1) The creator kept the title "Dereliction" consistent across all media products to help audiences recognize the style and associate it with the film. 2) Images of the main character Lizzie were also consistently used, portraying different emotions that advanced the story and hinted she was being controlled. 3) Numbers featured in the film to represent the sisters counting in hide and seek as children and Lizzie's deteriorating mental state, and were subtly included in the poster but omitted from the article.