This document discusses different types of advertising. It defines advertising as a paid communication strategy used by companies to publicize products and services and give brands a reputation. There are two main types of advertising: offline advertising like print, radio, and television, and online advertising like search engine marketing, search engine optimization, email marketing, and social media. The document also provides examples of different categories of advertising like brand advertising, institutional advertising, business-to-business advertising, public service advertising, and retail advertising. It illustrates each type with relevant examples.

1. Bachelor: José Leoncio Alarcón Gutiérrez C.I:28735912
administration student: 71
This can be defined as a strategy to publicize a product or service to society
but it is not only about publicizing the products but also giving it a certain
reputation, without using this type of payable communications it would be a bit
difficult to position yourself in the market. mind of consumers and publicize a
brand, but not impossible since there is advertising through social networks in
which it should only be organized in an orderly manner and there will be free
advertising. In order to position itself in the minds of consumers, advertising is a
form of communication paid for by companies that want it, to be able to advertise
by means of communication available in the market, given the vast amount of
communication media available there are many types of advertising. There are two
main types of advertising that are "offline" where we can find the press, radio,
television and "online" where we find SEM, SEO, email, marketing, social
networks, and many others.
1. Clearly define your target group allowing you to send the right message in
the right medium.
Advertising definition:
types of advertising:

2. 2. Select the right communication vehicle beyond the traditional mass media.
Where else can you find your audience. This will save you waste and have a
greater chance of reaching qualified prospects.
3. Offer Something of Bone Value Communicate one or two relevant aspects
of why someone should go to the trouble of wanting to know more. Get out
of the typical worn phrases such as, leaders in service, we are number one,
tradition and support, among others. This says nothing and does not
differentiate you from the competition.
4. Invite them to action so every time someone is exposed to your
communication they should be invited to the next step, to download a file, to
request a free maintenance visit, or to visit a web page. Look to generate
proof. The goal of advertising is not always to sell, but to take someone
interested to the next step.
5. Measure and follow up because if you don't know which activity is
generating the best results for you, how will you decide whether to repeat it
in the future? Think of the ads in the yellow pages or participating in trade
shows. Every year is the same questioning, could we be? When someone
contacts you, get into the habit of asking how they found out about you.
Brand advertising: it is the development of a long-term brand identity and image,
nationally or internationally, for example the phrase of Selena Gomes "switch to
Examples and uses of advertising:

3. Pantene and you will notice the difference" or Nescafe and its advertisements on
how the product in our day to day.
Institutional advertising: it is also known as corporate advertising, and its
messages are focused on giving a corporate identity to an organization or winning
over the public. They tend to promote causes of social good with which the brand
is reflected in order to create a favorable image for the advertiser, for example
Bimbo "today we woke up as the largest bakery in the world“
Business to Business (B2B) Advertising: this type of advertising is one that
deals with the sale of goods and services between companies. It tries to describe
the commercial activities that take place between one campaign and another. As
for example Coca-Cola and Cinemex "there is no hero without a villain, so
Cinemex puts the magic and cocacola the flavor“
Public service advertising or social responsibility: are those messages that
communicate in favor of a good cause. For example, where the effects of narcotics
and the damage to the family are shown.
Retail or local advertising: this type of advertising sends a message with product
offers based on our geographical location, thus encouraging people to enter the
store while creating a more differentiated and detailed image. For example
McDonald and his paintings in the streets.