2. The main objective for our coursework was to create
a 5 min short film.
We also had to create an ancillary task individually.
The ancillary task involved creating a film poster and a
film review to promote our video.

3. The tagline which was created
as a group is used in my poster
to describe the overall plot in
one line. It gives the poster
more meaning. With the
meaning of running out of
time I used Lara in the poster
revealing her watch to
connote that this film has
something to do with time and
emphasises the tagline.
I used a simple font
BlairMdITCTTMedium for the title
so its easy to read. However I
made it stand out by increasing
the size and dropping shadow
behind it to separate it from the
background. I also used the
colour font red which connotes
romance. Another reason why I
decided upon using red is
because the colour would
stand out from the rest of the
poster, as only a few important
things are filled in red, the rest
are dull and grey.
To give the idea that the film
wont have a happy ending I
added a dark misty cloud
background. I made this with
the desaturation of the cloud
image to change the colour
to grey. I later gave it more of
a misty look by adding the
‘cloud’ effect on Photoshop.
To enhance the richness of the
cloud background I increase
the contrast highs and lows.
To emphasis the title of ‘Bad
Luck’ I added rain to my poster
which I made myself by adding
noise to the picture then motion
blur. To make the rain look
aggressive and harsh I added
cc lens correction. The
harshness of the rain correlates
the harshness of Bobby’s bad
luck in the storyline.

4. The images used of Bobby
and Lara are both
desaturated. I done this so
they blend in well with the
background and don't feel as
if they don’t belong in the
overall poster. However I did
keep the red colour in both
images just so the poster
doesn’t look to dull and
indicate that this film is about
romance and love. This is
emphasised with the rose in
Bobby’s mouth still having a
tint of red which connotes
love. The clothing of both
characters conforms to the
conventions of the romantic
comedy’s, for example ‘The
Ugly Truth’ poster has both
characters dressed smart. It
has the main attractive
female in a sexy colour like
red similar to my poster with
Lara in an eye-catching
dress.
I show the mental strength in
both characters and how
different there are from on
another. In the rain Bobby is
standing in frustration and looks
agitated. Meanwhile Lara is
standing with her watch out
and smiling. I also create
separation as both characters
have no physically contact nor
do they have any contact
through there eyes. An enigma
is also created as to why is the
male character angry while the
female character is smiling in
the rain.
Even though the film revolves
around Bobby, I still felt as if its
important to keep Lara in the
poster. This is because I
wanted to show she is the
femme fatale in this narrative
and she is why Bobby goes
through so much trouble.

5. I made the vignette effect on my
poster so I can make it
continuous as it moves down to
the credit. I done this by using
the gradient tool and applying it
to the edges of poster. This will
also make the white font text
stand out and also draw
attention to what's happening in
the middle of the poster as that’s
the brightest point in the poster.
The vignette also helps with the
idea of bad luck as we see both
character almost trapped
around darkness, this challenges
the conventions of romantic
comedy posters as they normally
have bright posters.
The facial expression of both
characters foreshadows the
narrative. Bobby is far more
exasperated while Lara is
content while posing with a
simple smile. Bobby’s body
language also expresses his
frustration with both hands
held tightly against his head
and a dying rose in between
his teeth. We normally see the
male much more irritated
than the female in the
romantic comedy theme for
example, ‘A Guy In 10 Days’,
exploits this theme similar to
mine.
The male looks weaker than
the female which is also
another convention used in
romantic comedy
posters, which is also shown
on, ‘She's out my league' poster
where the female looks more
dominate.
I used the plastic wrap effect to
give both characters a comical
shiny look as if they both wet but
in actual fact both characters
where dry. I done this so it looks
as if there literally placed in
between the raining clouds.

6. I used BlairMdITCTTMedium fonts which I also
used for my film title font. For the credits I
changed size and how bold each letter is.
To make every letter stand out every text
has shadow dropped in the background.
The text layers where also placed above the
image layers of my background just so the
text does not blend in too much with the
background. This is also a convention of
romantic comedy having eye catching
clear text and also used the colours; red,
black and white for font.
I implemented using the conventions of
romantic comedy font colours for the
star ratings on the poster making them
red and also eye catching. In order to
attract more people to watch this film
as it has a 5 star rating from a
newspaper critic.
I also added the heading of the main
actors on top of the poster to attract
people to the film. This convention is also
used by the ‘Ugly Truth’ who have both
leading actors names placed above to
draw the fans into watching the film.

7. Similar to the text font of my poster I used a simple font which is
clear to read. I felt as if its important to have a neat and clean
font as it will help with the overall presentation of the film review.
I also used black coloured font following the conventions of
other film reviews such as the Empire magazine.
I created a tagline for my film review, I kept the font the same
but changed the angle to italic just so it looks different from any
other text font on the film review.
For the Title I used a simple font, however I made it
bold to stand out. To emphasis how much I want the
title to stand out I place it upon a black box. Most of
the font colour on the film review is black so I
changed the title’s colour to white so it looks more
striking with a black box around it. The conventions
of a film review are always to make the title text
more eye catching than the rest which I have
implemented here on my film review.

8. Similar to the concept of my film poster I wanted a film review
image which relates to the idea of ‘difference’ between both
characters. I also used an image which uses the colours red, black
and white as these colours have been dominate both in my film
review and my poster. The image also reflects the narrative as
Bobby is excited holding Lara’s hand she has little interest in
anything but more feels disgusted by the physical contact which is
shown through Lara’s facial expression. I also decided on using an
image taken from a professional camera instead of taking it out of
a segment of the film which will look more pixelated. The Image
above is the original image I decided using which has been colour
corrected and contrast making the dark parts darker and the light
parts lighter. However I felt as if the image was too plain and boring
even though my aim was to go for a nice clean film review I
decided upon playing with a few effects on Photoshop to come up
with a new image that will be implemented in my film review. This
effect gave my image a more comical poster effect which I
believe worked better. However after reviewing my film review i
decided to remove the the 1st draft image as it I found the image
used for my first draft had a lot of negative space around it and the
effect used for the image failed to enhance the overall quality. This
lead me to make a new image for my final film review one which
didn't consist of large groups of negative space. I also removed the
effect on the image while focusing more on the contrast and
saturation of the image in order to enhance the overall image.

9. I wanted the male actor
to look desperate and
frustrated, the use of
having both hands held
on your head indicates
frustration almost
childlike behaviour
showing his immature
even though his a young
adult, a stereotypical
view every young male is
looked from being
immature. I also want his
desperation to be shown
with a rose in his mouth
which connotes love and
romance.
The reason for me having
both actors in my final
poster is because I felt it will
look more comical through
there body position and
facial expression. It will also
create an enigma, why is
the female smiling in the
rain and the male fuming
in the rain with a rose in his
mouth?. Although there Is
no physical contact or eye
contact I wanted to create
some form of connection
between both actors. I
done this through the
desaturation of all colours
but red in the dress Lara is
wearing and the dying rose
in Bobby’s mouth. The rose
connotes a love
connection meanwhile a
dress connotes a physical
attraction.
The importance of time is shown again not
only in the tagline but the body position of
Lara.

10. We wanted our film to be simple and tranquil to follow. I
used the same concept for the film and implemented it in
my film review something organised and easy to read. I
neatly bordered the image and created a layout which
precisely surrounds the text making the overall presentation
organised.
The tagline I used foreshadows the narrative, ‘When things
start to go wrong, they only get worse,,’ this tagline puts
much emphasises on what the main protagonist's outcome
in this film will be and once one problem occurs it will be a
series of unfortunate events only getting worse and worse.
This will also attract the audience to watch the film as they
would want to know how did his bad luck spark and does he
come out successfully achieve the woman of his dream.
I also followed the conventions of a film review by adding a
‘Verdict’ box concluding the film review in a few sentences. I
also made it stand out more than the rest of the text to draw
people to read the verdict box , if there not interested to
read a few paragraphs they can read the concluded
verdict The five star rating are also implemented in my film
review following the conventions of film reviews like the
Empire Magazine who rate the film and attract there
audience to view the actual film.

11. While I search for inspiration for designing a film poster I noticed I had to
follow the conventions of a film poster and that was to have a logo of the
production company and the website. It could be place above or below
on the poster however every poster I view included it. They also included
networking sites like Facebook which is why I implemented it into my own
film poster. People use the internet more these days as the world wide web
services improve, so included things such as the website for the film are
vital and also creating groups on major networking sites will attract to a
mass audiences.

12. I believe that both my film review and film poster work well as
both have there similarities and associates with one another.
Most important both poster and review link with my final
product, through the colour schemes, images, fonts and layout
which all link to the concept of the film for example the film
review having a nice simple layout to mirror our script, or the use
of red and grey in my final poster to connote bad luck for the
protagonist while linking to the title as well as the film script. All
images expressed emotions again relating to something going
wrong and disharmony between the protagonist and the
antagonist.