Bruce Bennett is an experienced executive with over 30 years of experience in team management, operations leadership, sales, marketing, and start-ups within the market research industry. He has a proven track record of developing and coaching high-performing teams, implementing new products and services, and delivering quality results that meet or exceed goals. Bennett holds a Bachelor of Arts from the University of South Florida and has worked in leadership roles for numerous market research firms such as Nielsen, Synovate, Evalueserve, and Quester throughout his career.

1. Bruce A. Bennett
123 ABC Drive, Anywhere, IL. 60610· (815) 302-9999 · BruceABennett@gmail.com
Senior Vice President, Vice President, Director, Account Executive, Training Manager
Team Management, Staffing and Recruiting, Sales and Marketing Leadership, Start-ups,
Budgeting, P & L Responsibility, Quality Control, Data Collections, and Relationship Building
Experienced Executive - I am an accomplished executive with excellent presentation, communication,
planning, organizational, problem solving, and computer skills. My commitment is to produce high quality
results within expected deadlines and to meet or exceed corporate goals and client expectations.
Team Management - I was responsible for sourcing, recruiting, hiring, and training regional team
members while at Nielsen. During my tenure as Regional Manager, I identified, coached, and developed
15 employees that were promoted to supervisor or manager; eight were promoted to non-supervisory
positions in Field Operations. I managed the Data Collections Client Service Team while at Synovate to
increase client service skills and awareness within the department. I also managed a staff to coordinate
workflow progress and quality assurance.
Market Research - My designs of creative targeted presentations and sample CAPI (Computerized
Assisted Personal Interviews) programs for client sales calls resulted in an increase revenue volume for
Synovate’s Interactive Opinion Network™ from $2.5 million to $5 million in two years.
Operations Leadership - I managed field operations for several research projects, supervising staff and
adapting to local environments. Frequently I represented the company at industry events, e.g. ARF, AMA
and other conferences, to promote the company. One example is my presentation to the leaders at the
2003 Synovate Eastern European Division conference in Barcelona.
Start-ups - I developed marketing plans and process flow guidelines for several start up products:
NADA-24, ION™ and Interview Insights™. Typically, I coordinated activities on the development team,
e.g. a new customer satisfaction program in the automotive industry – NADA-24. I managed and
negotiated integration of Quester’s human resources interviewing tool with Applicant Tracking Systems to
build business.
Selected Achievements & Skills
Training - While at Synovate, I designed the project document for training field staff to implement a long term
research project in the Cincinnati area for a major client. I designed and created comprehensive guideline
documents for product end users to navigate and understand the website reports.
Quality Assurance - Throughout my career, I have been recognized for accurate data and low error rates. While
at Nielsen, my group was nominated as one of three candidates for the annual Audie award in 1997 by the Quality
Assurance Department. I developed and implemented an internal Client Satisfaction Program for the Data
Collections Group. Additionally, I designed training to improve meeting effectiveness for the group.
Bachelor of Arts - University of South Florida, Tampa, Florida
Career History
Synovate - Account Executive 2009 – 2009
Evalueserve - Account Executive 2008 – 2008
Quester - Senior Vice President 2006 – 2007
Synovate - Vice President 2003 - 2006, Client Service Manager 2001 - 2003, Senior Study Director 1998 – 2001
Nielsen Media Research - Regional Manager of Field Operations 1984 – 1998, Field Representative 1977 – 1984