This document summarizes a presentation about Mahindra Rise's "Saboro" milk promotion. It discusses the vision and constituents of milk, products and competition in the market, details about the Saboro product and its variants, the dairy value chain, and a SWOT analysis. The presentation aims to promote Saboro milk and increase its market share compared to competitors like Amul and Sanchi.

1. Prestige Institute of Management and
Research, Indore
SIP Presentation
Mahindra Rise “Saboro” Milk Promotion
Guided By: Submitted By:
Dr. Vipin Choudhary
Burhanuddin Zaki
MBA(MM) III Sem
Sch. no:1121608630

2. Vision and Mission
 To deliver “Farm Tech Prosperity”.
Mahindra agribusiness closely interacts with farmers
to improve their produce quality and productivity.

3. What is Milk
Constituents of Milk
Cow Buffalo
Milk water 88% 85%
Total Solids (Fat+ SNF) 12% 15%
Solids : FAT + SNF
•FAT : cream
•SNF : Solid Not Fat
Protein
Carbohydrate: Lactose
Vitamin
Minerals

4. Products and Competition
Amul and Sanchi are giving tough competition to the
Mahindra Rise “Saboro” Milk. It is not very easy to divert
people from Amul to Saboro or Sanchi to Saboro.
Amul a National brand is giving a tough competition to
Saboro Milk.
Sanchi a product of M.P. dugdh sangh is market leader in
Madhya Pradesh.

5. About the Product
The brand “Saboro” is derived from the Spanish word
“Sabor” which means good Taste.
 Saboro reflects Mahindra’s commitment towards delivering
high quality fresh fruits and dairy products to the Indian
consumer.
The company offers an assortment of products, the first of
which is the Saboro pouch milk available in 4 variants- Double
Toned Milk, Full Cream Milk, Protein Rich Milk and Cream
Rich Milk.

6. Variants of “Saboro” Milk
There are four variants of Saboro milk:
Cream Rich Milk
Full cream Milk
Protein rich Milk
Double Toned Milk

7. Dairy Value Chain
Procurement:
We collect the best quality milk from farmer which is tested
for FAT and SNF at the farm gate.
The milk is hygienically collected, stored and transported in
food grade stainless steel cans
Milk is chilled in shortest possible time that minimizes
bacterial load and retaining the freshness and natural flavour
of the raw milk
The milk is tested for 9 adulterants before taking it forward
for processing

8. SWOT Analysis
Strength:
Weakness:

9. SWOT Analysis
Opportunities:
Threats:

10. Learnings
Door to Door Activities
Appointing Retailers
Communication with the people

11. THANK YOU