How Travel Companies Can Improve Mobile Advertising & Call Center PerformanceJohn Busby
Presentation from Eye For Travel conference in September, 2013 on mobile advertising and travel companies. Includes 6 ways that travel marketers can improve mobile performance.
Capture & Track Every Conversion in Today's Mobile WorldDialogTech
From DialogTech's Digital Summit in Chicago, hear from Ryan Kluever, Media Manager at iCrossing, discuss ways to capture and track every conversion in today's mobile world
Big Optimization in a Mobile-First WorldDialogTech
From the DialogTech Digital Summit in Chicago, hear DialogTech Digital Marketing Lead, Kelley Schultz, discuss bid optimization in a mobile-first world
5 Ways to Build Your Brand With Local Marketing by LinkNow MediaLinkNow Media
Local search is increasingly relevant for small business owners who want to grow their brand. Here are 5 tips you can implement to boost your local marketing efforts.
How Travel Companies Can Improve Mobile Advertising & Call Center PerformanceJohn Busby
Presentation from Eye For Travel conference in September, 2013 on mobile advertising and travel companies. Includes 6 ways that travel marketers can improve mobile performance.
Capture & Track Every Conversion in Today's Mobile WorldDialogTech
From DialogTech's Digital Summit in Chicago, hear from Ryan Kluever, Media Manager at iCrossing, discuss ways to capture and track every conversion in today's mobile world
Big Optimization in a Mobile-First WorldDialogTech
From the DialogTech Digital Summit in Chicago, hear DialogTech Digital Marketing Lead, Kelley Schultz, discuss bid optimization in a mobile-first world
5 Ways to Build Your Brand With Local Marketing by LinkNow MediaLinkNow Media
Local search is increasingly relevant for small business owners who want to grow their brand. Here are 5 tips you can implement to boost your local marketing efforts.
Connected Commerce: Today’s Path-to-Purchase on Mobile Button
Button's third annual TAP conference took place on September 28th, 2017. Button's Co-Founder and CEO, Michael Jaconi, took the stage at TAP 2017 to discuss the latest mobile commerce trends.
How Successful is Your Mobile Affiliate Channel? PerformanceIN Live Presentat...Button
We now live in a mobile-first world, but the affiliate channel has yet to translate.
That’s according to the CEO and co-founder of industry disruptor Button, Michael Jaconi, who along with Hotels.com’s Sam Richards, will argue that while mobile commerce has grown for consumers, the affiliate industry is missing the boat, with merchants leaving revenue behind and publishers losing out on significant commissions as a result. Check out the talk they gave at PI Live in London in October 2017.
App Discovery in Context (GrowthStack 2016 Presentation) Button
On December 8th, Mike Dudas spoke at GrowthStack, Grow.co's conference focused on bringing together mobile influencers, about the effectiveness and efficiency of app discovery in context. He revealed how to achieve a 3-5x lower cost per acquisition than industry benchmarks.
Mobile Engagement - Moving Beyond Transactions to InteractionsStarmount
Not since the Internet have we seen a more disruptive technology to the retail landscape than mobile. With Nielsen projecting that smartphones will make up more than half of all phones in the U.S. by the end of 2011, the rise of the mobile-enabled shopper is rapidly growing. Consumers are using their mobile devices for product research, price comparison and purchases, with store associates now serving customers that may know more about the particular products offered inside the store than they do.
The democratization of mobile technologies has fundamentally shifted the ROI model for retailers. Smart phones are now commodities, wireless standards have simplified network configuration, and users have demanded best of breed interface design. This technology shift enables retailers to re-think their customer interaction model and equip associates with devices and data typically found behind the cash wrap to anywhere on the store floor. Mobile solutions empower the store associate with richer information to serve customers while delivering a more personalized, efficient interaction from point-of-interest to point-of-sale. In this session, learn about the key considerations for deploying mobile inside your stores, from stakeholder success to extending your existing POS infrastructure efficiently, effectively, and securely.
MAU 2018: The Shift to Performance Marketing: Personalization and Partnership...Button
Facebook and Google account for 89% of ad revenue. Prices increased 43% in 2017, while performance has remained under scrutiny. Now more than ever, it’s crucial to learn how Boxed leveraged mobile performance marketing to accelerate and optimize its acquisition strategy. The session will dive into Boxed’s mobile partnerships channel, highlighting user segmentation powered by Button. Attendees will learn how personalized mobile rewards led to smarter targeting, higher average order value, and incremental revenue.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: With 600 million connected consumers, Africa is fast becoming a hotbed for online and mobile engagement, innovation, and services. Learn how to dominate this new market though affiliate marketing.
Why Your Business Needs a Mobile Websitee-point SA
Is it necessary for businesses to have a website for smartphones and tablets? Find out who are prosumers and what are their expectations. Check how to boost your business's reach and entice potential customers to contact it. Learn why a mobile website is important for a business.
Mobile Travel Bookings: From Added Bonus to Core Revenue Channel [Phocuswrigh...Button
Mobile presents unique challenges and opportunities, especially when it comes to the travel industry. In this presentation, which Mike Dudas, the Co-Founder and CRO of Button, presented at Phocuswright 2016 highlights one new solution to the difficulties that have risen in recent years. Visit usebutton.com to learn more.
What is Mobile App Retargeting and Why Should You Care?Jim Nichols
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
The Mobile Travel Journey -- Phocuswright Europe PresentationButton
The mobile travel journey is broken, from inspiration to in-transit, users face a fragmented experience. Check out Button's Chief Revenue Officer and Co-Founder's, Mike Dudas, presentation from Phocuswright Europe 2018.
Fast fashion retailers H&M and Forever 21 duke it out in the latest Brand Battle. Both of these brands had strong corporate presences on line, so who won the battle for local? Learn more in this infographic!
Digital tools are moving offline thanks to mobile devices, creating a generation of connected consumers in a hyperlinked world. People are using their phones to keep shopping lists, get information, solicit opinions and much more—all while cruising the aisles of brick and mortar stores. In this new reality, bits and bricks are no longer separate and "online" is everywhere.
As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these new tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
At the POPAI Breakthrough Thinking Conference "Marketing at Retail Technology and Shopper Behavior: Reaching Retail Consumers with New Strategies" last Thursday (http://popai.com/tech), Allison Mooney and Caleb Kramer of MobileBehavior, a Tribal DDB Company, shared the latest insights on how consumers are using mobile devices while shopping and how marketers can embrace these behaviors to enhance the in-store experience. See their presentation here.
A Multi-Touch Attribution In Mobile Retrospective With TrendyolAdjust
Mobile Spree Berlin 2018: Erdem Inan, Head of Marketing, Trendyol
Why, when and how multi touch attribution in mobile should be considered, and what actions can be taken afterwards. Insights and results from an actual multi-touch attribution process in mobile marketing.
Millions of people are looking for products and services every day. When they search, they want to find businesses near them that can learn more about and buy from. With so much competition our there, this presentation looks at local became such an important focus and how to make sure you get found whether you have one location or one thousand.
LSA Bootcamp San Francisco: Mobile Marketing: What You Need to KnowLocalogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Connected Commerce: Today’s Path-to-Purchase on Mobile Button
Button's third annual TAP conference took place on September 28th, 2017. Button's Co-Founder and CEO, Michael Jaconi, took the stage at TAP 2017 to discuss the latest mobile commerce trends.
How Successful is Your Mobile Affiliate Channel? PerformanceIN Live Presentat...Button
We now live in a mobile-first world, but the affiliate channel has yet to translate.
That’s according to the CEO and co-founder of industry disruptor Button, Michael Jaconi, who along with Hotels.com’s Sam Richards, will argue that while mobile commerce has grown for consumers, the affiliate industry is missing the boat, with merchants leaving revenue behind and publishers losing out on significant commissions as a result. Check out the talk they gave at PI Live in London in October 2017.
App Discovery in Context (GrowthStack 2016 Presentation) Button
On December 8th, Mike Dudas spoke at GrowthStack, Grow.co's conference focused on bringing together mobile influencers, about the effectiveness and efficiency of app discovery in context. He revealed how to achieve a 3-5x lower cost per acquisition than industry benchmarks.
Mobile Engagement - Moving Beyond Transactions to InteractionsStarmount
Not since the Internet have we seen a more disruptive technology to the retail landscape than mobile. With Nielsen projecting that smartphones will make up more than half of all phones in the U.S. by the end of 2011, the rise of the mobile-enabled shopper is rapidly growing. Consumers are using their mobile devices for product research, price comparison and purchases, with store associates now serving customers that may know more about the particular products offered inside the store than they do.
The democratization of mobile technologies has fundamentally shifted the ROI model for retailers. Smart phones are now commodities, wireless standards have simplified network configuration, and users have demanded best of breed interface design. This technology shift enables retailers to re-think their customer interaction model and equip associates with devices and data typically found behind the cash wrap to anywhere on the store floor. Mobile solutions empower the store associate with richer information to serve customers while delivering a more personalized, efficient interaction from point-of-interest to point-of-sale. In this session, learn about the key considerations for deploying mobile inside your stores, from stakeholder success to extending your existing POS infrastructure efficiently, effectively, and securely.
MAU 2018: The Shift to Performance Marketing: Personalization and Partnership...Button
Facebook and Google account for 89% of ad revenue. Prices increased 43% in 2017, while performance has remained under scrutiny. Now more than ever, it’s crucial to learn how Boxed leveraged mobile performance marketing to accelerate and optimize its acquisition strategy. The session will dive into Boxed’s mobile partnerships channel, highlighting user segmentation powered by Button. Attendees will learn how personalized mobile rewards led to smarter targeting, higher average order value, and incremental revenue.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: With 600 million connected consumers, Africa is fast becoming a hotbed for online and mobile engagement, innovation, and services. Learn how to dominate this new market though affiliate marketing.
Why Your Business Needs a Mobile Websitee-point SA
Is it necessary for businesses to have a website for smartphones and tablets? Find out who are prosumers and what are their expectations. Check how to boost your business's reach and entice potential customers to contact it. Learn why a mobile website is important for a business.
Mobile Travel Bookings: From Added Bonus to Core Revenue Channel [Phocuswrigh...Button
Mobile presents unique challenges and opportunities, especially when it comes to the travel industry. In this presentation, which Mike Dudas, the Co-Founder and CRO of Button, presented at Phocuswright 2016 highlights one new solution to the difficulties that have risen in recent years. Visit usebutton.com to learn more.
What is Mobile App Retargeting and Why Should You Care?Jim Nichols
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
The Mobile Travel Journey -- Phocuswright Europe PresentationButton
The mobile travel journey is broken, from inspiration to in-transit, users face a fragmented experience. Check out Button's Chief Revenue Officer and Co-Founder's, Mike Dudas, presentation from Phocuswright Europe 2018.
Fast fashion retailers H&M and Forever 21 duke it out in the latest Brand Battle. Both of these brands had strong corporate presences on line, so who won the battle for local? Learn more in this infographic!
Digital tools are moving offline thanks to mobile devices, creating a generation of connected consumers in a hyperlinked world. People are using their phones to keep shopping lists, get information, solicit opinions and much more—all while cruising the aisles of brick and mortar stores. In this new reality, bits and bricks are no longer separate and "online" is everywhere.
As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these new tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
At the POPAI Breakthrough Thinking Conference "Marketing at Retail Technology and Shopper Behavior: Reaching Retail Consumers with New Strategies" last Thursday (http://popai.com/tech), Allison Mooney and Caleb Kramer of MobileBehavior, a Tribal DDB Company, shared the latest insights on how consumers are using mobile devices while shopping and how marketers can embrace these behaviors to enhance the in-store experience. See their presentation here.
A Multi-Touch Attribution In Mobile Retrospective With TrendyolAdjust
Mobile Spree Berlin 2018: Erdem Inan, Head of Marketing, Trendyol
Why, when and how multi touch attribution in mobile should be considered, and what actions can be taken afterwards. Insights and results from an actual multi-touch attribution process in mobile marketing.
Millions of people are looking for products and services every day. When they search, they want to find businesses near them that can learn more about and buy from. With so much competition our there, this presentation looks at local became such an important focus and how to make sure you get found whether you have one location or one thousand.
LSA Bootcamp San Francisco: Mobile Marketing: What You Need to KnowLocalogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Mobile is now the default platform for both consumer and business interactions, whether it is used for email, ads, search, or social. The increased use of mobile has lead to the entire path to purchase to evolve entirely. However, if you are copying and pasting your desktop strategies to the mobile phone, you are on a path to failure. The mobile phone is much more than a miniature computer, it's a communications device. If you're not thinking about phone calls as part of your over all marketing strategy, you are missing data and losing revenue.
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
Calls + Clicks: Why Offline Calls are Critical for Online MarketersInvoca
Customers are in front of a screen for 12 hours every day, and 83% of US consumers use their phone to research products while in-store. Marketers, are you effectively reaching your mobile audiences.
This presentation gives an overview of The Mobile Marketing Industry. It explains the reason why any business nowadays has to be mobile. The presentation goes through various Mobile Marketing Strategies. It also helps you decide between Mobile Website or Mobile Apps for your marketing efforts. The presentation finally elaborates more on several applications of Mobile Marketing (QR Code, SMS, NFC, Social Media)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
4. 3 Million Americans Work in Call Centers
3M
149K
Workers at
Starbucks
Workers at
Call Centers
@johnmbusby @marchex #smx #11c
4
5. In 2016, Mobile Search Will Produce 70 Billion
Consumer to Business Phone Calls
Internet Call Volumes by Channel
70000
60000
50000
40000
Calls generated from
desktop search
30000
Calls from mobile search
20000
10000
0
2010
Source: BIA/Kelsey (2012)
2011
2012
2013
2014
2015
2016
@johnmbusby @marchex #smx #11c
5
6. “Online to Offline” is Massive, & Way Bigger Than
E-Commerce
55%
40%
of shoppers use
smartphones to
find stores
of retail sales are
„research
online, buy offline‟
($1T)
1,660
Online-to-Offline
50% Growth
Pure Offline
1,812
Pure Online
<10% Growth
327
2011
Source: Forrester Research
2012
2013
2014
2015
2016
@johnmbusby @marchex #smx #11c
6
7. 6 Things You Need
To Know About
Phone Calls
@johnmbusby @marchex #smx #11c
7
9. You Should Be A Call Advertiser If…
You take appointments or reservations
You address urgent needs
You have a physical location
You sell something expensive
You sell a complex product
Your product has multiple choices
On the desktop, your prospective
customers fill out forms
Your customers want to know your
hours or if products are in stock.
@johnmbusby @marchex #smx #11c
9
10. 2. Mobile: Calls vs. Forms
Calls: 10
Source: Marchex Data 2013
Forms: 1
@johnmbusby @marchex #smx #11c
10
11. 3. There are Four Types of Calls From Search Ads
26%
Sales Calls
42%
Robocalls & Spam
2%
Misdials
Customer Service
30%
Source: Marchex Data 2013
@johnmbusby @marchex #smx #11c
11
12. 4. Measuring The 4 Types of Phone Calls From Search
Step 1: Order Tracking Numbers
We supply local and toll free
tracking numbers that ring
seamlessly into your or your
client‟s business.
Step 2: Embed Tracking Numbers Campaign Assets
Any ad/creative/channel
Phone numbers are
dynamically presented on sites
or landing pages based on the
source of the traffic
Source: Marchex Data 2013
12
13. 4. Measuring The 4 Types of Phone Calls From Search
Track Calls Across Ad
Campaigns, devices and
Media
Measure Results to improve
performance
13
15. 5. Enhanced Campaigns: What You Need to Know
About Balancing Mobile & Desktop
Google Enhancements
Challenges
Google decides budget allocation
One account for all device types
One keyword list across both
mobile and desktop means ONE
budget for both
Day-parting, proximity and device type
messaging promises to help
advertisers target the right consumer
at the right time
Advertisers will need to locate the
trigger points for budget allocation
if device targeting is a strong
requirement for success
@johnmbusby @marchex #smx #11c
15
16. 6. How to Measure (Advanced)
Source: Marchex Data 2013
@johnmbusby @marchex #smx #11c
16
17. Marchex is a Mobile Advertising &
Technology Company
=
+100K
100Ms
Customer
scale
Annual Call
Scale
21
Patents Granted and
Pending
CALLS
400 / 50%
+$130M
Total People /
Engineering
Annual Call
Revenue
17
Editor's Notes
Success!
Success!
Success!
solving the core problem of driving and measuring conversion through phone calls. Came to this focus 4 years ago National and local businesses spending billions across media to drive this outcomeAND our insight was that mobile would emerge as a new significant distribution source for NEW CUSTOMER ACQUISITION AND that business would want FULL MEASUREMENT AND TRANSPARENCY INTO their MOBILE programs. Focusing on CALLS would be the best way to do this.Spent + $100M in developing an analytics suite to help those businesses AND a network to help drive customer calls to businesses400 people / 50% in EngineeringStart.up to +$135M in revenue within 4 years