiones óptimas en sistemas reales. Su origen se remonta a la Revolución Industrial, pero se desarrolló durante la Segunda Guerra Mundial para resolver problemas logísticos. Desde entonces, se ha aplicado a diversas áreas como la industria, gobierno y academia. El documento también resume brevemente algunos hitos históricos y temas clave de la IO.
The document summarizes Ivan Szedo's 2009 excursion to the top of Schneeberg mountain in the Alps, starting from Puchberg. Key points included taking the Salamander cogway train from Puchberg Railway Station to the end station temple at 1888 meters, where views of the Rax Alps could be seen. The tour continued to Fischerhütte hut at 2061 meters and the summit of Klosterwappen at 2075 meters, where snow was present in July. The document requests permission to reuse or copy its contents and provides a link to the author's additional slideshows.
El documento presenta varias situaciones cómicas relacionadas con bloggers. Algunas de estas situaciones incluyen jugar a las escondidas con Google, escribir posts sobre posts anteriores y recibir correos felicitándolo por sus posts. También plantea un chiste sobre cuántos bloggers se necesitan para cambiar un foco y otro sobre quién debería usar el único chaleco salvavidas disponible entre un periodista, cantante de rock y blogger a bordo de una embarcación en llamas. Finalmente, el documento presenta varios títulos propuestos para
O documento discute projetos culturais de ação social sustentável que combinam a preservação do patrimônio cultural e a segurança humana. Estes projetos promovem o desenvolvimento local através da recuperação de edifícios históricos e da melhoria da infraestrutura das comunidades, transformando as relações sociais e aumentando a qualidade de vida. O Projeto Cultural de Ação Social Sustentável representa um avanço conceitual ao estender a orientação para as necessidades imediatas da população local. (3)
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Este documento resume la historia de la vida en la Tierra. Explica cómo los fósiles nos permiten conocer la vida pasada, incluyendo los primeros organismos, cómo evolucionaron y conquistaron los continentes, y cómo algunas especies se extinguieron. También describe cómo comenzó la vida con la formación de los océanos y la aparición de los primeros seres vivos sencillos, que luego evolucionaron a formas más complejas como plantas y diferentes tipos de animales como reptiles, pterosaurios y dinosaurios.
Crowdfinance is the future of capital markets, where financing comes from pooling small amounts of money from many individuals rather than large institutions. It allows citizens to invest in innovations and ideas from other citizens, governed by the same principles that built America initially. While crowdfinancing has progressed from its early stages, the author believes it is headed towards further growth and becoming a mainstream source of financing.
Las tecnologías de la información y la comunicación (TIC) procesan, almacenan, resumen y presentan información de varias formas, principalmente informática, internet y telecomunicaciones. Han revolucionado la sociedad al facilitar la comunicación y el acceso a la información. Si bien tienen beneficios como la educación y el entretenimiento, también plantean desafíos como la pérdida de privacidad y el aislamiento si no se usan de forma equilibrada.
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Everything you need to have in your online armoury - social, apps, web and mobile for the next 12 months using the jewellersark.co.uk case study
1. www.dreamagility.com
Copyright
Dream
Agility
2013
“Everything you need to have in your online
armoury - social, apps, web and mobile for the
next 12 months using the jewellersark.co.uk case
study”.
Presented by Elizabeth Clark
Director Jewellers Ark and Dream Agility
2. www.dreamagility.com
Copyright
Dream
Agility
2013
Who
is
Dream
Agility?
• Digital
Technologists
who
seamlessly
cross
technology
and
marke?ng
• We
build
websites,
mobile
websites,
and
applica?ons
from
our
single
source
pla0orm
for
the
benefit
of
marketers
not
IT
guys.
• We
built
jewellersark.co.uk
and
manage
all
itsa
online
marke?ng.
4. www.dreamagility.com
Copyright
Dream
Agility
2013
Who
is
JewellersArk.co.uk?
• Formed
by
a
number
of
independent
High
Street
Jewellers
from
all
across
England
with
Dream
Agility
in
Dec
‘12.
• Offers
consumers
highly
compe??ve
prices
BUT
with
high
quality
independent
service
• Customers
can
order
online
from
home
or
whilst
in
our
members
stores.
• Customers
can
order
offline
in
member
stores.
6. www.dreamagility.com
Copyright
Dream
Agility
2013
What
we’ll
be
covering….
• Online
armoury
–
customer
behaviour
and
how
it
has
changed
even
in
the
last
12
months.
• Web
• Mobile
&
Apps
• Social
7. www.dreamagility.com
Copyright
Dream
Agility
2013
Pricing
&
Showrooming
• Thanks
to
Google
&
Amazon,
consumers
are
more
price
knowledgable
than
ever.
8. www.dreamagility.com
Copyright
Dream
Agility
2013
Pricing
&
Showrooming
• Richardson
(2013)
‘45%
of
foocall
now
showrooming’!
• ‘Showrooming’
customers
researching
offline,
then
going
online
to
find
the
cheapest
price.
• Whether
online
and/or
offline
must
convince
customer
the
price
is
right
or
they’ll
‘showroom’.
9. www.dreamagility.com
Copyright
Dream
Agility
2013
High
Street
Jewellers
–
providing
a
free
service
for
no
sales
• So
High
Street
Jewellers
carry
all
the
costs
–
rent
&
rates,
security,
insurance,
staff,
stock-‐holding,
etc.
• High
Street
Jewellers
are
not
paid
for
their
advice
nor
exper?se
by
the
consumer.
• And
then
the
consumer
buys
the
item
from
a
faceless
online
portal
to
be
delivered
to
their
home
typically.
10. www.dreamagility.com
Copyright
Dream
Agility
2013
With
Online
Prices
driving
margins
down
what
can
independents
do?
• Join
buying
groups
–
Jewellers
Ark
has
formed
its
own
which
invites
applica?ons.
This
enables
independent
jewellers
to
compete
by
obtaining
lower
supplier
prices.
• Repeat
business
–
get
the
sale
and
then
collect
customer
contact
informa?on
for
CRM.
Blue
Nile
25%
• Drive
word
of
mouth.
11. www.dreamagility.com
Copyright
Dream
Agility
2013
Brand
success
determined
by
having
own
transac?onal
website
• “of
47
watch
and
jewellery
brands
examined
by
L2
in
the
Digital
IQ
index
last
October,
less
than
50
per
cent
are
ecommerce
enabled.
Paton
(2013)
•
In
contrast,
luxury
brands
with
transacJonal
websites
register
nearly
+50%
YoY
growth
vs.
those
without,
and
see
more
than
1.5
Jmes
as
many
Google
searches
as
brands
who
have
yet
to
sell
online.
12. www.dreamagility.com
Copyright
Dream
Agility
2013
High
Street
Jewellers
–
how
can
they
best
u?lize
the
web?
• 20%
of
Google
searches
have
‘local
intent’
(Google
2012).
• This
is
essen?ally
where
the
bread
and
buier
of
High
St
marke?ng
–
Yellow
Pages
and
Classifieds
in
Local
Press
has
essen?ally
been
replaced
by
Google
Maps.
• Therefore
focus
ini?ally
on
appearing
for
local
searches
in
your
area.
13. www.dreamagility.com
Copyright
Dream
Agility
2013
High
Street
Jewellers
–
what
can
they
do
on
the
web?
• Get
a
great
lis?ng
on
Google
Maps
• You
don’t
even
need
a
website,
but
it
helps.
14. www.dreamagility.com
Copyright
Dream
Agility
2013
High
Street
Jewellers
–
when
the
customer
is
‘showrooming’
• If
they
are
going
to
leave
the
store………
• When
selling
brands
and
the
consumer
is
not
being
closed,
show
them
your
price
is
compe??ve:
• Have
an
iPad
instore,
show
the
price
online
vs.
your
price
&
price
match
if
required.
• Then
get
them
to
leave
you
a
Google
/
Facebook
Review
on
your
iPad
–
why?
15. www.dreamagility.com
Copyright
Dream
Agility
2013
High
Street
Jewellers
–
turn
every
sale
into
more
sales?
• Online
Reviews
are
king
–
Trip
Advisor
Channel
4
documentary?
Gordon
Ramsey?
• Just
a
1star
increase
in
Yelp
Review
Ra?ngs
for
independent
restaurants
=
5-‐9%
increased
revenue
(Luca
2010).
• Bolton
(2011)
–
70%
of
Ebay
users
leave
reviews
–
consumers
like
leaving
reviews!
16. www.dreamagility.com
Copyright
Dream
Agility
2013
High
Street
Jewellers
–
turn
every
sale
into
more
sales?
• Gaur
(2011)
Reviews
are
“
high
uJlity
where
enJJes
are
long
lived,
feedback
captured
and
distributed,
and
past
feedback/experience
guides
buyer
decisions”.
• “A
large
number
of
independent
reviews
with
high
raJngs
give
consumer
confidence
to
oUen
unknown
online
‘brands’”.
18. www.dreamagility.com
Copyright
Dream
Agility
2013
High
Street
Jewellers
–
what
can
they
do
about
the
web
when
they
don’t
have
that
product?
• Websites
have
unlimited
stock
range
due
to
virtual
store
space.
Amazon
have
over
100
?mes
the
number
of
products
available
than
Walmart
worldwide
(own
Asda
in
the
UK)!!!!!!
• Become
an
affiliate
of
a
large
online
supplier
and
order
through
them
for
a
kick-‐back.
• High
St
Jewellery
members
of
Jewellers
Ark
use
their
iPad
to
order
from
jewellersark.co.uk.
A
unique
code
to
that
jeweller
records
the
sale
as
coming
from
them
and
they
receive
a
%
of
the
sale.
19. www.dreamagility.com
Copyright
Dream
Agility
2013
Mobile
&
Apps:
what’s
happening?
• Can
anyone
tell
me
what
happened
to
Goldsmith’s
App?
• Many
find
web
commerce
tough
enough.
• Mobile
is
huge
but
some
firms
find
it
challenging
–
iOS,
mul?ple
different
handsets
&
screensizes
on
Google
Android.
• Mobile
updates
to
support.
A
number
of
very
large
retailers
have
abandoned
both.
21. www.dreamagility.com
Copyright
Dream
Agility
2013
Mobile
–
Google
Maps
are
even
more
important
• Google
knows
exactly
where
you
are
for
a
start
so
even
if
you
just
search
‘jewellers’,
the
map
appears.
22. www.dreamagility.com
Copyright
Dream
Agility
2013
Social
as
most
people
think
of
it
doesn’t
shir
products
–
its
a
myth,
but
• Nigel
O’Hara
offers
£1
off
1st
purchase
IF
you
Facebook
Like
his
website
23. www.dreamagility.com
Copyright
Dream
Agility
2013
Now
have
16000+likes
driving
CRM.
Then
send
follow
up
FB
promo?onal
offers
direct
to
users
24. www.dreamagility.com
Copyright
Dream
Agility
2013
Conclusion
• Over
the
next
12
months,
brand
prices
will
con?nue
to
fall
driven
by
the
web
&
mobile.
• Safety
in
numbers!
25. www.dreamagility.com
Copyright
Dream
Agility
2013
Recommenda?ons
• Brands
–
get
a
transac?onal
website!!!!!
• High
St
Jewellers
-‐
Get
listed
on
Google
maps
even
if
you
don’t
have
a
website
–
join
buying
groups
to
drive
supplier
prices
down
-‐ Turn
more
volume
at
lower
prices
-‐ Make
a
sale
then
get
an
online
review
-‐ Become
an
offline
affiliate
for
online
web
stores
26. www.dreamagility.com
Copyright
Dream
Agility
2013
Benefits
of
Joining
Jewellers
Ark
• More
Orders
• Bulk-‐buying
discounts
• Foocall
into
store
to
collect
orders
• Access
to
new
suppliers
and
brands
not
previously
available
to
you
• Commission
on
sales
placed
via
the
Jewellers
Ark
• A
free
lis?ng
on
the
Jewellers
Ark
website
• The
opportunity
to
u?lize
a
Jewellers
Ark
powered
website
under
your
own
branded
domain
OR
a
JewellersArk.co.uk
online
store.
• The
possibility
of
using
the
Jewellers
Ark
brand,
subject
to
membership
level
• Training
in;
social
media
and
CRM
(customer
rela?onship
management.),
an?-‐showrooming,
nego?a?on
skills
• Industry
insights
and
latest
online
trends