Business Proposal:
Arora Moda (fictitious) is a small Internet retailer that sells both fine and costume jewelry, including necklaces, bracelets, earrings, and rings. Founded Fort Lauderdale, FL by Christopher Brown, Arora Moda has been in business since 2002.
Connecting with a changing shopper and the future of retailJayant Murty
The future of retail is as much about physical spaces as mental spaces. At this Asian Retail conference at Bali I explored where physical meets virtual , where analog meets digital and where shoppers are intercepted by branded inspiration and information when they need them the most and not polluting or interrupting the consumers life or their life style
Creating intelligent, optimized online presence for immersive and satisfying consumer experience.
Large retailers are also publishers; like media companies, they often have editorial, user generated and product content. This Leiki Case Study on the leading Northern European retailer Kesko shows how both content owners and consumers benefit from Leiki's intelligent recommendations.
Analysis of case study Autobytel.com by Harvard Business School...
To get a copy of this report, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
Connecting with a changing shopper and the future of retailJayant Murty
The future of retail is as much about physical spaces as mental spaces. At this Asian Retail conference at Bali I explored where physical meets virtual , where analog meets digital and where shoppers are intercepted by branded inspiration and information when they need them the most and not polluting or interrupting the consumers life or their life style
Creating intelligent, optimized online presence for immersive and satisfying consumer experience.
Large retailers are also publishers; like media companies, they often have editorial, user generated and product content. This Leiki Case Study on the leading Northern European retailer Kesko shows how both content owners and consumers benefit from Leiki's intelligent recommendations.
Analysis of case study Autobytel.com by Harvard Business School...
To get a copy of this report, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
To remain competitive in today's real-time world, retailers need to more effectively read and respond to consumers' digital fingerprints, or Code Halos, to anticipate their preferences and needs and delivery contextually-relevant, timely and inspiring shopping experiences.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
"Though economic times and emerging technologies are prompting consumers to change their buying behaviour, and smart retailers are responding with innovative in-store offerings."
How do you define Consumer Behaviour?
Consumer behavior is the actions and the decision processeus of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard, Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs.
Consumer behaviour types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands
Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools email marketing, search marketing, social media marketing, display advertising and mobile advertising that help drive traffic, leads, and sales
Inside Retail Academy: Managing Marketing in a Multi Channel Retail EnvironmentACRSMonash
The ACRS team attended Inside Retail Academy’s one day intensive workshop, 'Managing marketing in a multi channel retail environment'. The workshop focused on modern marketing in a fast paced, technology fueled, ever-evolving retail environment.
India Times Shopping, Times Group
Marketing Mix ( 4 Ps )
SWOT Analysis
STP Model ( Segmentation, Targetting, Positioning. )
Business Model
Benefits to Customers
This seminar focuses on helping independent pool retailers understand the tools consumers are using during the shopping experience.
Key Take-aways:
*CBCG offers ways to train and develop sales associates to sell in order to meet consumers’ needs.
*Help retailers learn how consumers are researching brands today
*Teach them how to create sales approaches that turn browsers into buyers and help create brand loyal customers for years to come.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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To remain competitive in today's real-time world, retailers need to more effectively read and respond to consumers' digital fingerprints, or Code Halos, to anticipate their preferences and needs and delivery contextually-relevant, timely and inspiring shopping experiences.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
"Though economic times and emerging technologies are prompting consumers to change their buying behaviour, and smart retailers are responding with innovative in-store offerings."
How do you define Consumer Behaviour?
Consumer behavior is the actions and the decision processeus of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard, Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs.
Consumer behaviour types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands
Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools email marketing, search marketing, social media marketing, display advertising and mobile advertising that help drive traffic, leads, and sales
Inside Retail Academy: Managing Marketing in a Multi Channel Retail EnvironmentACRSMonash
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Benefits to Customers
This seminar focuses on helping independent pool retailers understand the tools consumers are using during the shopping experience.
Key Take-aways:
*CBCG offers ways to train and develop sales associates to sell in order to meet consumers’ needs.
*Help retailers learn how consumers are researching brands today
*Teach them how to create sales approaches that turn browsers into buyers and help create brand loyal customers for years to come.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
2. Background
Arora Moda is a small Internet retailer that sells both
fine and costume jewelry, including necklaces,
bracelets, earrings, and rings. Founded Fort
Lauderdale, FL by Christopher Brown, Arora Moda has
been in business since 2002.
3. Primary Customers
• Men shopping for their
wives/girlfriends
• Women shopping for
themselves
• Men and women
shopping for their
mothers.
4. Competitive Advantage
• Aurora Moda’s competitive advantage is its
excellent customer support and its “personal
shopper” service.
• The personal shopper service is a live chat with a
company representative that helps the customer
select the best piece of jewelry for their budget and
desires
• The company sees spikes in site traffic and sales
during the holidays (Christmas, Valentine’s, and
Mother’s Day)
5. Virtual Goods
• The virtual goods industry is booming!
• Analysts estimate that virtual goods could bring in a
billion dollars in the United States and around $5
billion worldwide this year
• Arora Moda could use virtual good as an incentive
to customers to make a purchase with us.
6. “It’s not about the goods itself, it’s about the underlying human emotion or desire.”
“The recipient knows the person took time, picked something meaningful and spent
money on it.”
7. Social Commerce
• Social commerce is a
subset of electronic
commerce that involves
using social media,
online media that
supports social
interaction and user
contributions, to assist in
the online buying and
selling of products and
services.
9. Arora Moda will be able to provide an extensive list
services and benefits to our online customers:
• Receive online group-buy deals.
• Flash sales targeted to specific demographic
• Sharing of in-store experience online
• Receive benefits from customer loyalty online
• Reward Facebook credits with purchases.
10. Success Stories
P&G experimented with a storefront for
Pantene, where consumers could
purchase products before they were
introduced in stores. Not only did this
approach integrate F-commerce into
the social equation, it satisfied two of
the top reasons consumers consistently
report why they “follow” and “like”
brands in social media: access to
exclusive products and rewards or
discounts as a benefit of the
connection.
11. References
• http://virtualgoodsinsider.com/2009/06/23/five-reason-why-people-send-virtual-gifts/
• "The Goods May Be Virtual, But The Profit Is Real" (Miller and Stone, 2009) at
http://www.nytimes.com/2009/11/07/technology/internet/07virtual.html?_r=1
• http://socialdegree.com/2009/08/05/4-advantages-of-a-virtual-goods-business-model/
• “Facebook Hopes Credits Make Dollars” (2010) at
http://www.nytimes.com/2010/09/23/technology/23facebook.html?_r=1
• “Online Retailers to Offer Facebook Credits as Shopping Incentives” (Van Grove, 2010) at
http://mashable.com/2010/09/27/facebook-credits-for-online-shopping/
• “The Business Guide to Facebook Part 2: From E-Commerce to F-Commerce” (2010) at
http://www.briansolis.com/2010/10/the-business-guide-to-facebook-part-2-from-e-
commerce-to-f-commerce/
• “How Big Retail is Deploying Social Commerce” (2010) at
http://socialcommercetoday.com/how-big-retail-is-deploying-social-commerce-
presentation-download/
Editor's Notes
Christopher BrownResearch & Strategy Proposal10/17/2011
Wants to increase sales throughout the year. Thus, we have been researching two concepts that may help increase sales.
Roughly 50%/50% distribution of men and women, women are responsible for 80% of virtual giftings. Weakness: Most of the momentum in the virtual goods market comes not from gifts but from social games, men are only responsible for 20% of virtual giftings
Arora Moda could offer complimentary E-cards to be sent out or our other creative digital media to be sent out to a loved one when a purchase is made.Quotes by Moshe Koyfman, a principal at Spark Capital, which has invested in two virtual-goods start-ups.
Hitting the keys “ALT TAB” allows us to switch the windows we have open on the desktop. In Facebook, Tabs unlock Facebook’s customization features. Whereas storefronts can take residence as a designated destination within the Facebook brand page.
1-800-Flowers.com hosts a shoplet within Facebook where consumers can browse through arrangements and order without leaving Facebook.Other companies: Dunkin Donuts, Ford, Starbucks,