Toyota Kata Coaching for Agile Teams & Transformations
Sky club500
1. SkyClub
Share aircrafts, pilots and fly more.
This business model is designed for Japanese market.
It will probably fit well in Asia-Pacific countries as
well ,rather than North-America and Europe where already
have developed general aviation.
2. 1. Elevator Pitch
SkyClub
is a platform for aircraft owners to rent out aircraft,
pilots to fly for free and non-pilot-people can
fly with reasonable fee.
Vision / Future
1) To make a virtuous economic cycle in General Aviation
by increasing the annual flight time of existing aircrafts
10 to 100 times more.
2) To create new styles of access to the sky and
make the world fun!
3. 2. The Problem
Aircraft
Owners
Pilots
SkyClub
People
• High maintenance cost
• Low annual flight time
• No easy way to take private flights
• Poor information about aviation
• want to fly more
• Aircraft rental is
expensive
SkyClub solves these problems
4. 3. Solution
Aircraft
Owners
Pilots
SkyClub
People
• High maintenance cost
• Low annual flight time
• No easy way to take private flights
• Poor information about aviation
• want to fly more
• Aircraft rental is
expensive
register
register
1. Flight request
(when, where, which aircraft)
5. 3. Solution
Aircraft
Owners
Pilots
SkyClub
People
• High maintenance cost
• Low annual flight time
• No easy way to take private flights
• Poor information about aviation
• want to fly more
• Aircraft rental is
expensive
register
register
1. Flight request
(when, where, which aircraft)
2.Matching3. Earn money
3. Fly for free
6. 4. Business Model(1)
fee 14%Owners set aircraft
rental fee on their
own
Heavy
User
Monthly
subscription
$
Aircraft
Owners
SkyClub
Pilots
People
7. 5. Business Model(2)
New needs/wants will
arise as people fly more
Wealthy
People
Aircraft purchase &
lease for tax avoidance
and asset management
Aircraft
Owners
SkyClub
Pilots
Heavy
User
People
want to take advanced
trainings, additional
certificates.
want to get pilot
licenses.
want to have
aircrafts.
Overhaul aircrafts
Upgrade the interior &
the exterior
Import new aircrafts
• Aircraft maintenance
• Import and sell aircrafts
• Platform of domestic used-
aircraft trades
• Pilot education
• Airport/Hangar
management
• Aviation fuel supply
8. 6. Market Size(1)
France UK Japan
Land GDP Market Land GDP Market Land GDP Market
547,000
square
km
273
trillion
yen
242,000
square
km
250
billion
yen
292
trillion
yen
205
billion
yen
365,000
square
km524
trillion
yen
Potential market size
*200∼400 billion yen
(1.8 ~ 3.6 billion USD)
*No statistics exist
for Japanese market
9. 7. Market Size(2)
France
UK Japan
Small aircraft
Annual flight hours
Number of Pilots
Small aircraft
Annual flight hours
Number of Pilots
Small aircraft
Annual flight hours
Number of Pilots
11,455
590k flight hours
9,93250k
1,300k flight hours
57k
1,385
110k flight hours
Potential for growth in Japan
*calculation based on other countries’ pilot-population rates
10k
10,000
1,000k flight hours
110k
10. 8. Competitive Advantages
1st TO MARKET PILOT INCENTIVE
AIRCRAFT OWNER
INCENTIVE
LOW COST
SkyClub doesn’t have any
aircrafts to maintain, pilots
to pay and ground facilities
for flights.
EXPERIENCE NETWORK
11 years of experience in
aviation in USA, UK, France
and Japan.
Network of aviation experts
in USA, UK, France and
Japan
Pilots can fly for free. Owners can make money
when they don’t use their
aircrafts.
No other startups which connects
aircrafts AND OTHER PILOTS.
No competitors has non-pilot-people
as main customer.
12. 10. Marketing Plan
WORD OF MOUTH
SOCIAL MEDIA
WEBSITE
・facebook page
・Instagram
・www.flyskyclub.com
CAMERA
LOVERS
Lots of camera lovers in Japan
eager to have air-to-ground,
air-to-air photo shootings.
Demand is high but we don’t
have enough aircrafts and
pilots yet. Now invitation only.
13. 11. About the founder
wanna
be a pilot
Private
Pilot!
Aerobatics
champion
made an
emergency
landing!
5 year-old 18 year-old 23~26 year-old 27 year-old
learned how to fly in the US. won multiple aerobatic
championships.
French Nationals
Japan Nationals
No injuries.
Shigeto Obata (29 years old, Japanese)
2012 graduated from Tohoku university
5-year-work-experience in an aviation company in Japan