The document outlines key developments and challenges faced by Flightglobal over the past century, including a merger with Ascend to become a leading aviation business. It highlights problems related to commercial and technical aspects, advocating for segmentation by price and scope as a solution. The report emphasizes the importance of an agile approach and customer engagement in product design.

1. EXPERIENCE REPORT: FLIGHTGLOBAL.COM
David Draper – Head of Enablement, Valtech
Kevin O’Toole – Head of Strategy, Flightglobal

2. Flight: the first 100
years
2011
Flightglobal Pro
launch as industry
portal
2011
Merger with Ascend
to create leading
global aviation
business
2

3. THE PROBLEM

4. The problem: commercial
 ATI leading...
 ...but ageing...
 ...limited A&E...
 ..one size fits all...
 ...no price
differentiation
 Result: new
business slowing
 Solution: segment
by price and
scope

5. The problem: technical
Etc etc
Etc etc
Space
Aviation
Exchange
NEWS ATI ACAS ICAO Mili/Heli
EAS/ATI ADIT FoxPro
V1
ASO
External External
CMS CMS Innovat CMS ICAO CMS
a feed feed
5

6. VALTECH’S INCEPTION FRAMEWORK
KICK-OFF
PROBLEM ANALYSIS
SOLUTION DESIGN
SOLUTION DELIVERY PLANNING
CONCLUSION

7. SO HOW
WAS IT FOR
YOU?

8. A bridge
between
business
vision and
technical
choices

9. INCEPTION OUTPUTS
INCREMENTAL DELIVERY PLAN
BUDGET
CANDIDATE ARCHITECTURE

10. AND THEY’RE OFF!

11. The solution
FES
Front-End
Services
DSL
Data Service
A&E aware single unified database Layer
A&E
PDS
NEWS ACAS
EAS/ATI ADIT
ATI ICAO Mili/Heli
FoxPro Production
Data Storage
11

12. AGILE FROM SOUP
TO NUTS

13. VALUE ISN’T
ALWAYS MONEY IN
THE BANK

14. ENGAGING FLIGHTGLOBAL’S
CUSTOMERS IN DESIGNING
THE PRODUCT