This document discusses the increasing popularity and market for men's skincare and cosmetic products. It notes that attitudes towards men taking care of their appearance are changing. The document then provides statistics on men's skincare usage and concerns. It describes characteristics of men's skin and challenges like shaving. The remainder summarizes the Skeyndor Men skincare line and its products, which are designed to maintain skin balance and correct issues for men under and over 30.

1. ETERNALSEDUCTION
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3. ETERNALSEDUCTION
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4. ETERNALSEDUCTION
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5. ETERNALSEDUCTION
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7. Increasingly, men's attitude to beauty care is
becoming more evident.
Men are pleased to discover, sometimes through
their partner, the benefits of masculine
cosmetics.
The message is clear, the revolution in
masculine skin care is underway and you
shouldn't be left behind.
Men want to look after themselves.

8. What men say:
• “ Your outer appearance as a male counts for a lot in today´s
society. I feel I should take care of my looks, so I don´t fall
behind others”
• “Guys need to take time to take care of their bodies & looks so
they can receive more energy & self-confidence to excel”
• “Men with good skin & clean-cut looks tend to get more
positive attention from their co-workers”
Arirang News Jan 2010

9. The figures speak for themselves!!
• 98% of men consider that having a good appearance
helps to improve your quality of life.
• 44% prefer specialised cosmetics.
• Further proof is the abandoning of prejudices, as 73%
maintain that they will go personally to buy themselves
a cream.
• At present, 40% of males include the use of cosmetic
products in their daily routine.

10. • In 2013 the global market in masculine cosmetics
was 29 billion Euro.
• In the last five years, the demand for aesthetic
treatments for men has increased 135%.
• The average expenditure in personal masculine
skin care is between 90 and 250€.

11. What worries them the most?
• BODY FITNESS/ SHAPE
• FACIAL & BODY HAIR
• DEHYDRATION & STRESS

19. Has different physiological characteristics from that of
women
• Is better able to protect itself from external
aggression and is more resistant to natural
deterioration caused by age.
• Under normal conditions, caring for men’s skin
requires a series of basic treatments, aimed simply at
maintaining its extraordinary natural properties.
MEN’S SKIN
SKEYNDOR
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20. • THE EPIDERMIS IS 30% THICKER AND 20% MORE
CORNIFIED
 GREATER CAPACITY TO RETAIN MOISTURE
 GREATER PROTECTION AGAINST HARMFUL AGENTS
• IT HAS GREATER MICROVASCULARISATION
 BETTER SKIN OXYGENATION
 IT IS BETTER ABLE TO ALLOW THE CELLS TO BREATHE
•IT HAS A MORE CONSISTENT MESH OF FIBRES
 FIRMER SKIN, DUE TO ITS HIGH CONTENT IN COLLAGEN
 THE APPEARANCE OF WRINKLES IS DELAYED
•75% MORE SEBACEOUS SECRETION
 HAS A GREATER TENDENCY TO BE OILY AND PRESENT IMPURITIES
SPECIAL CHARACTERISTICS OF MEN’S SKIN
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21. When the aging process eventually starts, it takes
place more rapidly.
It is essential to maintain the skin in good aesthetic
and hygienic conditions. A small effort and the
application of basic care every day can delay the tell-
tale signs of age.
The weakness of men’s skin, its Achilles heel
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22. Shaving eliminates the skin’s natural
protection, making it look irritated and
unhealthy, and leading to it being more prone
to damage.
Man’s natural enemy is Shaving
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23. Mendiscover...
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25. The SKEYNDOR MEN line is a professional range of
cosmetics designed with two fundamental objectives.
1) TO MAINTAIN the homeostasis (balance) of men’s
skin, which is the key factor that gives it its excellent
properties.
2) TO CORRECT tiny blemishes (aesthetic deviations)
that are more common in the skin of young and older
men.
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26. 1) MAINTENANCE OF HOMEOSTASIS
A selection of three essential cosmetic ingredients
which when combined, guarantee the excellent
maintenance of the skin’s natural functions and
properties.
Present in all the products of the MEN line.
• ORGANIC SILICA: stimulates tissue regeneration and
reinforces its structure.
• VITAMIN C: consolidates the skin’s defences and delays signs
of fatigue.
• THERMAL WATER: soothes, re-balances and remineralises the
skin.
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27. 2) BLEMISH CORRECTOR
The SKEYNDOR MEN line includes products for care in
the home and booth for a complete and more
effective treatment of common aesthetic problems in
young skins and in skins that show signs of age.
• Men aged <30 years
• Men aged >30 years
The active ingredients have been selected depending
on each need and the subject’s age, distinguishing
between:
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28. Daily detox face wash
Triple action purifying mousse that provides in-depth skin cleansing and
restores its external balance, by accelerating cell renewal.
Made with glycolic acid and a combination of cleansing agents. Thanks to
its extra-soft formula it can be used daily without harming the skin.
Ideal for removing impurities and excess oil to improve the skin's
appearance.
Other active ingredients: Organic silicium, Vitamin C, thermal water.
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29. Smoothing shaving gel
Gel for a fast shave, without cuts or irritation. Its foam texture lifts the
hair and makes it easier for the blade to slide over the skin without
causing irritation.
Its exclusive formula with organic silicium, designed to restore the
external balance of men's skin, leaves your face feeling comfortable and
soft after shaving.
Other active ingredients: Alantoine, aloe vera, grape extract.
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30. Shine control 24h aqua emulsion
Deep hydration emulsion for reducing shiny, oily skin. Made with long-
lasting moisturising agents and taurine, as well as an osmoregulating
active ingredient that improves the skin's resistance to dehydration.
It immediately unifies the skin's appearance because its microparticles
absorb any excess oil, and also it includes oil-regulating agents that
reduce the skin's natural production of oil. This refines the pore size,
and standardises mixed and oily skins.
Other active ingredients: Organic silicium, Vitamin C, thermal water.
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31. BLEMISH CORRECTOR <30
Moisturising agents with a wide spectrum. These are
necessary to prevent dryness, reddening or tautening of
the skin.
• TAURINE: an active ingredient with osmoregulatory properties
that protects the skin from moisture loss due to constant
changes in hydration.
• DERMOSACCHARIDES: carbohydrates of vegetable origin
that are rapidly assimilated, with the capacity to bind to the
corneal layer. They permanently moisturise the skin, and are
resistant to washing, in addition to reducing skin irritation.
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32. •Taurine – An active ingredient with osmoregulatory properties
 Improves the skin’s resistance to dehydration in dry
atmospheres and congestion in very humid atmospheres.
 Intervenes in energy-obtaining processes. It is found in
energising drinks such as Red Bull.
 Hydration +9.5% after 24h.
BLEMISH CORRECTOR <30
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33. Active seboregulatory ingredients and anti-shine agents.
Essential for improving the skin’s appearance and preventing the
proliferation of impurities.
• HOLLOW PMMA MICROPARTICLES, that absorb the oil and
excess sebum produced by the skin during the day, leaving it
free from oil and even. Immediate effect.
• ENANTIA CHLORANTHA EXTRACT, which reduces the skin’s
natural production of oil, refining the pore size and normalising
mixed and oily skins. Exerts a corrective action in the medium
term.
BLEMISH CORRECTOR <30
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34. • Enantia Chlorantha Extract
A tree that grows in Africa that is used for its ethno-
medicinal properties (anti-inflammatory, anti-
pyretic).
Active ingredients: rich in protoberberines and
oleanolic acid.
Its function: to regulate the differentiation and
proliferation of sebocytes and suppress the activity
of 5alfa-reductase.
In-vivo (Image analysis: 22vol., 28 days, +2applic./day,
3%, men and women, oily skin and open pores)
 Reduction in the skin shine (T zone):
between -21.7% and –55.0%.
 Reduction in sebum secretion:
between –32.0% and –49.0%.
 Reduction in the nº of active glands:
between –29.0% and –52.0%.
 Reduction in pore size:
between –16.0% and –36.0%.
BLEMISH CORRECTOR <30
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35. Redness preventing after shave
Extra-refreshing balsam that reduces irritation from shaving. Its
formula enhances the healing action of Dragon's Blood, together with a
biotechnological complex that accelerates the evolution of micro-cuts,
reduces redness and prevents any impurities.
It calms the skin, leaving the face feeling relaxed and fresh.
Other active ingredients: Organic silicium, Vitamin C, thermal water,
calming plant extract.
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36. Active healing properties that reduce skin
aggression. It is important to use them in products for
application during shaving or depilation and afterwards.
This prevents the skin from becoming sensitive and prone
to premature aging.
• DRAGONS BLOOD EXTRACT, resin from the tree Croton
lechleri that is used mainly because of its healing effects. When
applied to the skin, it forms a lasting barrier, probably due to its
ability to coprecipitate with proteins or other elements from the
matrix.
• ESSENTIAL CELL BOOST FACTOR, a biosynthesis complex (a
bioferment of Chlorella vulgaris and lupin proteins)
Strengthens the integrity of the cells, increasing the binding
capacity and cell migration.
BLEMISH CORRECTOR
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37. • Dragons blood extract- A healing agent
BLEMISH CORRECTOR <30
 In vitro stimulation of injury
contractions, helping to form scabs
and regenerating the skin 10 to 20
times faster, by stimulating the
production of collagen and fibroblast
migration (early regeneration).
A tree found mainly in the Amazon
area of Peru, Columbia and Ecuador.
Active ingredients: rich in Taspine (an
alkaloid), and polyphenols (cytokines
and proantocianidines,
Function: anti-inflammatory and
healing properties
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38.  In-vitro test accelerates the
regeneration of nicks, e.g., during
shaving.
Early regeneration (after 2h) 146%
faster
BLEMISH CORRECTOR <30
• Essential Cell Boost Factor- A healing complex
T Oh T 22h
T 35h T 48h
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39. Energizing anti-age serum
Serum that provides the skin with an invigorating doses of energy.
Made with Siberian Ginseng, an adaptogen that stabilises cell
metabolism and activates the immune system, improving the skin's
resistance to stress and extreme atmospheres.
It prevents and softens signs of skin fatigue and ageing. SPF 10.
Other active ingredients: Organic silicium, Vitamin C, thermal water,
cell energising extract.
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40. Adaptogenous agents, substances that unspecifically
help overcome stressful situations in work, sun, pollution,
etc.
• SIBERIAN GINSENG, an adaptogenous agent that stabilises
the cell metabolism and maintains the immune system,
improving the skin’s resistance to physical, chemical and
biological stress.
BLEMISH CORRECTOR >30
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41. • Siberian Ginseng or Taiga Root– An adaptogenous
agent
Principal active ingredients: the root contains numerous
glycosides, known as eleuterosides (A-M)
 Extremely useful in resisting extreme conditions, with a high
degree of pollution, hard works, sun stress...
BLEMISH CORRECTOR >30
 Cell survival at freezing
temperatures (0ºC)
more than 12%
 Cell survival at high
temperatures (45ºC)
more than 49%
Cell resistance SKEYNDOR
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42. Energising agents that contribute the energy the skin
needs to regenerate. When combined with the
adaptogenous agents, they help to protect the skin from
environmental stress.
• ARTEMIA SALINA, plankton from hypermineralised lakes,
whose extract increases the synthesis of the elements that
support the skin, activates the skin’s cell metabolism and
protects and repairs the DNA from damage caused by the sun.
BLEMISH CORRECTOR >30
Diguanine
tetraphosphate
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43. • Artemia Salina – An energiser
BLEMISH CORRECTOR >30
 Increases the cell metabolism +40% cAMP.
 Increases protein synthesis in the epidermis: +68% keratin
 Increases protein synthesis in the dermis: +54% collagen
 Protects and repairs the DNA from damaged caused by the
sun +45%
Control Artemia Salina
CELL ENERGY
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44. Eyebags recovery gel
Decongestant gel for reducing signs of tiredness around the eyes
and softening any eye bags. It contains fresh mango cells and
liposomes with water from Swiss glaciers.
Its formula helps to reduce signs of stress and maintain an
optimum degree of moisture. It also produces a calming,
refreshing feeling around the eye contour.
Other active ingredients: Organic silicium, Vitamin C, thermal
water, collagen amino acids, skin lifting agents, plant extracts with
a reducing-draining action.
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45. BLEMISH CORRECTOR >30
Anti-eye bags and dark circles, active ingredients that
eliminate congestion, fast-acting, with a relaxing effect
that attenuates and reduces bags and dark circles.
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• WATER LIPOSOMES FROM SWISS GLACIERS
Liposomes made from pure water taken from one of the
highest mineral water springs in Europe. Fights signs of
stress and age, giving lasting hydration and a relieving
cool sensation around the eyes.
• FRESH MANGO CELLS
A suspension of cells from the mango fruit. When in contact with the skin, they
release their vitamin and mineral content and add vitality to the skin, leaving a
pleasant fresh sensation, and decongesting eye bags.

46. Abdo fitness shaping gel-cream
Gel particularly indicated for quickly and efficiently reducing the
abdomen. Made with a selection of active ingredients scientifically
developed and tested on men.
It reduces the “bad cholesterol” (LDL, VLDL) receptors in the
body's fat cells, while also stimulating the combustion of
accumulated fat. Its fresh, light texture is fully absorbed without
leaving any oily sensation.
Other active ingredients: Organic silicium, Vitamin C, thermal
water.
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47. BLEMISH CORRECTOR >30
Reducing / sculpting agents, that help eliminate and
prevent undesirable love handles that come with age,
sedentary lifestyles or excesses, and tend to accumulate on
the abdomen.
• COFFEE ARABICA + ILLEX PARAGUARIENSIS EXTRACT, a
reducing agent, scientifically tested on men. It acts by reducing
the “bad cholesterol” (LDL,VLDL) receptors in the fat cells and
combats fat accumulating due to a poor diet (alcohol, aperitifs,
fatty foods,…).
• PHYLLACANTHA EXTRACT, an active ingredient that
specifically reduces the predisposition of the abdomen to store
fat and increases the sensitivity of mature adipocytes to
conventional anti-cellulite products. It combats the genetic
predisposition to develop protruding stomachs and love handles,
at any age.
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48. • Coffee Arabica seed extract and Ilex Paraguariensis leaf
extract – A reducing agent
•Green coffee extract (rich in Chlorogenic Acid) and mate (rich in
metilxantines).
•It accelerates the reduction of lipids and blocks their entry into the
adipocytes.
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BLEMISH CORRECTOR >30
In-vivo (Analysis projection of strips 15 vol.
men., 3%, 56 days, +2applic./day, on
abdominal girth)
 Reduction in average volume of fat –
17.7 cm3.
 Increases lipid metabolism: +170% (lipolysis)
 Reduces the “bad cholesterol” LDL and VLDL receptors: -33%

49. Post-Depil For Men
Concentrated active ingredient for reducing irritation after shaving
on men's skin. It is formulated with a mixture of active ingredients
aimed at alleviating any redness and activating the skin's defences,
so as to prevent the pores from swelling.
It contains a keratolytic active ingredient that helps to weaken the
hair root, and therefore delay hair growth.
Other active ingredients: Allantoin, urea, aloe, soothing plant
extracts.
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51. INTENSE HYDRATING PROFESSIONAL PACK
Ideal treatment for skins exposed to extreme environmental conditions.
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52. SKEYNDOR
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DEEP EXFOLIANT GEL, WITH MICRO-CRYSTAL DIAMOND CUTS
Cleansing foam gel with micro-crystal diamond cuts, especially for men's skin. Enriched with
Dragon's Blood extract, which enhances the renewal affect of the brushing action, and
improves micro-healing.
DECONGESTING FACIAL MASK
Peel-off mask that restores the external balance of congested skins, standardising the
elasticity and hydration of the corneous layer. It controls the excess temperature and
intensifies the penetration of the active ingredients in the biological complex. Contains fresh
mango cells.
ANTI-STRESS TONING MASSAGE CREAM
Toning cream for a professional, long-lasting and in-depth massage. The cream is non-oily and
does not leave any residue. At the professional's discretion, the cream can be mixed with
small amounts of essential oils to enhance the massaging effect.
DEEP MOISTURIZING CONCENTRATE
Deep moisturising concentrate formulated with taurine, an osmoregulating active ingredient
that protects the cells hydration levels and prevents the skin from becoming damaged from
sudden hydration changes. Enriched with a mixture of organic silicium, Vitamin C and thermal
water, created to restore and maintain the homoeostasis –balance- of men's skin.

53. EXPRESS ENERGIZING PROFESSIONAL PACK
Ideal treatment for skins suffering from fatigue and stress.
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54. SKEYNDOR
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ANTI-STRESS TONING MASSAGE CREAM
TITANIUM FACIAL MASK
Peel-off, titanium mask that strengthens the skin making it more resistant to external
aggressions (smoke, cold or UV rays). Its formula softens the signs of skin ageing and stress,
and produces an intense cold feeling. Contains titanium, organic silicium and collagen amino
acids.
DEEP EXFOLIANT GEL, WITH MICRO-CRYSTAL DIAMOND CUTS
O2 ENERGIZING CONCENTRATE
Energising concentrate formulated with an energising biotechnological extract and perfluorocarbons -
a compound that improves the skin's oxygen absorption. Ideal for invigorating skin tissues that are
worn out or affected by cell respiration deficiency. Enriched with a mixture of organic silicium,
Vitamin C and thermal water, and created to restore and maintain the homoeostasis –balance- of
men's skin.
DE-STRESSING GEL. SENSITIVE AREAS
Massage gel for treating the eye and lip contour. Made with liposomed water from Swiss
glaciers and pure Asian Pennywort. Its formula hydrates in-depth and slows down the natural
process that favours the appearance of wrinkles on the skin.