As per above research report to attached presentation of that document report.

1. A
Summer Internship Project Report on
Customer Perception and How to increase uptake for
Refurbished smartphone with regard to
Yaantra.com
UNDER THE GUIDANCE OF
Dr. Ankita Srivastava
Asst. Professor
Affiliated To:
Gujarat Technological University
Ahmedabad
SUBMITTED BY:
Ravikumar Prajapati -178320592090
MBA Semester – III (2017-2019)

2. TABLE OF CONTANT
 Introduction about Yaantra
 Product Introduction
 Research Objective
 Research Methodology
 Data Analysis
 Finding
 Suggestion
 Conclusion
 Webliography

3. Introduction about Yaantra
Establishment Year 2013
Owners
Jayant Jha (CEO)
Ankit Saraf (CFO)
Anmol Gupta (CTO)
Brand for GadgetWood eService Pvt. Ltd.
Registered
Office
33/33A, Ram road, Kirti Nagar,
Near Grand Dream Banquet hall,
Delhi 110015
Others
Branches
Bengaluru, Pune,
Mumbai, Chennai,
Hyderabad, Ahmedabad.
HR Manager Parul Kapoor
Branch Thaltej, Ahmedabad
Anurag Mistry

4. Cont…
 Vision of Our Company
Creation technology reasonable for all. Since our inception, we retain been
functioning consistently around this suggestion of construction technology reasonably
priced and understandable for all. A smartphone be able to make powerful you to be in
sync with the digital world, and Yaantra is a platform that backs you!
 Core Three Policies for Customer’s trust
 7 Days Easy Replacement Policy Free & Fast
 Secure Payment domain
 6 Months Warranty, Door to Door Service

5. Product Introduction
Sub-
Category
Definition
Sub-
Category
Definition
A
 As Good as New
 No Dents & Scratches
 No Functional Problem
 6 Months Yaantra Warranty
C
 Noticeable dents and Scratches
 No Functional Problem
 6 Months Yaantra Warranty
B
 Fairly Good Condition
 Non – Visible dents and scratches
 No Functional Problem
 6 Months Yaantra Warranty
D
 No Display issue at all
 Back Panel Scratches/Chrome Scratches
 Clear visible Dents and Scratches
 No Functional Problem
 Testing Warranty for 5 days
REFURBISH
SMARTPHONE
UNBOXED PRE-OWNED
Category

6. Research Objectives
 To understand the awareness about Refurbished smartphone
 To understand the reason for purchase of Refurbished smartphone in Yaantra.com
 To understand the reason for not purchase of Refurbished smartphone in Yaantra.com

7. Research Methodology
Research
Design
Descriptive Research
Data Collection
Primary Data Survey method for Questionnaire
Secondary data
Internet,
Research Paper
Etc.
Population Size Smartphone uses in Ahmedabad and Gandhinagar
Sample Size Randomly 125 customers on road and service station
Analysis
Technique
Quantitative analysis technique

8. Data Analysis
1. I am aware about refurbished phones?
No. %
YES 59 47.2
NO 66 52.8
TOTAL 125 100
47%
53%
YES NO

9. 2. I always consider refurbished phone when I have to purchase
smartphone?
No. %
YES 42 33.6
NO 83 66.4
TOTAL 125 100
YES
34%
NO
66%

10. 3. In compare smartphone, I would have refurbished smartphone for
purchase.
No. %
YES 43 34.4
NO 82 65.6
TOTAL 125 100
34%
66%
YES NO

11. 4. I prefer refurbished smartphone because of lowest cost.
No. %
YES 59 47.2
NO 66 52.8
TOTAL 125 100
YES
47%NO
53%

12. 5. I don’t purchase refurbished smartphone because of there are assemble
parts.
No. %
YES 45 36
NO 80 64
TOTAL 125 100
YES
36%
NO
64%
YE
S

13. 6. I don’t like to purchase refurbished smartphone because it’s not have a
valid bill.
No. %
YES 51 40.8
NO 74 59.2
TOTAL 125 100
41%
59%
YES NO

14. 7. I don’t trust on refurbished smartphone because of its all are
second-hand smart-phone.
No. %
YES 50 40
NO 75 60
TOTAL 125 100
40%
60%
YES NO

15. 8. While buying refurbished smartphones rate the factors as per
it’s important.
No. %
Branded smartphone 41 32.8%
Lowest Price 48 38.4%
Condition of Phone 72 57.6%
Duplicate internal Parts 31 24.8%
0
20
40
60
80
Branded smartphone Lowest Price Condition of Phone Duplicate internal Parts

16. 9. If any Refurbished phones are given without bill than trust on their
smart phone is better for purchase.
No. %
YES 35 28
NO 90 72
TOTAL 125 100
YES
28%
NO
72%

17. 10. I am purchased refurbished smart phones because of….
N0. %
I like to change mobile in short period. 44 35.2%
It is use for children. 30 24%
Work issue. 32 25.6%
Give lowest rate Gift. 23 18.4%
It is used to normally (like, only for call) 42 33.6%
Other 5 4%
0
10
20
30
40
50
I like to change
mobile in short
period.
It is use for
children.
Work issue. Give lowest rate
Gift.
It is used to
normally (like,
only for call)
Other

18. 11. I have purchase refurbished smartphone than I give rank to
factors of refurbished smartphone.
Factors
Rank
1
Rank
2
Rank
3
Rank
4
Rank
5
Rank
6
Price 81 7 10 9 3 15
Quality 9 63 17 13 19 4
Brand 4 18 66 16 15 6
Factors
Rank
1
Rank
2
Rank
3
Rank
4
Rank
5
Rank
6
Accessory 5 9 20 65 13 13
Features 7 18 8 14 62 16
Valid Bill 19 10 4 8 13 71
81
9 4 5 7 197
63
18 9 18 1010 17
66
20 8 49 13 16
65
14 83 19 15 13
62
1315 4 6 13 16
71
0
50
100
Price Quality Brand Accessory Features Valid Bill
Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Rank 6

19. 12. If any reputed company given refurbished phones with Warranty
and replacement policy than I like to purchase refurbished smart
phones.
No. %
YES 62 49.6
NO 63 50.4
TOTAL 125 100
50%50%
YES NO

20. 13. I know about service of “Yaantra.com” about refurbished
phones.
No. %
YES 49 39.2
NO 76 60.8
TOTAL 125 100
39%
61%
YES NO

21. 14. If “Yaantra.com” given refurbished smartphone with Warranty and
replacement policy than what are the factors are think about their
smartphone.
NO. %
Good Condition 64 48%
Good Quality 68 54.4%
Lowest Price 54 43.2%
With Proper box and charger 31 24.8%
0
20
40
60
80
Good Condition Good Quality Lowest Price With Proper box and
charger

22. Finding
 In General way, Higher Income people wants to new mobile phone.
 Higher aged people are always wants to existing products in market.
 people are thing to if there invest money in smartphone than why they
purchase refurbished phone.
 lack of trust there are varied to purchase that.
 Some people are given less important to cost as compare the feature of
smartphone.
 lack of awareness about refurbished smartphone. old aged people are
don’t have idea about assemble products and refurbished smartphone.
 People give less important to valid bill and warranty for refurbished
smartphone.

23. Suggestion
 Yaantra wants to create proper awareness about refurbished smartphones and to promote
more and more advertising about company services.
 In Market, People are confused in between Yatra and Yaantra company, so Yaantra company
wants to connect with people and to create unique identity in Market.
 Yaantra company has just come in Ahmedabad market probably 1 year. And they recently
cover only Ahmedabad, Gandhinagar and nearest area. So, I suggest to focus on other city in
Gujarat market.
 Yaantra wants to clarify think about refurbished smartphone and second hand phone.
 So, company wants to focus on those customers they want to lowest and middle price latest
smartphone.

24. Conclusion
 Refurbished smartphone are wants to proper and specify market.
 For Mobile Market, Lowest-middle budgeted people are wants
to lowest price and good features smartphone.
 If Yaantra company to focus on there proper targeted customers
and area than they also grow up in Gujarat market.
 Yaantra Company create trust in customers for refurbished
smartphone than they also help to expand their business.

25. Webliography
Feinternational.com/blog/what-is-e-commerce-an-introduction-to-the-industry/
http://www.reswarchgate.net/publication/318280714
https://www.thejakartapost.com/amp/news/2018/02/14/e-commerce-contributes-0-75-percent-to-
gdp.html
https://retail.emarketer.com/article/brief-overview-of-global-ecommerce-
market/59690010ebd40005284d5cc5
https://www.ibef.org/industry/ecommerce.aspx
https://wikibizpedia.com/Mobile_Phone_Industry_In_India
http://www.gadgetwood.com/about-us.html
http://yaantra.blogspot.com/2017/08/yaantra-announces-end-of-season-sale.html?m=1
www.yaantra.com/aboutus
https://www.counterpointresearch.com/refurbished-handset-report/