1) Amar Girdhar conducted a summer internship project studying the market potential of home automation, security systems, and digital standalone systems in Delhi for NCC Telecom. 2) Through literature reviews and 125 meetings with architects, builders, and constructors, Amar analyzed the market and generated 61 leads for NCC Telecom. 3) Amar's recommendations to increase sales included addressing rising crime rates, education and awareness growth, and improving security standards, local manufacturing, and after-sales support.

1. Summer Internship Project
April –May 2014
Presentation by:
Amar Girdhar
131304
Study of Market Potential of Home
Automation, Security Systems and
Digital Standalone in Delhi region
Corporate Mentors:
Mr. Sai Prasad
Ms. Bhavana Patel
Faculty Mentor :
Dr. Anamika Sinha
10th July, 2014

2. Flow of Presentation :
1.Background
2.About the company
3.Objectives of Project
4.Literature Review
5.Research methods used
6.Field work
7.Data Analysis
8.Recommendations
9.Personal Learnings

3. Background
• use of computer and information technology
to control home appliances and features such
as windows or lighting
• range from simple remote control of lighting
through to complex devices with varying
degrees of intelligence and automation
• "Internet of Things"
• slow to take off
• smartphones and tablets

4. About the company1. Established in 1989
2. Privately owned organisation
3. Field of building Automation as focus core area.
4. Motto : “Design and Develop Indigenous
Technology to improve Life Style, Communication
and Security to the utmost level”.
5. Products (ISO 9001-2000 certified) : Automation
systems – Lighting / AV / Security
• Building Intercom and security systems upto 4096
apartments
• Video Apartment systems with 4 zone security
• Stand-Alone video Door phone
• Visitor Tracking system
• Guard Patrol system
• Lighting Control Touch Panels

5. Objective of Project
To run an awareness campaign among the Constructors, Builders and
Architects in Delhi region about the home automation products and
security systems manufactured by NCC Telecom Pvt. Ltd.
aka
To generate leads

6. LITERATURE REVIEW
Brush et al. (2011) in their paper entitled “Home Automation in the wild: Challenges and
Opportunities” studied about the four barriers that need to be addressed before home
automation becomes amenable to broader adoption. They found the four barriers to be
high cost of ownership, inflexibility, poor manageability and difficulty achieving security.
Ahemed et al. (2011) in their paper entitled “Implementing Computerized and
Digitally Mobile Home Automation System towards Electric Appliance Control and
Security System” addressed on the importance of home automation system as compared
to the old and traditional living systems.
Elshafee et al. (2012) in their paper entitled “Design and Implementation of a WiFi Based
Home Automation System”. Scalability is easier .

7. Type of Research:
Qualitative research is done as asked by the organisation.
Data Collection:
Primary Data: Collected by field work. 125 meetings were done in a period of 8 weeks
during Summer Internship with the various Architects, Builders and Constructors in
Delhi Region.
Secondary Data: Data needed apart from the responses from various clients is
collected by books and Internet.
Data Collection Method:
Daily report is being sent to the organisation to verify and feedback is taken to
improve the survey.
Qualitative research is done in a structured manner by the survey done on a verbal
basis with the clients.
Research Methods used

8. Field Work:
Various Architects, Builders and Constructors in Delhi/Gurgaon region are called first to take
appointment for the meetings.
All appointments are done on daily basis.
I told them about the company NCC Telecom and what business it is in. Then a demo of
Digital standalone is shown to them and they are being told about the Home Automation
Systems products that company manufactures.
They are asked for the feedback of products, competitors, current scenario, future scope, if
they need any product, their requirements and which product they are currently using and
their feedback about that product.
I covered various regions in Delhi/Gurgaon for the survey – Karol Bagh, Nehru Place, Malviya
Nagar, Saket. Katwariya Sarai, Sector 14 Gurgaon, Sushant Lok Gurgaon, DLF Phase 1 Gurgaon
etc which helped in doing competition and product analysis.
In all 125 meetings are done and 61 leads are generated for the organisation

9. Data Analysis

10. Recommnedations :
Reasons for sale’s growth
Increasing crime rates
Low faith in the law enforcement forces
Rise in general education & awareness
Growth Obstructions
Absence of Security Systems Standards
Low level of local manufacturing
Poor installation & after-sales-service support
Undervalued Imports and the active ‘Grey Market’.

11. Self-motivation
Presentation skills
Presence of mind
Art of negotiation & closure
Understanding the requirements of
clients & offering solutions as per
requirements
Personal
learnings

12. Thank you!
Special thanks to Dr. Anamika for
continuous motivation.