The poster, magazine review, and short film effectively advertise the film by creating intrigue around its mysterious story and dark tone. They work together to tease elements like a syringe and recording button without providing full context, generating questions from audiences and desire to learn more by watching the film. A consistent dark color scheme and inclusion of the main actor across all materials also helps unify these promotional pieces.

1. Question2

2. Whatmessagedidyouwanttosendtoyouraudience
throughyourposterandreview?
The message that I am sending through my poster and the magazine review is that the
magazine is quite creepy and weird. This is shown through the syringe in both of them. It
doesn’t reveal the story, yet still shows almost the most important thing of the film. I
used quite dark colours on my poster to reflect on the mood in the film. It shows that the
film itself is quite dark. The Vignette effect on the poster shows that ‘Abel’ is the main
focus. On the magazine review, I made sure to include a ‘bubble’ with a review from
somebody. This lets the audience know what other people think of it and influence their
own opinion. I also included some behind the scenes images to show the work that the crew
put in and it’s also quite interesting to see. The tagline “The only person person you can
trust is You.” also gives away some of the narrative. This is used to interest the
audience and make them wonder what this means. This would lead them to watching the film
to find out.

3. Whatisyourfilm’suniquesellingpoint?
I think that this film’s unique selling point is the narrative. As far as I know, it’s
something that hasn’t been done before. The fact that there are twins who fight against
each other to get out church that they’ve been stuck in for such a long time. The short
film looks quite confusing and unclear, until the end, when you find out that the twins
have been “repeating this sequence OVER and OVER again.” The enigma created in this film
is another thing that is so unique. This film leaves the audience wondering what happens
to Abel, or the Twin. It leaves them asking so many questions and wanting to know more.
Another unique selling point is how truly dark and twisted Abel’s twin is. In one of the
scenes, the Twin tells Abel that he slept with his wife and killed her. It’s very rare to
see in films that siblings would sleep with each others wives and kill them. This would
make the audience gasp and at the same time feel disgusting and sorry for Abel.

4. Whatmodeofaddressdoesyourfilmuse?
As one of the mode of address’, I used stereotypical imagery. For example, my location was
the church. Everybody knows what a church looks like, therefore it is easy to understand
the setting. The only thing is that there is a twist. A church is usually used to be holy
and get rid of your sins, whereas in our short thriller film it is used for the opposite
reasons. Another mode of address is the low key lighting which is known to be very
conventional in thriller films. The low key lighting added to the effect of it looking
quite creepy and mysterious which is the look I was going for. It also makes the audience
feel involved because it makes the area around them seem dark too. Another mode of address
is the normality of the characters and how normal they look. They are in very casual
costumes and nothing too extreme is used for their make up apart from the bruises on his
Abel’s face and hip. This makes the audience feel like Abel is another normal person, just
like them. It makes them relate more to the characters and feel sorry for him.

5. Whatuniquesellingpointandmodeofaddressdoesyour
posterandreviewhave?
USP poster - The unique selling point for my magazine review is the syringe and how it’s
shown. Abel/Twin is holding it, although ready to inject. This looks creepy and strange
which will attract the audience. This doesn’t reveal how it’s going to be used, so the
audience will want to see. Another thing is the top left corner of the poster. It has the
recording button. It tells us that something is recorded through the camera.
MOA poster - The mode of address I wanted to use for my poster is quite informal to
reflect on the characters in the film. They aren’t very serious, in fact, quite playful.
Although Abel’s face shows different. Just like the film, the mode of address here is
confusing. It is used to confuse the audience and make them feel like they don’t quite
understand what’s happening, just like the protagonist in the film
continued...

6. UPS review - my unique selling point for the magazine review is the photographs used. The
syringe is shown multiple times. This automatically makes the audience realise that this
is what the main focus is on. Another unique selling point is the layout. There are big
photographs from behind the scenes, and also a bit of text to explain the film a little
bit. It also includes a review from somebody professional which ensures the audience that
it’s a highly rated film.
MOA review - unlike the poster, I wanted the mode of address to be quite formal for my
magazine review. It looks professional and makes the audience feel as though they are told
by someone who knows what they’re talking about that this film is truly interesting and
worthwhile. The text however, is quite informal to also relate to the audience and feel
like they are talking to a friend. The audience feels more comfortable reading it and it
also reflect the film itself.

7. Howisitsimilartoyourshortfilmandhowdoesit
representit?
The magazine review and the poster both relate to the short film because of
it’s style and the props used in the photographs. The syringe is used in all
three of these elements, which is a huge giveaway that it’s the main prop. In
my poster, I use a static background to mirror the screen we see on the laptop
when we are watching the film. In all three of these, I kept a dark theme to
relate them together and show that the film is very mysterious and has it’s
secrets. I also used photographs of the actor in my review and poster so that
the audience would feel familiar with the actor and know what he looks like,
and almost feel personally attached to him because of his situation.

8. Howdoalltheseproductsworktogetherandhow
effectively dotheyadvertiseyourfilm?
All three of these products work really well because of it’s colour scheme. It’s all very
dark, just like the film itself. The review and poster work together to tell the audience
a part of the film, yet it doesn’t give anything away too much. The syringe and the
recording button are used to tell a glimpse of the story. It’s like showing a sneak peak
without talking. All three of these elements create enigma which is something I was aiming
to create. The audience will always be raising questions and want to know more about the
story and the characters. The review works well with the other two products because of the
text. It tells the audience the main plot of the story and doesn’t reveal anything that’s
very important.