This document discusses the integration of commerce and content platforms. It notes that traditionally these systems have been siloed, making updates and changes difficult. However, commerce and content capabilities are now amalgamating, with platforms offering tighter integration between the two functions. The document promotes the Cortex sandbox from Elastic Path as a way to achieve a seamless integration of commerce and content.
The goal of this white paper is to demonstrate why the only successful way to approach a major ecommerce project today is to pursue a rigorous "integration first" strategy, rather than relying on traditional procurement methods. Based on our experience helping hundreds of companies achieve their online commerce goals, we'll also provide you with practical, hands-on advice for managing your project and evaluating software using this approach.
Evolve 2014 integrating complex systems for experience driven commerceElastic Path
Completing complex integrations to build experience driven commerce, presented in the technical breakout session at the recent Adobe developer conference Evolve 14 by Andrew Lau, Product Manager at Elastic Path Software
From ZERO to ONE million $$ ARR in SaaS sales: QuickBlox experienceTaras Filatov
QuickBlox started to focus more on marketing->sales conversions and metrics so this presentation from earlier speaking at Conformato 15 conference today provides some insights into what we learned and what we do including things like the power of content and SEO, green vs red buttons and analytics instruments such as pivot table and reports and users conversion funnel as well as SaaS sales talk code such as INQ -> MQL -> SAL -> SQL -> CLO. Enjoy and good luck with building great SaaS businesses!
After years of hype, a mobile first world has finally arrived. With Google targeting mobile sites (or lack of) brands are finding themselves behind as they struggle to keep up. What is the best strategy when you are limited technically? Join Jason White, director of SEO at Hertz, Dollar and Thrifty, to review where mobile has been, where it’s going and a verity of workarounds available when presented with roadblocks.
API Model Canvas for successful API strategies and programs3scale
Manfred (@ManfredBo) presented the API Model Canvas at the APIStrat conference on November 20, 2015, in Austin. The API Model Canvas is intended to be used to create and run successful API strategies and programs in a sustainable way.
The goal of this white paper is to demonstrate why the only successful way to approach a major ecommerce project today is to pursue a rigorous "integration first" strategy, rather than relying on traditional procurement methods. Based on our experience helping hundreds of companies achieve their online commerce goals, we'll also provide you with practical, hands-on advice for managing your project and evaluating software using this approach.
Evolve 2014 integrating complex systems for experience driven commerceElastic Path
Completing complex integrations to build experience driven commerce, presented in the technical breakout session at the recent Adobe developer conference Evolve 14 by Andrew Lau, Product Manager at Elastic Path Software
From ZERO to ONE million $$ ARR in SaaS sales: QuickBlox experienceTaras Filatov
QuickBlox started to focus more on marketing->sales conversions and metrics so this presentation from earlier speaking at Conformato 15 conference today provides some insights into what we learned and what we do including things like the power of content and SEO, green vs red buttons and analytics instruments such as pivot table and reports and users conversion funnel as well as SaaS sales talk code such as INQ -> MQL -> SAL -> SQL -> CLO. Enjoy and good luck with building great SaaS businesses!
After years of hype, a mobile first world has finally arrived. With Google targeting mobile sites (or lack of) brands are finding themselves behind as they struggle to keep up. What is the best strategy when you are limited technically? Join Jason White, director of SEO at Hertz, Dollar and Thrifty, to review where mobile has been, where it’s going and a verity of workarounds available when presented with roadblocks.
API Model Canvas for successful API strategies and programs3scale
Manfred (@ManfredBo) presented the API Model Canvas at the APIStrat conference on November 20, 2015, in Austin. The API Model Canvas is intended to be used to create and run successful API strategies and programs in a sustainable way.
A brief Presentation about Digital Marketing. Its historical development, changes and its implications on Marketers. Here we talk a brief about Google Algorithm Updates since 2011 and SERP in general.
Mobile Engagement Automation - a Darwinian Guide to Customer RelationshipsDavid Jones
Customer marketing is undergoing a bigger shift than the email marketing. This is because of the confluence of Mobile, Big Data, API's, Elastic Cloud to create real-time contextual
Customer’s Cloud: How to better understand and respond to the needs of your ...Eduardo Mendez Polo
• Enterprise customers present their view on customer Cloud – what do they need and want from Cloud offerings?
• SoHo and SME Telco Cloud: Potential of this segment versus the difficulty to address it for a Telco
• Consumer & Personal Cloud: The Telco opportunity to boost appeal with customers and achieve clear differentiation.
NYC Lotico Semantic Web Meetup describing Best Buy's usage of RDFa, Good Relations, and other semantic technologies to drive traffic and gain insight in order to better serve our customers
Canadian public-relations-society-june 21-20116S Marketing
Chris Breikss, President of 6S Marketing, presented to the Canadian Public Relations Society on June 21st on social media, mobile and how to use these mediums for your business.
Range of shared hosting agency must end up based positive very fundamental decisions. This fundamental analysis might serve to provide a solid basic foundation in establishing a truly reliable and even affordable having solution. You don't have do about that experts claim shared webhosting suits with the small and even medium establishment that look at minimizing ones own operational cost you without decoration style on the standard of services.
For more information on top shared web hosting visit: http://www.hostingdoctor.in/top-shared-web-hosting
APIs and Unlocking the Value of Your Data - Strata Barcelona 20143scale
Taking Big Data to the next level by adding APIs. Thinking through data as a product and how to distribute it. Talk at Strata Hadoop 2014 http://strataconf.com/strataeu2014
Unlock your Digital Content & Expand beyond your Website3scale
You're struggling to increase your customers/users base?
You're spending tons of money on SEO and SEM?
You've heard of web services and API but don't really know what it is about?
Discover the added-value of APIs and of managing it: make your digital content ubiquitous!
Understand the API business case thanks to the Wine.com success story.
The slides provide a quick overview of the API Economy trend. The slides provide summary information, a list of trends to watch and links to additional resources
Topic: Marketing Automation Simplified
- The most effective way of building a Marketing Automation audience base
- How to group them together
- Choosing the right automated campaign type for you
- How your competition is already using these findings to their advantage
- How to pick the right one
Presentation by John Repko to the Colorado Society for Information Management (http://www.sim-colorado.org/), March 19, 2013. It talks about big data "killer apps," and the two kinds of innovation ("Hindsight" and "Foresight") that big data can bring to any business.
We see trends come and go, buzzwords reach fever pitch and the latest tech platform saturate the market before they have even delivered on their promise. Is Optimisation the new ‘black’? We think yes, but like all ‘next big things', we all struggle to integrate this technique into BAU and leverage it to make our marketing dollars and effort more cost effective. Find out how, download the presentation
A brief Presentation about Digital Marketing. Its historical development, changes and its implications on Marketers. Here we talk a brief about Google Algorithm Updates since 2011 and SERP in general.
Mobile Engagement Automation - a Darwinian Guide to Customer RelationshipsDavid Jones
Customer marketing is undergoing a bigger shift than the email marketing. This is because of the confluence of Mobile, Big Data, API's, Elastic Cloud to create real-time contextual
Customer’s Cloud: How to better understand and respond to the needs of your ...Eduardo Mendez Polo
• Enterprise customers present their view on customer Cloud – what do they need and want from Cloud offerings?
• SoHo and SME Telco Cloud: Potential of this segment versus the difficulty to address it for a Telco
• Consumer & Personal Cloud: The Telco opportunity to boost appeal with customers and achieve clear differentiation.
NYC Lotico Semantic Web Meetup describing Best Buy's usage of RDFa, Good Relations, and other semantic technologies to drive traffic and gain insight in order to better serve our customers
Canadian public-relations-society-june 21-20116S Marketing
Chris Breikss, President of 6S Marketing, presented to the Canadian Public Relations Society on June 21st on social media, mobile and how to use these mediums for your business.
Range of shared hosting agency must end up based positive very fundamental decisions. This fundamental analysis might serve to provide a solid basic foundation in establishing a truly reliable and even affordable having solution. You don't have do about that experts claim shared webhosting suits with the small and even medium establishment that look at minimizing ones own operational cost you without decoration style on the standard of services.
For more information on top shared web hosting visit: http://www.hostingdoctor.in/top-shared-web-hosting
APIs and Unlocking the Value of Your Data - Strata Barcelona 20143scale
Taking Big Data to the next level by adding APIs. Thinking through data as a product and how to distribute it. Talk at Strata Hadoop 2014 http://strataconf.com/strataeu2014
Unlock your Digital Content & Expand beyond your Website3scale
You're struggling to increase your customers/users base?
You're spending tons of money on SEO and SEM?
You've heard of web services and API but don't really know what it is about?
Discover the added-value of APIs and of managing it: make your digital content ubiquitous!
Understand the API business case thanks to the Wine.com success story.
The slides provide a quick overview of the API Economy trend. The slides provide summary information, a list of trends to watch and links to additional resources
Topic: Marketing Automation Simplified
- The most effective way of building a Marketing Automation audience base
- How to group them together
- Choosing the right automated campaign type for you
- How your competition is already using these findings to their advantage
- How to pick the right one
Presentation by John Repko to the Colorado Society for Information Management (http://www.sim-colorado.org/), March 19, 2013. It talks about big data "killer apps," and the two kinds of innovation ("Hindsight" and "Foresight") that big data can bring to any business.
We see trends come and go, buzzwords reach fever pitch and the latest tech platform saturate the market before they have even delivered on their promise. Is Optimisation the new ‘black’? We think yes, but like all ‘next big things', we all struggle to integrate this technique into BAU and leverage it to make our marketing dollars and effort more cost effective. Find out how, download the presentation
Behind the Scenes of a Market and Competitive Intelligence PlatformContify
Market and Competitive Intelligence platform is a reliable solution for providing actionable insights to organizations; hence, building such a platform comes with a lot of challenges.
Read more to find out the challenges faced while building a Market and competitive intelligence platform:https://www.contify.com/blog/behind-the-scenes-of-a-market-and-competitive-intelligence-platform/?utm_source=Slideshare&utm_medium=social&utm_campaign=traffic_2020
Behind the Scenes of a Market and Competitive Intelligence PlatformContify
Market and Competitive Intelligence platform is a reliable solution for providing actionable insights to organizations; hence, building such a platform comes with a lot of challenges.
Read more to find out the challenges faced while building a Market and competitive intelligence platform: https://www.contify.com/blog/behind-the-scenes-of-a-market-and-competitive-intelligence-platform/?utm_source=Slideshare&utm_medium=social&utm_campaign=traffic_2020
How New Technology Trends Will Disrupt the Very Nature of Business Dana Gardner
Transcript of a sponsored discussion on how major new trends and technology are translating into disruption, and for the innovative business -- opportunity.
Commerce technology of the past stifles marketing organizations of the futureDirk Hoerig
Marketers are responsible for building relationships with end-customers, yet most rely on IT to reach those customers. As consumer expectations and technology changes, marketers need to be even more responsive to customers, without needing to engage IT. To keep up with this new age, commerce platforms need to offer their functionality (orders, carts, inventory, etc) as discrete API-based services that are consumed by various user interfaces and marketing technology.
These are just examples from the previous class not for this week .docxchristalgrieg
These are just examples from the previous class not for this week class to know how the takeaways look like.
Example 1:
After reading, “Location Analytics: Bringing Geography Back”, I thought it was interesting Simon Thompson and Renee Boucher Ferguson brought up the privacy component among businesses and consumers. There is a lot of good that can come from data mining of social media, but it still seems a little dangerous. It can become intrusive, and that’s where companies need to be careful. It is incredible the number of patterns, and trend predictions that can be discovered using geospatial technology.
After reading, “What is GIS?” I think it is imperative that businesses of all kinds stay in tuned to a geographic information system (GIS). GIS helps answer questions by uniting data from multiple sources on a map. This type of information may lead benefit companies and organizations entirely. The information can be used to save on costs, make better decisions, increase communication, ease geographic management, and enhance geographic records.
I thought it was noteworthy from, “Location Analytics: Bringing Geography Back”, that social media is the ultimate data source. Its crowd sourced, and I found it interesting that the article discussed social media being tested to as the definitive answer to what is thought to be known using intelligent guess work. I notice on in my own feed friends posting questions, doing their own crowd sourcing, usually to get the best bang for their buck, or best service locally.
In past classes, I have made numerous bar graphs, and other charts demonstrating information that I wanted to display. The chart usually supplemented contextual information making it easier for the reader to connect the text to real numbers or statistics. I find it very interesting the power of a good visual presentation, and how only a few brief seconds is all that is needed to transmit the intended information. The unemployment rates of the United States over the years in our first class was a great example of how viewers get the point, and don’t have to analyze a chart or figure out a legend.
I found the article, “Mapping the Future” by FastCo Works very thought-provoking as the growth rate of technology continues to expand. I thought it was interesting that Esri spends five times more on research and development than Apple, at 27% of their total revenue. Huge amounts of data can now be analyzed and mapped to answer questions quicker than ever before.
Example 2:
After reading “Location Analytics: Bringing Geography Back” by Simon Thompson I began to think a lot about what goes into finding the location for a new store. Thompson had given an example of how a pharmacy could use customer and location analysis to determine the best location for a new store. “I can use location analytics to understand the traffic flows and demographics, I can analyze ...
Demonetization, IoT and related thoughts! by "Sherlin Mathew" from "Cogizant" The presentation was done at #doppa17 DevOps++ Global Summit 2017. All the copyrights are reserved with the author
A presentation examining the "Jobs of the Future", the challenges they present, and actionable steps to "Keep Pace" going forward
Original Presentation Date - 01/14/2017
Connecting the Experience: How APIs are Revolutionizing Commerce in the Age of the Consumer
Embedding transactional capability within brand marketing to create digital experiences that bring a brand to life is a powerful new commerce strategy. But significant technical hurdles need to be cleared. How will your business overcome them?
By harnessing API technologies, CIOs, digital CMOs, and developers are finding success in quickly delivering the perfect mix of content and commerce to every piece of glass, without the pain points or slow time to market normally associated with complex enterprise applications.
Join Sal Visca, Chief Technology Officer, Elastic Path, as he reveals how the world's leading brands accelerate the customer journey by using Commerce Integration Platforms and hypermedia APIs to embed commerce software directly within the Adobe Marketing Cloud.
If you’re in charge of IT strategy or implementation, don’t miss this revealing session. You’ll learn:
- How to overcome technical and organizational challenges that block the delivery of experience-driven commerce.
- How hypermedia API technology can embed transactional capabilities directly into Adobe Marketing Cloud.
- How to build a best-of-breed, interoperable technology platform to spur innovation
- How to make IT a super hero among your business users.
Welcome to the next level of ecommerce capabilities in our latest release version 6.5 of the Digital Commerce Engine™ software. In this webinar we will discuss some of the key highlights including our fully integrated subscription and billing management, advancements to our Digital Commerce API™.
REST Fest 2012: HATEOAS Your Cake and Eat It TooElastic Path
Featured talk by Senior Product Architect Matt Bishop: HATEOAS Your Cake and Eat It Too: Turning Complex Business Processes into an Easy-To-Use API
We set out to build a HATEOAS server that had all the bells and whistles, only to find, well, not many pre-existing bells and whistles. By necessity we had to build our own HATEOAS server and figure out how to turn our complex ecommerce process into an API that required little training to succeed with. This talk will cover that journey and give some insight as to how to do it yourself.
Cashing in on the Smartphone Gaming BoomElastic Path
The widespread adoption of iOS and Android devices has led to massive changes in the retail portable game category. According to Mintel's, "The US Mobile Gaming Market - May 2011", U.S. mobile phone and tablet gaming sales hit $898 million in 2010, doubling 2005 figures.
With smartphone and tablet sales on the rise, games being the leading category in the App Store and Android Market, and cloud gaming poised to take off, the future of mobile gaming looks very rosy indeed. Both Mintel and eMarketer are forecasting revenues to top $1.5 billion by 2014-15.
To profit from the mobile gaming boom, Elastic Path offers a number of recommendations aimed at app stores and game publishers. These include broadening portfolios to appeal to diverse audiences, improving title discovery, integrating robust social features, continuing to innovate with freemium games, and working with advertisers to promote products in-game.
Moving complex enterprise ecommerce systems to the cloudElastic Path
Developing and operating an enterprise commerce ecosystem, with its complex integrations, can often be a significant challenge. Are you wondering if a migration to the cloud would be best for your business, or if it is even possible for your specific applications? In this webinar we will discuss some of the advantages and disadvantages of working in a Platform-as-a-Service (PaaS) environment, such as dealing with restricted classes, leveraging automatic scalability, and migrating the persistence layer. Learn from our experiences, as we reveal what worked best as we moved our own multi-server enterprise application from traditional collocated hardware into the Google App Engine cloud environment.
Business Challenges Solved by APIs: What Every Executive Should KnowElastic Path
It seems like everyone either has or needs an API these days. Analysts are touting how critical it is for businesses to engage their customers across every touchpoint. APIs are supposed to fuel innovation for these new applications, new channels, and, ultimately, new ways to generate revenue.
But getting your API strategy off the ground could be more difficult than it sounds. Even with the right strategy and architecture, there are very real technical challenges in your way.
Join API experts from Elastic Path Software as well as API Evangelist Kin Lane for a frank discussion on the current state of APIs.
Keeping customers reducing churn through support and upgrade optimization Elastic Path
In the competitive telecommunications market place, business leaders are tasked with reducing customer churn, increasing conversion and boosting customer lifetime revenue. However, retaining and engaging mobile and broadband customers involves more than just optimizing the upgrade and renewal process. Telecoms must support the customer relationship over the lifetime of the contract through top-notch self-service tools.
Optimizing the customer journey for the complex saleElastic Path
From device and plan discovery, to unique service bundling, cross-sell and up-sell configuration and complex invoicing, no online sales process is more complex than in the telco industry. Join Linda Bustos, author of the Get Elastic blog, as she discusses how telecom enterprises can simplify their notoriously complex online experience to increase customer acquisition.
Maximizing conversion with checkout optimizationElastic Path
With average cart abandonment rates falling anywhere between 55 and 72%, it’s no wonder checkout optimization is the number one concern for ecommerce marketers. But redesigns and A/B tests often fail to move the needle because they focus only on checkout design, and ignore the psychological reasons customers are abandoning their purchases.
In this deck you will learn:
*A systematic process for optimizing your website that addresses the FUD (fears, uncertainties and doubts) surrounding the purchase process
*How to perform a heuristic evaluation on your checkout process for design and usability
*Tips for breaking out of your testing rut
Virtual Goods Mean REAL Money This HolidayElastic Path
Amid growing economic uncertainty, many American shoppers will hold back on spending this coming holiday season. According to research firm Kantar Retail, e-retail sales will grow 13.5% compared with 16.5% last holiday season and overall retail sales will increase just 2.8%, half the 2010 rate.
To help lure the virtual gift buyer, this report offers insights into consumer attitudes and behaviors towards digital goods this holiday season, and provides a number of recommendations to help maximize visibility through online search and social networks, working towards developing a single view of the customer across all channels from mobile/web to retail, cross-merchandising digital and physical items, and expanding gifting and payment options.
The State of PC Gaming: The Shift from Packaged Goods to Digital DistributionElastic Path
The video game industry is undergoing a fundamental shift from a traditional business model reliant on the sale of packaged goods and perpetual licensing, to one dominated by digital distribution and new forms of monetization. With unit sales of game downloads surpassing physical purchases, the transition to digital is creating tremendous opportunities for game developers, publishers, retailers, and device makers.
In this rapidly changing landscape, how can industry players evolve their offerings to better meet changes in consumer expectations and buying behavior? In this research study 505 US adults over the age of 18 who had played a downloaded or boxed PC or Mac game in the previous month were polled to examine consumer attitudes and behaviors toward PC and Mac games.
The Future of Newspapers and Magazines in the Digital EraElastic Path
Our latest survey uncovers consumer behaviors and attitudes towards print and digital media that can inform an approach. Newspaper and magazine publishers that are committed to finding new ways of differentiating and continuously improving their offerings to better meet the needs of their readers will outlive competitors in this rapidly evolving digital era.
Software publishers face the same threats that the music and media industry have been forced to accept, that consumers value their products but are no longer prepared to pay for them. Software publishers and retailers alike must find new ways of licensing their products that resonate with their consumers.
For more ecommerce webinars visit us at http://www.elasticpath.com/webinars/archive
A successful ecommerce project is a beautiful thing. It can raise revenue, reduce cost, and strengthen a brand. Unfortunately, the visibility of ecommerce and the breadth of stakeholders can amplify the usual project risks-availability of IT skills, understanding of business needs, scope control, accurate estimating, and so on. We sifted through the results (and in some cases, debris) of ecommerce projects over the last 10 years to bring you this "on the ground" view of what to do to turn the odds in your favor.
Featuring: Gord Janzen, Chief Operating Officer, Elastic Path Software and Atul Jain, Associate General Manager, HCL Technologies
Multichannel 2.0: Are You Ready for the Next Generation of Commerce Channels?Elastic Path
For more ecommerce webinars visit us at http://www.elasticpath.com/webinars/archive
While the retail store, call center, print catalog and website (Multichannel 1.0) still play key parts in multichannel retail, a new generation of shopping channels is emerging. Advancements in mobile, interactive digital TV and in-store digital signage (Multichannel 2.0) will change the face of shopping as we know it. This one-hour webinar will cover the possibilities and challenges for both IT and marketing professionals.
Featuring: Linda Bustos, ecommerce analyst, Elastic Path Software & Peter Sheldon, product manager, Elastic Path Software
Requirements Diligence: The Cornerstone to Ecommerce Project SuccessElastic Path
For more ecommerce webinars visit us at http://www.elasticpath.com/webinars/archive
Whether you are building your requirements for an in-house developed project or just trying to deciding what to do, requirements are the cornerstone of success and need to go beyond a wish list of needed features and capabilities. This one-hour webinar will cover key strategies and tactics to help you build the most effective, bullet-proof requirements to ensure project success.
Featuring: Bernardine Wu, CEO of consultancy, FitForCommerce
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
3. “What
are
your
technology
investment
priori6es
for
the
coming
year?”
*
Commerce
and
Content:
The
Perfect
Couple
or
a
Tumultuous
Affair?
Forrester
Research
Inc.,
November
19,
2013
3
4. Ecommerce
and
CMS
plaKorm
capabili6es
are
rapidly
amalgama6ng
*
Commerce
and
Content:
The
Perfect
Couple
or
a
Tumultuous
Affair?
Forrester
Research
Inc.,
November
19,
2013
4
5. Your
Ecommerce
Site
Today
• Built
by
IT
or
outsourced
• Silo
within
your
organiza8on
• Website
only,
mobile
maybe
• Other
touchpoints
• Social,
apps,
cars,
kiosks?
• Making
changes?
• Take
a
number
please
5
17. Op6on
1:
Side-‐by-‐side
or
hybrid
delivery
*
Commerce
and
Content:
The
Perfect
Couple
or
a
Tumultuous
Affair?
Forrester
Research
Inc.,
November
19,
2013
17
18. Op6on
2:
Ecommerce-‐driven
delivery
*
Commerce
and
Content:
The
Perfect
Couple
or
a
Tumultuous
Affair?
Forrester
Research
Inc.,
November
19,
2013
18
19. Op6on
3:
CMS-‐driven
delivery
(in
theory)
*
Commerce
and
Content:
The
Perfect
Couple
or
a
Tumultuous
Affair?
Forrester
Research
Inc.,
November
19,
2013
19
20. Op6on
3:
CMS-‐driven
delivery
(in
reality)
REST
web
services
SOAP
web
services
MoM
/
ESB
/
SOA
20
37. Cortex Sandbox Coming Soon
Learn more about Cortex and request a demo at
www.elasticpath.com/ecommerce-api
37
Editor's Notes
Here is a chart from Forrester, Gartner has the exact same one. You are purchasing both of these systems today, to build a digital experience. The questions is should these be run as separate systems or one and if you do combine them, then now?
Here is a chart from Forrester, Gartner has the exact same one. You are purchasing both of these systems today, to build a digital experience. The questions is should these be run as separate systems or one and if you do combine them, then now?
So lets start by looking at your ecommerce site. Its probably run by IT or fully outsources.Runs as a silo in your organization. Probably just a website maybe with mobile, than may or may not be very good. And what about other touchpoints – social media, cool apps, in store kiosks, wearables???And oh yeah, making changes to it to keep up – take a number please….
They do make fine online catalogs
The market for “traditional ecommerce”Let me begin by talking a little bit about the market for traditional ecommerce, where we’ve been considered one of about a dozen major players for many years nowAccording to Forrester Research, direct online spending – the purchases that you make when you go to a desktop or mobile retail site and shop – is growing by a healthy 11% year over year, and this robust growth is expected to continueBy 2016, this kind of online spending in the US should total around 300 billion dollars, or about 9% of all purchases made by consumersElastic Path, along with our competitors, has always provided key capabilities to this space:Merchandising and monetizationPricing and promotions, including personalizationOffer and order managementTransactional capabilities – carts, ordering, billingAccount history and usage metricsThis is a healthy and robust market, and one in which we expect to play a leading role for many years to come.But this is where it just starts to get interesting for us
Meanwhile over in marketing
The market for “traditional ecommerce”Let me begin by talking a little bit about the market for traditional ecommerce, where we’ve been considered one of about a dozen major players for many years nowAccording to Forrester Research, direct online spending – the purchases that you make when you go to a desktop or mobile retail site and shop – is growing by a healthy 11% year over year, and this robust growth is expected to continueBy 2016, this kind of online spending in the US should total around 300 billion dollars, or about 9% of all purchases made by consumersElastic Path, along with our competitors, has always provided key capabilities to this space:Merchandising and monetizationPricing and promotions, including personalizationOffer and order managementTransactional capabilities – carts, ordering, billingAccount history and usage metricsThis is a healthy and robust market, and one in which we expect to play a leading role for many years to come.But this is where it just starts to get interesting for us
Versus the market for all purchases influenced by digital experience…The same Forrester Research forecasts that in the same period, 44% of everything purchased by consumers will be directly influenced by interaction with one or more digital experiencesYou can already see this in industries like automotive, where the vast majority of developed nation buyers begin their purchasing journey in the digital spaceCompared to the $327 billion market for direct online shopping, this is a vast potential market of over $1.6 trillion dollars where digital brand experiences – everything from content websites to mobile apps, to social, to digital campaigns, to APIs that bring content and commerce directly to actual products – can make or break the purchase decisionWe believe that many of the core capabilities of ecommerce that we just talked about:Merchandising and monetizationPricing and promotions, including personalizationAccount history and usage metricsHave a key role to play to help businesses monetize and enrich the digital experiences that they create to reach customersIt sounds like a brilliant future, but of course it’s easier said than done.As it stands today, most ecommerce platforms do not have the ability to simply connect themselves to user experiences other than a desktop or mobile shopping siteBut at Elastic Path, we spent 4 years and a few false starts before we launched our flagship product, Elastic Path Cortex, to do exactly this.Let me give you a little background on how we got here, and leapfrogged our competition with a radically different approach.
Explaining the traditional role of an ecommerce platform…Here’s how almost all digital businesses are organized today:Ecommerce drives a desktop store, and maybe a mobile shopping site or two. These are channels operated by an ecommerce group, and supported directly by IT.[BUILD] But unless you’re a true pure play, the brand is owned by your CMO – brand sites, content sites, digital campaigns, cool apps, and all sorts of third-party relationships that are probably giving the ecommerce and IT teams nightmares.[BUILD] On top of this, most companies will have critical line of business systems – everything from point of sale at retailers, to ERP systems, to business intelligence applications that collect data from cars, and thermostats, and running shoes. This is yet another silo with it’s own data and capabilities.[BUILD] Features, functions, and data are effectively locked in silos. Customer experiences are powered by just part of a company’s overall capability. Departments are limited in their ability to see the customer as a whole. It’s no wonder that most companies suffer from a digital customer experience that is poor and disjointed.
Lisa & Alana to provide revised after approach graphicWith patent-pending technology that will bring essential capabilities to every digital experience in every industry…Four years ago we took a risk and decided to rip the head off our ecommerce softwareInstead of competing with other applications like WCM, CEM, mobile application platforms – that will always be better, faster, and stronger and creating and delivering the customer experience, we focused on creating the best commerce foundation layer for driving any digital experienceWe did this by creating – from scratch – the industry’s most robust and easy to use enterprise API.Elastic Path Cortex is, as far as we know, the first and only enterprise grade commerce API designed from the ground up to give intermediate developers – not enterprise commerce experts, but developers that work for business groups, for marketing, for digital agencies, for partner companies – simple, secure access to data and capabilities that until now have been locked into the ecommerce silo. Our goal is to take highly complex, but highly valuable functions:Merchandising and monetizationPricing and promotions, including personalizationAccount history and usage metricsAnd make them as easy to use as embedding a Google Map or a Facebook Like button into a website.Elastic Path Cortex takes all of the data and capabilities that have been used for years to drive ecommerce sites, and unifies them into a single streamlined API that’s easy to put into apps, digital marketing, APIs, and physical products.Our goal is to break ecommerce free from the 9% - the 327 billion dollars, and bring it to the 44% - the $1.6 trillion market.
Lisa & Alana to provide revised after approach graphicWith patent-pending technology that will bring essential capabilities to every digital experience in every industry…Four years ago we took a risk and decided to rip the head off our ecommerce softwareInstead of competing with other applications like WCM, CEM, mobile application platforms – that will always be better, faster, and stronger and creating and delivering the customer experience, we focused on creating the best commerce foundation layer for driving any digital experienceWe did this by creating – from scratch – the industry’s most robust and easy to use enterprise API.Elastic Path Cortex is, as far as we know, the first and only enterprise grade commerce API designed from the ground up to give intermediate developers – not enterprise commerce experts, but developers that work for business groups, for marketing, for digital agencies, for partner companies – simple, secure access to data and capabilities that until now have been locked into the ecommerce silo. Our goal is to take highly complex, but highly valuable functions:Merchandising and monetizationPricing and promotions, including personalizationAccount history and usage metricsAnd make them as easy to use as embedding a Google Map or a Facebook Like button into a website.Elastic Path Cortex takes all of the data and capabilities that have been used for years to drive ecommerce sites, and unifies them into a single streamlined API that’s easy to put into apps, digital marketing, APIs, and physical products.Our goal is to break ecommerce free from the 9% - the 327 billion dollars, and bring it to the 44% - the $1.6 trillion market.
Lisa & Alana to provide revised after approach graphicWith patent-pending technology that will bring essential capabilities to every digital experience in every industry…Four years ago we took a risk and decided to rip the head off our ecommerce softwareInstead of competing with other applications like WCM, CEM, mobile application platforms – that will always be better, faster, and stronger and creating and delivering the customer experience, we focused on creating the best commerce foundation layer for driving any digital experienceWe did this by creating – from scratch – the industry’s most robust and easy to use enterprise API.Elastic Path Cortex is, as far as we know, the first and only enterprise grade commerce API designed from the ground up to give intermediate developers – not enterprise commerce experts, but developers that work for business groups, for marketing, for digital agencies, for partner companies – simple, secure access to data and capabilities that until now have been locked into the ecommerce silo. Our goal is to take highly complex, but highly valuable functions:Merchandising and monetizationPricing and promotions, including personalizationAccount history and usage metricsAnd make them as easy to use as embedding a Google Map or a Facebook Like button into a website.Elastic Path Cortex takes all of the data and capabilities that have been used for years to drive ecommerce sites, and unifies them into a single streamlined API that’s easy to put into apps, digital marketing, APIs, and physical products.Our goal is to break ecommerce free from the 9% - the 327 billion dollars, and bring it to the 44% - the $1.6 trillion market.
Lisa & Alana to provide revised after approach graphicWith patent-pending technology that will bring essential capabilities to every digital experience in every industry…Four years ago we took a risk and decided to rip the head off our ecommerce softwareInstead of competing with other applications like WCM, CEM, mobile application platforms – that will always be better, faster, and stronger and creating and delivering the customer experience, we focused on creating the best commerce foundation layer for driving any digital experienceWe did this by creating – from scratch – the industry’s most robust and easy to use enterprise API.Elastic Path Cortex is, as far as we know, the first and only enterprise grade commerce API designed from the ground up to give intermediate developers – not enterprise commerce experts, but developers that work for business groups, for marketing, for digital agencies, for partner companies – simple, secure access to data and capabilities that until now have been locked into the ecommerce silo. Our goal is to take highly complex, but highly valuable functions:Merchandising and monetizationPricing and promotions, including personalizationAccount history and usage metricsAnd make them as easy to use as embedding a Google Map or a Facebook Like button into a website.Elastic Path Cortex takes all of the data and capabilities that have been used for years to drive ecommerce sites, and unifies them into a single streamlined API that’s easy to put into apps, digital marketing, APIs, and physical products.Our goal is to break ecommerce free from the 9% - the 327 billion dollars, and bring it to the 44% - the $1.6 trillion market.
It doesn’t have to be this way
Lisa & Alana to provide revised after approach graphicWith patent-pending technology that will bring essential capabilities to every digital experience in every industry…Four years ago we took a risk and decided to rip the head off our ecommerce softwareInstead of competing with other applications like WCM, CEM, mobile application platforms – that will always be better, faster, and stronger and creating and delivering the customer experience, we focused on creating the best commerce foundation layer for driving any digital experienceWe did this by creating – from scratch – the industry’s most robust and easy to use enterprise API.Elastic Path Cortex is, as far as we know, the first and only enterprise grade commerce API designed from the ground up to give intermediate developers – not enterprise commerce experts, but developers that work for business groups, for marketing, for digital agencies, for partner companies – simple, secure access to data and capabilities that until now have been locked into the ecommerce silo. Our goal is to take highly complex, but highly valuable functions:Merchandising and monetizationPricing and promotions, including personalizationAccount history and usage metricsAnd make them as easy to use as embedding a Google Map or a Facebook Like button into a website.Elastic Path Cortex takes all of the data and capabilities that have been used for years to drive ecommerce sites, and unifies them into a single streamlined API that’s easy to put into apps, digital marketing, APIs, and physical products.Our goal is to break ecommerce free from the 9% - the 327 billion dollars, and bring it to the 44% - the $1.6 trillion market.
Lisa & Alana to provide revised after approach graphicWith patent-pending technology that will bring essential capabilities to every digital experience in every industry…Four years ago we took a risk and decided to rip the head off our ecommerce softwareInstead of competing with other applications like WCM, CEM, mobile application platforms – that will always be better, faster, and stronger and creating and delivering the customer experience, we focused on creating the best commerce foundation layer for driving any digital experienceWe did this by creating – from scratch – the industry’s most robust and easy to use enterprise API.Elastic Path Cortex is, as far as we know, the first and only enterprise grade commerce API designed from the ground up to give intermediate developers – not enterprise commerce experts, but developers that work for business groups, for marketing, for digital agencies, for partner companies – simple, secure access to data and capabilities that until now have been locked into the ecommerce silo. Our goal is to take highly complex, but highly valuable functions:Merchandising and monetizationPricing and promotions, including personalizationAccount history and usage metricsAnd make them as easy to use as embedding a Google Map or a Facebook Like button into a website.Elastic Path Cortex takes all of the data and capabilities that have been used for years to drive ecommerce sites, and unifies them into a single streamlined API that’s easy to put into apps, digital marketing, APIs, and physical products.Our goal is to break ecommerce free from the 9% - the 327 billion dollars, and bring it to the 44% - the $1.6 trillion market.