Skills resume format

1. Bruce A. Bennett
1220 River Terrace Drive
Johnsburg, IL. 60051·
815-302-9552
BruceABennett@comcast.net
Senior Vice President, Vice President, Director, Account Executive, Training Manager
Team Management, Staffing & Recruiting, Sales & Marketing, Start-ups, Budgeting,
P & L Responsibility, Quality Control, Data Collections, and Relationship Building
Experienced Executive - I am an accomplished executive with excellent presentation,
communication, planning, organizational, problem solving, and computer skills. My commitment
is to produce high quality results within expected deadlines and to meet or exceed corporate
goals and client expectations.
Team Management - I was responsible for sourcing, recruiting, hiring, and training regional
team members while at Nielsen. During my tenure as Regional Manager, I identified, coached,
and developed 15 employees that were promoted to supervisor or manager; eight were
promoted to non-supervisory positions in Field Operations. I managed the Data Collections
Client Service Team while at Synovate to increase client service skills and awareness within the
department. I also managed a staff to coordinate workflow progress and quality assurance.
Market Research - My designs of creative targeted presentations and sample CAPI
(Computerized Assisted Personal Interviews) programs for client sales calls resulted in an
increase revenue volume for Synovate’s Interactive Opinion Network™ from $2.5 million to $5
million in two years.
Operations Leadership - I managed field operations for several research projects, supervising
staff and adapting to local environments. Frequently I represented the company at industry
events, e.g. ARF, AMA and other conferences, to promote the company. One example is my
presentation to the leaders at the 2003 Synovate Eastern European Division conference in
Barcelona.
Start-ups - I developed marketing plans and process flow guidelines for several start up
products: NADA-24, ION™ and Interview Insights™. Typically, I coordinated activities on the
development team, e.g. a new customer satisfaction program in the automotive industry –
NADA-24. I managed and negotiated integration of Quester’s human resources interviewing
tool with Applicant Tracking Systems to build business.
Selected Achievements & Skills
Training - While at Synovate, I designed the project document for training field staff to
implement a long term research project in the Cincinnati area for a major client. I designed and
created comprehensive guideline documents for product end users to navigate and understand
the website reports.
Quality Assurance - Throughout my career, I have been recognized for accurate data and low
error rates. While at Nielsen, my group was nominated as one of three candidates for the
annual Audie award in 1997 by the Quality Assurance Department. I developed and
implemented an internal Client Satisfaction Program for the Data Collections Group.
Additionally, I designed training to improve meeting effectiveness for the group.

2. Bachelor of Arts - University of South Florida, Tampa, Florida
Career History
Synovate - Account Executive 2009 – 2009
Evalueserve - Account Executive 2008 – 2008
Quester - Senior Vice President 2006 – 2007
Synovate - Vice President 2003 - 2006, Client Service Manager 2001 - 2003, Senior Study
Director 1998 – 2001
Nielsen Media Research - Regional Manager of Field Operations 1984 – 1998, Field
Representative 1977 – 1984