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Sioux Falls
               Welcome to
              Keller Williams

Sioux Falls
KW Philosophy            kw


“Real estate is a local business driven by
   individual associates and their presence
   within their communities, in other words the
   agent is the brand not Keller Williams”

    Sioux Falls
1983



              1987



              1991




Sioux Falls
              1993

              1993




              2005




              2008




              2009
                     History of Keller Williams




              2010

              2011
                         kw
KWRI Executive Team                                                                                           kw
                 Mission                                                                            The WI4C2TS Belief System
                 To build careers worth having, businesses worth owning and lives                   Win-Win – or no deal
                 worth living.                                                                      Integrity – do the right thing
                                                                                                    Customers – always come first
                 Vision                                                                             Commitment – in all things
                 To be the real estate company of choice.                                           Communication – seek first to understand
                                                                                                    Creativity – ideas before results
                 Values                                                                             Teamwork – together everyone achieves more
                 God, family and then business.                                                     Trust – begins with honesty
                                                                                                    Success – results through people

Gary Keller, co-founder and chairman                                                      Mo Anderson, Vice Chairman



                “ We believe that real estate is a local business, driven by individual
                agents and their presence within their communities.”                                “The ALC is the heartbeat of the market center – involved and
                                                                                                    invested in every decision that affects our agents.”
                      “ We believe in results through people.”
                                                                                                    “As long as we listen to our agents and deliver what they
                                                                                                    want – they will prosper and so will we.”
               “We are a company that thinks like a top producer, acts like a
               trainer-consultant, and focuses all its activities on service,
               productivity, and profitability.”

                                                                                          Mo Anderson, Vice Chairman
            Mark Willis, CEO




    Sioux Falls
The Keller Williams Difference                                                            kw
 Traditional Companies                                  KW                            100% Companies
                                         •Associates have an interdependent      •Associates are independent and
 •Associates are dependent on the
                                         relationship with the company and a     have landlord/tenant relationship
             company;
                                               mutual interest in success;              with their company
 •Financial gain is directed primarily
                                           •Associates and brokers work as       •Associate –focused environment
  to the brokers and the company;
                                          teams in achieving financial goals;     with limited high-level support
•Associates have fewer opportunities
                                         •Associates do not assume financial,   •Associates assume all the financial,
      for accumulating wealth
                                         legal or management responsibilities         legal and management
                                                                                          responsibilities




         Dependent                             Interdependent                            independent




          Sioux Falls
Economic Model                                        kw

          Interdependent                               Pay as you go

            70/30 split                            Agents don’t owe a cap

Agents company dollar is capped                Rent and expenses pass-through

     Agents royalty is capped                      MC’s lead with revenue


                                  Open books




  Sioux Falls
Agent Centric                           Your Brand Matters                                                           kw

} Who is the
No.1 brand in
 real estate?
                                                                     64%
                                                                                66%
                                                                                                          3%               4%


YOU are!
“We stand behind our
agents, not in front of
       them.”             48 percent buyers and 64 percent       64 percent of buyers and 66         Only 3 percent of buyers and 4 percent
     - Gary Keller,       of                                     percent of sellers only contacted   of sellers cited an agent’s affiliation
}
Chairman and Co-Founder   sellers found their agent through a    one real estate agent before        with
                          referral or personal contact with a    deciding who to work with.          a particular firm as the most important
                          friend, neighbor or relative.                                              factor when choosing their agent.



          Sioux Falls
Agent Centric              YourBrand Matters                                   kw

} Who is the
No.1 brand in
 real estate?
                            AGENTS HAVE SAY
                                                     NO UP CHARGE ON E&O,
                                                         EXPENSES ETC

                                                                            YOUR BRAND NOT OURS




                                                                            YOUR PHONE# NOT OURS ON
                             PROFIT SHARING
                                                                            YOUR SIGNS AND MATERIAL
YOU are!
“We stand behind our      TAUGHT TO BUILD YOUR
agents, not in front of                                                     YOUR LISTING YOUR LEAD
                               BUSINESS
       them.”
     - Gary Keller,
}
Chairman and Co-Founder                                   OPEN BOOKS




          Sioux Falls
Agent Leadership Council (ALC)                                                                               kw

ALC membership is a unique opportunity to have a choice in driving the success and profitability of your market center. The ALC acts as the
                  Market Center’s “Board of Directors” and help build a market center that no one would ever leave.



                         The Market Center LEADERSHIP!!




           Sioux Falls
Best Education in the Business   kw




Sioux Falls
Best Education in the Business                                                            kw
                                              New York Times Best Seller
                            "THIS BOOK PRESENTS A NEW PARADIGM FOR REAL ESTATE AND SHOULD BE REQUIRED
                                         READING FOR REAL ESTATE PROFESSIONALS EVERYWHERE."
                           - ROBERT T. KIYOSAKI, NEW YORK TIMES BESTSELLING AUTHOR OF RICH DAD, POOR DAD



                                              New York Times Best Seller
                          "REAL ESTATE IS A SIMPLE BUSINESS THAT’S OFTEN OVERCOMPLICATED IN ITS APPLICATION.
                          SHIFT IS A BOOK THAT GETS TO THE HEART OF WHAT MAKES A REAL ESTATE BUSINESS WORK
                            AND WORK WELL, NO MATTER THE MARKET. READ IT OVER AND OVER AGAIN, AND KEEP
                                            IMPLEMENTING THE BASICS OF THIS POWERFUL TOOL."
                              - TONY DICELLO, AUSTIN, TEXAS, NATIONAL REAL ESTATE SALES TRAINER AND COACH


                                              New York Times Best Seller
                           "FEAR KEEPS SO MANY ASPIRING INVESTORS FROM TAKING THAT FIRST STEP. THIS BOOK
                          TURNS THAT FEAR INTO THE CONFIDENCE THEY NEED TO BEGIN BUILDING THEIR FINANCIAL
                                                              FUTURE.”
                                                    - PAT PUCKRIDGE, ASHEVILLE, NC


                                               Keller Williams University
                                  REAL ESTATE AGENT TRAINING | MASTER THE MARKET OF THE MOMENT
                           KELLER WILLIAMS UNIVERSITY COURSES ARE DESIGNED TO TEACH YOU THE SYSTEMS AND
                          MODELS OF SUCCESSFUL REAL ESTATE AGENTS. SOME DESCRIBE KWU AS A NEVER-ENDING
                          SUPPLY OF INFORMATION THAT IS CONSTANTLY UPDATED WITH VALUABLE INSIGHTS FROM
                             LEADERS WITHIN THE COMPANY. ONE OF THE GREAT THINGS ABOUT BEING A KELLER
                               WILLIAMS AGENT IS THE SHARING OF IDEAS AND SUCCESSFUL BUSINESS TACTICS



Sioux Falls
On Demand learning 24/7   kw




Sioux Falls
BOLD                                                                 kw

BOLD         Business Objective: A Life by Design
                                                                                              BOLD FACTS:

                                                                                              •BOLD participants average 9.56 contracts during the 8
                                                                                              weeks of the course.

                                                                                              •Nationwide, BOLD increased written units of attendees by
                                                                                              57%, sold units by 27%, and GCI by 13% of BOLD students
                                                                                              versus non BOLD students!



  "This month, our office took 108 listings - and 91 of them          Written by MAPS President, Dianna Kokoszka, BOLD includes
  belonged to people in BOLD! These last two months have the          the mindset, skills and scripts that have propelled Kokoszka's own
  been best in our market center's history for closed units, profit
  and profit share."                                                  million-dollar real estate career and secured her place as the
  Smokey Garrett, team leader, Dallas, Texas                          industry's "Queen of Systems and Scripts."




       Sioux Falls
kw | TECHNOLOGY




   The My Listings, My Leads Philosophy
    You work hard to get your listings, so in our book, you deserve every lead that comes from them.
   Siouxentire online lead generation system is built around this philosophy.
    Our Falls
Technology   kw




Sioux Falls
Technology   kw




Sioux Falls
Marketing   kw




Sioux Falls
Sioux Falls Falls
   Sioux Launch
KELLER WILLIAMS RED DAY   kw




Sioux Falls
KW Cares                                             kw
                                            Cumulative
$25,000,000
                                                                                 $20,259,059
$20,000,000


$15,000,000


$10,000,000


 $5,000,000


        $0
              2002     2003   2004   2005     2006   2007   2008   2009   2010      2011




         Sioux Falls
Stats                                                           kw
                       Major Franchisors. Growth 2005-2010
35%
kw

                                                                     (26%)
              (47%)             (44%)

 KW           Re/Max             C21                                   CBB
                                 *2011 competitor numbers not available at time of publishing




Sioux Falls
Outpacing the Industry                                                                                        kw
90,000                   Keller Williams Realty is the second-largest real estate franchise in the United States based on the total number of
                         sales professionals, according to research conducted by REAL Trends.
80,000

70,000

60,000                                                                          Agent Count End of 2010
50,000
                        kw
40,000

30,000

20,000

10,000
           1              2                                  3                                4                                 5
    0
           CBB            KW                               C21                          Prudential                         Re/Max
                                                                           *2011 competitor numbers not available at time of publishing



         Sioux Falls
Outpacing the Industry                                                                       kw
  Units Closed Per Agent – 2011                                           Change in units Closed END OF YEAR 2011


kw                       19.5%                                           kw                    12.4%

NAR         7.4%                                                         NAR 1.7%

                                  Total Commissions Earned End of 2011


                                                    $2.6 Billion
                                                                                                    +10%
                                                $2.37 Billion




Sioux Falls
Profit Share                                          kw
                                            Cumulative                           $328,499,399
$350,000,000

$300,000,000

$250,000,000

$200,000,000

$150,000,000

$100,000,000

 $50,000,000

         $0
               2002    2003   2004   2005     2006   2007   2008   2009   2010      2011




         Sioux Falls
What Others are Saying?                                kw


                      2011 Swanepoel
                      Trends Report

                      “Keller Williams is unquestionably the fasted
                      growing and most exciting real estate company in
                      the world. Its shadow is all the most of its
                      competitors see!””

                                                  Stefan Swanepoel



Sioux Falls
NC Region                                           kw
                       Six States (MT, WY, ND, SD, MN, WI)


                                  1,544 Agents

                               23 Market Centers

                                           That’s more that’s ERA, GMAC,
                                              Prudential, C-21, Realty World,
    Approx 1,000 In the Twin Cities             Realty Execs, Better Homes,
                                              Exit, Sothebys, …. COMBINED!!



Sioux Falls
NC Region Local Market Stats                                                        kw
  Owner Profit 2011 vs 2010                                    Profit Share 2011 vs 2010
                                       322%
                                                                                           74%



                              Written Contracts 2011 vs 2010


                                                                         25%




Sioux Falls
NC Region Local Market Stats   kw




Sioux Falls
NC Region Local Market Stats   kw




Sioux Falls
Best Place to Work in MN     kw
                     Two years in a row!




Sioux Falls
Keller Williams Realty is built by agents, for agents.


                  We’re a company that’s changing lives.




                     The next one could be yours…


Sioux Falls

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Sioux falls presentation

  • 1. Sioux Falls Welcome to Keller Williams Sioux Falls
  • 2. KW Philosophy kw “Real estate is a local business driven by individual associates and their presence within their communities, in other words the agent is the brand not Keller Williams” Sioux Falls
  • 3. 1983 1987 1991 Sioux Falls 1993 1993 2005 2008 2009 History of Keller Williams 2010 2011 kw
  • 4. KWRI Executive Team kw Mission The WI4C2TS Belief System To build careers worth having, businesses worth owning and lives Win-Win – or no deal worth living. Integrity – do the right thing Customers – always come first Vision Commitment – in all things To be the real estate company of choice. Communication – seek first to understand Creativity – ideas before results Values Teamwork – together everyone achieves more God, family and then business. Trust – begins with honesty Success – results through people Gary Keller, co-founder and chairman Mo Anderson, Vice Chairman “ We believe that real estate is a local business, driven by individual agents and their presence within their communities.” “The ALC is the heartbeat of the market center – involved and invested in every decision that affects our agents.” “ We believe in results through people.” “As long as we listen to our agents and deliver what they want – they will prosper and so will we.” “We are a company that thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.” Mo Anderson, Vice Chairman Mark Willis, CEO Sioux Falls
  • 5. The Keller Williams Difference kw Traditional Companies KW 100% Companies •Associates have an interdependent •Associates are independent and •Associates are dependent on the relationship with the company and a have landlord/tenant relationship company; mutual interest in success; with their company •Financial gain is directed primarily •Associates and brokers work as •Associate –focused environment to the brokers and the company; teams in achieving financial goals; with limited high-level support •Associates have fewer opportunities •Associates do not assume financial, •Associates assume all the financial, for accumulating wealth legal or management responsibilities legal and management responsibilities Dependent Interdependent independent Sioux Falls
  • 6. Economic Model kw Interdependent Pay as you go 70/30 split Agents don’t owe a cap Agents company dollar is capped Rent and expenses pass-through Agents royalty is capped MC’s lead with revenue Open books Sioux Falls
  • 7. Agent Centric Your Brand Matters kw } Who is the No.1 brand in real estate? 64% 66% 3% 4% YOU are! “We stand behind our agents, not in front of them.” 48 percent buyers and 64 percent 64 percent of buyers and 66 Only 3 percent of buyers and 4 percent - Gary Keller, of percent of sellers only contacted of sellers cited an agent’s affiliation } Chairman and Co-Founder sellers found their agent through a one real estate agent before with referral or personal contact with a deciding who to work with. a particular firm as the most important friend, neighbor or relative. factor when choosing their agent. Sioux Falls
  • 8. Agent Centric YourBrand Matters kw } Who is the No.1 brand in real estate? AGENTS HAVE SAY NO UP CHARGE ON E&O, EXPENSES ETC YOUR BRAND NOT OURS YOUR PHONE# NOT OURS ON PROFIT SHARING YOUR SIGNS AND MATERIAL YOU are! “We stand behind our TAUGHT TO BUILD YOUR agents, not in front of YOUR LISTING YOUR LEAD BUSINESS them.” - Gary Keller, } Chairman and Co-Founder OPEN BOOKS Sioux Falls
  • 9. Agent Leadership Council (ALC) kw ALC membership is a unique opportunity to have a choice in driving the success and profitability of your market center. The ALC acts as the Market Center’s “Board of Directors” and help build a market center that no one would ever leave. The Market Center LEADERSHIP!! Sioux Falls
  • 10. Best Education in the Business kw Sioux Falls
  • 11. Best Education in the Business kw New York Times Best Seller "THIS BOOK PRESENTS A NEW PARADIGM FOR REAL ESTATE AND SHOULD BE REQUIRED READING FOR REAL ESTATE PROFESSIONALS EVERYWHERE." - ROBERT T. KIYOSAKI, NEW YORK TIMES BESTSELLING AUTHOR OF RICH DAD, POOR DAD New York Times Best Seller "REAL ESTATE IS A SIMPLE BUSINESS THAT’S OFTEN OVERCOMPLICATED IN ITS APPLICATION. SHIFT IS A BOOK THAT GETS TO THE HEART OF WHAT MAKES A REAL ESTATE BUSINESS WORK AND WORK WELL, NO MATTER THE MARKET. READ IT OVER AND OVER AGAIN, AND KEEP IMPLEMENTING THE BASICS OF THIS POWERFUL TOOL." - TONY DICELLO, AUSTIN, TEXAS, NATIONAL REAL ESTATE SALES TRAINER AND COACH New York Times Best Seller "FEAR KEEPS SO MANY ASPIRING INVESTORS FROM TAKING THAT FIRST STEP. THIS BOOK TURNS THAT FEAR INTO THE CONFIDENCE THEY NEED TO BEGIN BUILDING THEIR FINANCIAL FUTURE.” - PAT PUCKRIDGE, ASHEVILLE, NC Keller Williams University REAL ESTATE AGENT TRAINING | MASTER THE MARKET OF THE MOMENT KELLER WILLIAMS UNIVERSITY COURSES ARE DESIGNED TO TEACH YOU THE SYSTEMS AND MODELS OF SUCCESSFUL REAL ESTATE AGENTS. SOME DESCRIBE KWU AS A NEVER-ENDING SUPPLY OF INFORMATION THAT IS CONSTANTLY UPDATED WITH VALUABLE INSIGHTS FROM LEADERS WITHIN THE COMPANY. ONE OF THE GREAT THINGS ABOUT BEING A KELLER WILLIAMS AGENT IS THE SHARING OF IDEAS AND SUCCESSFUL BUSINESS TACTICS Sioux Falls
  • 12. On Demand learning 24/7 kw Sioux Falls
  • 13. BOLD kw BOLD Business Objective: A Life by Design BOLD FACTS: •BOLD participants average 9.56 contracts during the 8 weeks of the course. •Nationwide, BOLD increased written units of attendees by 57%, sold units by 27%, and GCI by 13% of BOLD students versus non BOLD students! "This month, our office took 108 listings - and 91 of them Written by MAPS President, Dianna Kokoszka, BOLD includes belonged to people in BOLD! These last two months have the the mindset, skills and scripts that have propelled Kokoszka's own been best in our market center's history for closed units, profit and profit share." million-dollar real estate career and secured her place as the Smokey Garrett, team leader, Dallas, Texas industry's "Queen of Systems and Scripts." Sioux Falls
  • 14. kw | TECHNOLOGY The My Listings, My Leads Philosophy You work hard to get your listings, so in our book, you deserve every lead that comes from them. Siouxentire online lead generation system is built around this philosophy. Our Falls
  • 15. Technology kw Sioux Falls
  • 16. Technology kw Sioux Falls
  • 17. Marketing kw Sioux Falls
  • 18. Sioux Falls Falls Sioux Launch
  • 19. KELLER WILLIAMS RED DAY kw Sioux Falls
  • 20. KW Cares kw Cumulative $25,000,000 $20,259,059 $20,000,000 $15,000,000 $10,000,000 $5,000,000 $0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Sioux Falls
  • 21. Stats kw Major Franchisors. Growth 2005-2010 35% kw (26%) (47%) (44%) KW Re/Max C21 CBB *2011 competitor numbers not available at time of publishing Sioux Falls
  • 22. Outpacing the Industry kw 90,000 Keller Williams Realty is the second-largest real estate franchise in the United States based on the total number of sales professionals, according to research conducted by REAL Trends. 80,000 70,000 60,000 Agent Count End of 2010 50,000 kw 40,000 30,000 20,000 10,000 1 2 3 4 5 0 CBB KW C21 Prudential Re/Max *2011 competitor numbers not available at time of publishing Sioux Falls
  • 23. Outpacing the Industry kw Units Closed Per Agent – 2011 Change in units Closed END OF YEAR 2011 kw 19.5% kw 12.4% NAR 7.4% NAR 1.7% Total Commissions Earned End of 2011 $2.6 Billion +10% $2.37 Billion Sioux Falls
  • 24. Profit Share kw Cumulative $328,499,399 $350,000,000 $300,000,000 $250,000,000 $200,000,000 $150,000,000 $100,000,000 $50,000,000 $0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Sioux Falls
  • 25. What Others are Saying? kw 2011 Swanepoel Trends Report “Keller Williams is unquestionably the fasted growing and most exciting real estate company in the world. Its shadow is all the most of its competitors see!”” Stefan Swanepoel Sioux Falls
  • 26. NC Region kw Six States (MT, WY, ND, SD, MN, WI) 1,544 Agents 23 Market Centers That’s more that’s ERA, GMAC, Prudential, C-21, Realty World, Approx 1,000 In the Twin Cities Realty Execs, Better Homes, Exit, Sothebys, …. COMBINED!! Sioux Falls
  • 27. NC Region Local Market Stats kw Owner Profit 2011 vs 2010 Profit Share 2011 vs 2010 322% 74% Written Contracts 2011 vs 2010 25% Sioux Falls
  • 28. NC Region Local Market Stats kw Sioux Falls
  • 29. NC Region Local Market Stats kw Sioux Falls
  • 30. Best Place to Work in MN kw Two years in a row! Sioux Falls
  • 31. Keller Williams Realty is built by agents, for agents. We’re a company that’s changing lives. The next one could be yours… Sioux Falls