1. FROM
KOHINOOR MECHANICAL ELECTRICAL &
ENGINEERING WORKS
BY
MAAZ AHMAD KHAN
BATCH ( 2014-2016 )
UNDER THE GUIDANCE
PROF. MANGESH ASAWALIKAR

2. TITLE OF THE PROJECT
“A STUDY ON ANALYSIS OF CUSTOMER
SATISFACTION WITH RESPECT TO KOHINOOR
MECHANICAL ELECTRICAL AND ENGINEERING
WORKS”

3. OBJECTIVE OF THE STUDY
 To study the customer satisfaction level for the
company Kohinoor Mech. Elect & Engineering Works.
 To understand various problems faced by customer of
Kohinoor Mech. Elect & Engineering Works.
 To analyze complaints of customers towards products
and services.
 To develop effective solution to the problems faced by
customers.

4. SCOPE OF THE STUDY
 To find out prospective customers.
 It helps in finding competitors strength as well as
its weaknesses.
 It is helpful to perceive the customers.
 It is helpful to understand and analyze the factors
that influence the customers.

5. COMPANY PROFILE
KOHINOOR MECH. ELECT. & ENGINEERING WORKS
 MANUFACTURING COMPANY
 LOGO
 VISION
 We will be in the top 3 to manufacture & supply complete undercarriage
solution in India by 2017.
 The company maintains a large stock of raw materials and semi-finished
products, which enables us to respond quickly to customer’s need.

6.  MISSION
 To aggressively grow the company by achieving product
quality, value and timely delivery.
 KEY CUSTOMERS
JCB Manufacturing ltd
AT&G Global Solutions (UK)
VIETZ GMBH (Germany)
ATLAS COPCO
L & T LTD.

7. PRODUCTS
 K- TRACK
 KI FITS
 K PUMPS
 FIXTURES & FITTINGS
 OIL FIELD EQUIPMENTS
 EARTH MOVING MACHINERY
 SPARE PARTS
 PLASTIC SCRAP GRINDER
 MIXER
 FABRICATION WORKS

8. PRODUCTS OF
KOHINOOR MECH. ELECT.
& ENGINEERING WORKS

9. LIMITATIONS OF THE STUDY
 The survey was limited to Mumbai city due to the
limitation of time.
 It is not possible to obtain some confidential data
from the organization.
 When the user/buyer are busy we can‘t get accurate
data from them.
 It is little bit costly and time consuming to collect
primary data through face to face interaction with
respondent.

10. RESEARCH METHODOLOGY
Research Problem “ A Study on Analysis of Customer Satisfaction with
respect to Kohinoor Mech. Elect. & Engineering
Works “
Research Type Descriptive Research
Sampling Techniques Simple Random Sampling
Sampling Unit Customers from Mumbai & Sub-Urbans
Sampling Size 60 Respondents
Customer Type Frequent buyers as in: K-FIT, K-TRACK, K-PUMPS
Method Face to face interview / Personal interview
Tools used for
interview
Structured Questionnaire

11. DATA ANALYSIS & INTERPRETATION
 The Products of Kohinoor Mech. Elect. & Engineering Works are
available at reasonable price.
Strongly
Agree, 39, 65%
Agree, 16, 27%
Neither
Agree nor
Disagree, 4,
7%
Disagree, 1, 1%
Strongly Disagree,
0, 0%
PRODUCTS AVAILABLE AT REASONABLE PRICE
Strongly Agree
Agree
Neither Agree nor
Disagree
Disagree
Strongly Disagree
From this analysis it is observed that 65% customers are strongly agree that
Kohinoor products available at reasonable.

12. 2. Kohinoor Mech. Elect. & Engineering Works provides high
quality products.
Strongly Agree, 38,
63%
Agree, 19, 32%
Neither
Agree
nor
Disagre
e, 3, 5%
Disagree, 0, 0%
Strongl
y
Disagre
e, 0, 0%
PROVIDES HIGH QUALITY PRODUCT
Strongly Agree
Agree
Neither Agree nor
Disagree
Disagree
Strongly Disagree
From this analysis it is observed that maximum respondents i.e. 63% of respondents
are strongly agree that Kohinoor company provides high quality products. Company
mainly focus on product quality.

13. 3. How satisfied you are with the
product
Very Satisfied, 42,
70%
Somewhat
Satisfied, 14, 23%
Neutra
l, 4, 7%
Somewhat
Dissatisfied, 0, 0%
Very Dissatisfied,
0, 0%
SATISFIED WITH THE PRODUCT
Very Satisfied
Somewhat Satisfied
Neutral
Somewhat
Dissatisfied
Very Dissatisfied
It is observed that 70% of respondents are very much satisfied with Kohinoor
Product. This is the testimony to the fact that the company satisfies the needs of
their customers.

14. FINDINGS
 65% of the customers strongly agreed that the products are available at
reasonable price.
 63% of customers strongly agreed that Kohinoor Mech. Elect. &
Engineering Works provides high quality products.
 60% of customers strongly agreed that Kohinoor Mech. Elect. &
Engineering Works delivers the product on right time.
 43% of customers strongly agreed that packaging of Kohinoor Mech.
Elect. & Engineering Works is up to the mark.
 77% of customers most likely to recommend our products to others. As it
finds that it gives good brand name to company.
 70% of customers are very satisfied with the products offered by
Kohinoor Mech. Elect. & Engineering Works.

15. SUGGESTIONS
 Company should focus on price so that more customers buy
from it.
 Company should give more effort on product quality to
increase the customers and to enhance the order.
 Company should also provide the detailed information
about the product on packaging.
 The customer problem should be solved on time as that
would add more value to their assets.
 Company should introduce some new products so that the
customer will get more range of variety to select while
purchasing.

16. CONCLUSION
 As from the entire study we came to know that,
customers rely heavily on quality and if not
provided with good quality to them they can shift
to the other company.
 Also reasonable price affects the buying process of
Indian customers, as they want good quality in
lesser price and Kohinoor Mech. Elect. &
Engineering Works success is enviable.
 Customer Satisfaction depends heavily on the
services that are offered to them.

17. Contact us-
Kohinoor Mechanical Electrical& Engineering Works
29/30, VeenaDalwai
Industrial Estate, S.V.Road
Jogeshwari (W), Mumbai-400102
Contact no- 9967874779
Tel: +91-022-26780974
Fax: +91-022-66952098
Website: www.kohinoormechanical.com
Email id: kohinooreng@gmail.com
info@kohinoormechanical.com

18. MAAZ AHMAD
KHAN
MBA
(MARKETING)
ROLL NO. 96