best product for men ranges

2. Men’s Grooming Market in India
 Men’s grooming is now mainstream
 Men skin care is one of the beauty industry’s
fastest-growing sectors growing on an average
of 25 % every year
 More men are adopting a grooming regimen,
alongside exercise and eating right, as a
component of healthy living
 Men have started to shop for themselves,
instead of relying on their female counterparts
 They are now aware about the impact of
pollution, regular shaving, and the sun on their
skin and hair
 They are now more aware about and the need
to be presentable according to the current trend
 Products such as shaving creams, aftershaves,
moisturisers, face masks and exfoliators, hair
care and hairstyling solutions are increasingly
popular among men

3. Men’s Grooming Market in India
 Indian men are finally coming out of the
closet when it comes to having a daily
grooming regime, they are no longer shy of
using creams, lotions, face scrubs and
shower gels meant for male skin
 According to a Nielsen study on the Indian
male grooming segment, there is a rising
aspiration among Indian men to look well
groomed, which has led to the Indian men’s
grooming market’s rapid growth of more
than 34%
 The study further showed that this growth is
faster than the growth rate of the total
personal care and beauty industry in India
 The market today stands at about
Rs. 4800 Crore

4. – An Exclusive Male Privilege
 Truman is a comprehensive premium and
exclusive range of Men’s grooming products for
skin, hair and personal care
 It celebrates the best in true manhood
 It is a tribute to noble masculinity in a modern
context
 It is proudly masculine, tough and yet suave;
sexy as well as chivalrous
 The crest of Truman denotes royalty
 Truman’s identity is a unique blend of nobility,
tough masculinity, timeless elegance and
modernity
 It is the ultimate symbol of the well-groomed
man, one of the keys to success in life
No man who wants to succeed
can do without Truman

5. The
Identity
JAMES BOND
is a universal icon of all the
characteristics of brand
Truman and therefore, an
ideal image of Truman.

6. James Bond has been around for more than 50 years, and have been played
by several actors on the big screen, but while the actors have changed, the
character of 007 has always remained fresh and contemporary

7. Product Range
Hair care
 Daily Oil Control Shampoo:
Formulated especially for oily
male scalp
 Hair Styling Gel: For that
perfect style set
 Scalp and Hair Solution: To
cater to hair and scalp issues
Skin care
 UV shield: Sunblock and fairness
cream especially for men
 Face Wash: Daily exfoliating soap-
free cleanser especially formulated
for men
 After Shave Balm: A soothing and
protecting lotion for the perfect finish
Personal Care
 Energizing Shower Gel: To kick start your day with freshness
 Bathing Bar: For invigorating freshness all day

8. Skin Care
 Taking care of the skin and hair is
the single most important thing one
can do for the appearance
 There are numerous benefits to
adopting a basic skin-care routine:
 Keeping skin healthy means it
will look younger
 Shaving will be easier, less
irritated and inflamed
 There will be fewer breakouts,
dry spots, and oily areas on the
skin
 Good looks gives confidence
and gives a nice feeling
 Male skin is about 25% thicker than
female skin and it's texture is
tougher and needs more attention
than women
 It is also more oilier than female skin
with denser hair growth
By following a simple daily routine one can
maintain good health of the skin:
 Cleanse
 Shave
 Relieve and Moisturise
 Protect

9. Face Wash
 A soap-free cleanser with
exfoliating agents that
buffs away dead skin cells
 It is a deep cleansing and
purifying wash
 Enriched with witch hazel,
aloe vera, and honey that
nourishes the skin
 Jojoba ester beads and
salicylic acid clears
clogged pores, dirt and oil

10. UV Shield
 A light weight pro-complexion, daily sun
shield with Broad Spectrum UV protection
 UVB protection: SPF 30
 UVA protection: PA +
 It shields the skin against tanning and
helps fight premature aging
 Helps to lighten the skin with continuous
use
 Enriched with bisabolol, aloe vera, Vitamin
E and oat extracts that hydrates the skin,
soothes sunburns and skin irritation
 Contains anti-aging ingredients that
counteracts UV-induced premature ageing
 Apply daily in the morning or before
sun exposure on cleansed face, neck
and other exposed areas for
maximum protection

11. After Shave Balm
 Traditional aftershaves contain alcohol as
the main ingredient that irritates sensitive
skin and makes it tight
 After shave balms provide a thin coating
of moisture that protects and soothes
freshly shaven skin
 It contains minimal fragrance and no
alcohol that does not sting the skin
 It instantly soothes and hydrates irritated
skin
 Gets easily absorbed, leaving the skin
cool, comfortable and moisturised
 Enriched with aloe vera, witch hazel and
multi-mineral complex to soften, revitalize
and refresh the skin after shaving

12. Skin Care Range
MRP Rs. 380
DP Rs. 325
Net content: 75 g
MRP Rs. 270
DP Rs. 230
Net content: 75 ml
MRP Rs. 540
DP Rs. 460
Net content: 50 g

13.  Use a shaving brush to spread the
shaving gel, it helps to lift the hair and
prevent ingrowths
 Shave after a shower, when the
steam has softened the beard and the
skin is slick and frictionless
 Avoid products containing alcohol,
which dries and tightens the skin,
irritates sensitive skin
 Swirl the shaving brush in baby
powder and massage it onto the face,
it will make the skin smooth and soft
 Using sunscreen only during
summers, or when stepping out in
the sun, and ignoring it the rest of the
year is the biggest skincare mistake
 Apply sunscreen all year round to
prevent premature ageing
Quick Tips:

14. Hair Care
• A good hair care routine is one
that's simple and effective
• Men's scalp tend to produce
excessive oils, grit and product
build-up
• They are usually 2-3 inches long
and don't need all the heavy
moisturisers that women's
shampoo provide
• Flaky, dry and itchy scalp are
common problems of the scalp in
men
• Truman hair care range is
especially designed for men scalp
and hair

15. Daily Oil Control Shampoo
 Formulated especially for
oily male scalp
 Enriched with thyme, tea
tree and ginger oil that
helps to clear flaky scalp
 Licorice extract helps to
strengthen hair roots
 Contains mild and gentle
cleansers

16. Hair Styling Gel
 To maintain a healthy scalp, it is important to use a
finishing product that will not cause irritation
 Truman Hair Styling Gel is a non-greasy gel with long
lasting hold without weighing the hair down
 It is an alcohol free formula that moisturises and
conditions hair without leaving any residue
 Enriched with Pro-vitamin B5, aloe vera and ginseng
extract that strengthens the hair and soothes the
scalp
 It’s Multi Mineral Complex (zinc, copper and
magnesium cocktail) together with tea tree oil
refreshes and revitalizes scalp and hair
 It is suited to any hair texture where control is wanted
without stickiness or a ridged finish
 It stays pliable and easily removed by washing

17. Hair Problems in Men
Broadly, men face two major hair problems
○ Dandruff
○ Hair loss

18. Dandruff
 Caused by a fungus called malasseazia which
grows out of control and feeds on fat / oil on
the scalp
 It makes the scalp flaky and itchy
 It may be caused due to
 under washing or over washing of hair
 not washing after sweating
 using very oily conditioners etc.
 It causes itching and irritation and produces
unwanted scalp odour
 Shampoos rich in anti-dandruff ingredients
such as ginger, thyme, tea tree oil or menthol
controls dandruff well
 Dandruff should not be confused with a dry
scalp
 Dandruff is caused by excess oil (sebum)
production - flakes are greasy and yellowish
white in colour
 Dry scalp is caused by loss of moisture from
the skin and produces small white flakes

19. Hair loss in Men – Alopecia
 A person looses 50-100 stands of hair everyday
 If it extends more than 100 strands a day, it is a sign
of hair fall problem
 Reason for hair fall can be many, like
 Stress and bodily weakness
 Dietary imbalance or nutritional deficiency
 Using abrasive shampoos, hair lacquers, dyes
and bleaching etc
 Male patterned hair loss is caused due elevated
levels of hormone DHT
 Dihydrotestosterone (DHT) is formed from the male
hormone testosterone
 It shortens the growth phase of the hair (anagen
phase) – where the hair follicle shrinks to reduce the
thickness of hair
 It also makes the hair roots harder which prevents
blood circulation and supply of nutrients to the hair
 In order to restart the hair cycle and combat
alopecia, it is necessary to activate the anagen, or
growth phase of hair

20. Scalp & Hair Solution
 Truman scalp and hair solution acts simultaneously on three principal factors
that control the hair cycle
 Hormonal balance
 Vascular system
 Cell metabolism
 It helps to prevent hair loss through carefully selected ingredients that help to
nourish scalp and hair

21.  It contains anti-bacterial agents that helps to solve itching and dandruff related problems
 Free from alcohol, fragrance, silicones and harsh chemical that can lead to hair loss
 Comes with an easy applicator that helps to target specific areas
Active ingredients:
 Sweet Lupine Protein
 Helps to regulate hormones that cause hair loss
 It is rich in peptides, trace elements and vitamins that helps to improve microcirculation of the
scalp and brings hair density to normal
 Helps to stimulate cell metabolism and improves vascularization of the hair follicles
 Polygala Extract
 Promotes hair growth and prevents hair loss by increasing hair diameter and weight
 Tea Tree Oil and Thyme Extract
 Has anti-bacterial, antifungal and antiseptic properties and helps to tackle dandruff and itching
problem which causes hair loss
 Multi-Mineral Complex
 Contains zinc, copper and magnesium cocktail that helps to revitalize the scalp
 Aloe Vera Leaf Juice
 Provides moisture and acts as anti-inflammatory agent
 Pro-vitamin B5
 Helps strengthen the roots
Scalp & Hair Solution

22. MRP Rs. 320
DP Rs. 270
Net content: 30 ml
MRP Rs. 380
DP Rs. 325
Net content: 150 ml
MRP Rs. 280
DP Rs. 240
Net content: 100 g
Hair Care Range

23.  Shampoo every alternate
day, daily shampoo strips the
hair of essential moisture
 If the hair is too greasy,
wash with plain water on
days without shampoo,
water will cleanse the hair
without stripping away
essential oils
 Gently massage hair using
fingers in circular strokes to
increase blood circulation
 Gel is generally lighter and
easier to work through the
hair, pomades and creams
are difficult to wash out due
to their texture
 For curly or kinky hair, use a
wide-tooth comb to get rid of
tangles, fine-tooth comb will
cause hair to frizz
Quick Tips:

24. Personal Care
 Good personal hygiene is the
first step to good health
 Excessive sweating and
body odour is an unpleasant
problem that can affect a
person's confidence and self-
esteem
 Hygiene rule is simple:
Shower every day first thing
in the morning and at night,
particularly if you've had a
long day

25. Energizing Shower Gel
• Especially formulated for men’s
skin
• Enriched with Multi-mineral
complex and Multi-botanical
extracts that conditions the skin
from deep within
• Promotes clear looking skin and
invigorating freshness all day long
• Enriched with goodness of tea
tree oil, orange and lemon fruit
extracts
• Just lather up in shower using
loofah and refresh your senses

26. • Glycerin based
transparent soap bar for
lasting freshness all day
• Enriched with essential
oils, aloe vera and
vitamin E that nourishes
the skin for a smooth
and fresh after feel
• Glycerin moisturises the
skin without leaving it
dry and tight like other
soaps
Bathing Bar

27. MRP Rs. 100
DP Rs. 90
Net content: 125 g
MRP Rs. 350
DP Rs. 300
Net content: 150 ml
Personal Care Range

28. Quick Tips:
 Use deodorant directly on
the skin (15cm away) for
long lasting freshness
 Body odour problem can
usually be managed by
getting rid of excess skin
bacteria – which are
responsible for the smell –
rub wet alum (phitkari) on
the armpits after bathing to
eliminate smell causing
bacteria
 Wear natural fibres, such as
wool, silk or cotton
which allows the skin to
breathe, which means sweat
will evaporate quicker

29. Complete Range
Bond with the Legend

30. THANK YOU