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KW Philosophy               kw“Real estate is a local business driven by   individual associates and their presence   with...
1983198719911993199320012003200520052005200520062007       History of Keller Williams200720072008          kw
20072008200920092009200920102010201020102011       History of Keller Williams20112011          kw
KWRI Executive Team                                                                                            kw         ...
The Keller Williams Difference                                                               kw Traditional Companies     ...
Economic Model                                         kw         Interdependent                                Pay as you...
Agent Centric                           Your Brand Matters                                                            kw} ...
Agent Centric              YourBrand Matters                                   kw} Who is theNo.1 brand in real estate?   ...
Agent Leadership Council (ALC)                                                                                kwALC member...
Best Education in the Business   kw
Best Education in the Business                                                              kw                            ...
On Demand learning 24/7   kw
BOLD                                                            kwBOLD        Business Objective: A Life by Design        ...
kw | TECHNOLOGY   The My Listings, My Leads Philosophy   You work hard to get your listings, so in our book, you deserve e...
Technology   kw
Technology   kw
Marketing   kw
Sioux Falls Launch
KELLER WILLIAMS RED DAY   kw
KW Cares                                                    kw        KW Cares is a tax exempt 501(c)(3) public charity cr...
KW Cares                                             kw$25,000,000                                              Cumulative...
Stats                                                          kw               Major Franchisors. Growth 2005-201035%kw  ...
Outpacing the Industry                                                                                   kw90,000         ...
Outpacing the Industry                                                                   kw Units Closed Per Agent – 2011 ...
Profit Share                                            kw                                            Cumulative          ...
What Others are Saying?                             kw        2011 Swanepoel        Trends Report        “Keller Williams ...
NC Region                                        kw                   Six States (MT, WY, ND, SD, MN, WI)                 ...
NC Region Local Market Stats                                                         kwOwner Profit 2011 vs 2010          ...
NC Region Local Market Stats   kw
NC Region Local Market Stats   kw
Best Place to Work in MN     kw       Two years in a row!
Keller Williams Realty is built by agents, for agents.       We’re a company that’s changing lives.            The next on...
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2012 presentation

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2012 presentation

  1. 1. KW Philosophy kw“Real estate is a local business driven by individual associates and their presence within their communities, in other words the agent is the brand not Keller Williams”
  2. 2. 1983198719911993199320012003200520052005200520062007 History of Keller Williams200720072008 kw
  3. 3. 20072008200920092009200920102010201020102011 History of Keller Williams20112011 kw
  4. 4. KWRI Executive Team kw Mission The WI4C2TS Belief System To build careers worth having, businesses worth owning and lives Win-Win – or no deal worth living. Integrity – do the right thing Customers – always come first Vision Commitment – in all things To be the real estate company of choice. Communication – seek first to understand Creativity – ideas before results Values Teamwork – together everyone achieves more God, family and then business. Trust – begins with honesty Success – results through peopleGary Keller, co-founder and chairman Mo Anderson, Vice Chairman “ We believe that real estate is a local business, driven by individual agents and their presence within their communities.” “The ALC is the heartbeat of the market center – involved and invested in every decision that affects our agents.” “ We believe in results through people.” “As long as we listen to our agents and deliver what they want – they will prosper and so will we.” “We are a company that thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.” Mo Anderson, Vice Chairman Mark Willis, CEO
  5. 5. The Keller Williams Difference kw Traditional Companies KW 100% Companies •Associates have an interdependent •Associates are independent and •Associates are dependent on the relationship with the company and a have landlord/tenant relationship company; mutual interest in success; with their company •Financial gain is directed primarily •Associates and brokers work as •Associate –focused environment to the brokers and the company; teams in achieving financial goals; with limited high-level support•Associates have fewer opportunities •Associates do not assume financial, •Associates assume all the financial, for accumulating wealth legal or management responsibilities legal and management responsibilities Dependent Interdependent Independent
  6. 6. Economic Model kw Interdependent Pay as you go 70/30 split Agents don’t owe a capAgents company dollar is capped Rent and expenses pass-through Agents royalty is capped MC’s lead with revenue Open books
  7. 7. Agent Centric Your Brand Matters kw} Who is theNo.1 brand in real estate? 64% 66% 3% 4%YOU are!“We stand behind ouragents, not in front of them.” 48 percent buyers and 64 percent 64 percent of buyers and 66 Only 3 percent of buyers and 4 percent - Gary Keller, of percent of sellers only contacted of sellers cited an agent’s affiliationChairman and Co-Founder sellers found their agent through a one real estate agent before with} referral or personal contact with a deciding who to work with. a particular firm as the most important friend, neighbor or relative. factor when choosing their agent.
  8. 8. Agent Centric YourBrand Matters kw} Who is theNo.1 brand in real estate? AGENTS HAVE SAY NO UP CHARGE ON E&O, EXPENSES ETC YOUR BRAND NOT OURS YOUR PHONE# NOT OURS ON PROFIT SHARING YOUR SIGNS AND MATERIALYOU are!“We stand behind our TAUGHT TO BUILD YOURagents, not in front of YOUR LISTING YOUR LEAD BUSINESS them.” - Gary Keller,}Chairman and Co-Founder OPEN BOOKS
  9. 9. Agent Leadership Council (ALC) kwALC membership is a unique opportunity to have a choice in driving the success and profitability of your market center. The ALC acts as the Market Center’s “Board of Directors” and help build a market center that no one would ever leave. The Market Center LEADERSHIP!!
  10. 10. Best Education in the Business kw
  11. 11. Best Education in the Business kw New York Times Best Seller "THIS BOOK PRESENTS A NEW PARADIGM FOR REAL ESTATE AND SHOULD BE REQUIRED READING FOR REAL ESTATE PROFESSIONALS EVERYWHERE." - ROBERT T. KIYOSAKI, NEW YORK TIMES BESTSELLING AUTHOR OF RICH DAD, POOR DAD New York Times Best Seller "REAL ESTATE IS A SIMPLE BUSINESS THAT’S OFTEN OVERCOMPLICATED IN ITS APPLICATION. SHIFT IS A BOOK THAT GETS TO THE HEART OF WHAT MAKES A REAL ESTATE BUSINESS WORK AND WORK WELL, NO MATTER THE MARKET. READ IT OVER AND OVER AGAIN, AND KEEP IMPLEMENTING THE BASICS OF THIS POWERFUL TOOL." - TONY DICELLO, AUSTIN, TEXAS, NATIONAL REAL ESTATE SALES TRAINER AND COACH New York Times Best Seller "FEAR KEEPS SO MANY ASPIRING INVESTORS FROM TAKING THAT FIRST STEP. THIS BOOK TURNS THAT FEAR INTO THE CONFIDENCE THEY NEED TO BEGIN BUILDING THEIR FINANCIAL FUTURE.” - PAT PUCKRIDGE, ASHEVILLE, NC Keller Williams University REAL ESTATE AGENT TRAINING | MASTER THE MARKET OF THE MOMENT KELLER WILLIAMS UNIVERSITY COURSES ARE DESIGNED TO TEACH YOU THE SYSTEMS AND MODELS OF SUCCESSFUL REAL ESTATE AGENTS. SOME DESCRIBE KWU AS A NEVER-ENDING SUPPLY OF INFORMATION THAT IS CONSTANTLY UPDATED WITH VALUABLE INSIGHTS FROM LEADERS WITHIN THE COMPANY. ONE OF THE GREAT THINGS ABOUT BEING A KELLER WILLIAMS AGENT IS THE SHARING OF IDEAS AND SUCCESSFUL BUSINESS TACTICS
  12. 12. On Demand learning 24/7 kw
  13. 13. BOLD kwBOLD Business Objective: A Life by Design BOLD FACTS: •BOLD participants average 9.56 contracts during the 8 weeks of the course. •Nationwide, BOLD increased written units of attendees by 57%, sold units by 27%, and GCI by 13% of BOLD students versus non BOLD students! "This month, our office took 108 listings - and 91 of them Written by MAPS President, Dianna Kokoszka, BOLD belonged to people in BOLD! These last two months have the includes the mindset, skills and scripts that have propelled been best in our market centers history for closed units, profit and profit share." Kokoszkas own million-dollar real estate career and secured Smokey Garrett, team leader, Dallas, Texas her place as the industrys "Queen of Systems and Scripts."
  14. 14. kw | TECHNOLOGY The My Listings, My Leads Philosophy You work hard to get your listings, so in our book, you deserve every lead that comes from them.
  15. 15. Technology kw
  16. 16. Technology kw
  17. 17. Marketing kw
  18. 18. Sioux Falls Launch
  19. 19. KELLER WILLIAMS RED DAY kw
  20. 20. KW Cares kw KW Cares is a tax exempt 501(c)(3) public charity created to support Keller Williams kw kw Realty associates and their families in times of extreme hardship as a result of a suddenCARES CARES emergency. Hardship is defined as a difficult circumstance that a person or family cannot handle without outside help. This charity is the heart of the Keller Williams Realty culture in action – finding and serving the higher purpose of business through charitable giving in the communities where our agents live and work. KW Cares was the brainchild of the agents of Keller Williams Realty and Mo Anderson, Vice Chair of Keller Williams Realty International, who took this dream and brought it to fruition. Today it is supported by all KW associates. KW Cares continues to support extraordinary personal challenges of Keller Williams associates and their families. The charity continues to be committed to supporting associates in need during times of regional, national, and personal crisis.
  21. 21. KW Cares kw$25,000,000 Cumulative kw $20,259,059$20,000,000 CARES$15,000,000$10,000,000 $5,000,000 $0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
  22. 22. Stats kw Major Franchisors. Growth 2005-201035%kw (26%) (47%) (44%)KW Re/Max C21 competitor numbers not available at time of publishing *2011 CBB
  23. 23. Outpacing the Industry kw90,000 Keller Williams Realty is the second-largest real estate franchise in the United States based on the total number of sales professionals, according to research conducted by REAL Trends.80,00070,00060,000 Agent Count End of 201050,000 kw40,00030,00020,00010,000 1 2 3 4 5 0 CBB KW C21 Prudential Re/Max *2011 competitor numbers not available at time of publishing
  24. 24. Outpacing the Industry kw Units Closed Per Agent – 2011 Change in units Closed END OF YEAR 2011kw 19.5% kw 12.4%NAR 7.4% NAR 1.7% Total Commissions Earned End of 2011 $2.6 Billion +10% $2.37 Billion
  25. 25. Profit Share kw Cumulative $328,499,399$350,000,000$300,000,000$250,000,000$200,000,000$150,000,000$100,000,000 $50,000,000 $0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
  26. 26. What Others are Saying? kw 2011 Swanepoel Trends Report “Keller Williams is unquestionably the fasted growing and most exciting real estate company in the world. Its shadow is all the most of its competitors see!”” Stefan Swanepoel
  27. 27. NC Region kw Six States (MT, WY, ND, SD, MN, WI) 1,544 Agents 23 Market Centers That’s more that’s ERA, GMAC, Prudential, C-Approx 1,000 In the Twin Cities 21, Realty World, Realty Execs, Better Homes, Exit, Sothebys, …. COMBINED!!
  28. 28. NC Region Local Market Stats kwOwner Profit 2011 vs 2010 Profit Share 2011 vs 2010 322% 74% Written Contracts 2011 vs 2010 25%
  29. 29. NC Region Local Market Stats kw
  30. 30. NC Region Local Market Stats kw
  31. 31. Best Place to Work in MN kw Two years in a row!
  32. 32. Keller Williams Realty is built by agents, for agents. We’re a company that’s changing lives. The next one could be yours…

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