The document discusses the evolving role of CEOs in the social age, emphasizing the necessity for leaders to embody their organization's mission with authenticity and vulnerability. It highlights the significance of social media in enhancing a CEO's visibility, accessibility, and ability to connect with stakeholders, particularly as the workforce shifts towards millennials. The text also suggests that effective leadership in this context requires transparency, curiosity, and a strong personal brand.

1. The Social Age
The CEO Perspective

2. “Leaders are being asked to be the
embodiment of the mission statement of their
organisation every single day; to develop –
and simultaneously walk in the shoes of –
their teams with vulnerability and
authenticity; to connect meaningfully and
often, directly with their stakeholders; and to
build value-adding partnerships and
collaborations.”
Jan Owen
CEO, Federation of Young Australians
(@JanOwenAM)

3. @JanOwenAM

4. Social Capital

5. “Social media
supports a CEO’s
critical role in being
the face, and in
many instances the
voice, of the
brand.”
Jack Salzwedel
Chairman, CEO &
President,
American Family Mutual
Insurance Company
(@AmFamJack)

6. “By 2020, 50% of the workforce will be
millennials, with an expectation for
leaders to be more accessible and
authentic.
Talent can only follow if they’re aware
of and understand a leader’s vision.
Social media is unique in offering tools
for leaders to express their thoughts,
perspectives and beliefs openly and
authentically on a daily basis.”
https://youtu.be/P1TFvhaSCog
Paul Frampton Calero
CEO, Havas Media UK & Ireland
(@Paul_Framp)

7. “If you want bright people to join you, it makes total sense to ensure you
have a digital breadcrumb trail and can be easily found.”
Phil Jones, Managing Director, Brother UK (@PhilJones40)

8. “I am a vocal, animated
and sometimes foul-
mouthed CEO.”
John Legere, CEO of
T-Mobile USA
(@JohnLegere)

9. “If Popes, Presidents and Prime Ministers can be
on Twitter, then CEOs can too!”
Francis Ingham
Director General, PRCA UK & MENA / CEO, ICCO
(@PRCAIngham)

10. The Social CEO
The right mindset
Authentic
Transparent
Curious
Passionate
Fearless
Honest
Humble
Engages
IS the brand

11. Do you agree?
How do you
compare?