If you're in retail, you're probably already thinking about your impending holiday season. But if you're an innovator, you're already thinking about how to reinvent the holiday season as we know it. Inside are just a few of the disruptive innovations that are going to change the way you shop, or sell, this holiday season.

1. Disruptive Innovation for Your Holiday Shopping
July 14, 2015

2. As mobile evolves, its speed quickens and e commerce continues to grow to the primary learning platform
for retail forward brands, the consumer’s knowledge, power and resources are also growing in parallel.
Their options are expanding, their attention span is shrinking and there seems to be a new opportunity to
abandon cart around every aisle, click and tap.
Now more than ever, retailers need to explore new, unconventional and innovative ways to keep the
consumer engaged in-store and online from research to checkout.
But the innovators in the industry recognize this as opportunity… Do you?
The technology landscape is drastically changing
the way consumers shop across platforms.

3. Liner
This awesome app allows you to highlight
and organize your internet findings in an
awesome user interface. Build collections,
favorites and archives, share and have
awesome research sessions.
Learn more: Liner.com
© Makeable 2015

4. Gift Planner
Sometimes those special occasions just creep
up on you and you forget to get a gift. Never
again. Keep track of all your important dates,
the gifts you want to get, maybe even options
and prices. Never forget again.
Learn more: Gift Planner
© Makeable 2015

5. Dropmark
A creative drag and drop, collaborative
bookmarking web experience. The interface is
intuitive, social and useful. And the
visualization is beautiful, purposeful and
organized. Bookmarks for the creative class.
Learn more: dropmark.com/
© Makeable 2015

6. Droplet Pay
A business loyalty program built into a mobile
customer to store payment service. Quick,
easy, convenient and saves you money.
Learn more: dropletpay.com/
© Makeable 2015

7. Belly
Retail loyalty program: users have to check-in
at businesses (scan member card, or use app).
Rewards are specific to each business.
Learn more: bellycard.com/
© Makeable 2015

8. Urban On
The Urban Outfitters app does a lot more than
let consumers browse racks when they’re
supposed to be working. It sends notifications
to consumers at key moments throughout the
in-store experience, including pushes to share
outfits with friends while in dressing rooms in
exchange for promotions.
Learn more: Urban On
© Makeable 2015

9. Carrefour LED store locator
Indoor store positioning technology that
allows customers navigate store aisles without
the need for wifi or cellular reception. It’s all
based on your camera, and how it receives
pulses of light.
Learn more: Carrefour LED Locator
© Makeable 2015

10. Shopkick
Retail loyalty program activated via mobile
app. The app gives incentives (points) for
store walk-ins, scanning items and purchases,
that can later be redeemed as gift cards.
Learn more: shopkick.com/
© Makeable 2015

11. Amazon Flow.
Instant image recognition that lets you browse
product shelves and search further product
information (in this case, price comparison) on
the fly.
Learn more: Amazon Flow
© Makeable 2015

12. Deliv
Crowdsourced, same day delivery from local
stores. Purchase online and track your order’s
path to your location. Available at
Bloomingdale’s.
Learn more: deliv.co/
© Makeable 2015

13. de Bijenkorf Virtual Dressing
Room
Customers can dress digitally in clothing and
accessories from de Bijenkorf’s entire summer
collection, right from the shopping floor.
Learn more: Virtual Dressing Room
© Makeable 2015

14. QR codes in Jeans by Hointer
Aiming to provide a better shopping
experience for men, Hointer added QR codes
to their jeans so customers can easily scan the
code on their desired pair and get their size
delivered to them in the changing room.
Learn more: Hointer QR Codes
© Makeable 2015

15. Amazon Dash Button
Amazon partnered with CPG brands to
automate the reorder process. When running
low on a product, just press your conveniently
located Dash button and your resupply will be
on it’s way.
Learn more: Amazon Dash Button
© Makeable 2015

16. Kate Spade Saturday 24h
Window Shop
To introduce the Kate Spade Saturday casual
clothing and accessories collection, Kate
Spade is now offering 24-hour interactive
window shops at four formerly vacant
storefronts in New York City (locations).
According to PSFK, “shopping takes place
through a large touch screen display,” and
“apparel items can be previewed on model
photos.” Items purchased are then delivered
within one hour.
Learn more: 24 Hour Window Shop
© Makeable 2015

17. Best Buy IFTTT
If you’re dying for a reason to use the handy
programming platform, or just want more
electronics to use it with, you can now use
triggers like product price changes, online
availability changes, most popular products,
and new product in category to do whatever
creative concoction you can cook up with the
other services integrated.
Learn more: Best Buy IFTTT API
© Makeable 2015

18. Ebay Group Gifts
Ebay is all about trying to get you a good deal,
whether it’s on new or used products. Above
all, it’s a collaborative platform that connects.
That’s why Group Gifts is a perfect
compliment to their service allowing groups of
people to pitch in on a gift for someone from
anywhere in the world.
Learn more: groupgifts.ebay.com/
© Makeable 2015

19. Cups
Drink a lot of coffee? Maybe you just a
“regular” amount but it’s generally at the same
location. Cups may be the app for you. It’s your
monthly train pass for coffee. Which is great,
because if you work in this century you
probably drink more coffee than you ride the
metro.
Learn more: groupgifts.ebay.com/
© Makeable 2015

20. Pixbi
Yes, another way for the beautiful fashion
bloggers to make more money. Actually, Pixbi
is for anyone one on the internet who hosts
photos. Just tag the products in your images
with a Pixbi link, and your readers can
instantly buy the items from your content
without leaving the page. And the best part is,
the hosts are taking 6%.
Learn more: Pixbi.com
© Makeable 2015

21. Meat Pack Countdown
The local sneaker boutique in Guatemala used
GPS in their app to lure potential customers
into their store. But not with any traditional
offer. They would receive an alert that would
start at 99% off and count down. The sooner
they got to the store, the higher discount they
would get.
Learn more: Meat Pack Countdown
© Makeable 2015

22. Rebecca Minkoff Interactive
Mirror & Fitting Room
The ‘connected wall’ features an RFID driven
mirrored display that shows videos and
inspirational content, and enables interaction
as shoppers can touch the surface to request
associates to prepare fitting rooms, order
drinks and even change the environment’s
lighting.
Learn more: Mirrored Dressing Rooms
© Makeable 2015

23. Sprinkles- Cupcake ATM
The world’s first Cupcake ATM that is open 24
hours and dispenses all of the Sprinkles
cupcake flavors in boxes upon the push of a
button. Available in select cities, this
innovative form of vending cupcakes has gone
viral.
Learn more: Cupcake ATM
© Makeable 2015

24. The Try Button
It’s the nifty little google plugin button
that pops up on your favorite retail sites
for automatic pre-paid shipping. Just add
a couple sizes, try them on, keep the one
that fits and send the rest back… all on
them.
Learn more: try.com/
© Makeable 2015

25. Warby Parker
Not only does Warby Parker allow you
to select 5 pair of glasses to try on at
home, and provide fully customizable
online options, but for every pair of
sunglasses sold, a pair is given to
someone in need.
Learn more: warbyparker.com
© Makeable 2015

26. Rose Bike Town, Munich
A multimedia concept store specialized in
custom bicycles, offering touch screen
configurators and live digital builds.
Learn more: Rose Bike Town
© Makeable 2015

27. HelloBond/Heineken
In the successful partnership Heineken
allowed their users to send “hand” written
letters to loved ones just in time for the
holidays. Heineken successfully connected
their brand with the warm and fuzzy feeling of
a handwritten letter.
Learn more: Heineken Handwritten Cheer
© Makeable 2015

28. Left Shoe Company
Handmade shoes made to measure using data
collected by a 3D scanner at a retail location.
Sometimes, there’s room to innovate in the
most classic of crafts.
Learn more: leftshoecompany.com/
© Makeable 2015

29. Nervous System customizable
3D printed Jewelry
This customizable 3D printed jewelry is
inspired by nature's nervous system and is
made to order. You’ll have a totally unique and
personalized piece of jewelry on your
doorstep, hot off the 3D printer.
Learn more: n-e-r-v-o-u-s.com/
© Makeable 2015

30. Pinterest IRL - Nordstrom
Nordstrom now tags popular items on
Pinterest with a red tag in their stores.
Nordstrom also created an in-store app for
salespeople that matches up popular Pinterest
items with current inventory for a department
on a store-by store basis.
Learn more:
Pinterest In Store
© Makeable 2015

31. Stitch Fix
Clothing and accessories hand picked by a
personal stylist, and sent monthly to your
door. Return the items you don’t like and pay
for what you keep. All feedback just makes the
experience better.
Learn more: stitchfix.com/
© Makeable 2015

32. Pot Box
Tired of going to the store to get more bud. If
only you could stay in your house, smoke weed
and order Taco Bell all month long. Well now
you can. With Pot Box you get your monthly
subscription of ethical bud in various forms in
the legal states. Concerned about quality?
You’ll also find a nifty batch of lab results
inside.
Learn more: potbox.com/
© Makeable 2015

33. Birchbox
The monthly box of surprise self indulgence
delivered to your door. Sample products
without the investment in large portions, then
proceed to explore other alternatives or
purchase your favorites.
Learn more: birchbox.com/
© Makeable 2015

34. Noble Brewer
The world's first online beer club for home
brewers. They find their favorite recipes from
home brewers, produce it at scale and send it
out to the club members for new beers each
month.
Learn more: noblebrewerbeer.com/
© Makeable 2015

35. Ask Zappos
Once upon a time, Zappos built a system
where their users could text them any
product, and their staff would find that exact
item, and more. It’s a real text based UI
Learn more: askzappos.com/
© Makeable 2015

36. Flingy
Have a tough decision to make? Just ask your
friends, or the whole Flingy community. Post
your options and wait for the answers to roll
in. Or cast judgement and browse people's
hard decisions.
Learn more: flin.gy/
© Makeable 2015

37. Tastingroom
Build an algorithmically guided wine profile
and monthly subscription with Lot 18’s
Tastingroom. You’re taste profile is observed
based on feedback from each order to
personalize wine suggestions.
Learn more: tastingroom.com/
© Makeable 2015

38. Zoolafix
Headed to a strange city one weekend and
need a tour guide? Better yet, a party guide?
That’s what Zoolafix is here to provide. On this
platform users can sign up to be or rent a local
party guide for hire.
Learn more: zoolafix.com/
© Makeable 2015

39. Argos Gift Giver
The tinderfication of gift giving is here. Argos
leveraged its arsenal of retail products online
to build a real personal gift giving experience.
Swipe left or right through suggested
products, and based on interests, it will
recommend a gift for that personality type.
Learn more: Argos Gift Finder
© Makeable 2015

40. Spoil
The personalized gift giving concierge. Just
enter a short description of the gift recipient
and a price range, then let the concierge do the
rest. The gifter won’t know what’s been sent,
but will receive hints.
Learn more: spoil.io/
© Makeable 2015

41. Stylio
A personal shopper in your pocket, with the
creds to back it up. They employ real stylists
and style bloggers to help you shop, or even
just shop for you.
Learn more: getstylio.com/
© Makeable 2015

42. Denarri
The products you love, at the price you want,
in 3 clicks. Just let Denarri know you’re
looking with a little criteria, and their experts
will sift through the list and only send you the
best and cheapest.
Learn more: denarri.com/
© Makeable 2015

43. Mimry
Personal stylist for men, just a text away.
Stylists get to know your lifestyle and
personality so they can make the best
recommendations possible.
Learn more: mimry.com/
© Makeable 2015

44. Cards Against Humanity’s
Holiday Bullshit
There’s not much else to say about this
promotion accept for the fact that 250,000
people signed up to receive 10 mystery gifts
from the notorious card game. They were
outrageous, a little raunchy, and almost all
guaranteed a place on the internet. Then, they
even hid a puzzle (in association with the
professionals) in the gift pattern to award a
grand prize. Of course, Reddit took up their
reigns to put their collective upvotes together
and solve it.
Learn more: holidaybullshit.com/
© Makeable 2015

45. The conditional logic for your
smartphone, packaged for the
everyday user.
This packages scripts to seamlessly connect all
of your tech with if-then statements, either
automatically or through the push of a button.
This seemingly magic app has opened its
platform up to developers to submit and
search recipes making the possibilities for
non-developers virtually endless.
Learn more: ifttt.com
© Makeable 2015

46. The Reddit Button
The phenomenon itself. The countdown began
and it was only a matter of time before
someone would click and reset the timer.
Users who were able to wait the longest were
awarded a badge for their Reddit profile. In
the end, 3 months later of speculation, nail
biting and exhausting theories, it was all an
experiment. Damn you Reddit.
Learn more: The Button
© Makeable 2015

47. Google Photos/Tagasauris
Auto recognizes people, places and objects in
your phone’s camera roll and places accurate
corresponding searchable tags on each photo.
Learn more: photos.google.com/
Learn more: tagasauris.com/
© Makeable 2015

48. Zano
A mobile controlled nano drone for HD photo
and video.
Learn more: flyzano.com/
© Makeable 2015

49. Lays Uber Instant Picnic/Ice
Cream Truck
Lays partnered with Uber to deliver free on-
demand picnics to celebrate the last few
weeks of summer. The picnic included two
Katz’s Deli sandwiches and two bags of the
“Do us a Flavor” finalists to get you a taste and
get you hashtagging. They’ve also been known
to do this with Ice Cream Trucks.
Learn more: Do us a Flavor
Learn more: Uber Ice Cream
© Makeable 2015

50. Converse Sample Library
New artists are constantly coming in and out
of the brand’s recording studio and this is a
result of what happens when each one records
a single sample to be downloaded for free by
the music production community.
Learn more: conversesamplelibrary.com/
© Makeable 2015

51. Montreal Megaphone
An installation combining voice recognition
and projection. In a public space in Montreal,
people were invited to speak on a megaphone,
as words from their speech were projected on
a wall.
Learn more: Montreal Megaphone
© Makeable 2015

52. Sochi 3D LED Selfie
A kinetic installation at the Sochi Olympic
Games displayed 3D faces. Participants first
had their faces scanned in a special photo
booth, then watched the installation move and
reproduce the image in light and 3 dimensions.
Learn more: 3D Selfie
© Makeable 2015

53. Audi of America &
Columbia: Experiments
in Motion
A suspended model of lower Manhattan,
over a projected version of it, showing
the movement of buses, subway and cars.
Learn more: experimentsinmotion.com/
© Makeable 2015

54. Joyus
In this video based shopping platform a
dedicated team of stylists, beauty and health
experts post instantly shoppable videos,
reviews and tips to influence and guide the
buying process.
Learn more: joyus.com
© Makeable 2015

55. Shapeways
The world's leading made to order 3D
printing service and store. Shop from a
wide selection of pre-made 3D models to
buy or gift, from crazy bow ties to
miniature figures, or if you’re a whiz
yourself, upload your own design to be 3D
printed and sent to your door.
Learn more: shapeways.com/
© Makeable 2015

56. The J. Crew Gift Guide
Not Only did J. Crew build a section of their
website dedicated to gift giving, but they
made it really easy to find a gift. Their menu
sorts by the person you’re giving it to, and
they even have a gift consultant on call 24/7.
Psst. You can make a wish list too to share
with the people who might be buying for
you, which we hear is a great way to get the
gifts you want. And on top of all this, they
cater to different budgets within these
categories in an intuitive UX.
Learn more: J.Crew Gift Guide
© Makeable 2015

57. Superbrugsen
Crowdsourced Stock
In a very interesting buying strategy,
Superbrugsen, a supermarket in
Denmark, wanted to make sure it carried
what their customers wanted. So they
crowdsourced their stock list, and had
consumers fill out forms suggesting their
desired groceries.
Learn more: Super Burgsen Crowd Sourcing
© Makeable 2015

58. The Pizza Magnet
A Dubai based Pizza company sent their
loyal customers a refrigerator magnet
shaped like a pizza. But it’s no ordinary
Pizza, press the button and wait for a soon
to arrive pizza at your door.
Learn more: PizzaMagnet
© Makeable 2015

59. Polyvore
The trend based shopping site guided by
members and stylists. Items can be
grouped together in sets and each item
links out to the original ecommerce page
where it can be bought. As you use the
platform, they personalize sets and
trends just for you and your style.
Learn more: polyvore.com/
© Makeable 2015

60. CanIGetMyOrderForFreeAtT
heBodyShopYet.com/
The product is as simple as the URL. For the
holiday season, The Body Shop encouraged
users to visit the URL and receive a yes or no
answer. Refresh until you get a yes or leave at
the no. The only catch–you have to buy a bag
that donates to charity to receive your order
for free.
Learn more: CanIGetMyOrderForFreeAtTheBodyShopYet.
com/
© Makeable 2015

61. Styld.By
Gap’s seasonal series allows shoppers to
browse a lookbook styled and curated by
bloggers and influential Instagrammers. It’s
shoppable, social and inspirational.
Learn more: styld-by.com/
© Makeable 2015

62. Greetabl
Select your gift from their original gift
packages, each designed around an
experience, write your note and they’ll do
the rest. They send the gift straight to the
address specified and even hand write your
note for you. It’s creative, personal and not
to mention well packaged.
Learn more: greetabl.com/
© Makeable 2015

63. GiftRoulette
It’s as simple as entering (or randomly
generating) your preferences, entering an
address and credit card number, sit back
and wait. One of their “professionally
trained” gift givers will pick out something
unique and send it on its way.
Learn more: GiftRoulette.me
© Makeable 2015

64. Strolby, starting your gift
search right.
If you don’t know exactly what you’re
looking for, but you want a non-
commoditized product, there’s just not a
good starting point, until Strolby. As a
combatant of Amazon they provide an
editorial perspective to local shops and
independent artisans, a place to curate
their storefront, online.
Learn more: strolby.com/
© Makeable 2015

65. Little Black Bag
This shopping platform turns the online
shopping experience into an exciting trading
game. Pick one item, and two more items are
added to your bag based on the style profile it
has built on you. You can then trade those
other two items with other users for the next
seven days until it's time to ship. It’s a clever
game that unfortunately didn’t last.
Learn more: Little Black Bag
© Makeable 2015

66. Robot Store Assistant
Mitsukoshi department store in Nihonbashi,
Japan, has started to employ a robot at its
information desk. The female-looking robot,
named Aiko Chihira, speaks Japanese and is
capable of sign language.
Chihira uses human-like facial expressions,
and offers guidance to customers with
information about the department store.
Learn more: Robot Store Assistant
© Makeable 2015

67. L’Habibliothèque
A trendy library of casual clothing and
accessories, located in Paris. Customers select
a subscription duration and borrow or
purchase items, both in store and online.
Learn more: lhabibliotheque.com/
© Makeable 2015

68. Story
STORY is a retail concept that takes the point
of view of a magazine, changes like a gallery
and sells things like a store. That means every
four to eight weeks, STORY completely
reinvents itself -from the design to the
merchandise – with the goal of bringing to
light a new theme, trend or issue.
Learn more: thisisstory.com/
© Makeable 2015

69. Wantful
Although it never made it through its series B
funding, the startup was actually a very cool
gift giving solution for those who don’t know
quite what to give. Just select a few gifts you
think someone might like, and they send the
gift giver a personalized catalogue to pick the
gift they want.
Learn more: Wantful
© Makeable 2015

70. Fashion Trucks–style on the go
Fashion trucks and boutiques have been
popping up all over since the food truck craze.
A fast paced culture like ours needs 4 wheels
on everything.
Learn more: findafashiontruck.com/
© Makeable 2015

71. Giftstarter
Kickstarter for gifts, not much else to be said
right? Find a perfect gift, gather the friends
with a link and let them pledge with a handy
dividing tile system. Can't think of a gift? They
have gifto concierge’s there to help you along
the way.
Learn more: giftstarter.com
© Makeable 2015

72. Your new personal assistant,
just a text away.
Ask your own personal operator any question,
for any service, or any favor and they’ll get the
job done. It’s still in private beta, but the
capabilities are fantastic. We’re big fans of
text-UI based apps and this one takes it to a
new level.
Learn more: Operator.com
© Makeable 2015

73. On Tapster
Tapster gives you the options to purchase the
things you need at the right time in the right
place through an awesome card based
interface.
Learn more: ontapster.com/
© Makeable 2015

74. Mikmak
The first mobile video shopping network.
Videos are uploaded daily of your favorite
products, you can binge watch, and shop
these products straight through the app.
Learn more: mikmak.tv/
© Makeable 2015

75. Spring
Spring is mobile shopping app that presents
curated looks by your favorite brands and
Influencers buyable at a single swipe all
through the familiar scrollable UI. Follow, get
inspired and swipe.
Learn more: shopspring.com
© Makeable 2015

76. Mona
Mona is your smart mobile shopping assistant.
Start a mission and let Mona know what you’re
looking for, then Mona will find you
personalized matches. But Mona learns, as you
provide feedback it learns your style, brand
and price preferences.
Learn more: monahq.com/
© Makeable 2015

77. GiftStar
Enter in who you’re buying a gift for based on
age, category and price through a sentence
based UI and get instant gift
recommendations with purchase just a click
away.
Learn more: Giftstar
© Makeable 2015

78. VW RR
This awesome website is so simple and so
awesome. Just record a 10 second video
of yourself making car noises, and VW
auto matches clips of their new R whizzing
around the track to the sound of your
vocal engine. Then, it’s all exported to
their youtube channel and instantly
shareable. Awesome on so many levels.
Learn more: rr.vw.com
© Makeable 2015

79. Marc Jacobs Tweet Shop
A pop-up store during NYFW where
customers paid for Daisy products by
tweeting or posting on Instagram with
#MJDaisyChain.
Learn more: Marc Jacobs Tweet Shop
© Makeable 2015

80. Topshop TopTrends
One London Fashion week Topshop decided
that everyone should have access to the latest
trends, at the moment they’re unveiled. So
they bought five giant billboards and live
broadcasted fashion influencer’s tweets
across them throughout the show.
Learn more: TopTrends
© Makeable 2015

81. The Bucket List
What’s one thing on your bucket list? Is it
saving a life? Pretty powerful question huh?
Well, Trillium asked people on the street what
their bucket list items were, then bought the
keywords for their top bucket list names. So
when they search google for any of those
terms, their google ad comes up, asking that
question.
Learn more: Trillium Bucketlist
© Makeable 2015

82. Zappos Pinpointing
Link Zappos with your Pinterest for
recommended products based on your
pins. Not sure what to get your friends?
Search their Pinboard and get Zapified
recommendations on what to get them
too.
Learn more: Pinpointing
© Makeable 2015

83. C&A Brazil
Brazilian clothing store C&A has special
clothes hangers that show how many likes
each look has garnered from the Facebook
community. The likes are updated in real
time and the system is being called
“Fashion Like” by the company.
Learn more:
http://www.cnet.com/news/hangers-with-
like-counts-let-facebook-dictate-fashion/
© Makeable 2015

84. LiketoKnowit
This packaged up purchase through Instagram
funnel is becoming the go to for brands and
influencers alike. All the consumer has to do is
sign up online with their email and when they
like a product on Instagram that’s identified a
LTKI product, they receive an email with
buying instructions. Pretty simple.
Learn more: liketoknow.it/
© Makeable 2015

85. Fox and Fawn Brooklyn
Fox and Fawn is one of the few retail
businesses to successfully check the buying
through Instagram box. If you’re a loyal
customer, just give them a call, leave your
credit card info, address, name and
Instagram handle, and then just play along.
All you have to do is be the first to comment
on their photos to be the buyer, they
confirm and you can pick it up in store or
have it sent out.
Learn more: FoxandFawn.com
© Makeable 2015

86. The Merit Shop–If money
didn’t exist
All that matters is you, your talent, your
personality. Funded by donations and brand
sponsors, the Merit shop let’s you pick
items you want and pay by uploading media
of your creative output, no matter what it is.
Learn more: themeritshop.org/
© Makeable 2015

87. Sephora Claus
In the epitome of beauty, poise and style, this
holiday SephoraClaus has the power to grant
women's wishes everywhere. Eager to give
away goodies to help women look and feel
beautiful this season, she was able to grant any
woman's wish from the Sephora Catalogue. All
they had to do was Tweet.
Learn more: Sephora Claus
© Makeable 2015

88. Selfless Selfie Project
To highlight people’s selfless nature during the
holiday season, Uniqlo reached out and asked
people what they would pledge their “selfies”
to for a cause. Selected pledgers were
awarded a 3D printed figure of themselves
and we’re put on display at the Uniqlo
locations.
Learn more: theselflessselfieproject.com/
© Makeable 2015

89. Amex Social Rewards
Retweeting and purchasing with your
Amex can now earn you extra rewards
with certain retail partners. It’s the true
definition of social currency.
Learn more: Amex Social Rewards
© Makeable 2015

90. Poppy Project
Coach invited a group of passionate
fashion bloggers to participate in an
online art project to spread the word of
Coach Poppy. Bloggers would install the
pattern on their site, only to watch it grow
with each social interaction. In the end,
bloggers and fans alike we’re rewarded
with prizes from Coach themselves.
Learn more: The Poppy Project
© Makeable 2015

91. Nordstrom- Shoes of Prey
Nordstrom partnered with the company Shoes
of Prey to offer shoppers the chance to create
their own custom shoe using an iPad in stores.
Customers can now choose a style, heel
height, color and size to create a completely
customizable shoe that will be mailed to to
them directly.
Learn more: shoesofprey.com/
© Makeable 2015

92. For more Unconventional Wisdom,
or to continue the conversation on retail innovation,
contact whatup@itsmakeable.com