A.Paramash Gupta conducted an internship at Mega Bound India Pvt. Ltd. to study consumer satisfaction with their machines. He surveyed 32 customers using a questionnaire. Most customers were satisfied or very satisfied with the quality and price of Mega Bound machines. Customers heard about the company mostly through advertisements or mail. While some customers were efficient in handling the machines themselves, others hired specific employees to do so. In conclusion, Gupta found that quality, price, service, maintenance and spare part availability met customer satisfaction, and the company effectively promoted through ads and mail. He recommended maintaining sales through competitive pricing and discounts.

1. NAME: A.PARAMESH GUPTA
ROLL NO. 141402
COMPANY NAME: Mega Bound India Pvt. Ltd.
TITLE: Study on Consumer Satisfaction
LOCATION: Kamashipalya, Bengaluru, Karnataka.
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2. INDUSTRY ANALYSIS
 My Internship is done in Post Press Printing Industry
 Compound growth rate of Industry is 13% in 2015 (April)
 Capital invested in India is 80,000 million rupees.
 Provides huge employment in India as direct employment is more than
7,00,000 and indirect employment is more than 4,50,000.
 Annual turn over of printing industry in India is 50,000 crores or US $ 11 billion.
 Competition is high
 Competitors and threat to substitute products is high.
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3. COMPANY ANALYSIS
 Mega bound Company started in 2001
Objectives: Increase Profits and exports
Different machines from 2001 to now -11 machines.
 Distribution network is B 2 C.
 Target of the company in 2015 is 25 crores.
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4. ROLES AND RESPONSIBILITIES
 Marketing executive
 Exploring customer opinions.
 Marketing quotation preparation.
 Events Organizing in Exhibition.
 Calls handling
LEARNINGS:
 How to prepare marketing quotation
 How to handle the calls
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5. STATEMENT OF THE PROBLEM:
Consumer satisfaction is very important aspect of any company or any
Organization. Lack of Consumer satisfaction may lead to
 decrease in profits and
 down fall of share cost and
 decline in brand image of organization leads to raise of competitors.
OBJECTIVES:
 To find out the satisfaction level of customers towards the machines.
 To study the factors influencing to purchasing of MEGABOUND Machines.
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6.  Sample size is 32
 Sampling method : Convenience sampling and Volunteer Sampling
 Tools of data collection: Collected responses using Questionnaire.
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7. 
SCOPE OF THE STUDY:
 The study covers MEGABOUND machines at Bangalore city.
 The study is also focus on influencing customer satisfaction towards
MEGABOUND machines in Bangalore and also in India.
LIMITATIONS:
 Time constraint is the main limitation because my internship period is only 2
months in a span of this period we couldn’t collect the exact Information.
 The respondents may be ignorant about the products.
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8. THE QUALITY OF MEGA BOUND MACHINES:
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OBSERVATIONS:
 The quality of mega bound machines are
listed 50% are very satisfied and
 34% are satisfied and
 13% are neutral and 3% are dis satisfied with
the quality of mega bound machines.
INTERPRETATION:
From the above charts the response from the
customers is as
 16 responses are very satisfied, 11 responses
are satisfied and
 4 responses are neutral and
 1 response are dis satisfied for the quality of
mega bound machines.
Very
Satisfie
d
Satisfie
d
Neutra
l
Dis
Satisfie
d
Very
Dis
Satisfie
d
Qualit
y
16 11 4 1 0
16
11
4
1
0
0
2
4
6
8
10
12
14
16
18
Very Satisfied Satisfied Nuetral Dis satisfied Very Dis satisfiedRESPONSES
SATISFACTION LEVELS
Quality

9. PRICE OF MEGA BOUND MACHINES
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OBSERVATIONS:
 Price is an main constraint for the customers
18% of responses are Very satisfied
 55% of responses are satisfied
 18% of responses are neutral
 9% of responses are dis satisfied for the
price of Mega bound machines.
INTERPRETATION:
Most of the competitors attract the customers
in the place of price variance as
 6 responses are very satisfied for the price
of machines and 18 responses are satisfied
 6 responses are neutral and
 3 responses are dis satisfied
Very
Satisfie
d
Satisfie
d
Neutra
l
Dis
satisfie
d
Very
Dis
satisfie
d
Price 6 18 6 3 0
6
18
6
3
0
0
2
4
6
8
10
12
14
16
18
20
Very Satisfied Satisfied Nuetral Dis satisfied Very Dis satisfied
RESPONSES
SATISFACTION LEVELS
Price

10. 10
OBSERVATIONS:
The responses are came to know about the
company through
 47% are from ads
 37% are from mails and
 16% are from Suggestions given by the
friends.
INTERPRETATION:
From the collected responses I interpret that
 15 people of collected responses came to
know about the company through ads
 12 people through mails and
 5 people through suggestions.
Ads Through
Mails
Suggestions
Responses 15 12 5
SALES PROMOTION BY
THE COMPANY
47%
37%
16%
ADS MAIL SUGGESTIONS

11. 11
OBSERVATIONS:
 Responses collected from the survey
are 59% of responses said they are
efficient in handling the machines.
 16% said they are not efficient and
 25% said they have specific
employees to work on it.
INTERPRETATION:
While handling the machines
 19 responses said they have experience in
handling the machines and
 5 responses said they have no experience
and
 8 responses said they have specific
employees to work on it.
Yes No Specific
Employees
Responses 19 5 8
HANDLING THE MACHINES
YES
59%NO
16%
SPECIFIC
EMPLOYEES
25%
HANDLING THE MACHINES

12. FINDINGS
 Quality, Price, Service and maintenance, Power consumption and availability of spares is so
satisfactory to the customers.
 Company concentrating the customers through ads and mails.
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CONCLUSION:
 The internship experience was mainly to enable me practical skills and measuring of
satisfaction level of customers and also the changing behavior of the customer is happening
more often.
 I have been able to acquire practical skills like record keeping, calls handling and
monitoring and evaluation techniques among others.
RECOMMENDATIONS:
 To maintain and increase the sales in the market.
 To give best price for Business customers and giving more price discounts to the existing and
also new customers to increase sales.
 To attract the customers of high-business & small-business.

13. THANK YOU
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