The document discusses the design choices made for various media products promoting the film Dereliction. The same unusual font was used for the title on all print and film materials to create brand recognition. On prints, the title color was changed to black for visibility. An image of the main character Lizzie was featured on all materials to show her constant search for her sister. The images convey different emotions like hypnosis or injury. Numbers related to a hiding game are featured in the film but indented onto a figure's arms in the poster. Background colors were similar between film and article but white was used for the poster to make Lizzie stand out. Consistency and variations in elements were considered to effectively promote the film across different

1. How effective is the combination of your main product and ancillary
text?
Question 2

2. I kept the title the same continuously throughout my media products. My reason for doing this was
that I felt if the font, which isn’t an ordinary font, appeared on all the print and in the film then
people would recognise it more and associate that style with the film Dereliction. The font is quite
simple but however it looks ragged and scraped connoting the negativity and danger that appears in
the film. I did however change the colour of my font as it was originally white in the film but black
on my prints. This was only down to the fact that it didn’t stand out in white on the prints.
Underneath my title on the poster I added in ‘Swatch productions.’ I didn’t add this in the film as I
felt that I didn’t need it as the audience’s focus is mainly on what it’s called and what’s going on. I
also didn’t add it in the magazine article because that was focusing more on about the film. I didn’t
want to add too much around the text in my article as it would begin to look crowded and I wanted
the image to be noticed as well.

3. I also used an image of Lizzie where she was straight on looking at the camera. She always appeared on
my prints and in my film and I felt it was important to keep this pattern to create an effect of her always
looking for her sister. In the different photos they portray different emotions. For example, in the magazine
article she looks hypnotized and relaxed despite her loss of her sister. This suggests that there is a change
to her and that someone could be controlling her. The change is also presented as the image of her when
she was younger is there who has a different emotion of panicked which is how she felt about it all when it
happened and before her mental state had taken over. The light colours reflect this dream like state that
could possibly be heaven because as we see her at the end of the film we see her scream and then it black
out. In the film I filmed a close up of her opening her eyes as soon as the flash backs finished. Her
concerned face shows the state of her losing her mind. The close up makes the audience feel close to her
and worried for her, as she isn’t acting normal. Finally in the magazine poster I have another close of her
looking straight on at the audience. Her emotion here appears emotionless and numb despite the injuries on
her face. The hands that are blocking her face from us suggests that she is being controlled and this
unknown figure is making her who she isn’t which is why her emotion doesn’t link with how she looks. In
the film and on the film poster her face was centre frame appearing very intimidating towards the
audience. I did this because that show needed create the biggest impact, as that was all that’s there.
Whereas in the film article it isn’t centre frame as I have text there to create the impact on making the film
appear good. I also wanted to majority of the background of the film article to be of the words creating a
surreal and enigmatic affect.

4. Something that I changed throughout my media products was the symbol of numbers in the film. In the film
it starts of with Lizzie (young) and Tallulah counting in hide and seek. When Lizzie is older and the
abduction of her sister get’s to her so much she starts losing her mind there’s a variety of shots of her
counting but in the wrong order and along the bench where her and her sister sat. This was the first of the
weird events that started happening to her and one of the most important I felt because it links to the game of
hide and seek. When creating my poster I indented numbers into the unknown figures arms, which
intentionally is Tallulah’s, to show that they are both forever counting and playing the game until her sister
finds her. This was one of the most surreal parts of the film. However, in my magazine article I didn’t add
any trace of the numbers. I did this mostly because I didn’t want to add too much to the page to make it look
messy or unprofessional. I also felt I didn’t want to keep everything too much the same on each products as I
already have Lizzie’s face appearing everywhere.

5. My colour backgrounds for the film and the film article are very similar as they both focus on the forest.
I did this as this was the start of where everything changed and it felt it was very haunting for the
audience. However, for the film poster I kept the background plain white. I did this because I wanted her
face and the hands to stand out more. Also, the forest connotes nature and freedom but because she is
under control she would not be under that atmosphere. The whiteness also connotes purity which is truly
how Lizzie is but as the blue hands reach out from the purity it portrays that her sister used to be like that
too but now they have both changed.