2. Long-term Market and Potential
Segments
Needs Geography
• Fuel efficiency • Asia Pacific
• Long-rage capacity • North America
• Higher frequencies • Europe
• Faster airplane • Middle East
• Replace aging airplane • Latin America
• Twin-aisle • CIS
• Single-aisle • Africa
• Reassess short-haul service
• Passenger well-being
• Lower operating cost
3. Decision Maker
• Increasing need for air travel
• Boeing and Airbus intensively compete
• Worldwide airlines as decision maker
4. ANA Airlines
Description Goals &
ANA operates services to 49 Aspiration
destinations in Japan and 35 •Create
international routes and attractive
Basic Demographics employed over 14,000 surroundings for
Found: Dec 27, 1952 employees. ANA controls customers
Location: Headquarters several subsidiary passenger •Continue to be a
in Higashi-Shimbashi, carriers, including its regional familiar
Minato-ku, Tokyo airline, Air Nippon, charter presence
Industry: Airline carrier, Air Japan, and Air Next •Offer dreams
Industry and experiences
User Scenario to people around
Attributes September 2011, ANA became the world
•Maintain top priority the first airline in the world to Information
on safety receive the Boeing 787. Source
•Customer oriented Currently the only airline in the •Secondary
• Contribute to the world operating commercial Sources
society flights with the aircraft. The •ANA airlines
•Embrace new 787s are specially fitted out for website
challenges domestic flights.
5. Air France
Description User Scenario
AirFrance is one of the The first aircraft Boeing
world’s largest airlines 787-9 order will enter
that operates with a into service with KLM in
Basic Demographics mixed fleet of Airbus and 2016 and the first Airbus
Founded: Oct. 1933 Boeing widebodied jets. A350-900 with Air
Location: Tremblay- As of 2010 new orders France in 2018. 2024: 43
en-France have been made for Airbus A350-900 and 30
Industry: Airline newer Boeing aircraft. In Boeing 787-9. These new
Industry 2016 the new Boeing aircraft will reduce fuel
787-9 will be introduced. consumption by over
15% and will give rise to
Attributes Goals & Aspiration a significant reduction in
•Serves 35 •Most powerful hub in noise and gas emissions
destinations in France Europe
•Operates worldwide •Air France in French
to 156 destinations in provinces and China Information Source
91 countries •To set the standard in •Hoover’s, Flight Global
CSR in the airline •Air France website
industry
6. Japan Airlines
Goals & Aspiration
Description
•Expand JAL
JAL was founded in April 16,
airlines
1990. They are committed to
•Open new flight
serve a “New Global Age of
routes
Aviation” by serving the
•Become the
Basic Demographics needs of international
number 1 airliner to
Location: exchanges that will advance
serve the Asian
Headquarters in global peace and prosperity
markets.
Shinagawa, Tokyo •Make more money
Industry: Airline
Industry User Scenario
The 787 will connect new Information Source
flight routes that were once •Customers
Attributes •Survey’s
not profitable with larger
•Public services •Secondary Sources
aircrafts. JAL plans to use the
•Community Oriented
787 to expand their
•Environmental
operations in other Asian
Friendly
countries to the West.
